The Life Of KG Katie Godfrey
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- Business
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Your host, the incomparable Katie Godfrey, a powerhouse strategy coach with over 15 years of experience in the beauty industry.
Katie explores everything from starting a business, growing a business, interviewing top industry experts and shares her personal life and business knowledge to help encourage other start ups and business owners.
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Episode 158. From Saturday Girl to Salon Owner With Emma-Jayne
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In this podcast episode, we are joined by Emma-Jayne who shares with us her experience with becoming a business owner and how she navigated her journey from a salon Saturday girl to a salon owner.
If you are looking for some genuine business talk from a well-established salon owner, make sure to tune in and enjoy!
Timestamps
0:00-9:10
We start off the podcast with a quick introduction of our special guest for today, Emma Jayne who owns a salon and specialises in lashes and bridal hair. She shares her origin story, how she got to where she is today, and what made her set up her own salon business. She also talks to us about her pregnancy journey, unfortunate miscarriages, and how she dealt with the difficulties that came with the COVID lockdown while she was in the process of establishing her business and grieving her loss.
10:52-13:06
Emma shares how she dealt with some of the big changes that she went through after choosing entrepreneurship. This segment is filled with some valuable advice on how you can make this transition smoother for yourself as well.
13:08-15:32
Balancing motherhood and entrepreneurship can be quite challenging. Here, Emma talks to us about how she kept consistent with her business while also being a wonderful mom. She also shares some adorable moments she has had with her child that will make you go aww!
16:06-17:21
Emma discusses how her work experience as an employee has positively shaped her interactions with her workforce as she now owns a salon business.
Key takeaways
#1 Mindset is key
You need to have the right mindset before you step into the rewarding but challenging world of entrepreneurship. Remember that the proper strategy, the right mindset, and being focused strictly on what you want to achieve are what will get you through the difficult days. It is what will keep you consistent and steadfast on the days when you don't feel like being
an entrepreneur!
#2 Share your story
Take this as a sign to share your story with the world. Talking about your feelings and experiences with the world can not only make you feel relieved, but it can also help other people benefit and know that they are not alone in their difficulties.
#3 Find balance
As entrepreneurs, it gets difficult to find your work-life balance and say no to work but you have to draw the line somewhere. Make sure to not overwork yourself to the point of exhaustion where you have no me-time left for yourself to unwind and relax. Investing time in yourself is also important for your business because a stressed out and overworked owner is much more likely to make mistakes that could have easily been avoided.
Key Quote
“I did it because I had to, so I didn't have to go back and work full time.
Check Out Emma-Jaynes Salon.
https://www.mirrormirrorcleethorpes.co.uk
Sponsors
Sky Premium Life Products https://skypremiumlife.co.uk/
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Code for 15% OFF : kgpodcast15
Flawless Beauty Accounting - 50% OFF your first month using code: KG50
https://flawlessbeautyaccounting.co.uk/
Instagram: @flawlessbeautyaccounting
TNB Skills Training
Our funded apprenticeships for salons
Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/
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Episode 157. Business Retreat In Marrakesh Lowdown With Katie Godfrey
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https://www.katiegodfrey.co.uk/booked-out-beauty-the-challenge
In this podcast episode, Katie walks us through her recent retreat to Marrakesh. She explains why she chose that location, her experience being there, and some exciting things that happened on the trip.
Make sure to grab a cup of coffee, preferably something to munch on, tune in and enjoy!
I have been planning this retreat for months literally…
Timestamps
0:00-4:42
Katie starts off the podcast by explaining that her recent trip to Marrakesh was for business purposes, as she took a group of people to enjoy some time off, learn and network in a group setting. She also explains why this retreat took place specifically in Marrakesh and how her business retreat to New York last year inspired her to create something similar for her clients. She also walks us through the process and planning that went into the creation of this trip for her clients and how she made sure that the group would consist of like-minded people who would connect well because no one would really want to be stuck in a foreign country with people they don't vibe with or get along well with.
4:44-5:52
Recalling some of the best things that happened on the trip, Katie shares how it proved to be an excellent means of making connections and networking with people that eventually helped her learn more and grow her business as well. She also shares how it proved to be an incredible opportunity for her to talk about her business and entrepreneurship with a group of wonderful business owners without any fear of judgement as is usually expected when talking to people who aren't entrepreneurs themselves and don't properly understand the ins and outs of running a business.
5:55-11:23
In this segment, Katie shares some insights on how the trip was structured for the 4 days, the activities that they performed as a group during this time and how everything was scheduled and organised to ensure that the most was made out of the trip and the time spent together was utilised effectively. She also explains how she made sure to find a good balance between working by learning and interactive discussions and enjoying by doing something fun, touring the area, and finding enjoyable activities for everyone.
