186 episodes

Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

The Science of Social Media Buffer

    • Business
    • 4.6 • 51 Ratings

Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

    From Zero to 30K YouTube Subscribers in Six Months

    From Zero to 30K YouTube Subscribers in Six Months

    Ready to unlock the secrets to YouTube growth? In this episode, we delve into the world of YouTube and share invaluable tips from YouTube creator Paul O'Malley. Learn how to harness the power of short-form content, optimize your posting schedule, and make the most of Buffer's new scheduling feature for YouTube Shorts. With Paul's expert guidance, we'll uncover the strategies you need to expand your audience, captivate viewers, and skyrocket your success on the platform.

    Cheers, Phill!

    Shownotes:


    Learn more about Buffer + YouTube: https://buffer.com/youtube
    Paul’s YouTube channel: https://www.youtube.com/@paulomalley
    Paul’s Mastodon account: https://universeodon.com/@paulomalley

    • 37 min
    Why you shouldn't add links to your social posts

    Why you shouldn't add links to your social posts

    Here’s a question that puzzles most social media users …

    Why do some of my posts get more views than others?

    It’s a difficult question to answer. Each social network has a different algorithm. Each algorithm promotes and demotes posts in their own unique way. We’ve spent months analyzing reach and have attempted to determine why some posts (with links) get less views than others. Tune in to hear why.

    I hope you enjoy the episode! We’re testing the waters to see if we can get this show back up and running, so make sure you give us a shout on social media if you want to hear more episodes.  As always we'd really appreciate a review and five stars on Apple Podcasts, Spotify (or wherever you listen to the show).

    Create your Start Page today: Buffer.com/start

    - Phill

    Shownotes:


    https://www.agorapulse.com/social-media-lab/linkedin-comments-link/?ref=buffer-resources
    https://www.socialinsider.io/blog/linkedin-posts-with-link/?ref=buffer-resources

    • 10 min
    What is the Ideal TikTok Length?

    What is the Ideal TikTok Length?

    Today we’ll be discussing a topic that we have been asked several questions about: what’s the ideal length for a video on TikTok? More specifically, we explore whether there is a one best TikTok length and look at examples from content creators who make both short and longer videos on the platform.

    I hope you enjoy the episode! We’re testing the waters to see if we can get this show back up and running, so make sure you give us a shout on social media if you want to hear more episodes.  As always we'd really appreciate a review and five stars on Apple Podcasts, Spotify (or wherever you listen to the show).

    Cheers!

    Phill 

    Shownotes: 


    Ideal TikTok length data: https://twitter.com/stokel/status/1459171303227904000
    Wired article: https://www.wired.co.uk/article/tiktok-wants-longer-videos-like-not
    TikTok want longer videos: https://www.protocol.com/entertainment/tiktok-longer-videos-ads
    Paris Hilton's 10-min long TikTok: https://centennialbeauty.com/how-hiltons-10-minute-long-advertisement-won-tiktok/
    Umber's TikTok: https://www.tiktok.com/@bufferapp/video/7192654781238758699?lang=en
    Jess Hunt's TikTok: https://www.tiktok.com/@jesshunt02
    Research on TikTok CTR: https://www.tiktok.com/business/library/Auction_Ads_Creative_Tips.pdf
    Naomi Burtt's TikTok: https://www.tiktok.com/@naomiburtt
    Mitra's viral TikTok: https://www.tiktok.com/@bufferapp/video/7195600797516893486
    TikTok best practices: https://buffer.com/resources/get-started-on-tiktok/
    How to gain more TikTok followers: https://buffer.com/resources/tik-tok-how-to-get-followers/
    Best time to post on TikTok: https://buffer.com/library/best-time-to-post-on-tiktok/
    Get started with Buffer: https://login.buffer.com/signup?product=buffer&plan=free

    • 12 min
    It’s Here… AI for Social Media Scheduling

    It’s Here… AI for Social Media Scheduling

    Hello there! Today, we're talking about the brand new Buffer AI Assistant, a game-changer in the world of social media management. With the ability to suggest post ideas, write posts for you, optimize, shorten, or even translate your content, the AI Assistant is like having a virtual marketing assistant at your fingertips. Don't worry, it's not a replacement for creators, it's designed to help you tweak, improve, and optimize your work. Discover how the AI Assistant can help you save time, grow your followers, and create engaging, click-worthy posts for any channel. Join us for a beginner's guide to using AI in social media management!

