49 episodes
The Future of Media, Explained - from Press Gazette New Statesman Media Group
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- Business
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4.4 • 7 Ratings
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Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.
The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content.
If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through.
It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally.
Hosted on Acast. See acast.com/privacy for more information.
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How the FT found a new paying audience with FT Edit
On the 48th episode of Press Gazette's Future of Media explained podcast we speak with Malcolm Moore, the editor of the Financial Times' low-price product FT Edit.
When Press Gazette last interviewed Moore in March 2022, when FT Edit had just launched, he shared his hopes that the new app would entice a group of new paying readers toward the FT - without cannibalising its existing audience.
More than a year on, we check in with Moore to hear (some very promising things) about how the experiment has progressed.
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Doing battle with the duopoly, with Paul Deegan of News Media Canada
Paul Deegan is the president and chief executive of News Media Canada, which represents 560 news publishers across Canada. Since starting in his role around two years ago, Deegan has been at the forefront of Canada’s battle to force Google and Facebook to pay for news.
With the nation’s Online News Act approaching passage into law, Press Gazette’s William Turvill interviewed Deegan to learn more about the story behind this legislation – and how big tech has fought back with threats and news-blocking experiments. Canada's bill seeks to build on Australia’s News Media Bargaining Code and will help inform UK legislators as similar rules are drawn up in Westminster.
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How publishers can cash in on online shopping: e-commerce and affiliate marketing, with The Independent
This episode of Press Gazette’s Future of Media Explained podcast features an interview with Christian Broughton, Managing Director of The Independent.
The Independent runs one of the best-known affiliate marketing operations among news publishers through its Indy Best product reviews and recommendations section. As advertising revenue has declined, publishers are increasingly turning to other ways to make news pay and e-commerce, which includes affiliate marketing, is a key income stream for the Independent which went online only in 2016.
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Tina Brown on Sir Harry's legacy and the future of investigative journalism
Former New Yorker editor Tina Brown talks to Press Gazette about the future of investigative journalism and the legacy of her late husband Sir Harry Evans.
She shares her concerns about quality journalism and shares some solutions about what can be done to save it.
Brown also has some forthright views about Prince Harry and his fight against the UK tabloids over allegations of phone-hacking and illegal information gathering.
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Life after The Times for David Aaronovitch: Going solo on Substack
David Aaronovitch left The Times in March after 18 years as a columnist with the paper. But he quickly got underway with his solo venture: Notes from the Underground, hosted on Substack.
In this week's Future of Media Explained podcast, Aaronovitch discusses his departure from The Times, why he decided to write for Substack, and shared his views on how newspaper comment sections have changed in recent years.
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The Podfather: How to build a podcast from scratch, with Andrew Harrison of Podmasters
Andrew Harrison, the co-founder and group editor of Podmasters, was one of the early pioneers of British current affairs podcasting. He and his team launched Remainiacs (since rebranded as Oh God, What Now?) in 2017 using Harrison's PPI compensation payout. Today Podmasters produces several other shows, including The Bunker, Hello Girls and Mugshots with Michael Crick.
In this week's Future of Media Explained, Harrison speaks to Press Gazette's William Turvill about the growth of Podmasters and the future of the British podcasting sector. (PwC last year forecast that the UK's podcast ad market would be worth £64m by 2025. Harrison says that figure appears "really low".) Harrison also makes the case for why the BBC's podcast platform, Sounds, should be opened up to boost the independent sector.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.