97 episodes
Scaling Deep with Lisa Princic Lisa Princic
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- Business
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5.0 • 3 Ratings
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Join Lisa Princic, Membership Expert & Business Strategist as she digs beneath the surface of what it takes to build and grow sustainable 6 figure membership business. She shares both behind-the-scenes of how she's building her own unique membership program and interviews other successful membership business owners to talk sales, marketing, engagement & more.
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Should you build your audience or membership first?
You might think the answer to this question is super obvious but it's not. Business owners with different backgrounds and assets are in totally unique situations and sometimes it's better to launch a membership before building an audience and sometimes it works well the other way around. Inside this episode I share the pros and cons of each. Come over to my website and sign up for my free training https://scalingdeep.com/training/ so you don't miss my free announcement, coming soon!
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How to nail your membership value proposition
Do you have a membership idea and are having trouble fleshing it out. OR thought it was clear until you started putting it down on paper. Here's what you need to watch for and 1 hack to for starting to figure it out. Check out my VIP Membership Design packages here: https://scalingdeep.com/coaching/
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The real difference between memberships and subscriptions
We often mash memberships and subscriptions together and use their terms interchangeably but they are not the same. I'll share the key differences and why mixing them up can backfire. https://scalingdeep.com/coaching/ #memberships #membershipsite #subscriptions
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Why you need to diagnose your members biggest problem
Have you ever wondered why people don't buy your offers when you know perfectly well that they've made a big difference for many and have received a lot feedback confirming this? If this is the case, then it's a communication issue. The fact that your program can solve their problem isn't getting across. Sometimes that's because your prospect needs help diagnosing their real problem and in this episode I share how you're going to help them do that, WITHOUT having to get on a call with them.
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They are not your guru - honing in on who you can trust as a mentor
Do you think about who you're buying from and why they might or might not be the right guide. It's easy to think that just because someone has accomplished something they are the best teachers, nor people who get the personalized path to growth that's not a one-size-fits-all formula. And especially those who're teaching beginners how to begin when they are at 100x the revenue. They are so distant from being in that place. More on that inside this episode. Link to free training where you'll get real stories vs. fairytales on how you can do this membership thing: https://scalingdeep.com/live/
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Is it really possible for ANYONE to succeed with a membership?
I wanted to share some of my real thoughts on how possible it is to get a membership up and running and make it profitable. I go over the what needs to be in place and the assets required. I'll also share the biggest fears people have when pursuing this path. Plus my LAST Membership Method workshop for a very long time is happening tomorrow. Join here: https://scalingdeep.com/method/
Customer Reviews
Productive use of your time
Lisa is straight up with her business coaching, I can fit these podcasts into my busy day while apply her knowledge
So worth your time.
If you listen to just one business podcast, this has to be it (whatever your entrepreneur level and journey)! Lisa covers all the topics and asks the questions you want to know with such openness and honesty – she holds nothing back. You feel she is both on this business journey with you and has such insight and knowledge that every episode you leave with an "ah, hah"! I have learnt so much, discovered great guests and tips and tricks I can implement immediately. I feel she challenges me to be so much better – it has been a game-changer!
Honesty and realness... rare in business these days
Loving the directness and frankness of Lisa in her podcasts. I've only listened to a few. I've often thought are these marketing gurus really being honest with us about how they grew their business. And also, are they teaching me how they GREW their business rather than how they do business now. Because if it's how they do business NOW then, its not for me, because I am nowhere near where they are! I feel that Lisa is much more talking to ME and where I am at and its so useful!