53 episodes

Welcome to the ultimate podcast for mobile games - Join our host Jon Jordan and expert guests as they uncover the winning strategies and closely-guarded secrets behind game development, monetization and user acquisition.

Brought to you by Liftoff, the leading growth acceleration platform, this podcast offers expert analysis and insights to elevate your mobile games!

Mobile Games Playbook Liftoff

    • Technology
    • 5.0 • 1 Rating

Welcome to the ultimate podcast for mobile games - Join our host Jon Jordan and expert guests as they uncover the winning strategies and closely-guarded secrets behind game development, monetization and user acquisition.

Brought to you by Liftoff, the leading growth acceleration platform, this podcast offers expert analysis and insights to elevate your mobile games!

    Episode 53: Predicting the biggest mobile game trends in 2024

    Episode 53: Predicting the biggest mobile game trends in 2024

    Join us as we explore the latest trends, challenges, and innovations in mobile game design for 2024. 

    In this episode, we’re looking at the most prominent trends to shape the mobile games landscape for the year ahead. We’ll dive into the anticipation surrounding upcoming game releases and explore key trends poised to dominate the industry.

    Join industry experts Wilhelm Voutilainen, Sr. Chief Game Analyst, and Kalle Heikkinen, Chief Game Analyst at GameRefinery, a Liftoff Company, as they delve into the exciting mobile game releases of the year.

    Don’t forget to subscribe, leave a review, and check out our website, https://liftoff.io/ and https://gamerefinery.com/, for more information on game development topics.

    Here’s to a successful 2024 for mobile games, 
    Mobile Games Playbook

    • 37 min
    Episode 52: Exploring the top five trends that dominated 2023

    Episode 52: Exploring the top five trends that dominated 2023

    Join us as we explore the latest trends, challenges, and innovations in mobile game design.

    As 2023 comes to a close, we’ll uncover the latest trends dominating mobile games and driving changes within the industry in this episode. We’ll explore the innovative ways games differentiate themselves in the market and elevate player engagement. And reflect on the standout moments in the mobile gaming industry in 2023. 

    Join industry experts Teemu Palomäki, Chief Game Analyst, and Inka Reinola, Game Analyst at GameRefinery, a Liftoff Company, as they reflect on the industry’s standout moments and challenges in 2023, including the revival of iconic franchises on mobile platforms, the decline in hypercasual games, and the rise of merge gaming.

    Don't forget to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/, for more information on game development topics.

    Farewell for 2023,
    Mobile Games Playbook

    • 33 min
    Episode 51: How to navigate the evolving advertising and revenue landscape

    Episode 51: How to navigate the evolving advertising and revenue landscape

    Join us as we explore the latest trends, challenges, and innovations in mobile game design, advertising, and revenue generation.

    In this episode, we thoroughly examine the mobile gaming landscape, focusing on the constantly evolving dynamics of advertising and revenue with industry experts Kenneth Wong, Senior Director of Ads Revenue at Scopely, and Yimin Gu, Director of Performance Marketing at Scopely.

    We'll discuss the constantly evolving dynamics of advertising and revenue, as well as the transformative impact of AI and user acquisition strategies.

    Don't forget to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/, for more information on game development topics.

    Thank you for listening,
    Mobile Games Playbook

    • 31 min
    Episode 50: The top three trends in the Chinese mobile game market in 2023

    Episode 50: The top three trends in the Chinese mobile game market in 2023

    Welcome to the 50th episode of the Mobile Games Playbook podcast!

    We're thrilled to have reached this milestone; thank you to all the listeners who’ve been a part of this amazing journey.

    In this special edition, we’re taking a deep dive into the dynamic world of mobile gaming in China.

    We’ll discover what makes China an unrivalled hub for mobile gaming as we delve into the fascinating phenomenon of popular mobile games. We’ll also uncover the profound impact of government regulations on the industry, spanning from game approvals and content restrictions to censorship.

    We’ll also predict how China’s gaming landscape will evolve over the next five years—considering the game-changing role of technology, shifting player preferences, and ever-evolving industry trends.

    Don’t forget to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/, for more information on game development topics.

    Thank you for listening,
    Mobile Games Playbook

    • 32 min
    Episode 49: Chocobo on-the-go - Exploring Final Fantasy on mobile

    Episode 49: Chocobo on-the-go - Exploring Final Fantasy on mobile

    Join us as we explore the exciting world of Final Fantasy.

    In this episode, we'll uncover the legacy of this iconic franchise within the JRPG genre and its transformative impact on the world of mobile games. From its inception to its latest mobile adaptations, we'll discuss Final Fantasy's remarkable evolution and ability to captivate a new generation of gamers.

    We’ll look into how Final Fantasy's success in mobile gaming is tied to its monetization strategies and what truly sets Final Fantasy games apart, from their captivating stories and immersive gameplay to their stunning visuals. Beyond the technical aspects, we'll examine the immense impact of the Final Fantasy brand on both the gaming world and popular culture.

    Don't forget to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/, for more information on game development topics.

    Thank you for listening,
    Mobile Games Playbook

    • 32 min
    Episode 48: Pikachu, I snooze you! Mastering the dream world with Pokémon Sleep

    Episode 48: Pikachu, I snooze you! Mastering the dream world with Pokémon Sleep

    Join us as we unravel the exciting details of the latest addition to the Pokémon universe: Pokémon Sleep. This innovative app has taken the concept of gamification to a whole new level by transforming how we approach sleep.

    Are there benefits to merging gaming with sleep? Find out how Pokémon Sleep stacks up against other sleep-related apps. We'll delve into the unique features that make Pokémon Sleep a standout experience and explore how it integrates into the broader Pokémon ecosystem. But that's not all; we’ll discuss if there could be plans to extend its reach beyond sleep and venture into the realm of promoting other healthy habits. 

    Don't forget to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/, for more information on game development topics.

    Thank you for listening,
    Mobile Games Playbook

    • 30 min

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