The Modern Retail Podcast

Digiday
  • 3.2 (5)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
The Modern Retail Podcast

The Modern Retail Podcast is a podcast about the retail space, from legacy companies to the buzzy world of DTC startups. Every Thursday, Cale Weissman, editor of Modern Retail, interviews executives about their growth and marketing strategies. And every Saturday Gabi Barkho, senior reporter, sits down with the Modern Retail staff to chat about the latest headlines in the retail world.

  1. How coffee liqueur Mr. Black rode the espresso martini wave

    22 HR AGO

    How coffee liqueur Mr. Black rode the espresso martini wave

    The espresso martini has been having a moment for the last few years. According to NIQ CGA’s cocktail tracker, in 2023, orders for espresso martinis doubled in velocity and dethroned the Long Island Iced Tea as the sixth most popular cocktail. Riding this wave is the coffee liqueur Mr. Black, which, since its U.S. launch in 2017, has driven one-third of the total retail sales growth in the coffee liqueur category. Mr. Black launched in Australia but has become an international phenomenon; it was acquired by Diageo in 2022. According to the brand's co-founder and now-creative director, Tom Baker, though the espresso martini wasn't popular when it launched, he had a feeling a well-crafted coffee-based liqueur would be a global hit. "I just had this sense that every bar in the world would one day want to buy this product from us," he said on the Modern Retail Podcast. "And that was all the strategy that went into it." There were a few elements that led to Mr. Black's growth. For one, it became a key ingredient in a popular cocktail. Additionally, Baker knew that the brand's success was predicated on key placements in New York City. "It was sort of the hub of cocktail culture," he said. "All roads kind of lead there, especially in liquor." So, Baker and a friend went door to door to get some of the best bars and liquor stores to sell the product. From there, the company made sure to keep the right celebrities and influencers abreast with its growth. One thing led to another, and Mr. Black was able to reach the big time. "All of a sudden, without you knowing, it's [Stephen] Colbert and [Hugh] Jackman drinking a Mr. Black Espresso Martini," he said. "So it definitely is equal parts an extraordinary amount of hard work and an extraordinary amount of luck."

    34 min
  2. Rundown: Red Lobster's rebrand, Tapestry-Capri merger falls apart and Amazon expands telehealth services

    5 DAYS AGO

    Rundown: Red Lobster's rebrand, Tapestry-Capri merger falls apart and Amazon expands telehealth services

    On this week’s Modern Retail Rundown, the staff discusses Red Lobster's rebrand plan, which was outlined by its new CEO, Damola Adamolekun. Then, after more than a year of litigations, Tapestry said it is no longer pursuing its $8.5 billion acquisition of Capri. Finally, Amazon’s One Medical service announced it will begin offering virtual treatment plans for ailments like hair loss and skin care, among others.

    27 min
  3. How KiwiCo is leaning on retail expansion to grow holiday sales

    14 NOV

    How KiwiCo is leaning on retail expansion to grow holiday sales

    KiwiCo has built a profitable subscription business, but it sees retail expansion as key for this year's holiday sales. "We're really excited about our retail efforts," KiwiCo founder and CEO Sandra Oh Lin said on this week's Modern Retail Podcast. Lin launched the children's education product company in 2011. KiwiCo sells themed packages -- what it calls crates -- to kids every month based on certain subjects. There are science crates, geography crates, art crates and more. It recently launched a revamped version of its subscription service, called Clubs, that is now more on interests. Over the years, the company has expanded its product lines to encompass more ages and topics. In 2014, it expanded beyond preschool-aged crates into three additional age bands. "You can really draw a line to our first month of profitability from that particular set of initiatives that we launched," Lin said. Now, KiwiCo offers products for kids age between the ages of 0 and 16, has sold over 50 million products and is profitable. Lin spoke about why subscription was right for her type of product. "I think the key thing for us is that we have been very thoughtful about what makes sense for those customers," she said. "And the subscription model happens to have worked really well." Now, the company is focused on expanding beyond that. Earlier this year it launched in both Target and Barnes & Noble. "I think there's a lot of different opportunities that are coming up thanks to the partnership with these with these retailers," Lin said. Specifically, she sees these retailers helping grow holiday sales. "it's been really great because we've seen a real willingness from these retailers to work with us and to partner with us during the holidays," she said.

    34 min
  4. Rundown: Trump's proposed tariffs, more bankruptcies & The Children's Place's Shein debut

    9 NOV

    Rundown: Trump's proposed tariffs, more bankruptcies & The Children's Place's Shein debut

    On this week’s Modern Retail Rundown, an overview of the potential importing tariffs the retail industry faces, as proposed by Trump’s incoming administration. Elsewhere, retail bankruptcies continue as companies like The Vitamin Shoppe and Blink Fitness seek bailouts to avoid going out of business. Finally, Shein has brought on another legacy American retailer, The Children’s Place, to sell on its marketplace.

