The Science of Social Media

Buffer
The Science of Social Media

Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

  1. 'Bluesky Wants to Help Creators Make Money' — COO Rose Wang: Introducing Buffer Chat

    5 MAR

    'Bluesky Wants to Help Creators Make Money' — COO Rose Wang: Introducing Buffer Chat

    Buffer Chat is Buffer's brand-new show — get a sneak peek of what to expect in this bonus episode. Find all episodes of Buffer Chat here → --- Bluesky wants to be a new home for creators, on their terms. 🦋 In this episode of Buffer Chat, host Kirsti Lang sits down with Rose Wang, COO of Bluesky, to explore the platform that’s shaking up social media as we know it. Rose breaks down how Bluesky is different, from empowering users with custom feeds to ensuring creators can truly own their audience and content. She also touches on the platform's plans for subscriptions and how a premium account might work. Whether you’re curious about decentralized platforms or looking for ways to grow your personal brand, this episode offers really helpful guidance for both beginners and intermediate Bluesky users. What you’ll learn: 🌀 How Bluesky’s decentralized model works and why it’s a game-changer for creators. ✨ The power of custom feeds, moderation tools, and Starter Packs to create your ideal online community. 🎨 Why Bluesky is a must for creators — from better organic reach to the promise of monetization 💸 How Bluesky's upcoming subscription model is going to work🏗️ Features coming to Bluesky in 2025 --🦋 Follow Rose on Bluesky: https://bsky.app/profile/rose.bsky.team-- 🌟 Ready to explore Bluesky? Here are some more resources that could help: ► All of Bluesky’s Features (So Far) and How to Use Them: https://buffer.com/resources/bluesky-features ► 7 Bluesky Content Ideas and Tips for Your Next Post: https://buffer.com/resources/bluesky-content-ideas ► The Significance of Bluesky and Decentralized Social Media: https://buffer.com/resources/bluesky-decentralized- -🔔 Subscribe to Buffer for more social media tips, tricks, and resources for creators, small businesses, and social media managers.► Get started with Buffer for FREE: https://buffer.com► Join the Buffer community: https://buffer.com/community-- 👀 Find us on socialLinkedIn: https://linkedin.com/company/bufferappInstagram: https://www.instagram.com/bufferThreads: https://www.threads.net/@bufferBluesky: https://bsky.app/profile/buffer.comTikTok: https://www.tiktok.com/@bufferappFacebook: https://facebook.com/bufferappMastodon: https://mastodon.world/@buffer

    36 min

  2. 07/06/2023

    From Zero to 30K YouTube Subscribers in Six Months

    Ready to unlock the secrets to YouTube growth? In this episode, we delve into the world of YouTube and share invaluable tips from YouTube creator Paul O'Malley. Learn how to harness the power of short-form content, optimize your posting schedule, and make the most of Buffer's new scheduling feature for YouTube Shorts. With Paul's expert guidance, we'll uncover the strategies you need to expand your audience, captivate viewers, and skyrocket your success on the platform. Cheers, Phill! Shownotes: Learn more about Buffer + YouTube: https://buffer.com/youtube Paul’s YouTube channel: https://www.youtube.com/@paulomalley Paul’s Mastodon account: https://universeodon.com/@paulomalley

    38 min

  3. 14/03/2023

    Why you shouldn't add links to your social posts

    Here’s a question that puzzles most social media users … Why do some of my posts get more views than others? It’s a difficult question to answer. Each social network has a different algorithm. Each algorithm promotes and demotes posts in their own unique way. We’ve spent months analyzing reach and have attempted to determine why some posts (with links) get less views than others. Tune in to hear why. I hope you enjoy the episode! We’re testing the waters to see if we can get this show back up and running, so make sure you give us a shout on social media if you want to hear more episodes.  As always we'd really appreciate a review and five stars on Apple Podcasts, Spotify (or wherever you listen to the show). Create your Start Page today: Buffer.com/start - Phill Shownotes: https://www.agorapulse.com/social-media-lab/linkedin-comments-link/?ref=buffer-resources https://www.socialinsider.io/blog/linkedin-posts-with-link/?ref=buffer-resources

    11 min

  4. 01/03/2023

    What is the Ideal TikTok Length?

