Reed Between the Lines Devin Reed

Eddie Shleyner is a prolific writer and marketer. 
As the founder of VeryGoodCopy.com, Eddie is the craftsman who has captured the attention of creators and marketers worldwide with his timeless style and content that evokes emotion.  After winning awards as Copy Chief at G2, he left his stable9-to-5 during the pandemic to grow his side hustle into a full-fledged business, a leap backed by consistent growth and acclaim within the content marketing industry. 
But what makes Eddie a fascinating guest isn’t just his career path, but his thoughtful approach to the common adversities that creators face — from creative burnout to plagiarism. Eddie's commitment to quality over quantity and his dedication to maintaining his unique voice despite the rise and fall of trends and the AI “takeover” is inspiring. And the results speak for themselves. 
In this episode Eddie shares:
How to address plagiarism in an impactful yet tactful way (plus how to protect your work)How to craft compelling narratives that fuels growth, creates raving fans, and leaves readers wanting moreThe importance of balancing the creative process with personal growthAnd advice growing your business without reaching creative burnout Jump into the conversation:(01:36) Meet Eddie Shleyner(04:05) When Eddie’s Work Was Plagiarized(20:31) “Can you even prevent your work from being plagiarized?”(46:30) Break Down Eddie’s Writing Style(50:07) Techniques for Better Writing(57:16) Eddie’s Leap from G2 to Very Good Copy(01:03:45) Advice to Start or Scale Your Side Hustle
⬛ Follow Eddie on LinkedIn: https://www.linkedin.com/in/eshleyner/⬛ Check out VeryGoodCopy.com: https://www.verygoodcopy.com/
🟩 Website: theredeer.co🟩 Subscribe: thereeder.co/newsletter🟩 Partner with The Reeder: yo@thereeder.co🟩 Content Growth Guide: convert.thereeder.co🟩 LinkedIn: linkedin.com/in/devinreed🟩 TikTok @learntoreed

What does it mean to “make it”? What does it take? And how does your reputation play a role? 
This is what I explore with  Doug Landis, Growth Partner at Emergence Capital and a sales legend. His career journey is impressive and candidly abnormal. He climbed the ranks through sales and then became the Chief Storyteller at Box, which might be the coolest title ever. Now he puts his experience and expertise to good use being an advisor and mentor along with creating GTM strategies for Emergence Capital’s portfolio companies.
But that’s not all I wanted to talk to him about. Beyond his sales and marketing prowess, what has it been like as the person behind the success? What does it take to hit that pinnacle of growth? What sacrifices has he had to make? And the lessons he’s learned? Because Doug’s reputation precedes him as someone who knows his stuff, is a great connector, and is an even better mentor, while being wildly successful. Here are a few highlights we’ll dive into:
Doug’s lessons on walking the fine line between monetary motivation and the pursuit of success coupled with the sheer joy of doing something impactful.Why being positive and intentional can change your outlook and output, at work and beyond.And a few tips for driving accountability and better relationships between marketing and sales. (Okay, I had to ask a few practical questions, too.) Jump into the conversation: 
(05:00) Level 1 Sommalier
(12:01) Struggle of Your Worth in Sales(23:40) “If tech was the mafia, he’s a made man.”(45:10) The Power of Your Words & Self-Talk(1:08:10) How Can Marketers Be More Valuable?

⬛ Follow Doug on LinkedIn⬛ Follow Doug on Twitter🟩 Get your Reed Between the Lines merch here: http://devin-1-shop.fourthwall.com/
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Lego, Google, Delta. 

Just a few of the brand names Ashleigh Reddy is working with after choosing to bet on herself and chart her own career path instead of going the more typical, corporate route.
How did she do it? Why did she choose to do things differently? What does it really take to succeed as an entrepreneur? Ashleigh reveals how she’s turned her passion into a profitable business, monetized her social media, and how you can land your first influencer deal as a creator.  Even though we’ve been friends for years, I never knew the stories behind how she’s ended up working with big brands like Ray-Ban, Google, and Afro Tech. So press play to learn about these stories and the lessons she’s learned along the way with me, including:
The value and impact of betting on yourself to build and grow  your career How staying vulnerable allows you to be self-aware and keep self-doubt in checkAshleigh’s advice for creating multiple revenue streams and maintaining “freedom of choice”
Jump into the conversation: 
(17:17) Why Choose the Unstable?(24:08) Event Marketing and Photography for Lego, Google, AfroTech
(41:47) Navigating High Pressure Situations with Big Clients
(49:39) Ashleigh’s Strategy for Multiple Streams of Revenue(54:37) Her Mini-Documentary/Commercial with Delta Airlines(58:57) Brand Partnership Breakdown