12:15:05
Before wrapping off the podcast, Katie shares insights from upcoming plans for more retreats and how she recommends it to anyone who is looking to bond and learn with like-minded people.
Key Quote
“Business is extremely lonely, regardless of whether you have a mentor or coach and very often we can't speak to our family and friends about it as much as we would like, so to be around people with whom you can openly talk about business with no fear of judgement was incredible.”
Sponsors
Sky Premium Life Products https://skypremiumlife.co.uk/
https://www.instagram.com/skypremiumlife/
Code for 15% OFF : kgpodcast15
Flawless Beauty Accounting - 50% OFF your first month using code: KG50
https://flawlessbeautyaccounting.co.uk/
Instagram: @flawlessbeautyaccounting
TNB Skills Training
Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform.
Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/
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Episode 156. Want To Make Over 20% Profit? With Helen From The Foundry Beauty Salon
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https://www.katiegodfrey.co.uk/booked-out-beauty-the-challenge
In this podcast episode, we are joined by Helen from The Foundry. Helen is queen of profit & I wanted to get her on the show to share her success story and give you tips on how to generate more profit in your business.
If you are looking for some good business advice from a well-established salon owner, make sure to tune in and enjoy!
Timestamps
0:00-7:35
We start off the podcast with a quick introduction of Helen, as she tells us more about herself, how she started her salon at 41 and her training as a lash tech. She also talks to us about her very happy childhood, her life before she started her professional career and how she got into the beauty industry.
9:33-14:12
Helen talks about womanhood and how motherhood can change your priorities even in terms of your career as well as your general goals in life. She shares how her salon business worked out with her own family situation and how her daughters are so proud of the incredible career she has built for herself. Along with this, she talks about entertaining clients at odd hours of the day when she had just started her business and how COVID-19 impacted her business practices.
21:04-23:42
Helen talks about the importance of working on customer service to improve client experience and make them feel special. Small things like putting your client's coats on a warmer can truly make a difference and ensure that clients keep coming back for more and more of your services. This segment contains a lot of advice on personal branding and its benefits for your business, so don't miss out!
Key takeaways
#1 It's never too late to start
It's never too late to chase a dream as long as your passion and drive are strong enough. To set up and run your business, you need a proper strategy, work ethic, and focus and what you don't need is a socially acceptable age or any other social characteristic that is deemed fit to become a business owner. Shoot your shot and remember that it is better to try something and fail than to not do anything and regret about never even once trying.
#2 Don't undersell yourselves
If you are confident that you are offering something to your client that is not readily available in the market, charge accordingly. Clients will be willing to pay a few extra bucks if the service is worth it, even if they can get something for cheaper at another business that does not provide the same quality.
Key Quotes
● “It's lovely to find a new career later on in life.”
● “It's never too late, you are never too old.”
● “The universe gives you things for a reason.”
Go and check out helen at:
www.foundrycranbrook.com
Insta/facebook: foundrycranbook
Sponsors
Sky Premium Life Products https://skypremiumlife.co.uk/
https://www.instagram.com/skypremiumlife/
Code for 15% OFF : kgpodcast15
Flawless Beauty Accounting - 50% OFF your first month using code: KG50
https://flawlessbeautyaccounting.co.uk/
Instagram: @flawlessbeautyaccounting
TNB Skills Training
Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform
Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/
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Episode 154. Lessons Learnt In 2023 With Katie & Amy
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https://www.katiegodfrey.co.uk/marketing-made-easy-live-event/
In this podcast episode, Katie and Amy sit down to have an insightful discussion on some of the business mistakes they made in 2023 and the lessons they learned so that you can apply them to your own business.
If you are looking for some genuine business advice, make sure to tune in and enjoy!
People like to know who they are supporting...
Timestamps
0:00-2:55
Katie starts with a quick reflection on how the KG Brand performed in 2023, the unique circumstances she faced, and how she plans on using the experience and lessons learned to plan out the coming year, along with Amy. From figuring out product lines that suit customers best to navigating the insane amount of competition in the market, the two touch upon the everyday struggles business owners go through.
3:11-7:31
Here, the two talk about the time when half of their team from the salon business left for maternity leave, how they dealt with this situation, and helped their team cope. They also touch upon how clients were affected by this and the importance of building a good rapport with each client.
11:41-17:27
A lot of entrepreneurs struggle with content creation, especially with how rapidly trends are evolving. In this segment, Katie and Amy share how they deal with this issue and keep up to ensure that their salon business and other ventures continue to grow.
