The Roof Strategist Podcast by Adam Bensman

The Roof Strategist
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The Roof Strategist Podcast by Adam Bensman

The only FREE Roofing Sales Training Podcast and YouTube Channel focused on both retail and storm damage roofing sales. Every video has an actionable take away to help you generate roofing leads, cold call, ace your pitch at the door, close sales, get more referrals and more... Learn how to stand above competitors and win more sales, even if you suck at selling. Get everything you need to become a "million dollar closer" in roofing sales for retail, hail damage, and door to door (canvassing). Subscribe & follow for FREE roofing sales training every Monday and Thursday.

  1. What Roofing Companies Will Face in 2025: My 7 Predictions

    9 HR AGO

    What Roofing Companies Will Face in 2025: My 7 Predictions

    Will your company stay relevant in 2025, or get left behind…? Staying relevant isn't about working harder anymore… It's about adapting faster than your competition. Because adaptation is the new strategy. The companies that adapt now will thrive. The rest will get left behind and die off. Which side will you be on? P.S. The gap between those who are adapting and those who aren’t grows wider every day. Stay relevant in 2025 by adapting faster than your competitors. The bigger the gap you create, the more you’ll dominate. We’re doing it together as a community. It’s application-only so we can keep the wrong people out: https://www.rsra.org/join/ ============= FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-center JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA) https://www.rsra.org/join/  GET MY BOOK https://a.co/d/7tsW3Lx  GET A ROOFING SALES JOB https://secure.rsra.org/find-a-job  CONTACT Email: help@roofstrategist.com Call/Text: 303-222-7133 FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dw https://www.facebook.com/adam.bensman/    https://www.facebook.com/RoofStrategist/  https://www.instagram.com/roofstrategist/  https://www.tiktok.com/@roofstrategist  https://www.linkedin.com/in/roofstrategist/ #roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

    18 min
  2. Do This When Homeowners DON'T Follow Through & File a Claim

    3 DAYS AGO

    Do This When Homeowners DON'T Follow Through & File a Claim

    The homeowner never files the claim… Even after they said they would. And your commission check just vanished into thin air. But you did everything right. The inspection, your pitch, and even had a signed contingency agreement! Stop letting this happen. So how do you get homeowners to follow through and file a claim? Watch this video to discover: - The hidden reason your deals are falling apart after you leave (this will shock you)- Why letting spouses "talk it over" is killing deals- How to get claims filed on the spot (the right way) One simple change in your process could save you thousands in lost commissions every month. Help everyone on your team make more money and share this video right now. They’ll thank you for it :) P.S. Your biggest breakthroughs that make you the most money are usually from little changes, not huge ones. When you and your sales team get training, feedback, and coaching through their sticking points - the results are game changing. Imagine how many more sales you’d be making each week if everyone on your team had breakthroughs like this. That’s exactly what we do for the sales teams inside RSRA. Learn more or apply to join: https://www.rsra.org/join/ ============= FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-center JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA) https://www.rsra.org/join/  GET MY BOOK https://a.co/d/7tsW3Lx  GET A ROOFING SALES JOB https://secure.rsra.org/find-a-job  CONTACT Email: help@roofstrategist.com Call/Text: 303-222-7133 FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dw https://www.facebook.com/adam.bensman/    https://www.facebook.com/RoofStrategist/  https://www.instagram.com/roofstrategist/  https://www.tiktok.com/@roofstrategist  https://www.linkedin.com/in/roofstrategist/ #roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

    10 min
  3. Best Roofing Conferences of 2025: DON'T Go vs. MUST Go

    23 JAN

    Best Roofing Conferences of 2025: DON'T Go vs. MUST Go

    Don’t go to these roofing conferences, and you must go to these… I expose the brutal reality that most owners don't want to face about conferences and what they actually cost. This will shock you. Taking 5 people to a 3-day conference isn't costing you $10k... It's costing you $100,000! Most people have NO IDEA they're hemorrhaging this much money on conferences. They're too focused on "which conference looks cool" or "where is everyone else going?" Watch this video to discover: - The painful truth about conference costs (this will hurt)- How to know if a conference is worth $100k of your money- The 5X ROI rule before going to any conference Stop throwing money away at events that don't move the needle. Get laser-focused on the conferences that will actually transform your business. Now do you know which conferences you must go to and which ones to avoid like the plague? P.S. We help great roofing companies make hard decisions like this every day inside RSRA. We share our winning secrets to help each other dominate - while saving a fortune on expensive mistakes. Like going to the wrong conferences, signing a contract with the wrong marketing agency, or hiring a horrible sales manager.  Learn more or apply to join: https://www.rsra.org/join/ ============= FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-center JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA) https://www.rsra.org/join/  GET MY BOOK https://a.co/d/7tsW3Lx  GET A ROOFING SALES JOB https://secure.rsra.org/find-a-job  CONTACT Email: help@roofstrategist.com Call/Text: 303-222-7133 FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dw https://www.facebook.com/adam.bensman/    https://www.facebook.com/RoofStrategist/  https://www.instagram.com/roofstrategist/  https://www.tiktok.com/@roofstrategist  https://www.linkedin.com/in/roofstrategist/ #roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

    11 min
  4. Best Roofing Leads: Canvassers vs. Digital Marketing

    20 JAN

    Best Roofing Leads: Canvassers vs. Digital Marketing

    Which will get you more leads, better leads, and cheaper leads... faster? Canvassing Teams vs. Digital Marketing Leads  It’s a trick question. Because there is no one-size-fits-all answer.  Here's the truth no one's telling you… The fastest path to more leads isn't what you think. Watch this new video to find out which lead source you should be going all-in on. P.S. When you crack the code for reliable, quality leads, your business will explode. If you want help finding, testing, and optimizing your lead sources with feedback from a powerful community, then read this letter: https://www.rsra.org/join/ ============= FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-center JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA) https://www.rsra.org/join/  GET MY BOOK https://a.co/d/7tsW3Lx  GET A ROOFING SALES JOB https://secure.rsra.org/find-a-job  CONTACT Email: help@roofstrategist.com Call/Text: 303-222-7133 FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dw https://www.facebook.com/adam.bensman/    https://www.facebook.com/RoofStrategist/  https://www.instagram.com/roofstrategist/  https://www.tiktok.com/@roofstrategist  https://www.linkedin.com/in/roofstrategist/ #roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

    15 min
  5. Top 3 "Financing Fails" Costing You Sales

    16 JAN

    Top 3 "Financing Fails" Costing You Sales

    “They were $2,500 more expensive, and I still lost the sale…” Why? Because the other guy offered 12-month same-as-cash financing. And he didn't. He thought they were a "cash buyer" because of how they looked... (That prejudgment cost him big time). See, financing will make or break your sales. Especially in the 2025 economy. Sadly, a lot of roofing sales pros are making these 3 massive financing mistakes. And it's costing them deals they should've won. Learn what they are and how to fix it in this new video. I brought in my friend Chris (an OG in the financing world since 1993) to spill the secrets. Fun fact: He helped Beacon grow from $2.7M to $37M a month using these exact strategies. Share this with your team before they lose another deal to someone who knows how to offer financing the right way. Because in 2025, you're not in the roofing business... You're in the financing business. P.S. It took me 10 months, 3,196 comments, hosting ~140 live training sessions, a 3-day event, and working with ~340 roofing companies to figure out who I am, the future of RSRA, and who should NOT be involved. I’m pushing myself harder than ever before to provide even more value, build deep relationships, and help over 600 roofing companies make 2025 the best year of their lives. If you want to join us on this journey, read this personal letter I wrote for you: https://www.rsra.org/join/ ============= FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-center JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA) https://www.rsra.org/join/  GET MY BOOK https://a.co/d/7tsW3Lx  GET A ROOFING SALES JOB https://secure.rsra.org/find-a-job  CONTACT Email: help@roofstrategist.com Call/Text: 303-222-7133 FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dw https://www.facebook.com/adam.bensman/    https://www.facebook.com/RoofStrategist/  https://www.instagram.com/roofstrategist/  https://www.tiktok.com/@roofstrategist  https://www.linkedin.com/in/roofstrategist/ #roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

