265 episodes

The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Your host Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena for a long time, loves Shopify and will be sharing his knowledge and interviewing experts from Shopify app creators, business gurus and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY. The only Shopify Podcast you need to subscribe to! 

Winning With Shopify Winning With Shopify

    • Business
    • 4.3 • 18 Ratings

The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Your host Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena for a long time, loves Shopify and will be sharing his knowledge and interviewing experts from Shopify app creators, business gurus and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY. The only Shopify Podcast you need to subscribe to! 

    Optimize & Convert: A Guide To CRO Success With Ben Burgess

    Optimize & Convert: A Guide To CRO Success With Ben Burgess

    Join us this week as we are joined by Ben Burgess, Founder of Brand and Web Agency, Eleven, working with the likes of CocaCola, BBC, Simba, 3Mobile & many more!

    Nick and Ben unravel the four-step process of Conversion Rate Optimization, providing practical insights and actionable strategies to boost your website's performance.

    Discover the art of designing a flexible website that adapts seamlessly to evolving customer needs, and unlock the power of A/B Testing to optimize your online presence.

    Nick and Ben also delve into the psychology of consumer behavior, uncovering effective methods for understanding and meeting customer desires.

    Whether you're a seasoned entrepreneur or just starting out in the e-commerce world and want to gain a better understanding of CRO, this episode is not to be missed!

    Key takeaways:
    0:00 Introduction
    2:01 Top 3 Tips For Today
    4:08 Conversion Rate Optimization: The 4 Step Process
    10:04 Brand Store vs. Online Store
    11:33 Solution Positioning
    15:26 How to Design a Flexible Website?
    19:45 What is A/B Testing?
    21:02 How Do You Find Out What the Customer Really Wants?
    27:07 Tips To Increase Adding to Cart & Average Order Value
    37:24 USPs: Sometimes Over Looked

    Sign up to our webinar here: https://www.eventbrite.co.uk/e/10x-cro-changes-every-brand-needs-to-make-free-ux-workshop-tickets-837307969677?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl

    Eleven: https://www.weareeleven.co/

    Check out Omnisend here: https://your.omnisend.com/winningwithshopify

    Website: https://winningwithshopify.com/
    YouTube: https://www.youtube.com/@winningwithshopify
    Instagram: https://www.instagram.com/winning_with_shopify/
    TikTok: https://www.tiktok.com/@winningwithshopify
    Support the show

    • 46 min
    10 UNMISSABLE Lessons For Working With Marketing Agencies!

    10 UNMISSABLE Lessons For Working With Marketing Agencies!

    This week, Nick delves into the daunting task of selecting the perfect marketing partner, offering expert advice and practical strategies.

    Join us as Nick shares the intricacies of agency selection, sharing insights on what to look for and how to make informed decisions. If you are struggling to find the right agency for your brand, or feel it’s a daunting task, this is the episode for you!

    Key takeaways:
    0:00 Introduction
    2:39 “I Can't Find A Good Agency”
    4:02 Finding an agency
    10:48 Three tips for better communications and marketing your business
    13:37 Is there a quick fix for SEO?
    15:43 Tips for better communication in the sales pitch
    19:14 Being on both sides of the fence
    19:54 How To Communicate With Your Agency
    22:30 How to manage a startup's first year
    28:40 Points on Reporting from an Agency
    29:37 Don't move agencies unless…

    Check out Omnisend here: https://your.omnisend.com/winningwithshopify

    Website: https://winningwithshopify.com/
    YouTube: https://www.youtube.com/@winningwithshopify
    Instagram: https://www.instagram.com/winning_with_shopify/
    TikTok: https://www.tiktok.com/@winningwithshopify
    Support the show

    • 33 min
    From 0 to $1m on Shopify - Your New Growth Strategy!

    From 0 to $1m on Shopify - Your New Growth Strategy!

    This week we are doing something a little different! Join us for an exciting online webinar where we'll reveal the secrets to skyrocketing your Shopify store's revenue! Whether you're just starting out or looking to take your business to the next level, this is the event for you.

    Learn from industry expert Caroline Balinska who has achieved incredible success on Shopify, going from zero to a whopping one million dollars. Discover the proven strategies, tools, and tactics used to achieve this remarkable milestone.

    During this event, you'll gain valuable insights on optimizing your store, driving targeted traffic, converting visitors into customers, and scaling your business to new heights. Get ready to unlock the potential of your Shopify store and start generating substantial revenue.

    Don't miss out on this opportunity to learn and grow with like-minded entrepreneurs.


