91 episodes
The Girls in Marketing Podcast Girls in Marketing
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4.5 • 41 Ratings
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Marketing podcast covering tips and tricks to help you get started in the marketing industry as well as digital marketing news and expert advice from marketing professionals. Let's talk about Girls in Marketing and how we can revolutionise the industry, together.
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The Adanola Approach: Perfecting Your Performance Marketing with Lily Thistlewood, Head of Performance Marketing at Adanola | Prev The Very Group
⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️
Welcome back to The Girls in Marketing Podcast!
In this episode, we're diving deep into the world of performance marketing with a true trailblazer, Lily Thistlewood, the Head of Performance Marketing at Adanola.
Adanola is one of the hottest brands right now and the athleisure brand has taken the fashion world by storm.
Join us as we sit down with Lily to understand the secrets behind Adanola's remarkable success in performance marketing.
From running her own marketing agency to working for big brands like The Very Group, Lily’s career experience is something we can all learn a lot from.
This episode discusses:
What is performance marketing?
Working at Adanola
Agency vs. In house roles
The shift from small to big businesses
If you want to see more guests like Lily on the podcast, make sure you leave a rating as it helps us out more than you’d imagine.
See you next week for another team episode! -
Personal Branding: Overrated Or Essential?
⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️
In the age of social media influencers and digital networking, the concept of personal branding has become more popular. But is it truly necessary for success, or is it overrated? In this episode, we dive deep into the debate surrounding personal branding and give you our opinions.
Through discussing real-life examples, we uncover the truth behind personal branding. Is it an essential tool for success in today's competitive job market, or is it merely a trend?
Tune in to gain valuable insights that will help you navigate the world of personal branding, with a little help from the Girls in Marketing Community.
We discuss:
The trend of personal branding
Reason to and reasons not to build a personal brand
Good examples of case studies, like Steven Bartlett
Our own opinions of personal branding
YOUR opinions of personal branding
As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance!
Find out more about Hostinger: https://www.hostinger.com/girlsinmarketing
Find out more about Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24
Tune in to find out what the team think about personal branding and don’t forget to follow our Instagram @girlsinmarketing to get involved in future community debates. Our next team episode might just feature you…
See you next week for an ADA podcast special 👀 -
Building Your Marketing Career: Tips and Insights from a Marketing Strategist with Anna Jones
⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️
Welcome back to another episode of The Girls in Marketing Podcast!
In this episode, we sit down with Anna Jones, a marketing strategist and Founder of Your AJency, to delve into her inspiring journey from the world of retail to agency life.
Anna shares her invaluable insights and experiences on how she navigated her marketing career so far, highlighting the lessons she's learned, and the strategies she employed to carve out a successful career in marketing.
In this episode, we discuss:
Anna's first industry role at Marks and Spencer's
How to make travelling fit with your career
Using rejection to help you meet your career goals
Building your own marketing agency
Join us in this episode as we discuss Anna's remarkable journey and gain valuable advice on how to pivot your marketing career towards your own agency aspirations. -
Marketing to Gen Z: How to Get The Attention of the New Generation
⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️
This week on The Girls in Marketing Podcast, we're talking about how to market to the new generation, Gen Z.
With their unique behaviours, preferences and soaring screentime, capturing the attention of this new generation is both an art and a science. It's difficult to get right.
Listen to the team discuss:
The difference between Gen Z and Millenials
How attitudes and behaviours of Gen Z differ
The resurge of Snapchat
Brands that have shifted their messaging to Gen Z
Whether you're a seasoned marketer or just getting started, this episode offers invaluable tips to help you navigate the ever-evolving landscape of Gen Z marketing.
As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance!
Find out more about Hostinger: https://www.hostinger.com/girlsinmarketing
Find out more about Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24
Tune in and learn how to get your brand to stand out among the younger generation.
See you next week for another guest episode... it's a good one 🤭 -
The Power of Strategic Storytelling for Your Personal Brand on LinkedIn | Lara Acosta
⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️
In this episode of The Girls in Marketing Podcast, join us as we dive into the world of personal branding on LinkedIn with Lara Acosta.
Lara, one of the most influential voices on LinkedIn, shares her insights on how to harness the power of storytelling to elevate your personal brand on the world's largest professional networking platform, LinkedIn.
Olivia chats with Lara about:
How LinkedIn is changing
The importance of storytelling for brands and personal pages
Lara's personal branding journey, from unemployment to building a six-figure business
The most popular (and unpopular) post formats
Tune in to unleash the power of strategic storytelling for your personal brand with Lara Acosta.
Did you enjoy this episode? Make sure you rate us and follow our show to help us make the podcast even better!
See you next week for a team episode!
Girls in Marketing Team -
TikTok: Is The Social Media App Still on the Rise? | The Girls in Marketing Podcast
⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️
The average TikTok user opens the app 19 times per day.
It's safe to say TikTok has quickly taken over most of our lives. As the app continues to dominate the digital space, many of us wonder: Is TikTok still on the rise, or has it reached its peak?
Join some of The Girls in Marketing Team in this TikTok special as we discuss:
The latest TikTok headlines
If TikTok is in its decline phase
How to make content engaging for TikTok
Small businesses who have blown up on TikTok
Whether you're a seasoned TikTok user or curious observer, tune in to gain valuable insights into potentially THE most influential platforms of our time.
As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance!
Find out more about Hostinger: https://www.hostinger.com/girlsinmarketing
Find out more about Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24
See you next Wednesday for another episode!
Customer Reviews
An amazing podcast #getfestive
I have not had the opportunity to listen to a lot of the GIM podcasts, but each one I have, I have thoroughly enjoyed. The 2022 wrap up definitely showcases the vast amount of topics you cover from SEO to gender quality to social media to trends to skills to employability and more. Absolutely love it and want to try and keep up with listening in weekly !
Love it :)
Such a great podcast. So insightful and love listening to the girls talk about their experiences.
The best marketing podcast I’ve found!
I’ve struggled to find marketing podcast that is informative but also fun, light and breezy – and with UK hosts! I feel like the GiM podcast is the perfect mix and can’t wait for more