The ultimate guide to retail media & marketplaces The Digital Shelf Cast
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- Business
Retail media advertising is exploding and with the space evolving at near-lightening speed, it’s hard for brands to keep pace of formats, tactics and placements opportunities. Listen to Ben Taylor, EMEA Head of Omni-channel Commerce at Publicis Commerce and Mandy Critchley, Customer Success Director at e.fundamentals, taking a deep dive into exactly what retail media is, how it has evolved and what tools and services are available to retain category leadership.
Retail media advertising is exploding and with the space evolving at near-lightening speed, it’s hard for brands to keep pace of formats, tactics and placements opportunities. Listen to Ben Taylor, EMEA Head of Omni-channel Commerce at Publicis Commerce and Mandy Critchley, Customer Success Director at e.fundamentals, taking a deep dive into exactly what retail media is, how it has evolved and what tools and services are available to retain category leadership.
33 min