156 episodes

Your host, the incomparable Katie Godfrey, a powerhouse strategy coach with over 15 years of experience in the beauty industry.
Katie explores everything from starting a business, growing a business, interviewing top industry experts and shares her personal life and business knowledge to help encourage other start ups and business owners.

Please subscribe and leave a review.

The Life Of KG Katie Godfrey

    • Business
    • 4.7 • 37 Ratings

Your host, the incomparable Katie Godfrey, a powerhouse strategy coach with over 15 years of experience in the beauty industry.
Katie explores everything from starting a business, growing a business, interviewing top industry experts and shares her personal life and business knowledge to help encourage other start ups and business owners.

Please subscribe and leave a review.

    Episode 157. Business Retreat In Marrakesh Lowdown With Katie Godfrey

    Episode 157. Business Retreat In Marrakesh Lowdown With Katie Godfrey

    JOIN OUR FREE 3 DAY CHALLENGE TO GET BOOKED UP!
    ⁠https://www.katiegodfrey.co.uk/booked-out-beauty-the-challenge⁠

    In this podcast episode, Katie walks us through her recent retreat to Marrakesh. She explains why she chose that location, her experience being there, and some exciting things that happened on the trip. 
     
    Make sure to grab a cup of coffee, preferably something to munch on, tune in and enjoy!
     
    I have been planning this retreat for months literally…
     
    Timestamps
     
    0:00-4:42
    Katie starts off the podcast by explaining that her recent trip to Marrakesh was for business purposes, as she took a group of people to enjoy some time off, learn and network in a group setting. She also explains why this retreat took place specifically in Marrakesh and how her business retreat to New York last year inspired her to create something similar for her clients. She also walks us through the process and planning that went into the creation of this trip for her clients and how she made sure that the group would consist of like-minded people who would connect well because no one would really want to be stuck in a foreign country with people they don't vibe with or get along well with.
     
    4:44-5:52
    Recalling some of the best things that happened on the trip, Katie shares how it proved to be an excellent means of making connections and networking with people that eventually helped her learn more and grow her business as well. She also shares how it proved to be an incredible opportunity for her to talk about her business and entrepreneurship with a group of wonderful business owners without any fear of judgement as is usually expected when talking to people who aren't entrepreneurs themselves and don't properly understand the ins and outs of running a business.
     
    5:55-11:23
    In this segment, Katie shares some insights on how the trip was structured for the 4 days, the activities that they performed as a group during this time and how everything was scheduled and organised to ensure that the most was made out of the trip and the time spent together was utilised effectively. She also explains how she made sure to find a good balance between working by learning and interactive discussions and enjoying by doing something fun, touring the area, and finding enjoyable activities for everyone.
     
    12:15:05
    Before wrapping off the podcast, Katie shares insights from upcoming plans for more retreats and how she recommends it to anyone who is looking to bond and learn with like-minded people.
     
    Key Quote

      “Business is extremely lonely, regardless of whether you have a mentor or coach and very often we can't speak to our family and friends about it as much as we would like, so to be around people with whom you can openly talk about business with no fear of judgement was incredible.”

     
    Sponsors

    Sky Premium Life Products  ⁠https://skypremiumlife.co.uk/⁠
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    Code for 15% OFF : kgpodcast15

    Flawless Beauty Accounting - 50% OFF your first month using code: KG50
    ⁠https://flawlessbeautyaccounting.co.uk/⁠
    Instagram: @flawlessbeautyaccounting

    TNB Skills Training
    Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform.
    Apply now quoting KGPodcast ⁠www.tnbskillstraining.co.uk/contact/


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    • 18 min
    Episode 156. Want To Make Over 20% Profit? With Helen From The Foundry Beauty Salon

    Episode 156. Want To Make Over 20% Profit? With Helen From The Foundry Beauty Salon

    JOIN OUR FREE 3 DAY CHALLENGE TO GET BOOKED UP!

    ⁠https://www.katiegodfrey.co.uk/booked-out-beauty-the-challenge⁠



    In this podcast episode, we are joined by Helen from The Foundry. Helen is queen of profit & I wanted to get her on the show to share her success story and give you tips on how to generate more profit in your business. 

     

    If you are looking for some good business advice from a well-established salon owner, make sure to tune in and enjoy!

     

    Timestamps

     

    0:00-7:35

    We start off the podcast with a quick introduction of Helen, as she tells us more about herself, how she started her salon at 41 and her training as a lash tech. She also talks to us about her very happy childhood, her life before she started her professional career and how she got into the beauty industry.

     

    9:33-14:12

    Helen talks about womanhood and how motherhood can change your priorities even in terms of your career as well as your general goals in life. She shares how her salon business worked out with her own family situation and how her daughters are so proud of the incredible career she has built for herself. Along with this, she talks about entertaining clients at odd hours of the day when she had just started her business and how COVID-19 impacted her business practices.  

     

    21:04-23:42

    Helen talks about the importance of working on customer service to improve client experience and make them feel special. Small things like putting your client's coats on a warmer can truly make a difference and ensure that clients keep coming back for more and more of your services. This segment contains a lot of advice on personal branding and its benefits for your business, so don't miss out!

     

    Key takeaways

     

    #1 It's never too late to start

    It's never too late to chase a dream as long as your passion and drive are strong enough. To set up and run your business, you need a proper strategy, work ethic, and focus and what you don't need is a socially acceptable age or any other social characteristic that is deemed fit to become a business owner. Shoot your shot and remember that it is better to try something and fail than to not do anything and regret about never even once trying.

     

    #2 Don't undersell yourselves

    If you are confident that you are offering something to your client that is not readily available in the market, charge accordingly. Clients will be willing to pay a few extra bucks if the service is worth it, even if they can get something for cheaper at another business that does not provide the same quality.

     

    Key Quotes

     

    ● “It's lovely to find a new career later on in life.”

    ● “It's never too late, you are never too old.”

    ● “The universe gives you things for a reason.”

     

    Go and check out helen at: 

    www.foundrycranbrook.com

    Insta/facebook: foundrycranbook



    Sponsors



    Sky Premium Life Products  ⁠https://skypremiumlife.co.uk/⁠

    ⁠https://www.instagram.com/skypremiumlife/⁠

    Code for 15% OFF : kgpodcast15



    Flawless Beauty Accounting - 50% OFF your first month using code: KG50

    ⁠https://flawlessbeautyaccounting.co.uk/⁠

    Instagram: @flawlessbeautyaccounting



    TNB Skills Training

    Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform

    Apply now quoting KGPodcast ⁠www.tnbskillstraining.co.uk/contact/




    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

    • 40 min
    Episode 154. Lessons Learnt In 2023 With Katie & Amy

    Episode 154. Lessons Learnt In 2023 With Katie & Amy

    GET YOUR TICKETS FOR OUR LIVE EVENT IN APRIL BEFORE THEY SELL OUT. 



    https://www.katiegodfrey.co.uk/marketing-made-easy-live-event/



    In this podcast episode, Katie and Amy sit down to have an insightful discussion on some of the business mistakes they made in 2023 and the lessons they learned so that you can apply them to your own business. 
     
    If you are looking for some genuine business advice, make sure to tune in and enjoy!
     
    People like to know who they are supporting... 



    Timestamps

    0:00-2:55
    Katie starts with a quick reflection on how the KG Brand performed in 2023, the unique circumstances she faced, and how she plans on using the experience and lessons learned to plan out the coming year, along with Amy.  From figuring out product lines that suit customers best to navigating the insane amount of competition in the market, the two touch upon the everyday struggles business owners go through. 



    3:11-7:31
    Here, the two talk about the time when half of their team from the salon business left for maternity leave, how they dealt with this situation, and helped their team cope. They also touch upon how clients were affected by this and the importance of building a good rapport with each client. 



    11:41-17:27 
    A lot of entrepreneurs struggle with content creation, especially with how rapidly trends are evolving. In this segment, Katie and Amy share how they deal with this issue and keep up to ensure that their salon business and other ventures continue to grow. 



