Podcasting Insights with The Podmaster: growth advice for people and brands

Podcasting Insights with The Podmaster: growth advice for people and brands

Are you a brand or individual who's looking to improve and grow your podcast? You're in the right place. Together, we'll help you attain 'podmastery'. Podcasting is such a complex medium, with so many factors that can impact your success. It's my goal to cover all these topics with you, and help you maximise the results you're getting from your efforts. My name is Neal Veglio and I've been in the podcasting game since 2001, when I became the first person in the UK to upload audio of my then radio show online, and generate an audience. This audience followed me throughout my radio career and engaged with my various other podcasts. But it wasn't always easy. And when I took a career break from radio for a few years in 2007, I had to learn how to build audience without the lift of an FM frequency. I learned a lot from that experience. I now help other podcasters to achieve their goals through my company Podknows Podcasting. Each episode, I'll be offering you some insights into what I've done and what I've helped my clients do with our podcasts in the hope we can help YOU increase your podcast's chances of becoming more successful! And ensuring you can avoid the dreaded 'podfade'! This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy

  1. Is YouTube now the number 1 podcast platform?

    6 DAYS AGO

    Is YouTube now the number 1 podcast platform?

    The Truth About YouTube's Billion Monthly Podcast Listeners In this episode of Podcasting Insights with the Podmaster, we dive into the bold claim by YouTube that it's now the number one podcast platform. If you're thinking this sounds a bit too grand, you're not alone. I'll delve into how YouTube's assertions rest on shaky survey data, misleading engagement metrics, and an overly broad definition of what constitutes a podcast. Is YouTube genuinely dominating podcasting or is it all about gaming the PR system? We'll find out. Timestamped Summary:00:00:00 - Introduction to YouTube's bold claim of being the number one podcast platform. 00:00:56 - Examination of YouTube’s billion podcast listeners claim and what's actually counted. 00:02:09 - Discrepancy between survey data and actual podcast player statistics. 00:03:28 - Discussion on survey recall factor and real listening habits. 00:04:28 - Video versus audio content, and how gen Z is influencing trends. 00:06:23 - Challenges and costs of video podcasting. 00:07:51 - Conclusion on YouTube vs. traditional podcast platforms and YouTube's influence. In SpanishEn este episodio de Podcasting Insights with the Podmaster, profundizamos en la audaz afirmación de YouTube de que ahora es la plataforma número uno de podcasts. Si piensas que esto suena un poco exagerado, no estás solo. Exploraré cómo las afirmaciones de YouTube se basan en datos de encuestas poco sólidos, métricas de participación engañosas y una definición demasiado amplia de lo que constituye un podcast. En este episodio, discutiremos el enfoque de YouTube, desglosaremos sus números de usuarios y examinaremos si la plataforma realmente está dominando el podcasting o si todo se trata de jugar con el sistema de relaciones públicas. También exploramos cómo los datos de encuestas, frente a las estadísticas reales de escucha, pintan un panorama muy distinto del mundo del podcasting. Aprenderás que, aunque YouTube presume de mil millones de oyentes de podcasts, esta cifra se deriva de contar personas que ven desde clips de noticias aleatorias hasta programas de entrevistas etiquetados como podcasts. También destacamos las discrepancias entre los datos basados en encuestas de YouTube y las estadísticas reales de descargas de aplicaciones de podcasts tradicionales como Apple Podcasts y Spotify. Es esencial entender que, aunque YouTube pueda parecer estar a la cabeza basándose en impresiones de encuestas, Apple y Spotify continúan liderando en reproducciones y descargas de podcasts reales verificadas. El episodio explora además cómo la preferencia de la generación Z por el contenido de video podría estar influyendo en estas tendencias, reconfigurando la definición de podcasts en el proceso. In GermanIn dieser Episode von Podcasting Insights with the Podmaster tauchen wir in die gewagte Behauptung von YouTube ein, dass es jetzt die führende Podcast-Plattform ist. Wenn du denkst, das klingt etwas zu extravagant, bist du nicht allein. Ich werde beleuchten, wie YouTubes Behauptungen auf wackligen Umfragedaten, irreführenden Engagement-Metriken und einer viel zu breiten Definition dessen basieren, was einen Podcast ausmacht. In dieser Episode werden wir YouTubes Ansatz diskutieren, ihre Benutzerzahlen aufschlüsseln und untersuchen, ob die Plattform tatsächlich das Podcasting dominiert oder ob es nur darum geht, das PR-System auszunutzen. Wir erforschen auch, wie Umfragedaten im Vergleich zu den tatsächlichen Hörstatistiken ein ganz anderes Bild der Podcast-Landschaft zeichnen. Du wirst erfahren, dass YouTube zwar mit einer Milliarde Podcast-Hörern prahlt, diese Zahl jedoch davon stammt, Menschen zu zählen, die alles Mögliche sehen, von zufälligen...

