162 episodes

Your host, the incomparable Katie Godfrey, a powerhouse strategy coach with over 15 years of experience in the beauty industry.
Katie explores everything from starting a business, growing a business, interviewing top industry experts and shares her personal life and business knowledge to help encourage other start ups and business owners.

Please subscribe and leave a review.

The Life Of KG Katie Godfrey

    • Business
    • 4.7 • 37 Ratings

Your host, the incomparable Katie Godfrey, a powerhouse strategy coach with over 15 years of experience in the beauty industry.
Katie explores everything from starting a business, growing a business, interviewing top industry experts and shares her personal life and business knowledge to help encourage other start ups and business owners.

Please subscribe and leave a review.

    Episode 162. From Solo Therapist To £20,000 Months. With Amy Newton

    Episode 162. From Solo Therapist To £20,000 Months. With Amy Newton

    JOIN THE MASTERMIND TODAY



    From £3,000 months to £20,000 months. 



    In this episode today we have with us Amy who is the owner of Bellissima Beauty and Aesthetics and specialises in beauty treatments and facial aesthetics.

     

    With over a decade of experience in the beauty niche, Amy has built her business from scratch to now £20,000 months! 



    It then can be really difficult to look at it as, I need to keep her in a job or no actually this is my business, you need to leave....

     

     

    Time Stamps

     

    2:11-6:41

     

    From never having a passion for beauty to owning a 10-year-old business specialising in the beauty niche, this is how Amy chose the beauty niche and built her business.

     

    9:34-10:11

     

    Here, Amy shares her drive, what keeps her motivated to keep going further, and the role of her parents in her career as a business owner.

     

    13:08-13:40

     

    Are you struggling with finding the right staff for your business? Well, so did Amy! Don't miss this segment because it will help you understand that you're not alone in the struggle.

     

    Key Takeaway

     

    Don't let your failures define you

     

    Might sound cliche but life doesn't end with bad GCSE grades or a career not working out for you. So, it's always a good idea to take on an active role and seek opportunities that will prove to be beneficial in the long run.

     

    Key Quotes

     

    ● “If you don't have a choice, you have to do it, no one is coming to save you.”

     

    Join us for more valuable insights on business success and level up your own entrepreneurial game as a beauty professional, life coach, salon owner, or whatever challenge it is that you have taken upon yourself to accomplish!



    https://bellissimabeautyandaesthetics.co.uk



    Sponsors



    Sky Premium Life Products  https://skypremiumlife.co.uk/

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    Code for 15% OFF : kgpodcast15





    TNB Skills Training

    Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform

    Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/


    ---

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    • 27 min
    Episode 161. $12 Billion In Revenue With Melody McCloskey

    Episode 161. $12 Billion In Revenue With Melody McCloskey

    DOWNLOAD YOUR FREE PLANNER



    How many times have you heard about people leaving their high-paying jobs, to build a business empire that doesn't have much to do with their education or work experience? I'm sure the answer is not many but some people like our guest for today Melody McCloskey have. 



    From being a product manager to the founder of a successful business StyleSeat, this superwoman is living proof that trusting your abilities can help you achieve wonderful things.



    It was a really intimidating process for me but I had to go out there and just do it..

     

    Key takeaways



    #1 Transformation in the beauty industry 

    15 years ago, beauty standards were like the cover of Vogue magazine, if you didn't fit in the skinny white girl type, you didn't fit in at all but now beauty standards are so much more inclusive now which does not only affect us at an individual level but also as professionals in the beauty industry. There is now much more scope to express your natural creativity, therefore, right now is the golden opportunity to join the beauty industry if you are passionate about it. 



    #2 Effective failure management

    Failure sound intimidating to you? As an entrepreneur, it shouldn't. If you want to build a business that lasts, get comfortable with experiencing failures. Accept the situation, adapt, and use it as a valuable learning opportunity.



    Timestamps



    0:12-4:36

    Melody shares how she built her business StyleSeat which empowers beauty professionals by helping them increase revenue through efficiency and client acquisition. She also discusses the financial battles she fought to pursue entrepreneurship.



    34:41-37:26 

    Melody provides valuable social media marketing advice for beauty salon owners who want to establish a strong portfolio and digital presence, and explains how simple things when practised consistently, create a huge impact.



    Key Quote

    “As an entrepreneur, you need to understand that even when you get successful, you will have to deal with problems, that rollercoaster is a constant, no matter how big you grow.”

     

    Make sure to check out our podcast for more beauty content. 

     

    About Guest

    https://www.styleseat.com/m/ CODE: LKG25



    Sponsors



    Sky Premium Life Products  https://skypremiumlife.co.uk/

    https://www.instagram.com/skypremiumlife/

    Code for 15% OFF : kgpodcast15



    Flawless Beauty Accounting - 50% OFF your first month using code: KG50

    https://flawlessbeautyaccounting.co.uk/

    Instagram: @flawlessbeautyaccounting



    TNB Skills Training

    Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform

    Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/




    ---

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    • 49 min
    Your Chance To Join Me NOW!

