10 episodes

Introducing the Hello DTC podcast presented by Beaconstac!

Where global experts discuss -
launching DTC initiatives 🚀
scaling with them 📈
feasible DTC strategies for CPG brands 🎗️

Champions from consumer brands reveal their secret sauce for growth 🤫

and YOU become a smarter marketer!

So if you are at similar DTC crossroads, listen up because these experts have got the answers!

Get DTC advice from real champions in your inbox once a week- https://www.beaconstac.com/podcast

Hello DTC Beaconstac

    • Business

Introducing the Hello DTC podcast presented by Beaconstac!

Where global experts discuss -
launching DTC initiatives 🚀
scaling with them 📈
feasible DTC strategies for CPG brands 🎗️

Champions from consumer brands reveal their secret sauce for growth 🤫

and YOU become a smarter marketer!

So if you are at similar DTC crossroads, listen up because these experts have got the answers!

Get DTC advice from real champions in your inbox once a week- https://www.beaconstac.com/podcast

    Mastering Mini Billboard OOH Campaigns with Terri

    Mastering Mini Billboard OOH Campaigns with Terri

    You’ve heard about Direct-to-consumer businesses.

    Now, say hello to the Direct-to-dog brand. Jinx is a canine nutrition brand that made headlines with its unique billboards aimed at dogs. With D2C brands around the world experimenting with Out-Of-Home advertising, Jinx’s billboards offer a fresh perspective on what can be achieved with OOH advertising. 

    On Episode 9 of Hello DTC presented by Beaconstac, we chat with Terri Rockovich, Co-Founder and CEO of Jinx, as she tells us just how they came up with their unique OOH advertisements for our canine friends.

    In this episode, we discuss:


    Jinx’s unique OOH advertising campaign
    The state of OOH advertising in 2021
    Measuring success in OOH advertising
    How to create the perfect billboard
    OOH advertising inspirations

    Connect with Terri on LinkedIn.

    Subscribe to our mailing list and get insights delivered, directly to your inbox at https://www.beaconstac.com/podcast

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    Follow us to keep up with #D2C trends, tips, and more:

    Twitter: https://twitter.com/hello_dtc

    LinkedIn: https://www.linkedin.com/showcase/hello-dtc

    Did you know you can connect with consumers through your packaging?

    Try a modern QR Code solution - https://www.beaconstac.com/qr-code-generator.


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    • 32 min
    Building a plant-based DTC brand from the ground up with Luis Mejia

    Building a plant-based DTC brand from the ground up with Luis Mejia

    With flexitarians and vegans scooping up a bigger chunk of the food industry by the day, CPG brands across the world are competing for a spot in the plant-based segment.

    In such a competitive industry, how can a D2C business carve a niche for itself and build a growing customer base?

    On Episode 8 of Hello DTC presented by Beaconstac, we speak to Luis Mejia, Head of Strategy & Growth Operations at Heartbest Foods about his experiences growing a DTC brand in the plant-based food category.

    In this episode, we discuss:


    The growth of the plant-based foods category

    How to build a unique DTC brand in the plant-based market

    Brand collaborations and measuring market success

    Building a visual brand identity for plant-based DTC brands


    Connect with Luis on LinkedIn - https://www.linkedin.com/in/luis-mejia-59b87926/

    Subscribe to our mailing list and get insights delivered, directly to your inbox at https://www.beaconstac.com/podcast

    _____

    Follow us to keep up with #D2C trends, tips, and more:

    Twitter: https://twitter.com/hello_dtc

    LinkedIn: https://www.linkedin.com/showcase/hello-dtc

    Did you know you can connect with consumers through your packaging?

    Try a modern QR Code solution - https://www.beaconstac.com/qr-code-generator.


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    Send in a voice message: https://anchor.fm/mobstac/message

    • 48 min
    Building a relatable brand narrative with Matt

    Building a relatable brand narrative with Matt

    Creating a sense of relatability among consumers is crucial if you are to thrive as a D2C brand.

    Building a brand narrative that consumers can identify with is the first step to becoming a household DTC brand.

    But just how do you craft a brand narrative that pulls in more loyal customers?

    How can a direct-to-consumer business create a narrative that builds a community?

    In this episode of Hello DTC presented by Beaconstac, we chat with Matt Mullenax, Co-founder, and CEO at Huron grooming products, as he tells us his secrets about building a DTC brand that customers can relate to.

    We delve deeper into:


    How do you market a product that your users aren’t actively looking for?

    How do you measure the impact of brand awareness campaigns?

    How do you find a USP that customers can relate to?

    What do brand colors have to do with a relatable narrative?

    How do you keep your community engaged?


