The Visionary Rising Jodie Brown

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This episode focuses on the distinction between features and benefits in marketing, emphasizing the importance of highlighting benefits to connect with clients on a deeper level. Features are described as the tangible attributes of a product or service, such as the components of a digital course or the specifics of a photography package. However, the speaker stresses that focusing solely on features misses a crucial opportunity to resonate with potential clients. Benefits, on the other hand, address the outcomes or improvements clients can expect, answering the 'What's in it for me?' question and aligning with their desires and needs. The episode offers strategies for effectively combining both features and benefits in marketing communications, introducing the 'so that' copywriting technique as a practical tool for elucidating the benefits tied to each feature. Through examples, including a retreat that includes masterminds, personalized photo shoots, and one-on-one support, the speaker illustrates how to apply this technique to clarify the value and impact of different offerings. The overall message is that understanding and communicating the benefits of products or services is key to attracting and retaining clients by showing how what's offered fulfills their aspirations and solves their problems.
00:00 Introduction to Features vs. Benefits
01:50 The Importance of Highlighting Benefits
04:23 Applying the 'So That' Technique
06:00 Real-Life Application: Retreat Example
10:20 Expanding on the Benefits with 'So That'
19:04 Final Thoughts and Call to Action

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In this episode, the host converses with Shay Bacani, owner of Centure Financial and a financial strategist specializing in assisting women in business. Shay shares her journey into the financial industry, highlighting the influence of her father and her unexpected path to becoming a fractional CFO and financial strategist. They delve into common financial challenges faced by creative entrepreneurs and discuss strategies for managing money, avoiding pitfalls, scaling businesses, and building wealth. Shay provides insights on the importance of understanding the roles of bookkeepers, CPAs, and CFOs, and when to consider hiring each. She discusses the significant impact of mindset on financial decisions, offering advice on how to rewrite one's financial story for success. The conversation also touches on navigating business growth and strategies for adapting to economic changes, emphasizing the importance of strategic planning and adaptation. Shay encourages thinking big for scaling and provides a practical exercise for setting ambitious financial goals. The importance of having multiple income streams and understanding the differences between growth, scaling, and expansion in business is also discussed. Shay concludes by advising on how to approach business strategies considering the current economy and the value of building trust with consumers.
00:00 Welcoming Shay: A Conversation on Creative Entrepreneurship and Finance
01:06 Shay's Journey: From Corporate Accounting to Empowering Women in Business
06:53 Breaking Down Financial Roles: Bookkeeper, CPA, and CFO Explained
09:03 When to Hire Financial Professionals: A Roadmap for Entrepreneurs
15:35 Common Financial Mistakes and Insights for Growing Businesses
18:42 Investment Strategies and the Importance of Implementation
23:42 Overcoming Victim Mentality and Embracing Collaboration

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This episode of the Visionary Rising podcast offers in-depth insights and practical strategies for enhancing Instagram reach, engagement, and growth in 2024. Drawing from a detailed conversation with a representative from Instagram and Meta, the host shares valuable takeaways on optimizing Instagram practices, including the effective use of hashtags, post frequency, editing preferences, and leveraging trending audio for increased engagement. Key topics include the strategic use of 5-8 niche hashtags per post, the benefits of editing within Instagram to avoid third-party watermarks, the potential of trending audio to attract broader audiences, and the importance of posting 3-5 times a week. Additionally, the episode addresses common concerns around audience reach and the significance of engaging with your followers to foster a sense of community. It also explores the role of SEO and hashtags in discoverability and the potential of new platforms like Threads for community building. The host encourages an experimental approach to content creation and emphasizes the importance of focus on messaging over merely appeasing the algorithm.
00:00 Unlocking Instagram's Secrets for 2024: Insights from the Source
00:20 Deep Dive into Instagram Optimization: Strategies for Growth
02:14 Maximizing Engagement: The Power of Editing and Trending Audio
08:29 The Hashtag Strategy Revolution: Finding the Sweet Spot
15:14 Navigating Audience Reach and Content Pivoting
18:20 SEO on Instagram: Hashtags vs. Keywords
20:08 Expanding Beyond Instagram: The Role of Threads
25:38 Posting Frequency and Algorithm Insights: Finding Your Rhythm
26:53 The Big Aha Moment: Understanding Instagram's Algorithm
31:53 Final Thoughts and Tips for Instagram Success

