Join our host, Who What Wear co-founder Hillary Kerr, as she chronicles the career changes that can come at any age in our podcast, Second Life.
Who What Wear with Hillary Kerr: New York Fashion Week F/W 24 in Review
New York Fashion Week just wrapped, and Editor in Chief Kat Collings and fashion editor Jasmine Fox-Suliaman are here to give you the inside scoop on what the fall-winter 2024 collections had to offer. Tune in to hear which emerging designers to have on your radar, who's giving a sultry update to workwear, which types of interesting necklines we can expect to see everywhere this fall, and what it was like breathing the same air as Beyoncé at the Luar show.
This episode was brought to you by eBay.
Maria Dueñas Jacobs: Super Smalls Co-Founder and Chief Creative Officer
Super Smalls is a line of playful, gem-studded accessories inspired by and made for kids. After years as an accessories editor and director at fashion publications Glamour and Elle, as well as working on brand development at personal styling company Stitch Fix, Maria Dueñas Jacobs developed a deep knowledge of the accessories space. So when her daughter, who was five at the time, began playing with her beautiful (and expensive) jewelry, a lightbulb went off for Dueñas Jacobs. Soon, she began channeling both her inner child and her trained editorial eye to bring the luxury jewelry experience she knew and loved to a kid-safe jewelry line. Today, Super Smalls has made Oprah’s Favorite Things list three years in a row and expanded into a stunning range of jewelry, shoes, crafts, and more. Each item is made for play and is sure to bring joy to any kid (or “kidult,” as Dueñas Jacobs refers to herself in this episode) who wears it.
Who What Wear with Hillary Kerr: Amy Smilovic, Founder of Tibi, Gives a Style Master Class Through Her Lens of Creative Pragmatism
Amy Smilovic founded the women's luxury brand Tibi in 1997, and over the years, she's honed her distinctive brand identity and coined a phrase for her design philosophy: creative pragmatism. If you're a creative pragmatist like Smilovic, you find your style rooted in creative expression and utility, and you feel at home in an aesthetic that is at once chill, modern, and classic. Written from the point of view that style can indeed be learned, her book The Creative Pragmatist details all of her guiding principles, from how to style colors and prints in a way that feels modern to how to pick basics that aren't, well, basic. Smilovic has developed a highly analytical approach to making outfits look effortless, and she's breaking down her greatest and most useful style tips for us this week.
This episode was brought to you by eBay.
Charlotte Cruze: Co-Founder of Alice Mushrooms
If you’ve dipped your toe into the world of functional, non-psychedelic mushrooms, you’ve likely seen Alice’s chic adaptogenic chocolates grace your social media feed or the shelves of your local boutique grocer—you have Charlotte Cruze to thank for that. In 2022, Cruze and her co-founder Lindsay Goodstein launched Alice with two products: Nightcap, a sleep aid, and Brainstorm, an energy booster. Today, the line has expanded to include an aphrodisiac chocolate called Happy Ending and a limited-edition lingerie collab with Fleur du Mal. But before she was creating mushroom chocolates, Cruze spent most of her career in media at companies such as Refinery29, InsideHook, and NBC. During that time, Cruze realized she loved the food industry, and in the early days of the pandemic, she enrolled in a food studies master’s program at NYU with the intention of pivoting her career. From there, she took on a role as the head of operations at meal-kit company Quinn and later led growth at Nutella-alternative brand TBH. While Cruze was still working at TBH, Goodstein, a former pharmaceutical salesperson, tapped her to help build Alice, and the rest is delicious, benefit-packed history.
Who What Wear with Hillary Kerr: Talking to Paige Adams-Geller of Paige and Celebrating 20 Years of the Perfect Fit
Twenty years ago, Paige Adams-Geller saw the need for a female voice in the male-dominated American denim industry—someone who deeply understood the female form and could help other women find their perfect fit. As a successful fit model for the top premium denim companies of the time, she knew she was the woman for the job, and Paige was born. Today, Hillary sits down with the founder to talk about the brand's history and many expansions into menswear, outerwear, shoes, accessories, and beyond. They also dive into why denim sizing is such a tricky science, what goes into developing new fabrics, and which Paige jeans are so comfortable you could sleep in them three nights in a row, something Adams-Geller tested herself.
Natalie Holloway: Co-Founder of Bala and Balacize
Natalie Holloway and her husband, Max, had their aha moment during a yoga class in Indonesia. As the class was more meditative than sweat-inducing, they wondered, Why isn’t anyone making chic wrist or ankle weights that could turn up the resistance on everyday exercises? They immediately began brainstorming their idea on a napkin, and after returning to the United States, the two created prototypes of what would eventually become the best-selling Bala Bangle. With the help of a Kickstarter campaign and a successful Shark Tank debut, Bala has grown to include a range of fitness equipment sold in retailers including Goop, Saks, and Target, as well as a digital fitness instruction platform called Balacize. But what led Natalie and Max to Indonesia in the first place? The two met while working at global advertising agency 72 and Sunny, where they thrived but ultimately felt burnt out. They decided to take a sabbatical to travel, and a year later, returned ready to use their branding expertise to give the ’80s-era fitness equipment a fashion-forward makeover.
Practical and super enjoyable podcast
I listen to lots of podcasts but this is the only review I’ve ever left. This is the most inspiring and helpful podcast, helping to demistify entrepreneurship. I’ve learnt so much and it has massively accelerated my own journey.
So inspiring and useful!
I feel like the review I just read (above) said everything I was thinking!
This is so inspiring and useful, I’m also in the UK and haven’t found a podcast this good as of yet! Thank you Hillary! The ladies needed this! Since having two children in my 30s, it’s been a real, life changer and I feel like I’m always stressed out, managing the load. This is like therapy 🙂 it slows my thoughts down and I process more positively! Plus the professional information is just so amazing! ⭐️🙂🔑
Ps the discussion with Jen Atkin has given me the nudge I needed!
Addicted to this podcast!
Second Life is my go to podcast & I’m enjoying listening to these amazing women. The format just works & the questions bring out the learning, experience & inspiration from these entrepreneurs. I’m in the UK but I find these US lives and successes so helpful for reflecting on my own career and business experience.