The Podmaster: podcasting growth advice and insights for people and brands

The Podmaster: podcasting growth advice and insights for people and brands

I'm 'The Podmaster', here to help you with podcasting growth advice and insights, whether you're a brand or an individual who's looking to grow your podcast and attain 'podmastery'. My name is Neal Veglio and I've been in the podcasting game since 2001, when I became the first person in the UK to upload audio of my then radio show online, and generate an audience. This audience followed me throughout my radio career and engaged with my various other podcasts. But it wasn't always easy. And when I took a career break from radio for a few years in 2007, I had to learn how to build audience without the lift of an FM frequency. I now help other podcasters to achieve their goals through my company Podknows Podcasting. Each episode, I'll be offering you some insights into what I've done and what I've helped my clients do with our podcasts in the hope we can help YOU increase your podcast's chances of becoming more successful! And ensuring you can avoid the dreaded 'podfade'! This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy

  1. Who's listening to your podcast? (2025 podcast trends - MIDAS/RAJAR)

    2 DAYS AGO · BONUS

    Who's listening to your podcast? (2025 podcast trends - MIDAS/RAJAR)

    The UK podcast landscape in 2025 is looking hot. If you're not paying attention, you're missing out. With the release of the RAJAR Midas Winter 2024 report, there's plenty of data to sink your teeth into. More than 16 million people in the UK are tuning into podcasts weekly - a whopping 54% increase since winter 2020. So, if you ever wondered if it's too late to start a podcast, let me assure you, it's time to put that nonsense to bed. Once you've listened to this episode, you'll have an understanding of who is actually listening, not just a vague demographic but a precise picture. You'll also learn when and where they're listening. Sign up to get more insights in your inbox each week - https://podmastery.co/newsletter Mentioned in this episode: Book your Podmaster audit Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite Podmaster audit A Podknows Production Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/ Podmaster Free Tips This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy

    13 min
  2. Learn Your Podcast's Real Global Ranking

    6 DAYS AGO

    Learn Your Podcast's Real Global Ranking

    No more need for Listen Notes 'Listen Scores'!Ever sat down and wondered just how your podcast stacks up against the rest of the world? I mean, you could be pouring your heart and soul into each episode, but without a little context, those download numbers can feel pretty pointless. Well, fear not my podcasting padawans! Your journey towards Podmastery takes a big leap in this episode, as I'm telling you all about something pretty nifty my company Podknows Podcasting has created for you. Say hello to the Podknows Podcast Global Ranking Calculator! This little gem is designed to give you a much better idea of where you actually stand in the podcasting universe when compared to all your competitors, and trust me, it’s more reliable than those vague rankings from Listen Notes that feel like they’re pulled straight from a hat. We’re talking real data here! With insights gathered from major hosting platforms like Buzzsprout and Libsyn, our tool doesn’t just throw random numbers at you. It gives you an informed estimation that’s backed by industry data. So whether you're basking in the glory of being in the top 50% of podcasts or wondering what it takes to join the top 25%, this calculator is your new best friend. https://podknows.co.uk/calculator You’ll soon enjoy a clearer picture of your growth journey and a roadmap to where you want to be. Just remember, every podcast starts somewhere, even if that somewhere is a little awkward! Honorary mentions in this episode: Listen Notes (Booo!) Podknows (Yayyy!) Buzzsprout Libsyn Spotify Podbean Captivate Mentioned in this episode: Book your Podmaster audit Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite Podmaster audit This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy

    8 min
  3. How to use storytelling in your podcast

    21 FEB

    How to use storytelling in your podcast

    Hook 'em, or lose 'em! Storytelling is the secret sauce that can turn your podcast from a snooze fest into a gripping adventure, and trust me, most podcasters are missing the mark big time. I mean, if you’ve ever listened to a podcast that made you want to claw your ears off, you know exactly what I’m talking about. In this episode, I'm sharing insights around the art of storytelling, breaking down the essential structure that’ll keep your listeners hanging on your every word instead of scrolling through TikTok. We’ll explore why your brain craves stories, how to avoid sounding like a monotone robot, and the magic of sound design that can elevate your episodes. So, if you want to transform your podcast from 'meh' to 'ohh meeeow', then click play! Companies mentioned in this episode: Serial This American Life Joe Rogan Blue Yeti Podknows Podmaster audit Mentioned in this episode: Podmaster Free Tips A Podknows Production Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/ Book your Podmaster audit Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite Podmaster audit Show Notes Simplified Are you sick of having to write out your episode descriptions (show notes) from scratch every time? Want to set up a templated approach that will save you hours every week? This tool is for you! (Note - this is an affiliate offer, but I don't recommend tools I'm not using myself, and I use this one DAILY) Simplify your show notes This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy

    11 min
  4. Podcast Stats and How to Measure Them!

    14 FEB

    Podcast Stats and How to Measure Them!

    Understanding your podcast stats and how to measure them is the secret all the successful podcasters have. They use deeper knowledge to elevate their podcast from just 'okay' to bingeworthy. And now you can too. If you’re out here winging it without tracking your performance, it's like trying to cook a five-star meal with a blindfold on - spaghetti might end up on the wall, but your audience won't be sticking around. In this episode I'm talking you through the skinny of podcast metrics that matter, how to make sense of them without losing our marbles, and the tools that'll help us keep our finger on the pulse of our audience. Plus, we’ll sprinkle in some real-life examples from podcasters who’ve used analytics to amplify their reach and engagement. Takeaways:Understanding your podcast stats is crucial for making informed decisions and growing your audience effectively. Tracking metrics lets you identify listener preferences, improving content and engagement strategies to align with their interests. Using analytics tools can provide deeper insights into your podcast's performance and listener behaviour. Regularly reviewing your retention rates can help you pinpoint where listeners lose interest and adjust your content accordingly. Engaging with your audience through reviews and social media can enhance community building, transforming listeners into loyal fans. Companies mentioned in this episode: Apple Podcast Connect Spotify for creators Amazon Music PodTrac Podder Captivate Libsyn Buzzsprout YouTube Google Analytics Podmastery.co Podknows Want to get more help attaining Podmastery? Get yourself registered for my weekly updates at podmastery.co/newsletter Topics covered recently include improving sound quality without investing a fortune, the secrets of podcast listener growth, and the trick to editing. Mentioned in this episode: Save hours on your editing Want to cut hours out of your production workflow? Whether you're a podcaster, YouTuber or even a professional content creator, this tool will get you back your life! (Note - although this is an affiliate, I don't recommend any tools I don't use myself. And I use this DAILY) Simplify your editing This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy

    12 min

Trailers

About

I'm 'The Podmaster', here to help you with podcasting growth advice and insights, whether you're a brand or an individual who's looking to grow your podcast and attain 'podmastery'. My name is Neal Veglio and I've been in the podcasting game since 2001, when I became the first person in the UK to upload audio of my then radio show online, and generate an audience. This audience followed me throughout my radio career and engaged with my various other podcasts. But it wasn't always easy. And when I took a career break from radio for a few years in 2007, I had to learn how to build audience without the lift of an FM frequency. I now help other podcasters to achieve their goals through my company Podknows Podcasting. Each episode, I'll be offering you some insights into what I've done and what I've helped my clients do with our podcasts in the hope we can help YOU increase your podcast's chances of becoming more successful! And ensuring you can avoid the dreaded 'podfade'! This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy

More From Podknows Podcasting

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes and get the latest updates.

Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada