9 episodes

I'm 'The Podmaster', here to help you with growing your podcast and attaining 'podmastery'.
My name is Neal Veglio and I've been in the podcasting game since 2001, when I became the first person in the UK to upload audio of my then radio show online, and generate an audience.
This audience followed me throughout my radio career and engaged with my various other podcasts.
But it wasn't always easy. And when I took a career break from radio for a few years in 2007, I had to learn how to build audience without the lift of an FM frequency.
I now help other podcasters to achieve their goals through my company Podknows Podcasting.
Each episode, I'll be offering you some insights into what I've done and what I've helped my clients do in the hope we can help YOU increase your podcast's chances of becoming more successful! And ensuring you can avoid the dreaded 'podfade'!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

The Podmaster - helping you master the art of podcasting The Podmaster (Neal Veglio)

    • Education
    • 5.0 • 1 Rating

I'm 'The Podmaster', here to help you with growing your podcast and attaining 'podmastery'.
My name is Neal Veglio and I've been in the podcasting game since 2001, when I became the first person in the UK to upload audio of my then radio show online, and generate an audience.
This audience followed me throughout my radio career and engaged with my various other podcasts.
But it wasn't always easy. And when I took a career break from radio for a few years in 2007, I had to learn how to build audience without the lift of an FM frequency.
I now help other podcasters to achieve their goals through my company Podknows Podcasting.
Each episode, I'll be offering you some insights into what I've done and what I've helped my clients do in the hope we can help YOU increase your podcast's chances of becoming more successful! And ensuring you can avoid the dreaded 'podfade'!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

    The secret Apple Podcasts hack they DON'T want you to know about

    The secret Apple Podcasts hack they DON'T want you to know about

    Breaking down geographical locks: how to explore Apple Podcasts' country-specific front pages!
    Welcome back to another episode of The Podmaster!
    I'm your host, Neal Veglio, and today we're getting into it with my exclusive Apple Podcasts hack.
    Did you know that depending on the country and region you're in, Apple Podcasts presents a different front page?
    It's true!
    But don't worry, because we've cracked the code at Podknows Podcasting and found a workaround.
    In this episode, we'll explore how to access different versions of Apple Podcasts, why it's important for podcasters, and how it can enhance your podcasting experience when it comes to checking your progress.
    Plus, we'll share a nifty tool that allows you to switch between countries with just the click of a button!
    Get ready to learn the secret Apple Podcasts hack they absolutely DON'T want you to know about!
    00:00:00 Apple Podcasts offers different versions based on location.
    00:05:02 Use episode content as inspiration for audience interaction.
    00:06:45 Important benchmarks for measuring your podcast's download performance.
    Mentioned in this episode:
    Podmaster Free Tips


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 9 min
    Forget social media promotion - make connections: Mark Asquith's thoughts on genuine podcast audience growth

    Forget social media promotion - make connections: Mark Asquith's thoughts on genuine podcast audience growth

    Unveiling the truth behind podcast growth TACTICS Contains strong language so don't listen if you're a sensitive little soul.
    When we’re talking about podcast promotion, most of us have one clear idea in our heads of what that looks like.
    It’s grabbing a clip of our show, and then either popping that on social media, natively if it’s a video clip, and with a waveform and image if it’s audio only.
    But that’s not going to help you grow your podcast audience.
    Leveraging platform audience to build your own audience.
    It just won’t.
    For one thing, these platforms don’t want you stealing their members away from them, and so any kind of link or landing page share is going to result in your post’s reach being tanked. So how DO you market your podcast on social media?
    This is where I’m drafting in Mark Asquith, co-founder of Captivate.
    Leveraging Social Media for Podcasting Let's talk social media - a tool that can help foster these genuine connections when used properly. Threads has barely been out for a week, and already the conversation in our space has been all about how to use it to grow podcast audience.
    Mark Asquith compares Instagram Threads to the early days of Twitter. Simplicity and nostalgia - a combination that could certainly appeal to the masses. But Mark is quick to approach the topic cautiously, highlighting the truth that many miss… these platforms are not to be solely used as promotional machines.
    'Feed drop'Despite the plethora of communication channels we have today, podcasters need to have the fundamentals of marketing in their arsenal. After all, wielded right, the power to communicate effectively can work wonders. Solid marketing principles not only helps one assess their content and audience correctly but also guides in making strategic decisions to affect growth positively.
    In his most recent episode, Mark Asquith talked about the myth of the 'magic wand effect' many so-called marketing gurus claim to possess.
    His words resonated with me so much, I abandoned my plans to create my own podcast episode about this topic, and instead decided to share and amplify his.
    So here’s a ‘feed drop’ of his episode of “The Podcast Accelerator” in which he shares more on this topic.
    Stuff to check outSupport Mark Asquith by sending him a tip or buying him a beer at markasquith.live
    Consider using Captivate, the podcast hosting platform created by Mark Asquith.
    Here's where you can get more episodes of Mark's fantastic podcast "The Podcast Accelerator".
    The key moments in this episode are:
    00:00:00 - Introduction

