120 episodes

The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can:


👉 increase your impact


👉 command higher fees


👉 work with better clients


This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners.


We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience.


We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms.


Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more.


Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more.


👉 Learn more at TheRecognizedAuthority.com/podcast


✉️ Subscribe to the email list at TheRecognizedAuthority.com


🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question


⭐ Like what you heard? Please help share the podcast by leaving a rating & review


🤗 Connect with Alastair and The Recognized Authority:


➡️ LinkedIn ➡️ Twitter ➡️ YouTube 


Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗

The Recognized Authority The Recognized Authority

    • Business
    • 5.0 • 4 Ratings

The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can:


👉 increase your impact


👉 command higher fees


👉 work with better clients


This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners.


We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience.


We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms.


Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more.


Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more.


👉 Learn more at TheRecognizedAuthority.com/podcast


✉️ Subscribe to the email list at TheRecognizedAuthority.com


🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question


⭐ Like what you heard? Please help share the podcast by leaving a rating & review


🤗 Connect with Alastair and The Recognized Authority:


➡️ LinkedIn ➡️ Twitter ➡️ YouTube 


Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗

    How to Get High-ticket B2B Consulting Clients Using LinkedIn with Kathleen Celmins

    How to Get High-ticket B2B Consulting Clients Using LinkedIn with Kathleen Celmins

    In this episode of The Recognized Authority, Alastair McDermott chats with Kathleen Celmins about LinkedIn outreach, and why experts often don’t get paid a premium. 






    Kathleen shares her strategy for LinkedIn outreach and gives a walkthrough detailing specifically how she does it. 






    You’ll also learn why experts often struggle to receive fair compensation and Kathleen shares her solution to this issue. 






    Don't miss this jam-pack episode!






    🗒️ Show Notes 🗒️


    Access all the links mentioned in this episode in the show notes here: 


    👉👉 https://therecognizedauthority.com/high-ticket-clients-from-linkedin/ 👈👈


    ----------------------------------------------------------------------------------------------


    ✉️ Subscribe to the email list at TheRecognizedAuthority.com


    🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question


    ⭐ Like what you heard? Please help share the podcast by leaving a rating & review


    🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.


    📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe


    🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇


    👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/


    👑 – TWITTER: https://twitter.com/WhatStrategy


    👑 – FACEBOOK: https://www.facebook.com/forconsultants/


    👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/


    💻 – WEBSITE: https://therecognizedauthority.com

    • 34 min
    How to Achieve Flow State and Master Productivity with Alistair McBride

    How to Achieve Flow State and Master Productivity with Alistair McBride

    What does "flow" mean, and does it really improve productivity?


    Alastair McDermott and Alistair McBride discuss flow state and deep work in episode 118 of The Recognized Authority.


    They discuss practical tips for optimizing your morning routine and tackling high-value tasks for maximum impact.


    Explore the cost of context switching and the importance of uninterrupted blocks of time for deep work. Gain valuable insights into the concept of "be-do-have," shifting from the mindset of “If I could just have (insert thing), I’d do more (work) and be a real (noun).”


    They discuss productivity and performance, and how to make leaps of improvement rather than settling for incremental progress.


    This episode will change how you think about deep work, your approach to tasks, and unlock your potential for success.


    ✉️ Subscribe to the email list at TheRecognizedAuthority.com


    🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question


    ⭐ Like what you heard? Please help share the podcast by leaving a rating & review


    🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.


    📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe


    🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇


    👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/


    👑 – TWITTER: https://twitter.com/WhatStrategy


    👑 – FACEBOOK: https://www.facebook.com/forconsultants/


    👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/


    💻 – WEBSITE: https://therecognizedauthority.com

    • 47 min
    Introducing Authority Clips Daily [Pilot]

    Introducing Authority Clips Daily [Pilot]

    Introducing "Authority Clips Daily"


    In this episode of The Recognized Authority, your host Alastair McDermott shares an unexpected change in plans. He also takes the opportunity to share details on a new service offering: Authority Clips Daily. 


    Recently, Alastair has been sharing 60-second video snippets on a daily basis. You may have seen these short vertical videos, extracted from various recordings featuring podcast guests such as Chris Do, Alex Sheridan, and Carol Cox. 


    The Authority Clips Daily service - which is currently in the testing phase - transforms interviews, calls and long-form video into high-quality daily bite-sized clips for social media with minimal effort on your part.


    We are offering an exclusive opportunity to The Recognized Authority podcast listeners and email subscribers to sign up for a pilot of the service at a significantly discounted rate. We are doing this to fine-tune the process and gather testimonials and social proof.


    Authority Clips Daily is currently running the pilot program until the start of June 2023 so it is a time-sensitive pilot offer with limited availability. 






    Imagine your LinkedIn being updated with top-notch videos daily, helping generate leads, expand your audience, and establish your authority. The commitment on your part is a maximum of two hours per month.


    We can only take a handful of participants at this stage, so if you're interested in boosting your social media presence and building your authority with daily high-quality videos, please sign up for the interest list at rec.nz/pilot. 


    🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.


    📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe


    🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book


    🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇


    👑 - LINKEDIN: https://www.linkedin.com/in/alastairm...


    👑 - TWITTER: https://twitter.com/WhatStrategy


    👑 - FACEBOOK: https://www.facebook.com/TheRecognize...


    👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy


    💻 - WEBSITE: https://therecognizedauthority.com

    • 5 min
    How to Plan Your Podcast with Alastair McDermott

    How to Plan Your Podcast with Alastair McDermott

    In this episode of The Recognized Authority, Alastair McDermott talks about the critical elements that can ensure podcast success. He offers a wealth of wisdom gained through his own experiences.






    This episode is a special excerpt from Alastair's audiobook, "33 Ways Not To Screw Up Your Business Podcast". Alastair explores the vital aspects of planning and designing a podcast, from setting goals to identifying the target audience, selecting topics, deciding on the format, and even naming the podcast.






    Alastair also introduces a pilot program that aims to aid experts in creating regular content. Whether you're contemplating starting a podcast or not, this program promises a month's worth of daily content with just two hours of work every month. If you're interested in learning more, visit https://rec.nz/pilot 






    This episode is packed with practical advice, making it a must-listen for anyone embarking on their podcast journey or seeking to refine their current podcast strategy. Check out the show notes for more details and reach out to Alastair on social media. Enjoy the show!






    🗒️ Show Notes 🗒️


    Access all the links mentioned in this episode in the show notes here: 


    👉👉 https://therecognizedauthority.com/how-to-plan-your-podcast/ 👈👈


    ----------------------------------------------------------------------------------------------


    ✉️ Subscribe to the email list at TheRecognizedAuthority.com


    🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question


    ⭐ Like what you heard? Please help share the podcast by leaving a rating & review


    🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.


    📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe


    🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇


    👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/


    👑 – TWITTER: https://twitter.com/WhatStrategy


    👑 – FACEBOOK: https://www.facebook.com/forconsultants/


    👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/


    💻 – WEBSITE: https://therecognizedauthority.com

    • 25 min
    Increasing Productivity and Wealth Through Integrity with Anmol Singh

    Increasing Productivity and Wealth Through Integrity with Anmol Singh

    In this episode of The Recognized Authority, Alastair McDermott speaks with Trader/Investor & Author, Anmol Singh about Increasing Productivity and Wealth Through Integrity.






    🗒️ Show Notes 🗒️


    Access all the links mentioned in this episode in the show notes here: 


    👉👉 https://therecognizedauthority.com/increasing-productivity-and-wealth-through-integrity 👈👈


    ----------------------------------------------------------------------------------------------


    ✉️ Subscribe to the email list at TheRecognizedAuthority.com


    🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question


    ⭐ Like what you heard? Please help share the podcast by leaving a rating & review


    🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.


    📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe


    🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇


    👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/


    👑 – TWITTER: https://twitter.com/WhatStrategy


    👑 – FACEBOOK: https://www.facebook.com/forconsultants/


    👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/


    💻 – WEBSITE: https://therecognizedauthority.com

    • 21 min
    The Art of Regular Video Content Creation with Alastair McDermott

    The Art of Regular Video Content Creation with Alastair McDermott

    Are you thinking about creating video content, but feeling hesitant?


    In this episode of The Recognized Authority, host Alastair McDermott looks at how video can transform your business and personal brand, as well as the importance of video for inbound marketing.


    Alastair talks about some of the fears and challenges that can cause friction for those starting with video, and offers advice on how to push through them.


    He outlines a practical approach to creating content that will fill your social media calendar while only requiring a couple of hours of your time each month, and how this can tie in with a podcast or YouTube channel.


    Ready to revolutionize your content game ? Don't miss this must-listen podcast episode! Tune in now and level up your video creation.


    🗒️ Show Notes 🗒️


    Access all the links mentioned in this episode in the show notes here: 


    👉👉 https://therecognizedauthority.com/consistently-creating-video-content/ 👈👈


    ----------------------------------------------------------------------------------------------


    ✉️ Subscribe to the email list at TheRecognizedAuthority.com


    🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question


    ⭐ Like what you heard? Please help share the podcast by leaving a rating & review


    🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.


    📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe


    🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇


    👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/


    👑 – TWITTER: https://twitter.com/WhatStrategy


    👑 – FACEBOOK: https://www.facebook.com/forconsultants/


    👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/


    💻 – WEBSITE: https://therecognizedauthority.com

    • 20 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

__construct ,

Marketing for Consultants

Alastair has a fresh take on the old problem of how to market yourself as an expert.

Lots of well chosen interviewees and the episodes generally are a mix of strategic insights and actual tactics to implement.

Manish Kapur ,

My favourite podcast!

The Recognized Authority is my favourite podcast and in my opinion the best for independent consultants. Alastair always invites really good guests and asks great questions to ensure every episode offers real value to the listener. I would go so far as to say that some episodes have been masterclasses!

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