The Evolve Your Wedding Business Podcast: Marketing & Business Strategies for Wedding Professionals

Heidi Thompson
  • 5.0 (8)
  • ENTREPRENEURSHIP
  • UPDATED FORTNIGHTLY
The Evolve Your Wedding Business Podcast: Marketing & Business Strategies for Wedding Professionals

Want to grow your wedding business to 6 figures and beyond without burning out? The Evolve Your Wedding Business Podcast is here to help. Hosted by best-selling author and wedding business strategist Heidi Thompson, this podcast is packed with actionable tips and strategies tailored to wedding professionals like you. Whether you’re a planner, photographer, officiant, or florist, you’ll discover how to attract your dream clients, book more weddings, and build a thriving business—without working 60+ hours a week. Each episode features expert advice, success stories, and proven strategies to help you make more money and reclaim your time. Ready to take your wedding business to the next level? Tune in and visit https://www.evolveyourweddingbusiness.com for show notes, guest info, and even more free resources to grow your wedding business!

  1. 3 DAYS AGO

    5 Wedding Pros Share Exactly What Helped Them Book More Weddings & Raise Their Prices

    Why is booking more weddings so hard right now? I hear this question all the time from frustrated wedding pros. You’re showing up, doing the marketing, and still not seeing the results you want. It’s exhausting. In this episode, I brought together five incredible wedding pros who have been where you are. They’ve felt stuck, burned out, and unsure of how to move forward. But they turned things around and they’re sharing exactly how they did it. You’ll hear how they went from getting ghosted...

    1h 11m

  2. 16 APR

    What’s Actually Working In Wedding Advertising To Book More Clients With Mark Chapman

    Frustrated with ads that don't turn into bookings? You're not alone. A lot of wedding pros test the waters with Google, Meta, or TikTok ads, only to feel like they're throwing money into a black hole. But the truth is, ads aren’t the problem. Bad strategy is. In this episode, I’m joined by ad expert Mark Chapman to break down what’s actually working in wedding vendor advertising right now. From new targeting options to big platform changes to the surprising power of short-form video, Mark sha...

    52 min

  3. 9 APR

    Is Your Wedding Inquiry Process Driving Clients Away?

    Are you making it harder than it needs to be for couples to book you? If your wedding inquiry process is just a contact form and a “let’s hop on a call” reply, you might be pushing great clients away without even realizing it. I recently experienced this myself while looking for a new bookkeeper. I was ready to hire someone, but the process I was met with- no pricing, no service info, and just endless requests to schedule calls- left me overwhelmed and frustrated. It reminded me exactly of wh...

    15 min

  4. 2 APR

    The New Rules of Booking Weddings: What Couples Want From Vendors Now With Adrienna McDermott

    Are you struggling with booking weddings and wondering what today’s couples actually want from their vendors? You’re not alone. A lot has changed in how couples choose who to work with, and if your wedding marketing hasn’t kept up, it’s easy to feel stuck. In this episode, I’m joined by wedding planner and brand strategist Adrienna McDermott, and we’re breaking down what’s working right now when it comes to booking weddings. We talk about how couples are finding vendors, what makes them trust...

    54 min

  5. 26 MAR

    Are You Wasting Time on the Wrong Marketing? Wedding Vendor Marketing That Works

    Are you wasting time on the wrong marketing? If you feel like you're doing all the things, posting on social media, blogging, networking, running ads, but you're still not booking as many weddings as you’d like, this episode is for you. I see so many wedding professionals pouring time and energy into marketing that isn’t actually bringing in bookings. And I get it. It’s easy to assume that because someone else is doing something, you should be doing it too. But if you’re spending hours on ...

    14 min

  6. 19 MAR

    Wedding Pros: How to Generate Evergreen Leads & Book More Weddings With Dana Johnson

    Why Aren’t More Wedding Pros Using Pinterest to Get Consistent Leads? If you’re tired of the constant hustle for new leads and bookings, you’re not alone. Social media algorithms are unpredictable, and relying solely on Instagram or Facebook can leave you feeling stuck in an endless cycle of content creation. But what if there was a way to generate evergreen leads—ones that keep coming in, even when you're not actively posting? In this episode, I’m joined by Dana Johnson, a Pinterest expert w...

    53 min

  7. 12 MAR

    Are You Marketing Your Wedding Business Like a Sleazy Pickup Artist?

    Why does marketing your wedding business feel so frustrating? If you’ve ever felt like you’re chasing leads, constantly trying to “convince” couples to book you, or just not getting the response you want, there’s a good chance your marketing might be giving off sleazy pickup artist vibes—without you even realizing it. In this episode, we’re breaking down why some wedding pros struggle to attract the right clients and how small shifts in your approach can make marketing feel effortless inste...

    13 min

  8. 26 FEB

    How To Use Wedding Ads To Get More Bookings (Without Wasting Money) With Whitney Hodges & Daniela Justus

    Thinking about running wedding ads but worried about wasting money? You’re not alone! So many wedding pros jump into Google or Meta ads hoping for a flood of leads, only to see their budget disappear with little to show for it. The truth is, ads can work but only if you have the right strategy in place. In this episode, I’m joined by Daniela and Whitney from Wedding Industry Ads to break down how to actually use wedding ads to get more bookings. We’re covering how to know when you’re ready ...

    56 min
See All (319)

5
out of 5
8 Ratings

About

Want to grow your wedding business to 6 figures and beyond without burning out? The Evolve Your Wedding Business Podcast is here to help. Hosted by best-selling author and wedding business strategist Heidi Thompson, this podcast is packed with actionable tips and strategies tailored to wedding professionals like you. Whether you’re a planner, photographer, officiant, or florist, you’ll discover how to attract your dream clients, book more weddings, and build a thriving business—without working 60+ hours a week. Each episode features expert advice, success stories, and proven strategies to help you make more money and reclaim your time. Ready to take your wedding business to the next level? Tune in and visit https://www.evolveyourweddingbusiness.com for show notes, guest info, and even more free resources to grow your wedding business!

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