    00:01:12 - Leveraging Social Media for Podcasting

    00:02:44 - Introduction to Mark Asquith

    00:03:51 - Sharing Mark Asquith's Episode

    00:05:09 - The Importance of Marketing in Podcasting

    00:13:00 - Understanding the Different Channels on Instagram

    00:13:46 - Introduction to Threads

    00:14:27 - Misleading Advice on Using Threads

    00:17:22 - No Silver Bullet for Podcast Growth

    00:19:37 - Be a Human Being on Social Media
    Mentioned in this episode:
    Podmaster Free Tips
    Free tips
    Want to get free insightful actionable tips on how to get closer to 'podmastery'? Sign up! I promise not to...

    • 21 min
    $1000 podcast marketing experiment: who's worth the investment and who eats your cash?

    $1000 podcast marketing experiment: who's worth the investment and who eats your cash?

    If you're feeling frustrated about your stagnant podcast growth despite pouring hours into creating quality content and marketing through social media, then you are not alone! Many indie podcasters struggle to get their voice heard in the crowded digital space, and traditional marketing methods may not yield the desired results. It's easy to feel helpless when you're not getting the listenership you deserve, but don't give up just yet! Investing in the correct tools can help you reach your ideal audience and increase your listener base by a whopping 235%. With the right marketing strategy, you can finally see the growth and success you've been striving for.
    Calling all indie podcasters seeking cost-effective podcast growth!
    As an indie podcaster, it's essential to strike a balance between producing high-quality content and maximizing your reach to the right audience. This often means seeking out cost-effective strategies that can leverage your podcast's potential.
    My experiment demonstrates that success in podcasting relies on a combination of targeted advertising, accessible platforms, and a well-crafted content strategy.
    Perhaps most important among these is the art of targeted marketing. By focusing on reaching the ideal audience for your podcast, you can optimise growth without breaking the bank.
    So, go on, give it a try, and you just might see your listener base climb to the next level like never before. You can reach out to me via the site at podmastery.co or if you want to learn more about me, check out the agency pages at podknowspodcasting.co.uk
    The key moments in this episode are:
    00:00:00 - Introduction
    00:01:06 - Dismissing Inaccessible Platforms
    00:03:27 - Buzsprout Ads
    00:06:22 - Acast Ads
    00:17:37 - Tip for attaining 'podmastery'! - Apple Podcasts episode artwork
    Mentioned in this episode:
    Podmaster Free Tips


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 20 min
    The one podcast growth secret that got shared at the Podcast Show that you need to know!

    The one podcast growth secret that got shared at the Podcast Show that you need to know!

    I attended the Podcast Show in London. And I hope after listening you appreciate my hilariously snarky title.
    In this episode, I share my experiences of the two day event in full.
    I braved the glossy façade of the Podcast Show in London so you didn't have to.
    Listen as I uncover the good, the bad, and the hilariously ugly - from networking highpoints to cringe-worthy performances, and from ad tech giants' follies to the observations of the provisions for indie podcasting.
    But it doesn't stop there...
    Ever wondered if adding visuals to podcasts makes them...video podcasts? Prepare for an awkward moment you'll never forget.
    Plus, my game - 'Crazy Claims?' where truth becomes blurred against fiction.
    The Podcast Show may be a glossy affair, but I ain't here to sugarcoat.
    Listen to experience a journey filled with raw passion, honest insights, and a healthy dose of disruptive skepticism.
    Because at the end of the day, podcasting is all about authenticity, heart, and grit - not polished talks and glitzy ads.
    Let's keep podcasting real.
    Mentioned in this episode:
    Free tips
    Want to get free insightful actionable tips on how to get closer to 'podmastery'? Sign up! I promise not to spam you!
    Podmaster Free Tips
    Podmaster Free Tips


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 20 min
    Podcast rankings - exposing the fraud!