    Connect with Matt on LinkedIn - https://www.linkedin.com/in/matt-mullenax-4b4b086/

    Subscribe to our mailing list and get insights delivered, directly to your inbox at https://www.beaconstac.com/podcast

    _____

    Follow us to keep up with #D2C trends, tips, and more:

    Twitter: https://twitter.com/hello_dtc

    LinkedIn: https://www.linkedin.com/showcase/hello-dtc

    Did you know you can connect with consumers through your packaging?

    Try a modern QR Code solution - https://www.beaconstac.com/qr-code-generator


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    Send in a voice message: https://anchor.fm/mobstac/message

    • 32 min
    Building an atypical broad but high intent SEO model for DTC brands with Marquis

    Building an atypical broad but high intent SEO model for DTC brands with Marquis

    Is investing in SEO more important than investing in setting up physical stores?

    Data definitely suggests so!

    A recent study by Search Engine Journal showed that while Google was the second acquisition channel for DTC brands, physical stores were far away at the 5th position.

    Marquis Matson, VP Growth and Community of Sozy, has elevated the comfortable clothing brand by DOUBLING their website traffic in just six months

    On this episode of Hello DTC presented by Beaconstac, Marquis, and Monika discuss:

    - The purpose of having a blog for DTC brands

    - Right time to invest in SEO

    - SEO framework for the first 3 months

    - Long-tail keyword strategy

    - Proven SEO hacks

    Connect with Marquis on LinkedIn for everything SEO- https://www.linkedin.com/in/marquis-matson/

    Get insights delivered in your inbox - Sign up at https://www.beaconstac.com/podcast

    _____

    Follow us to keep up with #D2C trends, tips, and more:

    Twitter: https://twitter.com/hello_dtc

    LinkedIn: https://www.linkedin.com/showcase/hello-dtc

    If you are looking for ways to connect directly with consumers from your packaging or physical spaces, try a modern QR Code solution - https://www.beaconstac.com/qr-code-generator


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    Send in a voice message: https://anchor.fm/mobstac/message

    • 25 min
    Creating memorable moments for the customers with Eli Weiss

    Creating memorable moments for the customers with Eli Weiss

    Empathy and compassion towards customers and their needs help build a community of loyal customers.

    This, in the right essence, is what building a customer-centric brand means. CX alone could become a channel that drives 1200% growth.

    Eli Weiss, Director of CX and retention at Olipop talks about a CX-first mindset and what humanizing customer experience actually means.

    On this episode of Hello DTC presented by Beaconstac, Eli, and Monika discuss:


    SMS as a channel to build a community
    Customer experience touchpoints, starting from point-of-discovery to website and packaging
    Subscription model for DTC brands
    Measuring CX


    Eli regularly shares DTC benchmarks, tactics, and experiences on his social media handles. Follow him at -

    Linkedin - https://www.linkedin.com/in/eliweisss/

    Twitter - https://twitter.com/eliweisss

    Get insights delivered in your inbox - Sign up at https://www.beaconstac.com/podcast

    _____

    Follow us to keep up with #D2C trends, tips, and more:

    Twitter: https://twitter.com/hello_dtc

    LinkedIn: https://www.linkedin.com/showcase/hello-dtc

    If you are looking for ways to connect directly with consumers from your packaging or physical spaces, try a modern QR Code solution - https://www.beaconstac.com/qr-code-generator.


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    Send in a voice message: https://anchor.fm/mobstac/message

    • 42 min
    Using customer feedback to build a better DTC solution with Samriddh Dasgupta

    Using customer feedback to build a better DTC solution with Samriddh Dasgupta

    New-age DTC brands have changed the way products are built - They build solutions, not products.

    They are building solutions to customer problems and not just launching new products with brighter packaging.

    Samriddh Dasgupta, VP marketing at Bombay Shaving Company dissects the process of building a product with customer feedback.

    On this episode of Hello DTC presented by Beaconstac, Samriddh, and Monika discuss:


    Limitations of customer feedback from social media

    Dependable sources of customer feedback

    Deriving objective insights from subjective feedback

    The 7P model at Bombay Shaving Company


    Samriddh has great insights to share about marketing and building products on his social channels. Follow him at -

    Linkedin - https://www.linkedin.com/in/samriddh/

    Get insights delivered in your inbox - Sign up at https://www.beaconstac.com/podcast

    _____

    Follow us to keep up with #D2C trends, tips, and more:

    Twitter: https://twitter.com/hello_dtc

    LinkedIn: https://www.linkedin.com/showcase/hello-dtc

    If you are looking for ways to connect directly with consumers from your packaging or physical spaces, try a modern QR Code solution - https://www.beaconstac.com/qr-code-generator.


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    Send in a voice message: https://anchor.fm/mobstac/message

    • 46 min

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