100 episodes

Social Minds is the UK’s first-ever dedicated social media marketing podcast, brought to you by Social Chain Agency. Each week we’re joined by leaders - in all sectors - to learn the global impact social media is having on every corner of the business world. We translate the marketing jargon you hear every day, leave buzzwords at the door and speak to social media headlines in a way anyone can understand.

Join our Facebook group - Social Minds | Twitter - @TheSocialChain | Instagram - @socialchain | LinkedIn - Social Chain

Social Minds - Social Media Marketing Answered Social Chain

    • Business
    • 4.9, 128 Ratings

Social Minds is the UK’s first-ever dedicated social media marketing podcast, brought to you by Social Chain Agency. Each week we’re joined by leaders - in all sectors - to learn the global impact social media is having on every corner of the business world. We translate the marketing jargon you hear every day, leave buzzwords at the door and speak to social media headlines in a way anyone can understand.

Join our Facebook group - Social Minds | Twitter - @TheSocialChain | Instagram - @socialchain | LinkedIn - Social Chain

    Ep. 099 - SOCIAL IN SIX [015]

    Ep. 099 - SOCIAL IN SIX [015]

    Theo and Eve are back this week with Social in Six - a breakdown of the top social media headlines and what you need to know. In this episode, expect to hear all about Twitter’s new paid-for feature and what it means for publishers, the leaked code that shows how WhatsApp and Messenger will be integrated (and sooner than you think) and get a first look at TikTok’s new ad platform for brands, which looks suspiciously like Facebook Ads Manager. We also talk about several new features coming to both LinkedIn and Instagram, including a double-tap Like function for the recruitment platform and a dedicated page for Stories on Instagram, as well as the test of a new Shopping tab for users outside of the US. Finally hear why Facebook decided to kill its TikTok clone Lasso, and whether or not your brand should pay attention to the boycott. Want to be on Social Minds? Every other Monday we’re answering your questions about the social landscape. Send in your voice recordings to social.minds@socialchain.com or drop a post in our Facebook Group.

    • 14 min
    Ep. 098 - Lockdown Listens: What COVID-19 Quarantines Did to Podcasting | David Hill - Acast, Spotify

    Ep. 098 - Lockdown Listens: What COVID-19 Quarantines Did to Podcasting | David Hill - Acast, Spotify

    A lot of industries have been damaged or made irrelevant by the onset of COVID-19 lockdowns across the world. Podcasting isn’t one of them. Despite a lack of commuting, there has been a significant shift in the creation and consumption of podcasts, in everything from wellness to true crime. In this episode, we’re joined by David Hill, account manager at Acast and previously of Spotify, to lean how people’s behaviour with podcasts has changed in the last three months, which behaviours are here to stay and which will revert back to normal one day in the hopefully not-too-distant future. Acast’s primary data on podcast listeners across all demographics is a crucial resource for creators and brands, which includes insight on sponsored reads versus branded shows and the time of day that people tune in.

    • 39 min
    Ep. 097 - SOCIAL IN SIX [014]

    Ep. 097 - SOCIAL IN SIX [014]

    Theo and Eve are back this week with Social in Six - a breakdown the top social media headlines and what you need to know. In this episode we discuss the arrival of Voice Tweets and TikTok For Business, as well as the news that brands that want to advertise on Instagram will no longer have to have a Facebook Ads account to do so. That news follows the growing advertiser boycott of Facebook - the third in as many years. We also cover everything revealed at Snapchat’s smash-hit Partner Summit event, as well as revealing the reasons that WhatsApp Pay was suspended by Brazil’s government just one week after its launch - paving an uncertain path for Facebook’s Project Libra. Finally we talk about the latest addition to Instagram Shopping - something that small businesses and creators will be very, very happy to hear. Want to be on Social Minds? Every other Monday we’re answering your questions about the social landscape. Send in your voice recordings to social.minds@socialchain.com.
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    • 12 min
    Ep. 096 - Talk This Way: Why Oatly’s Approach to Tone of Voice Works | Michael Lee - Oatly

    Ep. 096 - Talk This Way: Why Oatly’s Approach to Tone of Voice Works | Michael Lee - Oatly

    Marketing and advertising is saturated with rules for best practice. Swedish plant-based milk brand Oatly has rejected them all. The brand frequently mocks the idea of advertising within its ads, it prints negative feedback on its packaging and once took to Instagram to poke fun at its own CEO. In this episode of Social Minds, we’re joined by Oatly’s creative director Michael Lee, to find out the process behind every self-deprecating billboard or tweet. The impressive part? Oatly has successfully scaled with just three copywriters, no CMO and no TOV guidelines across global markets. In this, Michael explains the importance of TOV and language, why having a marketing director hurts progress, and how a brand can be 100% serious about its cause, without taking itself seriously at all. This episode is a lesson in unapologetic fun, meaningful action and doing things differently.

    • 40 min
    Ep. 095 - SOCIAL IN SIX [013]

    Ep. 095 - SOCIAL IN SIX [013]

    Theo and Eve are back this week with Social in Six - a breakdown of the top social media headlines and what you need to know. In this episode we cover several new updates from Twitter, including the launch of its Stories product Fleets and the return of the infamous blue ticks; we talk about Instagram’s latest change to Stories, which alters the UI to double the number of Stories on your screen; and we discuss Facebook’s new engagement analytics for measuring the effect of comments on reach, including what that means for refining performance. Also this week, we reveal new research that shows the average usage of TikTok among 4-15 year olds has caught up to YouTube, and what that means for both platforms. Finally, we discuss changes to Reddit’s board as co-founder Alexis Ohanian’s request to replace him with a Black man is honoured in the appointment of Michael Seibel. Want to be on Social Minds? Every other Monday we’re answering your questions about the social landscape. Send in your voice recordings to social.minds@socialchain.com.

    • 14 min
    Ep. 094 - The Cost of Reach: How Paid Social Managers and Platforms are Meeting Demand | Kat Cimetta, Ex-Domino’s

    Ep. 094 - The Cost of Reach: How Paid Social Managers and Platforms are Meeting Demand | Kat Cimetta, Ex-Domino’s

    As more and more users join social media, the challenge of reaching those most relevant to your brand gets harder, dialling up the demand for ad space. Knowing this, platforms have to continually find new ways of helping paid social managers and advertisers reach users on their apps. So which of social’s main players should you invest more time in? This week we’re joined by Katrina Cimetta, a paid social media manager for Domino’s at the time of recording, to discuss everything from incrementality testing to the race for more creative solutions in paid social. In this episode, Kat, who’s now working at Great Ormond Street Hospital, discusses the lessons to be learnt from each platform and the future for TikTok as it ramps up its appeal to paid marketers. And finally, with so much uncertainty, is now the time to ramp up your paid social activity or take a step back?

    • 35 min

Customer Reviews

4.9 out of 5
128 Ratings

128 Ratings

Katie AKA Sustainable Squad ,

Quality content every time

I was recommended this podcast and I love everything about it. You get into the subject quickly, your pace and the amount of information you share is spot on and you have the right balance of chat when interviewing an expert - who’s always interesting. I work in digital marketing with a background in radio and love creating content on the side, so it’s right up my street! Thank you.

@jay_richards_ ,

Started listening this morning, 4 hours later and I'm still hooked!

As an agency owner myself, the insights Social Chain provide are invaluable. Thanks for putting this together Eve and Theo!

@JayKRichards
Imagen

IAmLukeEdwards ,

Great to hear a UK take on social media

For years I’ve long been hoping for a definitive UK-based podcast on social media, and SocialMinds is by far and away the best there is. Theo and Eve from Social Chain are great hosts and the range of guests across episodes and deep topics of discussion offers a diverse range of quality insight and expert opinion. It’s undoubtedly one of the best podcasts social media marketing professionals like myself can rely upon. I hope they continue to make more episodes well into the future - it’s one of the podcasts I look forward to most each and every week.

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