Key takeaways
#1 Add Personal Touches to Your Business
Connecting with your clients on a personal level can help you boost sales by ensuring improved customer satisfaction and rapport building. This is especially true for those in the service industry such as salon owners. Showing up to say hello occasionally, a little chat, and things as small as this can be a great starting point!
#2 Set small targets
It's the small steps that you make in the right direction that will help you achieve the bigger milestone. Remember, as an entrepreneur you should master perseverance and stay consistent if you truly want to achieve the goals you have for your business.
Key Quote
If you are not focusing on one thing solely, everything is diluted, you can only get one thing 100% right.
Sponsors
Sky Premium Life Products
https://skypremiumlife.co.uk/
https://www.instagram.com/skypremiumlife/
Code for 15% OFF : kgpodcast15
TNB Skills Training
Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform – learn from industry leading figures who grew their salon business to over 7 figures!
Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/
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Grab Your Early Bird Tickets For Our LIVE Event
GET YOUR TICKETS FOR OUR LIVE EVENT IN APRIL BEFORE THEY SELL OUT.
https://www.katiegodfrey.co.uk/marketing-made-easy-live-event/
This event is going to be insane! Join us on Sunday 28th April at the luxury Rushton Hall, Kettering to level up your Marketing!
Time to kick marketing stress to the curb and make your beauty business thrive! Join our super fun live event – we're spilling the tea on easy-peasy marketing that won't steal your precious time. Tired of hustling for clients? We feel you! Let's chat about simple tricks to bring in more clients, which means cha-ching! 🤑 No more overwhelm, just easy tips to make your beauty biz shine. Grab yourself a front-row seat, and let's make marketing a breeze together – because you deserve it!
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Episode 153. How A Marketing Apprentice Can Change Your Business
GET YOUR TICKETS FOR OUR LIVE EVENT IN APRIL BEFORE THEY SELL OUT.
https://www.katiegodfrey.co.uk/marketing-made-easy-live-event/
In this podcast episode, Katie Godfrey explains the role of Amy within the KG Brand and how her presence and involvement has impacted the business. Amy has gone from being in care to being the marketing assistant of KG.
I didn't know where I was going, what direction I wanted to go in…
Timestamps
1:26-9:30
We start with Amy sharing how she took a KG lash course in 2017. A few years later Katie put up on her socials that she was looking for an apprentice and Amy decided to apply, was interviewed and eventually selected. The two also touch up on their relationship with each other, how it is based on mutual trust and respect, and their journey throughout the years. This segment is filled with their personal experiences, some struggles and difficulties, and a little bit of light-hearted humor and stalking confessions that will make for a good laugh.
10:15-11:40
Here, we talk about the importance of email marketing and how it can be incredibly useful in maintaining a good relationship with clients and offering a more personalised experience to them, along with a comparison of keeping in touch with clients via email vs socials. Katie shares how she has witnessed its positive influence in her salon business.
Key Takeaways
#1 Outsourcing is important
Outsourcing is the strategic move that will allow you as an entrepreneur to streamline your operations and enhance your efficiency. Collaboration and delegation can prove to be a game-changer, freeing up time and resources so that you can drive your business forward!
#2 Email marketing
Through targeted and personalised email campaigns, you can connect with your clients on a personal level, generate more leads, effectively promote your products or services, and establish brand loyalty. This is especially true for those in the service industry such as salon owners. Remember, with email marketing, it's not just about sending messages; it's about creating meaningful connections with the audience.
Key Quote
“The more emails you have in your email database; the more sales you will make when it comes to launching a new product or service. “
Are you a salon owner or any type of entrepreneur who is interested in listening to more of such inspiring business content? If yes, make sure to check out our podcast.
Sponsors
Sky Premium Life Products https://skypremiumlife.co.uk/
https://www.instagram.com/skypremiumlife/
Code for 15% OFF : kgpodcast15
TNB Skills Training
Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform – learn from industry leading figures who grew their salon business to over 7 figures!
Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/
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Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message
Customer Reviews
I’ve been on a total binge l this afternoon
Loved listening to these podcasts I’ve binge listened to quite a few, had some great tips to take away from a list of different business owners it’s been great.
Also loved the tips from Katie especially regarding strategy and planning. Looking forward to listening to more 🙌
FAB!!
I love this podcast, I’m a salon owner so there’s always great content to listen to and really interesting guest speaker’s. It always gets me thinking and gives me great ideas for my business! Thank you Katie!
Amazing!
The absolute best podcasts for anyone in the beauty/hair industry! Such valuable information, really loved the one about dealing with customer complaints I also shared it with my team! Thank you so much Katie for sharing xxx