    Key takeaways

    #1 Add Personal Touches to Your Business
    Connecting with your clients on a personal level can help you boost sales by ensuring improved customer satisfaction and rapport building. This is especially true for those in the service industry such as salon owners. Showing up to say hello occasionally, a little chat, and things as small as this can be a great starting point!



    #2 Set small targets 
    It's the small steps that you make in the right direction that will help you achieve the bigger milestone. Remember, as an entrepreneur you should master perseverance and stay consistent if you truly want to achieve the goals you have for your business.



    Key Quote

    If you are not focusing on one thing solely, everything is diluted, you can only get one thing 100% right. 



    Sponsors

    Sky Premium Life Products  

    https://skypremiumlife.co.uk/

    https://www.instagram.com/skypremiumlife/

    Code for 15% OFF : kgpodcast15



    TNB Skills Training
    Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform – learn from industry leading figures who grew their salon business to over 7 figures! 

    Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/




    ---

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    • 44 min
    Grab Your Early Bird Tickets For Our LIVE Event

    Grab Your Early Bird Tickets For Our LIVE Event

    GET YOUR TICKETS FOR OUR LIVE EVENT IN APRIL BEFORE THEY SELL OUT. 

    https://www.katiegodfrey.co.uk/marketing-made-easy-live-event/



    This event is going to be insane! Join us on Sunday 28th April at the luxury Rushton Hall, Kettering to level up your Marketing!



    Time to kick marketing stress to the curb and make your beauty business thrive! Join our super fun live event – we're spilling the tea on easy-peasy marketing that won't steal your precious time. Tired of hustling for clients? We feel you! Let's chat about simple tricks to bring in more clients, which means cha-ching! 🤑 No more overwhelm, just easy tips to make your beauty biz shine. Grab yourself a front-row seat, and let's make marketing a breeze together – because you deserve it!




    ---

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    • 5 min
    Episode 153. How A Marketing Apprentice Can Change Your Business

    Episode 153. How A Marketing Apprentice Can Change Your Business

    GET YOUR TICKETS FOR OUR LIVE EVENT IN APRIL BEFORE THEY SELL OUT. 


    https://www.katiegodfrey.co.uk/marketing-made-easy-live-event/

    In this podcast episode, Katie Godfrey explains the role of Amy within the KG Brand and how her presence and involvement has impacted the business. Amy has gone from being in care to being the marketing assistant of KG.
     
    I didn't know where I was going, what direction I wanted to go in… 



    Timestamps


    1:26-9:30 
    We start with Amy sharing how she took a KG lash course in 2017. A few years later Katie put up on her socials that she was looking for an apprentice and Amy decided to apply, was interviewed and eventually selected. The two also touch up on their relationship with each other, how it is based on mutual trust and respect, and their journey throughout the years. This segment is filled with their personal experiences, some struggles and difficulties, and a little bit of light-hearted humor and stalking confessions that will make for a good laugh. 



    10:15-11:40 
    Here, we talk about the importance of email marketing and how it can be incredibly useful in maintaining a good relationship with clients and offering a more personalised experience to them, along with a comparison of keeping in touch with clients via email vs socials. Katie shares how she has witnessed its positive influence in her salon business. 



    Key Takeaways

    #1 Outsourcing is important
    Outsourcing is the strategic move that will allow you as an entrepreneur to streamline your operations and enhance your efficiency. Collaboration and delegation can prove to be a game-changer, freeing up time and resources so that you can drive your business forward!

    #2 Email marketing 
    Through targeted and personalised email campaigns, you can connect with your clients on a personal level, generate more leads, effectively promote your products or services, and establish brand loyalty. This is especially true for those in the service industry such as salon owners. Remember, with email marketing, it's not just about sending messages; it's about creating meaningful connections with the audience.


    Key Quote
     

     “The more emails you have in your email database; the more sales you will make when it comes to launching a new product or service. “


    Are you a salon owner or any type of entrepreneur who is interested in listening to more of such inspiring business content? If yes, make sure to check out our podcast. 