⬛ Follow Ashleigh on IG⬛ Follow Ashleigh on LinkedIn⬛And more from Ashleigh on her website
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Nehal Tenany is a content powerhouse. She’s helped grow multiple billion-dollar tech brands and her own audience of over 70,000 by creating hyper-relevant content.
She’s a multi-hyphenate— a B2B content marketer, Instagram and TikTok influencer, and the host of the brand new iHeartRadio show, "No Filter Nehal." She’s interviewed celebrities on red carpets, created viral content for herself and B2B brands, and inked 5-figure deals with some of the world’s largest brands.
We get tactical and vulnerable with Nehal as she shares her process for creating highly relevant content, practical advice for landing your first deal, and personal tips for handling burnout and self-doubt. Whether you're looking to grow an online audience, monetize your content, or find balance in your career and personal life, this episode is for you. Tune in for:
Nehal’s actionable tips on how and when to create hyper-relevant content, viral content, and real-time content to drive audience growth and engagement.Why balancing authenticity, personal enjoyment, and business acumen are all needed for monetary success when it comes to negotiating brand deals. Methods for increasing self-care and balance in your life when you’ve got a career, a family, and a side hustle you love. There’s no room for self-doubt and burnout when it comes to chasing down your goals.Jump into the conversation: 
(09:00) Growing Her TikTok to 50k(15:00) Lessons Learned From Going Viral(22:00) Relatable Content Versus Educational Content(26:00) Nehal on the Red Carpet
(28:30) Advice for Your First Brand Deal(45:00) Avoiding Burnout in Content Creation

⬛ Follow Nehal on Linkedin⬛ Follow Nehal on TikTok⬛ Follow Nehal on Instagram⬛ Listen to “No Filter Nehal” on the iHeart Radio app
Resources: 🟩 Head to https://thereeder.co/ for The Reeder newsletter, my book, and more 🟩 Hang out with me on LinkedIn 🟩 Join me on TikTok @learntoreed

If you don’t know Chris Orlob, you should.
Not only is he one of my first mentors in marketing, he’s the Co-Founder and CEO of pclub.io where he’s trained more than 10,000 SaaS and tech salespeople on SaaS sales calls with the #1 online course platform for B2B sellers. He’s also the former Head of Product Marketing and Head of Customer Sales at Gong, where he helped grow their ARR from $200k to $200M ARR, and garnered a $7.2B valuation in less than six years. And not to mention, he’s a content king in his own right with more than 128k followers on LinkedIn.
In this episode, we’re talking about being polarizing, powerful writing techniques, and taking lessons from some of the most successful, radical marketers out there. Here are a few of my favorite takeaways:
Be intentionally polarizing with your marketing 10% of the time to get (more) attention in your marketing.To become a stronger writer, be more specific with your language and word choice. That’s how you compel people to act fast.Use soap opera email sequences to consistently give value while positioning yourself as an authority in your space. Delivering immense value is the best way to convert readers into customers.Jump into the conversation: 
(11:00) Polarity in Marketing 
(18:45) B2B Marketing Lacks Conviction 
(23:30) 90/10 Tip for Firestarter Content 
(24:57) Find Conviction, Authenticity, & Your Brand Voice in 50 Days
(28:07) 3 Ways to Find Your Brand Voice 
(36:01) 3 Tips to Level Up Your Marketing Team’s Content 
(52:56) Chris’s Best Email Marketing Tactics: the Soap Opera Sequence
⬛ Follow Chris on LinkedIn
⬛ Check out [pclub.io](http://pclub.iohttps://www.pclub.io/)
More from The Reeder:
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🟩 LinkedIn: linkedin.com/in/devinreed
🟩 TikTok @learntoreed

Yo! I’m Devin Reed. And I’m on a mission to build a bigger and more inspired career as a marketer, creator, and entrepreneur.
I’ve spent 10 years in sales and marketing, become Head of Content for two billion-dollar tech companies and scaled my side hustle, The Reeder, to 6-figures — and now I’m ready to level up my creativity and earning power to hit the next level.
But I need more than tips, tricks, and dopamine hits. I want inspiration and expertise that’s going to help me reach my potential.
And damn it, I wanna have fun doing it. So I’m traveling America for candid, street-level conversations about creativity, marketing, and playing by your own rules. You’ll hear the stories behind the success: unfiltered conversations, vulnerable moments, and practical advice to help YOU grow your career, confidence, and income.
This is Reed Between The Lines. The show for people who want to achieve phenomenal results.
More from Devin Reed:
🟩 Website: theredeer.co
🟩 Subscribe: thereeder.co/newsletter
🟩 Partner with The Reeder: yo@thereeder.co
🟩 Content Growth Guide: convert.thereeder.co
🟩 LinkedIn: linkedin.com/in/devinreed
🟩 TikTok @learntoreed