    Key takeaways:
    0:00 Introduction
    3:11 0 to 1 Million on Shopify
    5:52 An Intro to The Shopify Podcast
    7:41 How to grow your business with Shopify
    10:19 How important is the data that we have in our business?
    13:54 How to Use Shopify Analytics in Your Business
    19:04 How to find the perfect email budget?
    20:15 How Do We Know Who Our Customers Are?
    24:02 How to Use Customer Data to Build Your Brand
    28:15 How to Engage with Your Customers
    28:53 Don't Get Too Big on UGC
    33:51 How to Get Feedback From Your Customers
    35:12 Brand's USP's
    39:56 The USP's of e-commerce
    45:52 Favorite Small to Medium Brands
    51:28 Skincare and Marketing: Looking into the Future
    53:56 Question Time
    59:40 Grow Your Email List Without a Discount Code
    1:03:03 Marketing Strategy: Seasonality and Planning for the Future
    1:05:58 Seasonality in the SEO World
    1:09:00 Be proactive with your marketing
    1:12:28 AI As A Customer's Advocate
    1:14:38 The One Step to Personalizing Your Website
    1:16:53 Should We Use AI in our Content?
    1:22:57 Planning for the Future With a Focus on Data
    1:23:13 How To Budget Your Marketing Budget
    1:28:00 e-commerce: The three things
    1:29:59 Top 3 trends in the UK
    1:31:09 Top 3 tips for business success
    1:38:56 Longevity: Choosing a Channel
    1:44:27 Is Essentials Sustainability Good?
    1:53:03 Is Shopify the Only e-commerce platform your clients use?
    1:56:46 Using Pinterest to Drive Organic Traffic

    Check out Omnisend here: https://your.omnisend.com/winningwithshopify

    Website: https://winningwithshopify.com/
    YouTube: https://www.youtube.com/@winningwithshopify
    Instagram: https://www.instagram.com/winning_with_shopify/
    TikTok: https://www.tiktok.com/@winningwithshopify


    Support the show

    • 1 hr 47 min
    8 Unmissable Steps For 10x Growth on Shopify - You're Growth Plan

    8 Unmissable Steps For 10x Growth on Shopify - You're Growth Plan

    In this episode we are joined By Sabir Semerkant who has over 25 YEARS in the e-commerce space.

    Nick and Sabir discuss why bounce rate is the key KPI in e-commerce, and how to leverage effective marketing tactics to dominate the competitive landscape.

    Explore the art of pricing, utilizing promo codes effectively, and discover the secrets to engaging top-tier customers through crafting compelling story-based marketing plans that captivate your audience, and much, much more!

    Key takeaways:
    0:00 Introduction
    2:40 Sabir on the Show
    4:59 The 8 Dimensions of e-commerce Growth
    9:10 Don't Be Just Dependent On PPC
    10:59 Six Rules for Growth in the e-Commerce
    13:39 What You Need to Do Now to Get Your KP
    15:30 Bounce Rate: The Key KPI in e-Commerce
    20:25 E-commerce Marketing: The #1 device in the US
    23:28 Pricing and Promo Codes
    29:00 Customer Segmentation and Pricing
    32:20 Top Tier Customers and their engagement
    36:40 How to Build a Story-based Marketing Plan
    42:26 Product positioning and brand building
    45:16 Adding four new dimensions to your product catalog
    48:47 Customer UX: The 5 dimensions
    55:01 How WhatsApp is improving the customer experience
    56:49 5 Things to Know Before Buying a e-commerce platform
    1:00:55 Six Rules for Building a Shopify Business on AI
    1:06:59 Should You Install the Pinterest App for Your Business?
    1:09:22 Amazon Supply Chain: Last Mile Logistics
    1:12:39 8 Key Dimensions of a Growing Business

    Sabir Semerkant: https://growthbysabir.com/

    Get in touch with Lee: https://winningwithshopify.com/help/

    Check out Omnisend here: https://your.omnisend.com/winningwithshopify

    Website: https://winningwithshopify.com/
    YouTube: https://www.youtube.com/@winningwithshopify
    Instagram: https://www.instagram.com/winning_with_shopify/
    TikTok: https://www.tiktok.com/@winningwithshopify
    Support the show

    • 1 hr 18 min
    Unbox Your Inbox! Mastering Email Marketing Strategies with Jandre De Beer, CEO of V8 Media.

    Unbox Your Inbox! Mastering Email Marketing Strategies with Jandre De Beer, CEO of V8 Media.

    Join us this week as we sit down with Jandre De Beer, the CEO of V8 Media, to explore the ever-evolving landscape of email marketing!

