Nerd Marketing Nerd Marketing
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The Nerd Marketing Ecommerce Podcast is a series of conversations about growing an ecommerce business. It's by CEOs and CMOs for CEOs and CMOs. Ecommerce veterans and 20-year operators Drew Sanocki and Michael Epstein deliver clear, actionable, data-driven strategies.
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How to Get Customers to Buy Without Discounting
Every brand wants to be Apple, and they can be—at least when it comes to avoiding discounts. In this episode, PostPilot CEOs Drew Sanocki and Michael Epstein discuss discounting alternatives that ecommerce brands can use to juice sales while preserving profit margins.
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Building a Big Brand with a Small Team with Matt Mullenax of Huron
Men’s grooming brand Huron has become a phenomenon with a team of just four. Co-founder and CEO Matt Mullenax joins hosts Drew Sanocki and Michael Epstein to discuss maniacal focus, the importance of brand, and why Huron isn’t rushing to get into retail. CPG founders and marketers won’t want to miss this episode.
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Thinking Outside the Black Friday Box with Luke McAlpine of Taylor Stitch
The VP of brand for cult menswear label Taylor Stitch joins Drew Sanocki and Michael Epstein to go deep on Black Friday strategies. They talk about why you should think hard about your holiday objectives, how promos can be dangerous to your financial health, why you should have a plan B (and C) ready to roll, and more. This is a conversation you don't want to miss. -
Making Your Brand Ubiquitous with Katie Hanna of Ka’Chava
How do you stand out in a crowded market? What propelled Ka’Chava’s growth from startup to nine-figure brand? And how are they strategizing around Black Friday? Katie Hanna, director of retention at Ka’Chava, spills some tea on the rocketship business with hosts Drew Sanocki and Michael Epstein.
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Lessons from 45 Black Fridays in Ecommerce
Together Drew Sanocki and Michael Epstein been through almost 50 Black Fridays. In this episode, they share the big, hard lessons they've learned over the years—not the tactical moves, but principles for winning Black Friday/Cyber Monday. Tune in to learn why brands often lose money on offers, how to avoid bleeding cash on high CPCs, and more.
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What Successful Ecom Brands Know with Anthony Choe, Founder of Provenance
Why do you need to know your tribe? What makes smart investors buy into an ecommerce business? How should founders approach brand-building? Visionary investor Anthony Choe lets Drew Sanocki and Michael Epstein pick his very large brain. You don’t want to miss the insights in this episode!
Customer Reviews
Episode one is🔥
You hit the nail on the head.
And this idea, well I have another similar anti-discount, profit making idea.
It’s kind of a secret weapon (for my clients, so crazy that you’re sharing similar here FREE).
Its especially great for eCom sites that discount like they breath. Meaning they can start raking in profits within 24hrs!
And what’s worse?
They NEVER SAY why they’re giving you 10-75% off.
Then again, they’re not direct response copywriters who breathe this stuff daily.
They teach the consumer to expect it.
So people know that they just have to abandon finishing their shopping and wait…for the frightening owners to rush with a 10% off coupon code as an “incentive” to go finish your shopping…
…it drives me up the walls.
Because these dumb business owners don’t know that on top of their marketing/ad spends, they’re literally throwing REAL BOTTOMLINE Profits EACH TIME THEY send and incentivise with a freaking discount code…while not capturing most of those leads they spend a pretty ad penny getting to their site!
Anyway I’m Billy. This is my first ever podcast review. So congrats host ;)
You can find me at BillyChampion.com.
I’ll help you make real profit.
Open to working with smart business owners. Who want to make real bank.
While keeping their customers as happy as can be.
Listen to this podcast. Okay? Just do it before they realise they can sell these nifty ideas…
Do the nerd marketing course too
Great content and a free complimentary course on the website. Sure it’s a lead gen process to but firstly the content is worth it and second you’re human, you can choose to be a lead or simply audience.
Packed with gems
Glad I found this podcast. Concise, straight to the point & highly actionable marketing tips. Keep it up !