    Podcast rankings - exposing the fraud!

    Exposing the fraud around podcast rankings!The podcast rankings you see being humble bragged about on social media are a LIE! I'm here to expose it.I’ve been in the podcasting industry for 22 years this coming April and I've lost count of the number of times I’ve heard people talking about podcast rankings. While podcast rankings can be a great metric to measure your success, there’s a lot of misinformation out there about them. In this episode, I’m going to unmask the fraud of podcast rankings and tell you how to treat them.
    What you'll hear in this episode all about podcast rankings:What podcast rankings are (0m42s)What determines podcast rankings? (1m50s)The truth about podcast rankings and consultants claiming to be 'top 1%' (03m10s)The benefits of getting good podcast rankings (04m20s)The truth about podcast rankings and how they affect success (05m21s)The actual listener numbers and where they place you in podcast rankings (07m40s)Excluding everything below top 250 - their numbers will shock you (09m04s)How to boost your podcast rankings (10m40s)This week's 'quick tip' - speeding up production workflow (12m00s)In conclusion - podcast rankings: useful or not? (13m20s)
    Previous episode taking more of a deep dive into the ridiculousness of the Apple Podcasts 'chart' -> https://www.podmastery.co/2
    Prefer to 'read' the episode on my 'Blogcast'? -> https://podknowspodcasting.co.uk/podcast-rankings-fraud/

    The Podmaster is a Podknows Podcasting production.
    Learn more about Podknows and how we help podcasters to reach their goals, by clicking here.

    (c)2022-2023 Podknows Podcasting
    Mentioned in this episode:
    Podmaster Free Tips


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 15 min
    How to get your podcast into the Apple Podcasts 'chart' (without using scammy marketing or hiring a strategist)

    How to get your podcast into the Apple Podcasts 'chart' (without using scammy marketing or hiring a strategist)

    How you can make sure your podcast is a regular fixture in the Apple Podcasts 'chart'!To take advantage of the offer mentioned in this episode, click here.
    If you find yourself pulling your hair out trying to get into the Apple Podcasts 'chart' just like your competition are, then this is the episode for you!
    In case you've been living in the dungeon beneath Joe Rogan's house for the past decade, this is the Apple Podcasts 'chart' explained in one sentence.
    The Apple Podcasts 'chart' is a visual representation of some specific actions taken while accessing an RSS feed within the Apple Podcasts ecosystem.
    The whole 'chart' and how it's compiled has forever been shrouded in secrecy.
    Until recently.
    Apple Podcasts themselves revealed exactly what the purpose of the chart is when it comes to public view. Sorta.
    "Apple Podcasts Charts reflect the most popular shows and episodes available in a given market and are designed to help people discover what to listen to next. They do not reflect all-time listening records and are not a measure of the largest podcasts by listenership."
    Here's the link to read that for yourself.
    https://podcasters.apple.com/support/3146-apple-podcasts-charts
    So, just how do you get into this elusive 'chart' of all podcast excellence?
    I wouldn't believe everything you read about it elsewhere.
    I wouldn't even believe Apple Podcasts themselves without question.
    In case you want to get a bit more of an insight into that, and why I feel Apple Podcasts whole 'chart' system is problematic, you can watch this video here.
    But for the purposes of this episode, I'm going to stick to the topic in hand.
    How you can get your podcast into the Apple Podcasts 'chart'
    What you'll hear:
    How you can get into the chart - you DON'T need a strategist (0m47s)How Steven Bartlett stay on top of the Apple Podcasts 'chart' (1m15s)The 'chart formula' (02m39s)The caveat (04m17s)What DO you do to grow your podcast? (06m29s)


    The Podmaster is a Podknows Podcasting production.
    Learn more about Podknows and how we help podcasters to reach their goals, by clicking here.

    (c)2022 Podknows Podcasting

    Mentioned in this episode:
    Podmaster Free Tips
    Free tips
    Want to get free insightful actionable tips on how to get closer to 'podmastery'? Sign up! I promise not to spam you!
    Podmaster Free Tips


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 11 min

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