The Evolve Your Wedding Business Podcast: Marketing & Business Advice For Your Wedding Business Heidi Thompson

Tired of paying The Knot and WeddingWire for leads that don't convert? You're not alone! Many wedding pros are facing this challenge right now and you can get wedding clients without paying them thousands each year.I'll share the mistakes I see wedding pros make with this and what you can do to attract and book your ideal clients without relying on The Knot, WeddingWire, or any other third-party platform. You don't have to rely on them if you don't want to and they're not a good fit for every...

Are you struggling with fewer leads and bookings in your wedding business? You're not alone! Many wedding pros are facing this challenge right now. In this episode, we're diving into why this happens and, more importantly, how you can break through this plateau.With 12 years of experience in helping wedding professionals market and grow their businesses, I'll share what I've noticed and what you can do to attract and book your ideal clients. Plus, I'll introduce you to a free way to get acces...

Ever wondered why your wedding business isn’t converting inquiries into bookings? Or website visitors into inquiries?We’re breaking down some crucial insights with the help of Emily Foster, a seasoned brand and website designer who recently planned her own wedding and noticed a LOT of common problems vendors are making that cost them bookings.Because Emily approached researching vendors with her experience as a website/brand designer and a bride, she shares practical strategies for enhancing ...

Ready to unlock the secrets to stress-free wedding marketing? In this episode, I'll introduce you to the "Lazy Girl's Guide to Wedding Marketing." This no-nonsense approach is all about getting more out of your marketing while doing less.We'll dive into a revolutionary approach that simplifies your marketing without sacrificing results. In fact, this lazy approach will get you BETTER results! You'll also hear real-life success stories from wedding pros who have transformed their businesses wi...

Want to book more weddings using social media? Just posting & hoping for the best doesn’t work anymore. Instead of wasting your time creating more content for social media, find out EXACTLY how to use it to find and book clients.Worried you'll come across as salesy by engaging with potential clients? I've got you covered! In this podcast episode, you'll learn how you can use social media engagement to make your potential clients feel cared for and bring the party to them all while booking...

When you need more leads and booking for your wedding business you may wonder if advertising makes sense for you. But where should you advertise?Most wedding pros immediately think of WeddingWire and The Knot but those aren't your only options (and they may not be the best ones for your business. When you advertise on Google, Instagram, Facebook, or TikTok, you can meet your ideal clients where they are and generate leads with more specific targeting than you can on WeddingWire & The Knot...