    P.S. This description was written entirely by Buffer’s AI Assistant!

    Shownotes:


    Try Buffer’s AI Assistant: https://publish.buffer.com/content/new
    Learn more about Buffer’s AI Assistant https://buffer.com/ai-assistant/
    Umber’s blog about AI: https://buffer.com/resources/conflicted-ai-writer/
    Subscribe to our newsletter: https://buffer.com/newsletter
    Join our Discord community: https://discord.gg/EgGrmX6NTu

    • 15 min
    A Beginner's Guide to Mastodon

    A Beginner's Guide to Mastodon

    Are you tired of feeling like just another number on centralized social media platforms? Look no further than Mastodon, the decentralized, open-source alternative to mainstream networks. In this episode, we dive into what Mastodon is, how it differs from traditional social media, and how to get started on the platform. From building a community to customizing your experience, we'll cover everything you need to know to join the Mastodon movement and take control of your online presence.

    - Phill

    Shownotes:


    https://savjee.be/videos/simply-explained/mastodon-and-fediverse-explained/
    https://instances.social/
    https://fedifinder.glitch.me/
    https://joinmastodon.org/
    https://buffer.com/mastodon

    • 13 min
    6 Ways AI Can Support Content Creators

    6 Ways AI Can Support Content Creators

    Hello there! As audiences demand more content across different platforms, the number of content creators is growing to meet the demand. But it’s hard to keep up the pace of consistent and quality publishing without the support of a team. Content creators need all the help they can get – and they can find it in artificial intelligence, or AI. In today’s episode, we will explore six ways in which AI already supports content creation and which tools are leading the charge.

    I hope you enjoy the episode! We’re testing the waters to see if we can get this show back up and running, so make sure you give us a shout on social media if you want to hear more episodes.  As always we'd really appreciate a review and five stars on Apple Podcasts, Spotify (or wherever you listen to the show).

    - Phill

    Shownotes:


    1: https://www.cnbc.com/2022/12/13/chatgpt-is-a-new-ai-chatbot-that-can-answer-questions-and-write-essays.html
    2: https://openai.com/blog/chatgpt/
    3: https://twitter.com/AndrewYNg/status/1600284752258686976?ref_src=twsrc%5Etfw
    4: https://buffer.com/feature-request

    • 11 min

Customer Reviews

4.6 out of 5
51 Ratings

51 Ratings

Cams ,

Ridiculous Value

This is exactly the sort of thing I was looking for. It's like a masterclass in social media. So good that I've gone into their Libsyn account to get the early episodes that aren't in RSS and have uploaded them to my Overcast premium account so I can listen to the whole thing right through. Thank you so much to Buffer for putting this out there.

georgikay ,

Full of value!

The buffer podcast is absolutely phenomenal! It overdelivers in value every time! And i think that dave and heather are doinga great job taking on the responsibility for the podcast. 💪🏼

Crystal23tipps ,

Weekly insights into the latest trends and tips for social media

The Buffer podcast is one of my weekly must listens. Less than 15 minutes long this is a great way to keep up-to-date with the ever changing social media landscape. As the title ‘The Science of Social Media’ suggests, this is very much evidence-based, so very few theories or best practice tips are mentioned without them having been tested and proved by the Buffer team. If you’re struggling to keep up with the impact of the latest algorithmic changes this is the quickest and most effective way to stay informed.

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