    Your Chance To Join Me NOW!

    CHECK OUT MASTERMIND DETAILS HERE



    Application only!

    One business per location!



    DM me on instagram "Growth" if you want to grow to £6,000 months and get fully booked.



    Or



    DM me "Scale" if you're already taking over £7,000 a month and want to scale past £15,000 months working half the time!






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    • 8 min
    Episode 160. From One Salon To Two Salons. With Lisa Comber

    Episode 160. From One Salon To Two Salons. With Lisa Comber

    DOWNLOAD YOUR GOAL PLANNER HERE

     

    The thought of managing two salon businesses along with a training academy sounds intimidating to most people but our guest for today Lisa is not one of them. Let's hear her inspiring story of entrepreneurship, and get to know the business secrets that keep her thriving in the beauty industry. 

     

    Timestamps



    00.49-6:11

    Lisa shares how she got into business after completing her education in hairdressing and beauty along with her exciting school experiences. 



    16:09-17:20

    The two discuss how Lisa's money-spending mindset, which involves very conscious spending and strict financial calculations, impacts her pricing decisions. She also shares how losing her parents created some nervousness while dealing with money. 



    Key takeaways



    #1 Hair and Beauty don't go together very well

    Looking for some advice on how to set up a salon business? You can start by ensuring your salon has separate areas for hair and beauty work if you want to incorporate both of these services. This will help create a better atmosphere for your clients since hair salons generally are louder and crazier as compared to salons for beauty treatments that have a calmer atmosphere. Along with offering valuable services, being mindful of client comfort will help you benefit from repeat customers and improve customer satisfaction. 



    #2 Effective stock management 

    The struggles of managing stocks effectively can be intense and draining but there are a few things that can help you keep a strict check on your inventory. These include well-formulated policies, strong ethics, and partnering with companies that don't have massive minimal spending. (Tune in to learn more about each of these!)



    “If you've got the passion, you will do well!”

     

    About Guest

    Www.perfect10nailsandbeauty.com

    Www.avenueacademy.co.uk

     



    Sponsors



    Sky Premium Life Products  https://skypremiumlife.co.uk/

    https://www.instagram.com/skypremiumlife/

    Code for 15% OFF : kgpodcast15



    Flawless Beauty Accounting - 50% OFF your first month using code: KG50

    https://flawlessbeautyaccounting.co.uk/

    Instagram: @flawlessbeautyaccounting



    TNB Skills Training

    Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform

    Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/


    ---

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    • 47 min
    Episode 159. The Life Of A TikTok Influencer With Ali Majed

    Episode 159. The Life Of A TikTok Influencer With Ali Majed

    DOWNLOAD YOUR FREE GOAL PLANNER TODAY!



    In this podcast episode, we are joined by Ali Majed who is a successful beauty content creator. Join us as he shares his inspiring career story, the challenges he faced on his journey, and most importantly how he started his career. 

     

    Timestamps

     

    0:17- 4:02

    Ali starts by introducing himself and his work as a beauty content creator who started his journey on Tiktok. The two also talk about their first meeting in Saudi Arabia and Ali’s experience filming and posting his first public video. 

     

    6:08-7:07

    Influencer life is not always as glamorous as it appears on screen. Ali and Katie shed some light on this topic and how the masses tend to make generalisations based on a few clips they see online. Ali also shares the reality of dealing with finances as a new content creator in the industry and how it takes a lot of time and effort before you get the true value of the work you do. 

     

    7:08-9:00

    Katie and Ali have a detailed discussion on the importance for entrepreneurs and content creators to connect with their audience and show up with their authentic personality no matter how difficult it may appear at first.

     

    15:52-17:44

    Here, Ali shares his thoughts about how to choose people/brands to work with and the benefits big companies can get by collaborating with micro-influencers. 

     

    26:41-30:11

    Before wrapping off the podcast, Ali talks about some of his favourite influencers and content creators and what made him look up to them along with some genuine advice for anybody who is looking to enter the industry. 

     

    Key takeaways

     

    #1 Avoid Over Excessive Planning

    When you're starting something new, especially something that requires you to get out of your comfort zone, don't overthink. Your first attempt at anything will not be perfect and it doesn't have to be perfect. What's important is that you start and stay consistent while maintaining a strong learning mindset. 

     

    #2 Niche down

    Content creation and entrepreneurship can be soul-sucking sometimes especially when you're handling all of your work yourself. However, having a specific niche that you truly enjoy can reduce your work stress significantly since you are enjoying what you do. So, it's not always a good idea to chase after the most high-paying or popular niches, sticking to where your strength and passion lie can do wonders too. 

