113 episodes

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity — AND how to find & land your dream retainer clients. It's 100% possible to have a fulfilling career in PR without sacrificing your personal & family time… listen to discover how!

Pitching Powerhouse Jen Berson

    • Business
    • 5.0 • 1 Rating

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity — AND how to find & land your dream retainer clients. It's 100% possible to have a fulfilling career in PR without sacrificing your personal & family time… listen to discover how!

    Pitch Lab Perspectives: Members Share Their Pitching Secrets and Lessons Learned!

    Pitch Lab Perspectives: Members Share Their Pitching Secrets and Lessons Learned!

    Unlock Your Business Potential: What's Holding You Back? 💼

    Join us for an exclusive peek into The Pitch Lab community, where seasoned professionals like Chrissy and Natasha share their journey of growth and success. In this dialogue, they unveil how The Pitch Lab transformed their businesses and empowered them to thrive in the ever-evolving world of entrepreneurship.

    Listen now to discover the power of monthly calls, impact of having so many resources, and how to enhance your pitching skills all with The Pitch Lab!

    To learn more about The Pitch Lab head here: https://www.jenerationacademy.com/tpl 

    Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/unleash-your-entrepreneurial-potential *     *     *

    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

    Access our online hub for PR pros: https://www.profitableprpros.comDownload our free resources: https://www.jenerationacademy.com/our-resources

    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    • 1 hr 9 min
    5 Secrets to Becoming a Pitching Powerhouse

    5 Secrets to Becoming a Pitching Powerhouse

    Discover the secrets to crafting irresistible PR pitches, building a supportive network, and saving time with monthly execution plans. 🔎

    Dive into the world of public relations mastery with The Pitch Lab, where you'll uncover the secrets to landing dream clients and securing top-tier media coverage. Imagine having a supportive community of PR pros at your fingertips, offering valuable feedback and collaboration opportunities to help you grow your agency.

    With expert guidance and monthly execution plans tailored to current trends, you'll save time and money while building your business and standing out in the competitive media landscape.

    Listen now to discover how you can gain the confidence and skills needed to secure high-paying retainers and elevate your agency to new heights.

    To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/the-pitch-lab

    Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/mastering-pr 

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    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

    Access our online hub for PR pros: https://www.profitableprpros.comDownload our free resources: https://www.jenerationacademy.com/our-resources

    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    • 27 min
    Unlock Your PR Potential: Insider Tips for Breaking into Public Relations Today!

    Unlock Your PR Potential: Insider Tips for Breaking into Public Relations Today!

    Ready to unlock the secrets of a thriving PR career? 🎙️

    In a world driven by connections, mastering PR is your key to unlocking endless opportunities. Learn how to navigate the PR landscape like a pro and carve your path to success!

    Curious about the art of crafting compelling brand stories that captivate audiences? Join us as we dive into the secrets of effective communication and strategic thinking in PR.

    Ever wondered how to turn your passion for networking into a thriving career? Discover the power of building meaningful connections and leveraging them for professional growth in the exciting realm of Public Relations. 

    Listen now to discover the seven crucial steps to launch your PR journey with confidence! From identifying your passion to honing essential skills, join us as we unravel the roadmap to success in the dynamic world of Public Relations. 

    https://www.jenerationacademy.com/the-pitch-lab

    To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl

    Looking for a transcript for this episode? Check out the blog post:

    https://www.jenerationacademy.com/blog/kickstart-your-pr-career*     *     *

    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

    Access our online hub for PR pros: https://www.profitableprpros.comDownload our free resources: https://www.jenerationacademy.com/our-resources

    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    • 22 min
    5 Ways to Improve Your PR Proposal Process & Sign More Clients

    5 Ways to Improve Your PR Proposal Process & Sign More Clients

    Are You Writing Winning PR Proposals? 🏆

    Writing a killer PR proposal is key to attracting clients to your agency 🤓

    ing, it’s easy to get frustrated, lose your motivation, and hit a plateau in your agency’s growth 😩

    Plus, let’s face it — a LOT is going on behind the scenes these days with AI, budget cuts, downsizing, and layoffs… 

    Knowing the obstacles, learning to work WITH them, and strategically switching up your proposal approach can make a HUGE difference in landing those conversions! 🧠

    Listen now to discover two of my BEST tips to improve your proposals, plus three all-too-common proposal pitfalls you NEED to avoid! 