    26 min
  5. How Jake Paul's personal care brand W is leveraging its influencer founder

    7 NOV

    How Jake Paul's personal care brand W is leveraging its influencer founder

    "Even the most vanilla celebrity will do something stupid from time to time," admitted Woodie Hillyard. But Hillyard isn't working with the most vanilla celebrity -- he's working with Jake Paul. Paul is an online star with over 20 million subscribers on YouTube alone, known for wild publicity stunts. Most recently, Paul has taken up boxing, with an upcoming scheduled match with Mike Tyson later this month. But Paul, like many other creators, is trying to build consumer-facing brands as well. Hillyard is the CEO of W, Paul's personal care brand, which currently offers products like body wash, deodorant and shampoo. It launched earlier this year with distribution in Walmart. Hillyard knows a thing or two about growing brands alongside influencers. He's the former chief revenue officer of Safely, Kris Jenner's home cleaning startup. He joined this week's Modern Retail Podcast and spoke about the launch strategy of W and how it plans to grow in the coming year. In Hilliard's estimation, it's much harder to launch a new brand now than ever before. That's why he's so bullish on creator-led businesses. "During the heyday of DTC, when Warby Parker and Harry's and Casper were scaling, you could acquire customers for a pretty reasonable clip and drive a lot of traffic to your website," he said. "That arbitrage has gone away now. That new arbitrage, in my mind, is creator, because creators have this massive embedded audience of people who want to associate with them." According to Hillyard, W's launch has been a smashing success. Now, it has plans to go into more stores beyond Walmart. For now, that's probably online platforms like Amazon and GoPuff, but more physical stores are likely on the horizon as well. But, for now, the brand is dependent on the figurehead behind it. Hillyard said W plans to expand beyond Paul's shadow. But for now, he believes that Paul -- despite his headline-worthy shenanigans -- is the right person to launch a brand like W. "There's always a risk there," he said. "But I think the thing about Jake is he's one of the smartest business minds I've ever worked with."

    33 min
  6. Rundown: Coffee sales struggle, Etsy's posts solid growth and Subway sued over ads

    2 NOV

    Rundown: Coffee sales struggle, Etsy's posts solid growth and Subway sued over ads

    On this week’s Modern Retail Rundown, the staff breaks down the struggling sales of coffee giants Starbucks and Keurig. Next, Etsy posts early positive signs of holiday sales. Finally, sandwich chain Subway is facing legal action over the alleged false advertising of its sandwich, which some customers say contains much less meat in reality.

    25 min
  7. How Awe Inspired leveraged its celebrity fan base to become a DTC jewelry powerhouse

    31 OCT

    How Awe Inspired leveraged its celebrity fan base to become a DTC jewelry powerhouse

    There are a lot of mixed signals about how holiday sales will perform this year, but DTC jewelry brand Awe Inspired is bullish. Awe Inspired sells jewelry like necklaces and bracelets, but they all feature pendants or charms meant to showcase empowerment, such as a Greek goddess or an astrological sign. The company's sales are up 45% this year, and it has become a celebrity favorite with people like Taylor Swift and Julia Fox showing off their Awe Inspired products. "We have some forces propelling us forward, so I'm planning to have a great holiday," co-founder and CEO Max Johnson said on the Modern Retail Podcast. Johnson spoke about the company's growth over the years, its marketing strategy as well as what he's focused on for this holidays this year. Awe Inspired first launched in 2018 while Johnson was working as a product manager at a telehealth platform. But it wasn't until 2020 that the company really began to see traction. The brand often partners with organizations promoting causes; it saw big spikes in popularity with jewelry like a Harriet Tubman pendant alongside the NAACP and a Florence Nightingale charm with the National Federation of Nurses that was introduced during the pandemic. With these launches came organic virality. In the case of the nurse pendant, for example, "the cast of Grey's Anatomy wore it," said Johnson. Now, Awe Inspired is trying to expand to offer more types of jewelry that reach new types of customers. "We're building a charm business," Johnson said.

    31 min
  8. Rundown: Keurig Dr Pepper acquires Ghost, Tupperware sold to lenders and Peloton partners with Costco

    26 OCT

    Rundown: Keurig Dr Pepper acquires Ghost, Tupperware sold to lenders and Peloton partners with Costco

    On this week’s Modern Retail Rundown, the staff breaks down the latest M&A play, Keurig Dr Pepper’s acquisition of the 8-year-old energy drink startup Ghost. This week, Tupperware's assets were bought out by its lender following the company's bankruptcy filing. And, starting November 1 through February.

    28 min
See All (447)

Trailer

Ratings & Reviews

3.2
out of 5
5 Ratings

About

The Modern Retail Podcast is a podcast about the retail space, from legacy companies to the buzzy world of DTC startups. Every Thursday, Cale Weissman, editor of Modern Retail, interviews executives about their growth and marketing strategies. And every Saturday Gabi Barkho, senior reporter, sits down with the Modern Retail staff to chat about the latest headlines in the retail world.

Information

More From Digiday

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada