02/09/2021

Mastering Mini Billboard OOH Campaigns with Terri

You’ve heard about Direct-to-consumer businesses. Now, say hello to the Direct-to-dog brand. Jinx is a canine nutrition brand that made headlines with its unique billboards aimed at dogs. With D2C brands around the world experimenting with Out-Of-Home advertising, Jinx’s billboards offer a fresh perspective on what can be achieved with OOH advertising. On Episode 9 of Hello DTC presented by Beaconstac, we chat with Terri Rockovich, Co-Founder and CEO of Jinx, as she tells us just how they came up with their unique OOH advertisements for our canine friends. In this episode, we discuss: Jinx’s unique OOH advertising campaign The state of OOH advertising in 2021 Measuring success in OOH advertising How to create the perfect billboard OOH advertising inspirations Connect with Terri on LinkedIn. Subscribe to our mailing list and get insights delivered, directly to your inbox at https://www.beaconstac.com/podcast _____ Follow us to keep up with #D2C trends, tips, and more: Twitter: https://twitter.com/hello_dtc LinkedIn: https://www.linkedin.com/showcase/hello-dtc Did you know you can connect with consumers through your packaging? Try a modern QR Code solution - https://www.beaconstac.com/qr-code-generator.

32 min

11/08/2021

Building a plant-based DTC brand from the ground up with Luis Mejia

With flexitarians and vegans scooping up a bigger chunk of the food industry by the day, CPG brands across the world are competing for a spot in the plant-based segment. In such a competitive industry, how can a D2C business carve a niche for itself and build a growing customer base? On Episode 8 of Hello DTC presented by Beaconstac, we speak to Luis Mejia, Head of Strategy & Growth Operations at Heartbest Foods about his experiences growing a DTC brand in the plant-based food category. In this episode, we discuss: The growth of the plant-based foods category How to build a unique DTC brand in the plant-based market Brand collaborations and measuring market success Building a visual brand identity for plant-based DTC brands Connect with Luis on LinkedIn - https://www.linkedin.com/in/luis-mejia-59b87926/ Subscribe to our mailing list and get insights delivered, directly to your inbox at https://www.beaconstac.com/podcast _____ Follow us to keep up with #D2C trends, tips, and more: Twitter: https://twitter.com/hello_dtc LinkedIn: https://www.linkedin.com/showcase/hello-dtc Did you know you can connect with consumers through your packaging? Try a modern QR Code solution - https://www.beaconstac.com/qr-code-generator.

48 min

04/08/2021

Building a relatable brand narrative with Matt

Creating a sense of relatability among consumers is crucial if you are to thrive as a D2C brand. Building a brand narrative that consumers can identify with is the first step to becoming a household DTC brand. But just how do you craft a brand narrative that pulls in more loyal customers? How can a direct-to-consumer business create a narrative that builds a community? In this episode of Hello DTC presented by Beaconstac, we chat with Matt Mullenax, Co-founder, and CEO at Huron grooming products, as he tells us his secrets about building a DTC brand that customers can relate to. We delve deeper into: How do you market a product that your users aren’t actively looking for? How do you measure the impact of brand awareness campaigns? How do you find a USP that customers can relate to? What do brand colors have to do with a relatable narrative? How do you keep your community engaged? Connect with Matt on LinkedIn - https://www.linkedin.com/in/matt-mullenax-4b4b086/ Subscribe to our mailing list and get insights delivered, directly to your inbox at https://www.beaconstac.com/podcast _____ Follow us to keep up with #D2C trends, tips, and more: Twitter: https://twitter.com/hello_dtc LinkedIn: https://www.linkedin.com/showcase/hello-dtc Did you know you can connect with consumers through your packaging? Try a modern QR Code solution - https://www.beaconstac.com/qr-code-generator

32 min

23/07/2021

Building an atypical broad but high intent SEO model for DTC brands with Marquis

Is investing in SEO more important than investing in setting up physical stores? Data definitely suggests so! A recent study by Search Engine Journal showed that while Google was the second acquisition channel for DTC brands, physical stores were far away at the 5th position. Marquis Matson, VP Growth and Community of Sozy, has elevated the comfortable clothing brand by DOUBLING their website traffic in just six months On this episode of Hello DTC presented by Beaconstac, Marquis, and Monika discuss: - The purpose of having a blog for DTC brands - Right time to invest in SEO - SEO framework for the first 3 months - Long-tail keyword strategy - Proven SEO hacks Connect with Marquis on LinkedIn for everything SEO- https://www.linkedin.com/in/marquis-matson/ Get insights delivered in your inbox - Sign up at https://www.beaconstac.com/podcast _____ Follow us to keep up with #D2C trends, tips, and more: Twitter: https://twitter.com/hello_dtc LinkedIn: https://www.linkedin.com/showcase/hello-dtc If you are looking for ways to connect directly with consumers from your packaging or physical spaces, try a modern QR Code solution - https://www.beaconstac.com/qr-code-generator

25 min

14/07/2021

Creating memorable moments for the customers with Eli Weiss

Empathy and compassion towards customers and their needs help build a community of loyal customers. This, in the right essence, is what building a customer-centric brand means. CX alone could become a channel that drives 1200% growth. Eli Weiss, Director of CX and retention at Olipop talks about a CX-first mindset and what humanizing customer experience actually means. On this episode of Hello DTC presented by Beaconstac, Eli, and Monika discuss: SMS as a channel to build a community Customer experience touchpoints, starting from point-of-discovery to website and packaging Subscription model for DTC brands Measuring CX Eli regularly shares DTC benchmarks, tactics, and experiences on his social media handles. Follow him at - Linkedin - https://www.linkedin.com/in/eliweisss/ Twitter - https://twitter.com/eliweisss Get insights delivered in your inbox - Sign up at https://www.beaconstac.com/podcast _____ Follow us to keep up with #D2C trends, tips, and more: Twitter: https://twitter.com/hello_dtc LinkedIn: https://www.linkedin.com/showcase/hello-dtc If you are looking for ways to connect directly with consumers from your packaging or physical spaces, try a modern QR Code solution - https://www.beaconstac.com/qr-code-generator.

43 min

30/06/2021

Using customer feedback to build a better DTC solution with Samriddh Dasgupta

New-age DTC brands have changed the way products are built - They build solutions, not products. They are building solutions to customer problems and not just launching new products with brighter packaging. Samriddh Dasgupta, VP marketing at Bombay Shaving Company dissects the process of building a product with customer feedback. On this episode of Hello DTC presented by Beaconstac, Samriddh, and Monika discuss: Limitations of customer feedback from social media Dependable sources of customer feedback Deriving objective insights from subjective feedback The 7P model at Bombay Shaving Company Samriddh has great insights to share about marketing and building products on his social channels. Follow him at - Linkedin - https://www.linkedin.com/in/samriddh/ Get insights delivered in your inbox - Sign up at https://www.beaconstac.com/podcast _____ Follow us to keep up with #D2C trends, tips, and more: Twitter: https://twitter.com/hello_dtc LinkedIn: https://www.linkedin.com/showcase/hello-dtc If you are looking for ways to connect directly with consumers from your packaging or physical spaces, try a modern QR Code solution - https://www.beaconstac.com/qr-code-generator.

47 min

23/06/2021

Building a 100,000 customer base in a brand-new category with Chris Meade

Building a brand is challenging. But, building a brand in a category that doesn’t exist is a NIGHTMARE. But that’s the fun part of the entrepreneurial journey! Chris Meade, co-founder, and CMO of CROSSNET, came up with the simplest yet smartest way of getting the initial customers. He went on to build the fastest-growing sporting goods company on the planet. The company sold over 100,000 (and counting) 4-way volleyball net across the world and is available in all big-box retailers in the United States. On this episode of Hello DTC presented by Beaconstac, Chris, and Monika discuss: Ways of getting the first 100 customers and building a loyal customer base Using video marketing to reach more people Singular way of staying ahead of the competition How Amazon fits into the DTC strategy Chris posts regularly on Linkedin, and I find it very useful and fun. Follow him on Linkedin - https://www.linkedin.com/in/cjmeade/ Get insights delivered in your inbox - Sign up at https://www.beaconstac.com/podcast _____ Follow us to keep up with #D2C trends, tips, and more: Twitter: https://twitter.com/hello_dtc LinkedIn: https://www.linkedin.com/showcase/hello-dtc If you are looking for ways to connect directly with consumers from your packaging or physical spaces, try a modern QR Code solution - https://www.beaconstac.com/qr-code-generator.

30 min

17/06/2021

A Playbook For Becoming A Cult-Favorite DTC Fashion Brand

Is this an era of celebrity-backed CPG brands? For sure. Informed by years of building their personal brands and inclination towards an idea, celebrities are taking a seat in board room tables. However, is that sufficient to become a cult-favorite brand? Not at all. Amuthan Rajendran, the growth leader at Wrogn, discusses what it takes to build and scale a fashion DTC brand. Wrogn is an early adopter of DTC & online commerce in India. Wrogn soon became a cult-favorite fashion and apparel brand in India. On this episode of Hello DTC, Amuthan and Monika: Make a case for leaning into the plug-and-play DTC model Uncover the singular way of becoming a category leader - even with fast-growing competition Map the role of an influencer to the marketing-sales funnel Break down what a good return user strategy looks like Get insights in your inbox - Sign up at https://www.beaconstac.com/podcast _____ Follow us to keep up with #D2C trends, tips, and more: Twitter: https://twitter.com/hello_dtc LinkedIn: https://www.linkedin.com/showcase/hello-dtc Try QR Codes as a consumer engagement platform for your brand - https://www.beaconstac.com/qr-code-generator

36 min

09/06/2021

Building A Sustainable DTC Model For Retail-First CPG Brands

Big CPG brands like Unilever & Heinz have been making incremental investments in building DTC models for years. But with the current crisis, what was on the back burner is now brought to a boil. And it is certainly not easy. Traditionally, the bigger the brand, the higher the number of shelves it holds in supermarkets. Our guest speaker, Amy Zhao has worked with two such brands - The Kraft Heinz Company and Newell Brands She tells us all about building a sustainable DTC model for retail-first CPG brands in conversation with our host, Monika Adarsh. Get insights in your inbox - Sign up at https://www.beaconstac.com/podcast _____ Follow us to keep up with #D2C trends, tips, and more: Twitter: https://twitter.com/hello_dtc LinkedIn: https://www.linkedin.com/showcase/hello-dtc Try QR Codes as a consumer engagement platform for your brand - https://www.beaconstac.com/qr-code-generator

19 min

SEASON 1 TRAILER

Teaser

Introducing the Hello DTC podcast presented by Beaconstac! Where global experts discuss - launching DTC initiatives 🚀 scaling with them 📈 feasible DTC strategies for CPG brands 🎗️ Champions from consumer brands reveal their secret sauce for growth 🤫 and YOU become a smarter marketer!

20 sec

Hello DTC

Episodes

Mastering Mini Billboard OOH Campaigns with Terri

Building a plant-based DTC brand from the ground up with Luis Mejia

Building a relatable brand narrative with Matt

Building an atypical broad but high intent SEO model for DTC brands with Marquis

Creating memorable moments for the customers with Eli Weiss

Using customer feedback to build a better DTC solution with Samriddh Dasgupta

Building a 100,000 customer base in a brand-new category with Chris Meade

A Playbook For Becoming A Cult-Favorite DTC Fashion Brand

Building A Sustainable DTC Model For Retail-First CPG Brands

Teaser

Trailer

Teaser

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