     

     Key Quotes

     


    “You just have to have passion, be patient for yourself, and know that it's a lot of work.”
     “You are setting yourself up for lowkey disaster if you continue to present a version of yourself that is not authentic, that is not true to yourself because it will just make the work and the exhaustion much worse.”

     

    About Guest

    Ali Majed (@mushumajed) | TikTok

    https://www.instagram.com/mushumajed/



    Sky Premium Life Products  https://skypremiumlife.co.uk/

    https://www.instagram.com/skypremiumlife/

    Code for 15% OFF : kgpodcast15



    Flawless Beauty Accounting - 50% OFF your first month using code: KG50

    https://flawlessbeautyaccounting.co.uk/

    Instagram: @flawlessbeautyaccounting



    TNB Skills Training

    Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform

    Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/




    ---

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    • 34 min
    Episode 158. From Saturday Girl to Salon Owner With Emma-Jayne

    Episode 158. From Saturday Girl to Salon Owner With Emma-Jayne

    Download Your Free Goal Planner Here



    In this podcast episode, we are joined by Emma-Jayne who shares with us her experience with becoming a business owner and how she navigated her journey from a salon Saturday girl to a salon owner.



    If you are looking for some genuine business talk from a well-established salon owner, make sure to tune in and enjoy!



    Timestamps

    0:00-9:10
    We start off the podcast with a quick introduction of our special guest for today, Emma Jayne who owns a salon and specialises in lashes and bridal hair. She shares her origin story, how she got to where she is today, and what made her set up her own salon business. She also talks to us about her pregnancy journey, unfortunate miscarriages, and how she dealt with the difficulties that came with the COVID lockdown while she was in the process of establishing her business and grieving her loss.



    10:52-13:06
    Emma shares how she dealt with some of the big changes that she went through after choosing entrepreneurship. This segment is filled with some valuable advice on how you can make this transition smoother for yourself as well.



    13:08-15:32
    Balancing motherhood and entrepreneurship can be quite challenging. Here, Emma talks to us about how she kept consistent with her business while also being a wonderful mom. She also shares some adorable moments she has had with her child that will make you go aww!



    16:06-17:21
    Emma discusses how her work experience as an employee has positively shaped her interactions with her workforce as she now owns a salon business.



    Key takeaways



    #1 Mindset is key
    You need to have the right mindset before you step into the rewarding but challenging world of entrepreneurship. Remember that the proper strategy, the right mindset, and being focused strictly on what you want to achieve are what will get you through the difficult days. It is what will keep you consistent and steadfast on the days when you don't feel like being
    an entrepreneur!



    #2 Share your story
    Take this as a sign to share your story with the world. Talking about your feelings and experiences with the world can not only make you feel relieved, but it can also help other people benefit and know that they are not alone in their difficulties.



    #3 Find balance
    As entrepreneurs, it gets difficult to find your work-life balance and say no to work but you have to draw the line somewhere. Make sure to not overwork yourself to the point of exhaustion where you have no me-time left for yourself to unwind and relax. Investing time in yourself is also important for your business because a stressed out and overworked owner is much more likely to make mistakes that could have easily been avoided.
     
    Key Quote



    “I did it because I had to, so I didn't have to go back and work full time.



    Check Out Emma-Jaynes Salon.
    https://www.mirrormirrorcleethorpes.co.uk



    Sponsors



    Sky Premium Life Products  ⁠https://skypremiumlife.co.uk/⁠
    ⁠https://www.instagram.com/skypremiumlife/⁠
    Code for 15% OFF : kgpodcast15



    Flawless Beauty Accounting - 50% OFF your first month using code: KG50
    ⁠https://flawlessbeautyaccounting.co.uk/⁠
    Instagram: @flawlessbeautyaccounting



    TNB Skills Training

    Our funded apprenticeships for salons
    Apply now quoting KGPodcast ⁠www.tnbskillstraining.co.uk/contact/




    ---

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    • 25 min

Customer Reviews

4.7 out of 5
37 Ratings

37 Ratings

louise@freestyle ,

I’ve been on a total binge l this afternoon

Loved listening to these podcasts I’ve binge listened to quite a few, had some great tips to take away from a list of different business owners it’s been great.

Also loved the tips from Katie especially regarding strategy and planning. Looking forward to listening to more 🙌

Kara L S ,

FAB!!

I love this podcast, I’m a salon owner so there’s always great content to listen to and really interesting guest speaker’s. It always gets me thinking and gives me great ideas for my business! Thank you Katie!

Alison Horner ,

Amazing!

The absolute best podcasts for anyone in the beauty/hair industry! Such valuable information, really loved the one about dealing with customer complaints I also shared it with my team! Thank you so much Katie for sharing xxx

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