140 episodes

Hi! I’m Teresa I work with marketers, business owners and entrepreneurs like you to help them market and sell products online! In short I teach marketing tools & strategies that convert! If you are looking for clear, actionable strategies and advice on how you can grow your business then you my friend are in the right place.



Every week I share my top tips and tricks on how to achieve digital marketing & social media success which I have tried, tested and developed through 15 years of experience and training businesses how to use these amazing digital marketing strategies.



I also bring you the worlds experts and best in the industry to share their knowledge and give you the latest tools and tactics to ensure you are marketing and growing your business! My guests have included. Amy Porterfield, Pat Flynn, Rick Mulready, Brian Fanzo, Tyler J McCall, Andrew & Pete, James Wedmore & Jasmine Star!

Marketing That Converts Teresa Heath-Wareing

    • Marketing
    • 5.0 • 70 Ratings

Hi! I’m Teresa I work with marketers, business owners and entrepreneurs like you to help them market and sell products online! In short I teach marketing tools & strategies that convert! If you are looking for clear, actionable strategies and advice on how you can grow your business then you my friend are in the right place.



Every week I share my top tips and tricks on how to achieve digital marketing & social media success which I have tried, tested and developed through 15 years of experience and training businesses how to use these amazing digital marketing strategies.



I also bring you the worlds experts and best in the industry to share their knowledge and give you the latest tools and tactics to ensure you are marketing and growing your business! My guests have included. Amy Porterfield, Pat Flynn, Rick Mulready, Brian Fanzo, Tyler J McCall, Andrew & Pete, James Wedmore & Jasmine Star!

    How to sell your product or service with confidence and convert more customers with Nikki Rausch

    How to sell your product or service with confidence and convert more customers with Nikki Rausch

    This week’s episode is an interview with the very lovely Nikki Rausch who is the CEO of Sales Mavern – an organisation that is dedicated to selling. We talk all about the different ways you can sell in your business and the process you need to go through, without being pushy and salesy. 

     

    KEY TAKEAWAYS COVERED IN THE PODCAST
     


    Just because we love what we do and we are good at it, doesn’t mean we are necessarily good at selling it.

    It is not your job to convince someone they need you, it is to make it easy for the people who need what you have to get it from you.

    You can be confident in what you sell but not feel confident in selling it.

    Sales isn’t something you do to someone, it’s something you do with someone.

    Think about selling as issuing invitations.

    You have to tell people about your product or service for them to buy it.

    Your job is to show up with integrity, show up and deliver, give people the best of you and then you have to release that attachment – it is up to them to then buy or not.

    Talk about what is possible for people and be honest about what they are going to have to do to get results.

    Create curiosity – plant seeds when you talk about what you do.

    Don’t assume people will not want to buy because they can’t afford it – you never know!

    Change “Let me know what you think” to “Would you like to go ahead and schedule this now?” – encourages answer.

    When you ask a question online, this can give you an opportunity to create curiosity.

    Talk about your prices as though you are telling them what time it is.


     

    THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
     

    Stop worrying about what people will say and think, tell them what you offer, how much it is and then let them decide if it is for them.

     

    HIGHLIGHTS YOU SIMPLY CAN’T MISS
     


    An introduction to Nikki – 09:20

    Selling your own service or product – 12:40

    The language of selling – 18:30

    The selling staircase and how to use it – 31:17

    How to sell online – 55:30


     

    LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
     

    Last chance to join my academy! (https://teresa-heath-wareing-b3a9.mykajabi.com/mtc-academy)

    Check Nikki out! (https://yoursalesmaven.com/mtc)

     

    Want the transcript – click here! (https://teresaheathwareing.com/wp-content/uploads/2020/10/Podcast-Transcript-140.pdf)

     

    • 1 hr 4 min
    How to find a mentor for your business and why you need one

    How to find a mentor for your business and why you need one

    In this week’s episode, I am going to be talking about finding your mentor in your business world and why you need one. We will also be covering how you can find the right mentor for you and what they can do for you.

     

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    A mentor can be someone who doesn’t even know they are your mentor.

    A mentor is someone you can look at and help to guide you, giving you that encouragement and hope that you need to grow your business.

    A mentor should be someone who is a few steps ahead of you so you can aspire to that – they are a good example for you.

    A mentor should also have similar values to you that resonate with you.

    Your mentor should make you think – “This is possible”.

    Your mentor may change throughout your career as you grow and change.

    Follow people and watch their content to see if you resonate with them and feel inspired by them.

    Consume content and you may even want to invest in training, program or memberships to get closer to people who inspire you.

    If someone’s free content helps you, take it to the next level and invest – you never know where it could take your business.

    You don’t have to join memberships or buy courses, but it may really help.


     

    THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
     

    If you like what someone does and how they do it, join their online program or membership so you can get even more from them.