    12 min
  2. 21 MAR

    How to handle it when Michelle Obama steals your podcast title

    In this episode of "Podcasting Insights with The Podmaster" - a situation that could make any podcaster sweat: the alarming realisation that your podcast name has been hijacked by a high-profile celebrity or a larger entity. Steps to Take If Your Podcast Name Is Stolen by a Big NameIt’s a scenario many of us don’t anticipate, but if you find yourself in this predicament, don’t panic. We've got you covered with practical steps on how to address this. I'll personally guide you through understanding why even though a podcast name is more significant than you might initially think, and how it plays a pivotal role in distinguishing your brand in a crowded market, it's still not the end of the world if you lose it. You’ll learn why having a unique name is crucial for your audience's retention and for standing out in the competitive podcast landscape. We'll even cover potential legal considerations and how neglecting them could spell trouble. Whether you're facing an issue like IMO, a UK podcast confronted with having their name overshadowed by a podcast featuring big names like Michelle Obama, or just want to prevent this issue before it arises, you'll find actionable advice on leveraging the situation to your advantage. Here's the article I mention in the episode - https://eurweb.com/2025/michelle-obama-podcast-name-conflict/ Pssst! Want to massively transform your podcast in the course of 7 Days? My podcast makeover email course is coming soon. Sign up at podmastery.co/7Days Mentioned in this episode: 7 Days Podmastery course Sign up for the Podmastery 7 Day Makeover The Podmaster's 7 Day Makeover course Get your show in shape! This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy

    11 min
  3. How to keep podcasting - (even when you'd rather quit!)

    7 MAR

    How to keep podcasting - (even when you'd rather quit!)

    In this episode of "The Podmaster," I'm talking about a common struggle every podcaster faces at some point: the urge to quit when the going gets tough. We all hit that wall where the stats don't move, and it feels like we're just speaking into the void. This episode is a lifeline for those moments. We start with a fundamental reality check of how mindset plays a crucial role in podcasting. You'll learn practical tips for centering your mindset and cultivating a routine that fosters consistency and dedication to your audience. I also share actionable advice on maintaining your creative spark. The monotony of evolving content can make both you and your listeners lose interest. To keep things fresh, I have recommendations that involve exploring content outside of your niche. My goal is to help you not only stay engaged with your podcast but also enjoy creating it again. Mentioned in this episode: 7 Days Podmastery course Sign up for the Podmastery 7 Day Makeover Show Notes Simplified Are you sick of having to write out your episode descriptions (show notes) from scratch every time? Want to set up a templated approach that will save you hours every week? This tool is for you! (Note - this is an affiliate offer, but I don't recommend tools I'm not using myself, and I use this one DAILY) Simplify your show notes The Podmaster's 7 Day Makeover course Get your show in shape! This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy

    18 min

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About

Are you a brand or individual who's looking to improve and grow your podcast? You're in the right place. Together, we'll help you attain 'podmastery'. Podcasting is such a complex medium, with so many factors that can impact your success. It's my goal to cover all these topics with you, and help you maximise the results you're getting from your efforts. My name is Neal Veglio and I've been in the podcasting game since 2001, when I became the first person in the UK to upload audio of my then radio show online, and generate an audience. This audience followed me throughout my radio career and engaged with my various other podcasts. But it wasn't always easy. And when I took a career break from radio for a few years in 2007, I had to learn how to build audience without the lift of an FM frequency. I learned a lot from that experience. I now help other podcasters to achieve their goals through my company Podknows Podcasting. Each episode, I'll be offering you some insights into what I've done and what I've helped my clients do with our podcasts in the hope we can help YOU increase your podcast's chances of becoming more successful! And ensuring you can avoid the dreaded 'podfade'! This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy

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