Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman. Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.
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Ep. 136 - SOCIAL IN SIX 
This week on Social in Six, we discuss several new features being tested, including Twitter’s in-profile tip jar and its Business profile types. Plus we talk about TikTok’s new Lead Generation ads and give you the latest on Pinterest’s Shopify integration. Finally we reveal two big changes for Instagram: a suite of monetisation features for creators and the changes to Instagram LIVE that are set to take on Clubhouse. Got a question or suggestion for the Social Minds podcast? Contact us at firstname.lastname@example.org.
Ep. 135 - Promotion Material: Why Netflix Wins At Audience-First Marketing | Alexa Diaz, Netflix
Social and digital word of mouth has changed the way entertainment brands approach show promotion. One brand you can’t ignore in this space is Netflix, whose documentaries and original shows take on a life of their own online - just look at what happened with Tiger King. In this episode, we’re joined by the global creative marketing manager at Netflix, Alexa Diaz. We discuss her approach to huge talent-driven campaigns, the merit of underrated platforms like Tumblr, and how to manage viral conversation about one of your features. Plus Alexa reveals the process behind promoting a major Netflix documentary event like Taylor Swift’s Miss Americana or Ariana Grande’s Excuse Me, I Love You, and highlights the sheer power of fandom culture on social.
Ep. 134 - SOCIAL IN SIX 
This week on Social in Six, we discuss several new features being tested, including Facebook’s upvote and downvote test for Groups and the latest from Instagram’s experiment to hide public like counts. Plus we talk about the newly launched Clubhouse Payments feature, as well as the new audio product that Reddit is rumoured to be working on. Finally we reveal two updates to social commerce: TikToks brand new ad formats and product display options and Snap’s acquisition of Screenshop. Got a question or suggestion for the Social Minds podcast? Contact us at email@example.com.
Ep. 133 - In Another League: How Esports Is Changing the Game for Social-First Brands | Luke Donovan-King, Guild Esports
Esports has erupted into the mainstream as a central form of entertainment in recent years. The role of social media channels has helped to push it from a subset of sports culture to an industry in its own right - expected to generate $1194.8 million in 2021. So how can brands capitalise on the rise of esports to reach a new audience? In this episode, we’re joined by Luke Donovan-King, director of digital marketing and product at Guild Esports. We discuss the characteristics and behaviour of esports fans that make them such desirable consumers, the opportunities that streamers present for a new wave of influencer marketing, and what brands can learn from Guild Esports’ unprecedented approach to creator collaborations.
Ep. 132 - SOCIAL IN SIX 
In this week’s episode of Social in Six, find out which feature Instagram, Snapchat and TikTok now all share, what LinkedIn’s latest test tells us about the future of social-first audio, and what YouTube’s new product detection tool means for brands and creators. Plus we discuss the possibility of Twitter adding emoji reactions and downvotes to tweets, the benefits of Instagram adding drafts to Stories, and the arrival of IGTV ads in the UK and Australia. Got a question or suggestion for the Social Minds podcast? Contact us at firstname.lastname@example.org
Ep. 131 - Being Top Dog: How BrewDog Uses Social-First Trends to Inspire New Products | Josh Benge - BrewDog
BrewDog is known for its outrageous stunts and reactivity. But where most brands would respond to a social or cultural trend with a quip on Twitter, BrewDog lets it inspire new products, which then fuels PR, sales and more online conversation. In this episode of Social Minds, we’re joined by BrewDog’s head of social media Josh Benge, previously of KFC UK&IRE, to discuss the merits of the brewery’s unique approach to product and social. We also talk about when stunts go wrong and how to deal with backlash, how to talk about brand purpose without appearing self-congratulatory, and what BrewDog is doing to forward climate change activism.
Quality content every time
I was recommended this podcast and I love everything about it. You get into the subject quickly, your pace and the amount of information you share is spot on and you have the right balance of chat when interviewing an expert - who’s always interesting. I work in digital marketing with a background in radio and love creating content on the side, so it’s right up my street! Thank you.
Started listening this morning, 4 hours later and I'm still hooked!
As an agency owner myself, the insights Social Chain provide are invaluable. Thanks for putting this together Eve and Theo!
Great to hear a UK take on social media
For years I’ve long been hoping for a definitive UK-based podcast on social media, and SocialMinds is by far and away the best there is. Theo and Eve from Social Chain are great hosts and the range of guests across episodes and deep topics of discussion offers a diverse range of quality insight and expert opinion. It’s undoubtedly one of the best podcasts social media marketing professionals like myself can rely upon. I hope they continue to make more episodes well into the future - it’s one of the podcasts I look forward to most each and every week.