    29 min
  6. The Mainstream LIE That’s Killing Your Roofing Company

    13 JAN

    The Mainstream LIE That’s Killing Your Roofing Company

    The mainstream keeps preaching this... “Work on your business, not in your business.” Sounds great, right? But it’s a flat-out lie—and it’s keeping you stuck in the day-to-day. If you’re buried under bad hires, bad decisions, and bad advice... Stop praying someone will save you and take back control. Watch this new video to learn: 1) Why the “work on it” myth could run you out of business.2) How being too hands-off leads to bigger messes.3) The step-by-step strategy to get yourself out of the day-to-day. Stop following the mainstream advice that got you here. Take back control and build the business of your dreams. P.S. Be very careful about the advice you get online… “The most expensive advice is bad advice.” - Joe Polish. Because there’s no “one size fits all” business strategy for roofers! First, start with defining the business you want. Not the business someone wants for you. Then, surround yourself with people who get it - who get you. We share our winning secrets that the mainstream doesn’t quite get... Learn more or apply to join us: https://www.rsra.org/join/ ============= FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-center JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA) https://www.rsra.org/join/  GET MY BOOK https://a.co/d/7tsW3Lx  GET A ROOFING SALES JOB https://secure.rsra.org/find-a-job  CONTACT Email: help@roofstrategist.com Call/Text: 303-222-7133 FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dw https://www.facebook.com/adam.bensman/    https://www.facebook.com/RoofStrategist/  https://www.instagram.com/roofstrategist/  https://www.tiktok.com/@roofstrategist  https://www.linkedin.com/in/roofstrategist/ #roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

    13 min
  7. STOP Being a Yes-Man in Sales: Why The Pros Say NO

    9 JAN

    STOP Being a Yes-Man in Sales: Why The Pros Say NO

    Hey hey, Most sales reps are terrified to say "no" to customers... And it's costing them BIG time. I know it sounds crazy coming from a sales trainer... But learning when (and how) to say "no" could be your most profitable skill. Watch this video to discover: 1) Red flags you need to say NO! 2) How to say NO (and stop explaining why you said no)3) Why saying "no" actually makes you more money I learned this lesson the hard way (and I share the whole story in the video). Be a hero and forward this to your team before they get stuck with nightmare customers. The new people and people pleasers need to hear this. P.S. It took me 10 months, 3,196 comments, hosting ~140 live training sessions, a 3-day event, and working with ~340 roofing companies to figure out who I am, the future of RSRA, and who should NOT be involved. I’m pushing myself harder than ever before to provide even more value, build deep relationships, and help over 600 roofing companies make 2025 the best year of their lives. If you want to join us on this journey, read this personal letter I wrote for you: https://www.rsra.org/join/ ============= FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-center JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA) https://www.rsra.org/join/  GET MY BOOK https://a.co/d/7tsW3Lx  GET A ROOFING SALES JOB https://secure.rsra.org/find-a-job  CONTACT Email: help@roofstrategist.com Call/Text: 303-222-7133 FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dw https://www.facebook.com/adam.bensman/    https://www.facebook.com/RoofStrategist/  https://www.instagram.com/roofstrategist/  https://www.tiktok.com/@roofstrategist  https://www.linkedin.com/in/roofstrategist/ #roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

    11 min
  8. Trump’s New Mass Deportation Laws Could Rattle The Roofing Industry

    6 JAN

    Trump’s New Mass Deportation Laws Could Rattle The Roofing Industry

    Trump’s new Mass Deportation efforts could rattle the roofing industry.  And the state of Missouri’s new Bill, SB76, is nearing the finish line. If it gets past, the roofing industry could be in big trouble.  Now, nothing has happened yet, but we need to be prepared. Watch this new video so you know how to prepare for the new Mass Deportation efforts.  P.S. It’s time to wake up. Our industry is changing faster than ever before. And if you aren’t adapting fast, you’re dying. I’ve put together a community of amazing people who are leading the change together. Think of us as the community of roofers who don’t like roofers. We share our winning secrets to help each other dominate in today’s unpredictable times. It’s application-only so we can keep the wrong people out. If you want to stay ahead of the rest, join us inside: https://www.rsra.org/join/ #massdeportation #roofing #roofingcompany #adambensman ============= FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-center JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA) https://www.rsra.org/join/  GET MY BOOK https://a.co/d/7tsW3Lx  GET A ROOFING SALES JOB https://secure.rsra.org/find-a-job  CONTACT Email: help@roofstrategist.com Call/Text: 303-222-7133 FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dw https://www.facebook.com/adam.bensman/    https://www.facebook.com/RoofStrategist/  https://www.instagram.com/roofstrategist/  https://www.tiktok.com/@roofstrategist  https://www.linkedin.com/in/roofstrategist/ #roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

    13 min
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About

The only FREE Roofing Sales Training Podcast and YouTube Channel focused on both retail and storm damage roofing sales. Every video has an actionable take away to help you generate roofing leads, cold call, ace your pitch at the door, close sales, get more referrals and more... Learn how to stand above competitors and win more sales, even if you suck at selling. Get everything you need to become a "million dollar closer" in roofing sales for retail, hail damage, and door to door (canvassing). Subscribe & follow for FREE roofing sales training every Monday and Thursday.

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