238 episodes
Winning With Shopify Winning With Shopify
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4.3 • 16 Ratings
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The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Your host Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena for a long time, loves Shopify and will be sharing his knowledge and interviewing experts from Shopify app creators, business gurus and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY. The only Shopify Podcast you need to subscribe to!
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Shopify Email - Consistent Conversations Generate Revenue. Hear The Story With Bake.Eat.Love.
This week we are joined by Kristen Baileys, the founder of Bake Eat Love. Kristen’s energy and passion for her business & digital marketing is infectious and she shares all of her insights and hidden gems on how she has grown her business through email marketing!
Give this episode a listen if you are wanting to engage more website visitors and keep the conversation going with customers!
Key takeaways:
0:00 Introduction
2:23 About Kristen & Bake Eat Love
8:00 How Bake Eat Love got off the ground
12:10 Creating Business Partnerships
19:40 How to convert visitors into subscribers
22:51 How to make email flows conversational
31:31 Segmenting email audiences
33:41 Gifting
Bake Eat Love - bakeeatlovebox.com
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Support the show -
Don’t tell your subscribers, talk to them! Interview With Dog & Boy
This week’s episode is all about how to build a community with your customers between, and how creating a strong community, builds an even stronger brand!
We are joined by the wonderful Sonya Michele, Founder of premium scarf brand, Dog & Boy. Sonya shares her journey to creating Dog & Boy and shares her knowledge in how you can build a strong community through email. If you’re looking to build a strong and loyal community for your brand, this episode is not to be missed!
Key takeaways:
0:00 Introduction
3:06 Why Sonya created Dog & Boy
9:52 Accepting who your target audience is
12:42 The truth of running a business
15:11 Dog & Boy Email Strategy
28:20 Using the Seguno Shopify App
32:21 Knowing your audience
35:44 How to approach Black Friday without devaluing your brand
Dog & Boy - https://dogandboy.com/
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Support the show -
How To Prepare For Black Friday & Why To Start NOW!
“65% of consumers plan to do all of their shopping before Black Friday / Cyber Monday!”
This week we are joined by the extremely knowledgable and all round great guy, Brian Krug, who is the Customer Success Lead at Seguno.
In this episode Brian shares his insights into how you can maximise your sales throughout the Black Friday Cyber Monday period via email, and why you should start preparing now. If you’re looking to make the most of maximising Black Friday Cyber Monday this year this is an episode for you!
Key takeaways:
0:00 Introduction
2:47 Brian’s background & journey so far
4:32 The pro’s and con’s of a small business
7:28 Why start to think about BFCM now
12:57 What you should be doing today to prepare
16:08 Doing things differently this BFCM
20:48 Timing & personalising your promotions correctly
35:20 Building your welcome series
43:15 Get your free email strategy session
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Support the show -
The Unconventional Way To Grow Your Brand Through Email!
“I would rather they didn’t get my emails!”
This week we are joined by the founder of Total Sports Enterprises, Todd Murphy.
Todd shares his story and insights to growing TSE into what it is today and how he sends 2 emails to his subscribers every single day! If you're looking to build a loyal and raving fan base of customers, this episode is not to be missed!
Key takeaways:
0:00 Introduction
2:31 About Total Sports Enterprises
3:15 Creating a USP
6:13 Do you need to segment audiences?
7:28 Frequency of emails
11:05 How to create enough content for emails
13:18 When to discount products and offer promotions
15:07 The process of creating efficient email content
19:40 How to grow email lists
22:20 How seasonality effects marketing your brand
26:03 How to approach growing into a new market
29:48 Advice to other Shopify stores about email marketing
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Support the show -
Email Designs That Work To Scale Your Revenue!
This week is all about email design with the awesome Katherine from Seguno!
Nick and Katherine discuss the importance of email design in marketing, email templates that work, and trends in email marketing right now. If you need help with designing your emails and converting more customers, this episode is not to be missed!
Key takeaways:
0:00 Introduction
2:19 About Katherine
3:32 How important is the design of an email in email marketing?
6:02 How to create GIFs
12:06 How to come up with good content for Email Marketing
15:35 What comes first, the design or the message
17:55 Where to start with creating content ideas
30:15 Email templates that work
35:43 What are the trends with email marketing right now
39:44 Get in touch with Katherine
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Support the show -
3 Things To Help You Grow Your Email List!
In this episode we are joined by Jonnie who has co-founded the awesome Shopify business, Toast’d!
Jonnie shares his story and knowledge following an impressive career in marketing, and shares his top tips on how you can grow your Shopify store through email marketing!
Key takeaways:
0:00 Introduction
2:18 About Jonnie & Toast’d
5:45 Working with family & building a team
8:32 How to generate email subscribers
13:36 The difference of prospects and customers
15:28 Creating the right emails for the right audience
24:25 3 things to help develop your brand and marketing message
34:47 How to retain customers
42:59 What other things you can do to drive more revenue
Check out Toast’d - https://toast-d.co.uk/
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Support the show
Customer Reviews
Great Podcast for Shopify Store Owners
I think this podcast is a great resource for those considering starting a Shopify store or is a current Shopify owner. There is a wealth of information that will keep you motivated and focused on developing your e-commerce store.
The host ruins the good content.
Please for the sake of the podcast stop making things up. The UK does not have a common saying that goes “running a football team is like fixing a plane”… you’re ruining an otherwise useful podcast with these irritating made up stories and quotes. You also didn’t get asked what milk you want in your flat white today.
Really great podcast - I never normally review
I can’t praise this podcast highly enough. Some marketing podcasts are all about a sales pitch but this one adds so much value every episode. Caroline has a very down to earth and human approach which means you learn so much and feel confident that you can make the changes you need to improve your marketing strategies.
Thank you Caroline and Just Ask Parker