    Done wasting your time on client leads that go NOWHERE and proposals that end in rejection? Grab my BRAND-NEW Client Pipeline Pack to get 7 PROVEN templates for reaching out to your dream clients and building connections that convert >>  https://www.jenerationacademy.com/client-pipeline-pack

    To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/the-agency-accelerator 

    Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/PR-proposal 

    *     *     *

    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

    Access our online hub for PR pros: https://www.profitableprpros.comDownload our free resources: https://www.jenerationacademy.com/our-resources

    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

     

    • 31 min
    When & How to Fire a Client in Your Agency: 5 BIG Signs It's Time to Move On

    When & How to Fire a Client in Your Agency: 5 BIG Signs It's Time to Move On

    How Do You Know When It’s Time to Move On From a Client? 🤔

    It’s easy to fall into the trap of sticking with a client you’ve worked with for a while — even when your gut says it’s time to move on 😩

    Sure, you’re getting frustrated and aren’t earning what you’re worth, but the guaranteed revenue is worth it, right? Wrong, SO wrong! 😭 

    Limiting beliefs like that keep you stuck in your comfort zone and hold you back from the growth you deserve. You won’t feel confident in yourself, your value, or your abilities with that mindset… 

    Your agency should light you up! And if you’re not feeling the love anymore, it’s time to move on.

    It’s a tough conversation (I know!) — but, with care and respect, you can let go of clients who are no longer serving you and start building the agency of your dreams 😍

    Listen now to discover 5 key 🔑 signs it’s time to move on from a client, plus my best tips for ending a partnership on good terms. 

    Ready to let go of frustrating clients and build an agency that TRULY reflects your vision? Grab my FREE PR Agency Action Plan to learn my proven 12-step framework for growing and scaling the agency of your dreams! >> https://www.jenerationacademy.com/action-plan 

    To learn more about Elevate Group Coaching, head here: https://www.jenerationacademy.com/elevate-waitlist 

    Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/how-to-fire-a-client *     *     *

    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

    Access our online hub for PR pros: https://www.profitableprpros.comDownload our free resources: https://www.jenerationacademy.com/our-resources

    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    • 35 min
    How to Promote Your PR Agency and Secure More Clients

    How to Promote Your PR Agency and Secure More Clients

    Are You Standing Out to Your Ideal Audience? 🤔

    YOU are the face of your business! But as PR pros, we often feel wayyyy more comfortable promoting our customers than ourselves 😰

    Self-promotion can feel a little icky when you’re not used to it — but how can you bring on bigger and better clients if you don’t put yourself out there?

    Getting comfortable with self-promotion is a big step toward building a reliable client pipeline and growing your agency 🌱

    Learning how to define your brand, embrace your niche expertise, and align your agency’s identity with your goals and values is key to finding confidence in yourself 😤

    When you know who you are and what your agency stands for, the doubt melts away — leaving you free to promote yourself and connect authentically with your dream clients 🤩

    Listen now to discover my six BEST tips for promoting your PR agency and building genuine connections with your ideal clients 🤝

    It’s time to promote your agency the good old-fashioned way: talking 1-on-1 with your prospects! Grab my BRAND-NEW Client Pipeline Pack to get 7 plug-and-play templates that take the guesswork out of cold emails (and DMs!) and help you connect with dream clients >> https://www.jenerationacademy.com/client-pipeline-pack 

    To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/the-agency-accelerator 

    Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/promote-your-PR-agency *     *     *

    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

    Access our online hub for PR pros: https://www.profitableprpros.comDownload our free resources: https://www.jenerationacademy.com/our-resources

    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    • 36 min

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