    Discover the secrets to building a thriving business through Facebook advertising and ensuring your Google Ads get the green light. Learn the art of community-building in email marketing and how to harness the synergy between sales and marketing to propel your brand forward like a snowball effect.

    Jandre takes us inside the elevator to discuss crafting compelling email content and dives deep into the world of personalisation in email marketing, uncovering strategies to connect with your audience on a deeper level.

    Tune in for expert advice, actionable tips, and invaluable insights from Jandre on how to navigate and succeed in the dynamic realm of digital marketing.

    Key takeaways:
    0:00 Introduction
    2:13 Today’s guest: Jandre De Beer, CEO of V8 Media
    6:55 How to Build a Business on Facebook Advertising
    10:36 Have You Got Your Google Ads Approved?
    11:56 Building a Community in Email
    15:56 Sales & Marketing: Like a Snowball
    18:40 In the Elevator With Email Content
    23:59 On Personalization and Email Marketing
    29:32 How to Get a Good Conversion Rate on PPC
    32:27 How to Raise Revenue with e-commerce brands
    37:43 Brand Marketing: Clear Value
    42:57 Build a database with a social media presence
    46:59 How to reach out to Jandre

    V8 Media: https://v8media.co.za/

    Check out Omnisend here: https://your.omnisend.com/winningwithshopify

    Website: https://winningwithshopify.com/
    YouTube: https://www.youtube.com/@winningwithshopify
    Instagram: https://www.instagram.com/winning_with_shopify
    TikTok: https://www.tiktok.com/@winningwithshopify 
    Support the show

    • 47 min
    From Near Bankruptcy to Shopify Mastery! Tips, Tricks & Future Trends

    From Near Bankruptcy to Shopify Mastery! Tips, Tricks & Future Trends

    In this episode, we are joined by Clayton Bates. Clayton has an inspiring journey from near bankruptcy in his first Shopify business, to Shopify success!

    We explore the highs and lows of online entrepreneurship, covering topics like overcoming near bankruptcy on Shopify, common business pitfalls, website optimization strategies, Google Ads review, data testing, and future trends like AI in business.

    Join us as we provide practical advice and valuable insights to help you thrive in the competitive world of e-commerce. Whether you're a seasoned entrepreneur or just starting out, "E-Commerce Insights" has something valuable to offer. Tune in and elevate your online ventures.

    Key takeaways:
    0:00 Introduction
    2:04 About today’s guest
    2:47 How I nearly went bankrupt on Shopify
    10:59 What are some of the common things that businesses need to improve on
    13:20 How To Build a Website With a Product-Led Home page
    19:51 Google Ad Review: Product Information Pages
    27:16 Testing on Google Adwords
    28:32 Testing a website's data
    30:33 How to Manage Your Business on Hotjar
    35:39 How to Optimize for Mobile
    41:58 Are You Ready for the Future of Shopify?
    43:26 AI and the future of business
    45:50 How to reach out to Clayton Bates

    Clayton Bates: https://www.inspiresmallbusiness.com/

    Check out Omnisend here: https://your.omnisend.com/winningwithshopify

    Website: https://winningwithshopify.com/
    YouTube: https://www.youtube.com/@winningwithshopify
    Instagram: https://www.instagram.com/winning_with_shopify/
    TikTok: https://www.tiktok.com/@winningwithshopify


    Support the show

    • 44 min

Customer Reviews

4.3 out of 5
18 Ratings

18 Ratings

Gam246 ,

Winning with Shopify is a must-listen Shopify podcast

This Shopify podcast provides expert insights into eCommerce and has entirely changed my approach in the way I use the platform! The host is creative, the audio quality is excellent and the guests bring a lot of valuable discussion.

I recommend this podcast to all of my colleagues and friends! It’s brilliant!

mkacary ,

It’s good BUT…

Being a micro sized business with no budgets for advertising, or for employing agencies I thought I would give this a go. It’s supposed to help isn’t it? Supposed to give tips isn’t it? And yet the advice is very broad in nature (guess it has to be) and tips are once again lacking anything a really small business can even try to emulate. And the of course we have long eulogies from the presenter which inform us how smart he is by outlining all the clever things he’s done in the past but which someone who is hoping to win a little more often on Shopify will think “and how am I supposed to be able to do that?” Maybe there should be some detail associated with is podcast that will say something his is only for businesses with substantial budgets to hand to be able to try and mimic the ideas discussed.

YehKev ,

The best Shopify podcast!

I’ve been listening to this Shopify podcast for the last year or so, Nick the host is always very imformative about e-commerce and many other marketing subjects.

The guest range is awesome, from business owners to marketing executives and bloggers. They have included an array of guests.

100% worth the listen!

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