    Today we’ll be discussing a topic that we have been asked several questions about: what’s the ideal length for a video on TikTok? More specifically, we explore whether there is a one best TikTok length and look at examples from content creators who make both short and longer videos on the platform. I hope you enjoy the episode! We’re testing the waters to see if we can get this show back up and running, so make sure you give us a shout on social media if you want to hear more episodes.  As always we'd really appreciate a review and five stars on Apple Podcasts, Spotify (or wherever you listen to the show). Cheers! Phill  Shownotes:  Ideal TikTok length data: https://twitter.com/stokel/status/1459171303227904000 Wired article: https://www.wired.co.uk/article/tiktok-wants-longer-videos-like-not TikTok want longer videos: https://www.protocol.com/entertainment/tiktok-longer-videos-ads Paris Hilton's 10-min long TikTok: https://centennialbeauty.com/how-hiltons-10-minute-long-advertisement-won-tiktok/ Umber's TikTok: https://www.tiktok.com/@bufferapp/video/7192654781238758699?lang=en Jess Hunt's TikTok: https://www.tiktok.com/@jesshunt02 Research on TikTok CTR: https://www.tiktok.com/business/library/Auction_Ads_Creative_Tips.pdf Naomi Burtt's TikTok: https://www.tiktok.com/@naomiburtt Mitra's viral TikTok: https://www.tiktok.com/@bufferapp/video/7195600797516893486 TikTok best practices: https://buffer.com/resources/get-started-on-tiktok/ How to gain more TikTok followers: https://buffer.com/resources/tik-tok-how-to-get-followers/ Best time to post on TikTok: https://buffer.com/library/best-time-to-post-on-tiktok/ Get started with Buffer: https://login.buffer.com/signup?product=buffer&plan=free

    12 min

  5. 15/02/2023

    It’s Here… AI for Social Media Scheduling

    Hello there! Today, we're talking about the brand new Buffer AI Assistant, a game-changer in the world of social media management. With the ability to suggest post ideas, write posts for you, optimize, shorten, or even translate your content, the AI Assistant is like having a virtual marketing assistant at your fingertips. Don't worry, it's not a replacement for creators, it's designed to help you tweak, improve, and optimize your work. Discover how the AI Assistant can help you save time, grow your followers, and create engaging, click-worthy posts for any channel. Join us for a beginner's guide to using AI in social media management! P.S. This description was written entirely by Buffer’s AI Assistant! Shownotes: Try Buffer’s AI Assistant: https://publish.buffer.com/content/new Learn more about Buffer’s AI Assistant https://buffer.com/ai-assistant/ Umber’s blog about AI: https://buffer.com/resources/conflicted-ai-writer/ Subscribe to our newsletter: https://buffer.com/newsletter Join our Discord community: https://discord.gg/EgGrmX6NTu

    15 min

  6. 31/01/2023

    A Beginner's Guide to Mastodon

    Are you tired of feeling like just another number on centralized social media platforms? Look no further than Mastodon, the decentralized, open-source alternative to mainstream networks. In this episode, we dive into what Mastodon is, how it differs from traditional social media, and how to get started on the platform. From building a community to customizing your experience, we'll cover everything you need to know to join the Mastodon movement and take control of your online presence. - Phill Shownotes: https://savjee.be/videos/simply-explained/mastodon-and-fediverse-explained/ https://instances.social/ https://fedifinder.glitch.me/ https://joinmastodon.org/ https://buffer.com/mastodon

    14 min

  7. 19/01/2023

    6 Ways AI Can Support Content Creators

    Hello there! As audiences demand more content across different platforms, the number of content creators is growing to meet the demand. But it’s hard to keep up the pace of consistent and quality publishing without the support of a team. Content creators need all the help they can get – and they can find it in artificial intelligence, or AI. In today’s episode, we will explore six ways in which AI already supports content creation and which tools are leading the charge. I hope you enjoy the episode! We’re testing the waters to see if we can get this show back up and running, so make sure you give us a shout on social media if you want to hear more episodes.  As always we'd really appreciate a review and five stars on Apple Podcasts, Spotify (or wherever you listen to the show). - Phill Shownotes: 1: https://www.cnbc.com/2022/12/13/chatgpt-is-a-new-ai-chatbot-that-can-answer-questions-and-write-essays.html 2: https://openai.com/blog/chatgpt/ 3: https://twitter.com/AndrewYNg/status/1600284752258686976?ref_src=twsrc%5Etfw 4: https://buffer.com/feature-request

    11 min

  8. 04/01/2023

    7 Important Skills You Need to Be a Successful Social Media Marketer (Repeat)

    A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. But what does it take to be a great social media manager? What are the skills to master in order to be effective? In this episode, we'll cover the primary skills that we employ for social media here at Buffer, plus a few skills we’ve noticed in social media managers around the web. A social media manager has a toolbox filled to the brim; come peek inside the toolbox with us and see what we find! - Dave & Heather-Mae Read the Show Notes: https://buffer.com/resources/social-media-manager-job-description About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer

    13 min
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4.6
out of 5
51 Ratings

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Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

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