     

    HIGHLIGHTS YOU SIMPLY CAN’T MISS
     


    Some exciting updates – 00:52

    What is a mentor? – 09:14

    How to find a mentor – 23:40


     

    LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
     

    FREE training – 5 easy steps to market your business without feeling confused or overwhelmed. (http://www.teresaheathwareing.com/freetraining)

     

    Join my academy! (https://teresa-heath-wareing-b3a9.mykajabi.com/mtc-academy)

     

    Want the transcript – click here (https://teresaheathwareing.com/wp-content/uploads/2020/10/Podcast-Transcript-139.pdf)

    • 32 min
    From farmer’s market to an 8 figure online business with Jamie Cross

    From farmer’s market to an 8 figure online business with Jamie Cross

    In this week’s podcast I have the lovely Jamie Cross who is a wife, mother of four small boys as well as one on the way, and an 8 figure entrepreneur who runs an organic skincare company – MIG Living and an international movement – the HER effect. We talk all about how Jamie grew her business from the bottom to the top and the story of how Jamie’s business plan came to her.
    KEY TAKEAWAYS COVERED IN THE PODCAST
    • A successful business is built on solving problems for people.
    • It takes a long time to get your product/service right, it is not just an overnight process.
    • You may have to go back to the drawing board numerous times before you perfect your product. 
    • Listen to feedback and what your customers say to make sure your product is right.
    • You have to keep going and push through the hard parts.
    • It is important to know which phase of your business you are at.
    • Understand who you are and what you stand for in your brand.
    • You have to know who your target customer is so you can speak to them through your marketing and online presence.
    • You don’t have to have amazing packaging/website/labels/logo when you first start out, it is a process.
    • Your fortune is in your follow up – repeat purchases are very profitable.
    • In order to get yourself out of your business, you’re going to need to hire.
    • It takes a lot of work to run a successful business.
    • You have to learn, develop and change through your life to progress.
    • Action creates clarity and action cures fear.
    • If results don’t happen, take it as a learning opportunity.
    • You may fail at first, it is natural. 
    • Look at which areas are draining you as an entrepreneur – those are things you want to eliminate. 
    THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…


    Being a business owner is hard, it takes a lot of work and you have to be patient, but it will all be worth it. 


    HIGHLIGHTS YOU SIMPLY CAN’T MISS


    • An introduction to Jamie – 8:09
    • Following your business dream – 11:20
    • Starting a business – 15:53 
    • Buying patterns of customers – 26:40
    • Replacing yourself in your business – 28:18
    • Believing in yourself as an entrepreneur – 35:52
    • Hitting 8 figures in business – 38:40
    • Growing and running a successful business – 44:35 

    • 54 min
    How and why you should be charging more for your products or services

    How and why you should be charging more for your products or services

    This week’s podcast is all about pricing. I will be talking about the practical side and the emotional/mindset side. I really hope these points will help you if you are struggling with setting your prices or want to increase them.

     

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    It is good to look at what the industry average is but you can go higher if you are more experienced or lower if you feel someone is charging too much.

    See what your competitors are doing – this will help you judge where you need to be.

    Think about what makes you different and why people will come to you.

    What can you offer that your competitors don’t have?

    As your credibility grows, your prices should increase.

    You can grow your credibility by getting in front of other people’s audiences.

    Investing in yourself with time and money builds on your experience and confidence in charging more.

    People perceive that the higher the price, the better the quality, so you need to charge enough for your product/service otherwise they may go elsewhere.

    You need a significant price difference for each service level you offer so it makes sense to the customer.

    Reward loyalty with existing customers – you don’t have to change their prices.

    Putting your prices up is as simple as changing a figure on your website or price list – remove the emotion from it.

    Not everyone will be able to afford your prices, but that’s okay, there will be others who will.


     

    THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
     

    Don’t undercharge yourself for what you do, have confidence and go and charge a bit more!

     

    HIGHLIGHTS YOU SIMPLY CAN’T MISS
     


    Looking at your competitors pricing – 07:07

    Gauging your pricing based on credibility – 09:10

    Have confidence in your pricing – 15:55

    Pricing structures – 19:00

    Putting your prices up – 22:05


     

    LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
     

    Join my Instagram challenge in the academy! (http://www.teresaheathwareing.com/academy)

    Getting yourself in front of other people’s audiences podcast (https://teresaheathwareing.com/captivate-podcast/how-to-get-yourself-in-front-of-other-peoples-audiences-to-grow-your-business/)

     

    Want the transcript – click here (https://teresaheathwareing.com/wp-content/uploads/2020/09/Podcast-Transcript-137.pdf)

    • 28 min
    How to grow your business with a sales funnel that goes against all the rules with Jennifer Spivak

    How to grow your business with a sales funnel that goes against all the rules with Jennifer Spivak

    In this week’s podcast episode I’m speaking to the lovely Jennifer Spivak who is the CEO and founder of an all-female Facebook and Instagram Advertising agency, working with women entrepreneurs to make more money and smash the patriarchy! We talk all about why Jennifer does what she does, ad funnels, building connections with your audience and setting boundaries in your business.

     

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    Don’t get too creative with your ads, keep it simple.

    Send cold audiences to a sales page with all the information they will need.

    Price qualify to eliminate people who are not your target audience.

