10 episodes

The Idea explores how the worlds of advertising and marketing shape our lives. We talk to industry leading strategists and creatives to get an insider view of the world’s leading brands. Going topic by topic, we explore how commercial creative thinking is done, how it is changing and how it affects all of us. We dive into the big ideas at the heart of successful brands and discuss how they can change our view of the world.

The Idea Nick Moore

    • Business
    • 5.0 • 9 Ratings

The Idea explores how the worlds of advertising and marketing shape our lives. We talk to industry leading strategists and creatives to get an insider view of the world’s leading brands. Going topic by topic, we explore how commercial creative thinking is done, how it is changing and how it affects all of us. We dive into the big ideas at the heart of successful brands and discuss how they can change our view of the world.

    How digital will change advertising. Again.

    How digital will change advertising. Again.

    Nick is joined by Joanna Peña-Bickley, Head of Research & Design, Alexa Devices at Amazon, and Michael Yavonditte, CEO, Yieldmo to explore where digital advertising and marketing is now, and where it is going next. The current state is complex, and in places messy. The next chapter may involve going back to the future in order to deliver positive change. The result promises to be creative digital marketing that people actually welcome.

    • 19 min
    How advertising will recover from Covid19

    How advertising will recover from Covid19

    Marc Nohr, Group CEO of Miroma agencies, Becky Holland, Founder and MD of BH & P, and Leigh Baker, Founder of We@LeighBaker join Nick Moore to discuss how advertising will recover in a post pandemic world.  While their views differ on how much will change, and how quickly, there is a sense that, far from being a disaster, this might be a moment of reinvention and opportunity.  Please note: the interviews were recorded before the death of George Floyd.

    • 21 min
    What's the prognosis for healthcare marketing?

    What's the prognosis for healthcare marketing?

    Nick Moore explores the impact of Covid19 on healthcare industry marketing with the help of Becky Chidester, CEO of Wunderman Thompson Health, Ian Haworth, Global Creative Lead at WPP and Gary Scheiner, Executive Creative Director of CDM Princeton.  With the pandemic initiating an intense focus on health and healthcare, how are brands and companies responding?  Is this a breakout moment that will change our relationship with our own health, or will we all revert back to business as usual in a few months?  Plus, why visiting a bank will never be the same.

    • 21 min
    Covid19. What's changed? What's next?

    Covid19. What's changed? What's next?

    Nick Moore explores the impact of Covid 19 on marketing and advertising with Tom Goodwin of Publicis, Jason Mayo, MD / Partner of Bonfire, Greg Hahn, CCO of BBDO NY and Darren Moran, CCO of Keurig Dr Pepper.  What's it like to work from home?  What should brands be doing now.  What's going to happen next?  Will things go back to normal when isolation ends?  Are some things going to change for good?

    • 30 min
    How to sell - and buy - ideas

    How to sell - and buy - ideas

    Why don't digital and advertising agencies sell their products like other businesses?  Is selling beneath them?  Or are they so close to their clients that they just don't need to bother.
    Nick is joined by leaders from client-side and agency-side to explore how ideas are sold and bought.  
    And as project-based arrangements supplant traditional AOR relationships, Nick suggests that now is a good time for agencies to sharpen up their sales skills.

    • 21 min
    Diversity is a talent issue

    Diversity is a talent issue

    In this episode, Nick explores one of the industry's hot topics - lack of diversity - in the company of Chase's Chief Brand Officer, Susan Canavari, Benita Conde of Create Radical Love, and a host of agency Creatives.  We look at how the issue manifests itself, why it happens, and we ask what can be done.  It's a deep and complex subject and unsurprisingly we do not resolve it!  But we do reach a conclusion.  In the end, the issue of diversity comes down to a simple question - do you want to have the best talent, making the best work?  If you do, you should be working to build a broad-based team.

    • 26 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

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