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In this episode, the host welcomes Hunter, a successful entrepreneur in the beauty industry, to discuss the intricacies of building and leading a mission-driven team. Originally a hairstylist, Hunter's journey transitioned to education and entrepreneurship, emphasizing the importance of coupling passion with business savvy. He shares his initial foray into creating a digital course and launching a multifaceted education business that eventually scaled into a six-figure operation. Central to the discussion is the value of aligning team members with the company's core values, mission, and culture. Hunter highlights strategies such as involving the team in hiring decisions, conducting core value exercises, and ensuring that each team member is deeply connected to the business's impact on its community. He also reflects on hiring practices, emphasizing hiring slow and firing fast, and the importance of listening to one's gut feeling. The conversation culminates in the significance of creating space for innovation and the impact of leadership in fostering a cohesive, mission-driven team.
00:00 Welcome and Introduction
00:30 The Beauty Industry Journey: From Hairstylist to Educator
02:43 The Power of Purpose in Business and Overcoming Challenges
05:21 First Steps in Building a Team: Hiring and Learning
25:58 The Importance of Core Values and Culture in Team Building
33:55 Final Thoughts on Leadership and Hiring
35:29 Q&A: Hiring Mistakes and Advice

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This episode delves into the challenges of fluctuating engagement on social media platforms like Instagram, exploring how these changes have particularly impacted larger accounts. The discussion emphasizes the importance of not heavily depending on a single platform for business success due to potential outages or algorithm changes, highlighting the Instagram blackout of 2021 as a case study. The host also shares personal experiences and lessons learned from marketing beyond Instagram, advocating for a deeper understanding of marketing fundamentals and the significance of email marketing as a stable channel for connecting with the audience. The episode concludes with actionable insights for entrepreneurs to diversify their marketing efforts, stressing the value of foundational marketing knowledge to adapt and succeed in the ever-evolving digital landscape.
00:00 Introduction: The Importance of Engagement
00:39 The Unpredictability of Social Media Engagement
01:07 The Stress of Losing Engagement and Account Disabling
01:28 The Thought Experiment: What If Instagram Shuts Down?
03:00 The Instagram Outage of 2021: A Personal Experience
04:43 The Importance of Diversifying Your Marketing Strategy
05:59 The Power of Email Marketing
07:38 The Power of Email Lists and Direct Communication
08:04 Understanding the Fundamentals of Marketing
10:34 The Constant Evolution of Social Media Platforms
11:16 The Importance of Building a Brand Beyond Social Media
12:53 The Power of Authenticity and Unique Branding
13:18 The Risks of Relying Solely on Referrals
13:50 The Importance of Foundational Marketing Knowledge
21:39 The Importance of Marketing Fundamentals in Business Evolution
23:18 The Importance of Understanding Your Ideal Client
24:14 The Power of Email Marketing Revisited
26:47 The Power of Content Marketing
28:20 The Importance of Marketing in the Face of Change

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In this podcast episode, Jodie hosts Ellen Yin, the founder of the 'Cubicle to CEO' podcast and a serial entrepreneur with a flair for transforming her business through constant evolution and innovative brand partnerships. Ellen shares her entrepreneurial journey from starting a social media marketing agency to developing a top-rated business podcast and eventually venturing into angel investing and creating her latest venture, the C Suite membership platform. Ellen emphasizes the importance of embracing change, leveraging brand partnerships in creative ways beyond traditional sponsorship, and investing in relationships and networking for business growth. Through her angel investing endeavors, Ellen explores her multi-passionate interests by getting involved in startups across different industries. She also discusses the significance of getting outside one’s niche to gain fresh perspectives and accelerate business success.
00:00 Introduction and Welcome
01:00 The Journey of Cubicle to CEO
01:28 The Evolution of Cubicle to CEO
03:31 The Birth of the Podcast
04:58 The Challenges and Triumphs of Transitioning
05:48 The Power of Branding and Partnerships
06:05 The Decision to Become a Media Company
08:35 The Importance of Satisfaction in Business
09:45 The Role of Relationships in Business Growth
10:39 Exploring the Multi-Passionate Side through Angel Investing
11:39 The Power of Brand Partnerships
14:02 The Launch of a Unique Membership Experience
31:37 The Importance of Relationships in Angel Investing