    Tell people who you are and what you do, don’t make it too salesy.

    It’s okay to put people off your service if they are not the right match for you.

    Don’t be afraid to have boundaries with your lead generation.

    Decide what your non-negotiables are - You are the business owner, it is your business.

    Show your potential customers your credibility, your personality and also your vulnerability.

    Talk about your story and the lessons you have learnt along the way – relatable to others.

    We need to build connections.

    Remarketing to a small audience isn’t too expensive.

    You don’t have to add value every time you post, you can also talk about you and what you do.


     

    THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
     

    Ads don’t always have to be salesy, give your audience an insight into who they are buying from and show off your personality, because no one else is you!

     

    HIGHLIGHTS YOU SIMPLY CAN’T MISS
     


    An Introduction to Jennifer – 10:27

    Support for domestic violence – 16:20

    Ad funnels explained – 25:00

    Setting boundaries in your business – 32:45

    Email marketing to a cold audience – 44:15

    Remarketing – 58:50

    Example ad content – 1:04:40


     

    LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
     

    Join my mailing list (https://teresa-heath-wareing-b3a9.mykajabi.com/newsletter)

    Check Jennifer out! (https://jenniferspivak.com/)

     

    Want the transcript – click here (https://teresaheathwareing.com/wp-content/uploads/2020/09/Podcast-Transcript-136.pdf)

    • 1 hr 10 min
    How to get yourself in front of other people’s audiences to grow your business

    How to get yourself in front of other people’s audiences to grow your business

    In this week’s episode, I am going to be talking about getting in front of other people’s audiences to help build you, your business, your profile, your personal brand, and your social media. This is a particularly good strategy for small business owners as you are the face of your brand. We will be covering how you can do this, why you should do it, examples of what you can do, and getting over the fear of approaching someone else.

     

    KEY TAKEAWAYS COVERED IN THE PODCAST
     


    Growing a business is a numbers game – you need to get more people to know who you are and look at what you do.

    The more people that know about you, the more potential customers.

    If you can get in front of someone else’s audience, you can promote who you are and what you do.

    You can help other people serve their audience through your expertise.

    This is a collaboration so you add value to them and their audience in return for exposure to their audience.

    Examples of ways you can get in front of people’s audiences: Podcasts, guest blogging, videos, vlogs, online events, networking groups, workshops, takeovers, and interviews.

    Don’t let the dear of someone say no put you off from approaching people – the worst thing that can happen is that they say no!

    If someone says no, ask for feedback.

    Set your goal as being a number of people you approach instead of the number of yes’s you get.

    Make a commitment every month to ask X amount of people.

    Try to pick people who serve the same audience you serve.

    Make sure you can add value to their audience – it has to be a good fit.

    Do your homework before approaching someone.

    Don’t let the size of someone’s audience put you off asking.

    Prepare a bio and headshot to send when they say yes.

    Have a good call to action such as social pages, lead magnets, podcast or website – think about where you are sending them.

    Promote all guest appearances on your own social media – this shows a lot to future people you work with.


     

    THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
     

    It will take time, you may get some rejections, but the more you do it, the more it will happen!

     

    HIGHLIGHTS YOU SIMPLY CAN’T MISS
     


    Why it is important to get in front of other people’s audiences – 04:51

    Ways to get in front of other people’s audiences – 07:40

    Getting over the fear – 09:57

    The process – 17:46


     

    LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
     

    My 90 Day Programme (https://teresa-heath-wareing-b3a9.mykajabi.com/90DayFocus)

    Apply to be on my podcast (https://teresaheathwareing.com/teresa-heath-wareing-podcast/)

    DM me on Instagram (https://www.instagram.com/teresa_heathwareing/)

     

    Want the transcript – click here (https://teresaheathwareing.com/wp-content/uploads/2020/09/Podcast-Transcript-135.pdf)

    • 33 min

Customer Reviews

5.0 out of 5
70 Ratings

70 Ratings

Jenny Bater-Sinclair ,

Relatable, down to earth essential advice for small businesses

Teresa’s friendly approach puts you at ease from the start. It’s not a do-this, do-that podcast, more of a story telling of experiences and what’s worked for her. I’ve been listening to Teresa for around 6 months and have learnt so much that I ‘thought’ I knew before, but clearly previous to listening I’d only scratched the surface. A mind-opening podcast, a must for small businesses.

mypinkshirt ,

Helpful, Actionable Info

Just discovered this podcast 2 months ago and finding it so helpful. I read a lot of articles and have tried listening to different podcasts to move my business forward. This is one of the best as Teresa actually gives actionable advice. I don’t listen to each new episode every week as there’s a lot content for me to catch up on, so I’m just choosing based on the topics.

Kim pos Coach ,

My inspiration and action planning

I love this podcast. As I am sitting at a desk most of the day, I take THW for a walk every lunch time. I come back motivated, write down action points and I’m inspired for my business marketing for the rest of the day.
I have joined the academy and I’m loving her style and down to earth tuition. Off to start brainstorming my 5 day happiness challenge.

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