    Sponsors

    Sky Premium Life Products  https://skypremiumlife.co.uk/
    https://www.instagram.com/skypremiumlife/
    Code for 15% OFF : kgpodcast15


    TNB Skills Training
    Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform – learn from industry leading figures who grew their salon business to over 7 figures! 
    Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/




    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

    • 30 min
    Episode 155. Can you really take a break within your business? With Katie Godfrey

    Episode 155. Can you really take a break within your business? With Katie Godfrey

    In this podcast episode, Katie shares her views on taking breaks in your business.
    If you are looking for some genuine business advice from women in business make sure to tune in and enjoy!
     
    This life is not meant for everyone..
     


    Timestamps
     


    0:24-9:10
    Katie starts by answering the first question she has from a business owner who wants to know if taking a break from their business to reset themselves is a good idea. Explaining the complexities involved in taking complete switch-off breaks as an entrepreneur, Katie touches upon many aspects of the entrepreneurial life, why it is not meant for everyone, and the recommended way of taking breaks from your business. She also shares her personal experience being an entrepreneur and how she manages her business and personal life without switching off her business completely when she has other things to prioritise. 
     
    9:30-13:38 
    Amy and Katie discuss how as an entrepreneur you can create freedom in your business in multiple ways such as empowering your team and having enough confidence in them to be assured that they can takeover when you are away. They also talk about the issue of burnout that many beauty salon owners face and what can be done to deal with it effectively. 
     


    Key takeaways
     


    #1 Entrepreneurial grind 
    As a business owner, you need to understand that this is a profession that will require you to give your 100%. Even during vacations and holidays, the hustle will continue and there will still be things you need to take care of. This is why it’s so important that you whole-heartedly choose this profession and are prepared to deal with the challenges that are bound to come your way, and not just because you see other people doing it or for the sake of making money. Always remember that success in entrepreneurship goes beyond the financial rewards and making this choice solely based on external perceptions can lead to frustration and burnout.
     
    #2 Building a strong team
    As an entrepreneur, it is important for you to train your staff and empower them. A strong team will help you create a better work-life balance for yourself and will improve the quality of the service you are offering as well. 
     


    Key Quotes
     
     “When you are an entrepreneur, business owner, beauty salon owner, whatever that looks like for you, but you are working for yourself in some shape and form, you can't take a break, as in like fully switch off.” 
     “If you want to build a business, you can't be like I'm building, I'm stopping, I'm building, I'm stopping.”

     
    Are you a beauty salon owner or any type of entrepreneur who is interested in listening to more of such inspiring content by women in business? Make sure to check out all our podcast episodes and enjoy!

    BOOK TICKETS FOR OUR LIVE EVENT
    SUNDAY 28TH APRIL.

    https://www.katiegodfrey.co.uk/marketing-made-easy-live-event/

    Sponsors

    Sky Premium Life Products  https://skypremiumlife.co.uk/
    https://www.instagram.com/skypremiumlife/
    Code for 15% OFF : kgpodcast15



    TNB Skills Training
    Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform – learn from industry leading figures who grew their salon business to over 7 figures! 
    Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/




    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

    • 25 min

Customer Reviews

4.7 out of 5
37 Ratings

37 Ratings

louise@freestyle ,

I’ve been on a total binge l this afternoon

Loved listening to these podcasts I’ve binge listened to quite a few, had some great tips to take away from a list of different business owners it’s been great.

Also loved the tips from Katie especially regarding strategy and planning. Looking forward to listening to more 🙌

Kara L S ,

FAB!!

I love this podcast, I’m a salon owner so there’s always great content to listen to and really interesting guest speaker’s. It always gets me thinking and gives me great ideas for my business! Thank you Katie!

Alison Horner ,

Amazing!

The absolute best podcasts for anyone in the beauty/hair industry! Such valuable information, really loved the one about dealing with customer complaints I also shared it with my team! Thank you so much Katie for sharing xxx

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