302 episodes

The Strength Matters podcast is a weekly show for health and fitness professionals who want the systems, tools, and resources to grow and scale a successful fitness business. Hosted by Head Coach Josh Kennedy and Strength Matters founder, James Breese. Join the world’s leading experts in helping personal trainers and coaches uncover cutting-edge training solutions and share them with you.Strength Matters is a system of training and education for fit pros and experienced enthusiasts who want to optimize performance and enhance their health span.The central question that drives our work is, “How can we train smarter?” To answer that question, we like to talk about science-based ways, made simple, to solve practical health and fitness problems.However, science doesn’t always have the answers. That’s why our work combines both science and practical real-world experience. What works in a textbook, doesn’t always work in real life. This is why we like to talk about and share our client results with you… the good, and the bad, so that we can all learn from them, move forward to live, and perform better.

Strength Matters Strength Matters

    • Health & Fitness
    • 4.9 • 57 Ratings

The Strength Matters podcast is a weekly show for health and fitness professionals who want the systems, tools, and resources to grow and scale a successful fitness business. Hosted by Head Coach Josh Kennedy and Strength Matters founder, James Breese. Join the world’s leading experts in helping personal trainers and coaches uncover cutting-edge training solutions and share them with you.Strength Matters is a system of training and education for fit pros and experienced enthusiasts who want to optimize performance and enhance their health span.The central question that drives our work is, “How can we train smarter?” To answer that question, we like to talk about science-based ways, made simple, to solve practical health and fitness problems.However, science doesn’t always have the answers. That’s why our work combines both science and practical real-world experience. What works in a textbook, doesn’t always work in real life. This is why we like to talk about and share our client results with you… the good, and the bad, so that we can all learn from them, move forward to live, and perform better.

    [Case Study] How We Do a Website Audit Live

    [Case Study] How We Do a Website Audit Live

    Are you ready to take your website's health from mediocre to exceptional? Tune in as we take you behind the scenes of a live website audit. Whether you're a web novice or a seasoned pro, this episode will equip you with the knowledge to optimize your site, boost its performance, and climb the SEO ladder. Don't miss out on these practical insights that could transform your digital presence!Timeline Summary:[00:00:40] Introduction to Cricket Matters [00:02:29] Ahrefs Tool Introduction&nbsp...

    • 14 min
    Link Building for Fitness Websites: What You Need to Know

    Link Building for Fitness Websites: What You Need to Know

    Welcome to another episode, where we dive deep into the intricacies of SEO for fitness professionals. Today, we’re simplifying the complex world of link building. Whether you’re trying to enhance your website's visibility or aiming to outmaneuver competitors in Google rankings, understanding the types of links and their roles can elevate your online presence. Join us as James Breese and Josh Kennedy, along with Andrew Wallis, unravel the significance of internal, inbound, and outbound links, ...

    • 11 min
    [Case Study] How To Launch a New Website

    [Case Study] How To Launch a New Website

    Dive into this episode where we dissect the intricacies of launching and revamping websites to maximize performance and visibility. Whether you're mulling over a new website or contemplating revamping an existing one, this episode serves as a masterclass in understanding the critical steps from conception through to going live and beyond. Join us as we unravel two distinct case studies—Frizzo and Cricket Matters—and share expert insights to elevate your online presence!Timeline Summary:[00:00...

    • 11 min
    Our Process for Content Creation

    Our Process for Content Creation

    Dive into the world of digital marketing with us in today's episode, where we peel back the curtain on our strategic content creation process. From the initial data analysis to the final touches of a blog post, discover how we harness the power of SEO to dominate Google rankings and amplify our message across multiple platforms. Whether you're a content creator, a marketer, or just curious about the mechanics of digital content, this episode packs a wealth of actionable insights tailored just...

    • 9 min
    The Data We're Using to Make Better Marketing Decisions

    The Data We're Using to Make Better Marketing Decisions

    Welcome to another episode where we unpack the profound impact of data analytics in steering marketing strategies! If you're eager to discover how real-time data can redefine your business growth, this episode is your treasure trove. Join us as we delve behind the scenes of Cricket Matters, revealing the tangible benefits of leveraging tools like Google Search Console and advanced email metrics to optimize and revitalize marketing efforts.Timeline Summary:[00:01:18] Data Review, Google Search...

    • 12 min
    [Case Study] How and Why We're Revamping Cricket Matters

    [Case Study] How and Why We're Revamping Cricket Matters

    In today's episode of our podcast, we embark on an adventurous journey through the revitalization of Cricket Matters, our beloved sister fitness company. Through a detailed case study, we dive into the why and how of transforming a simple test project into a leading name in the fitness industry. If you're intrigued by the process of breathing new life into a business, curious about the intricacies of strategic growth, or simply a fan of cricket, this episode is tailor-made for you.Timeline Su...

    • 8 min

Customer Reviews

4.9 out of 5
57 Ratings

57 Ratings

Teesy09 ,

Everydays a school day

Thanks James and Josh
Bit sized education, informative and thought provoking

gipsy grenadier ,

Educational and entertaining

Josh is great, makes me smile whilst driving and when working. Has helped me get of my backside and start to get mobile again. Thanks Guys

Steve Noddy Nodwell ,

Fantastic fun

Great fun podcast. They always have great guests on the show and host it brilliantly. Keep up the great work. Thank you

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