76 episodes

A real talk no fluff podcast dedicated to helping you craft a stand out brand through clever content marketing, the understanding of consumer psychology and words.

Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through words.

Brandfetti Anita Siek

    • Marketing
    • 4.8 • 5 Ratings

A real talk no fluff podcast dedicated to helping you craft a stand out brand through clever content marketing, the understanding of consumer psychology and words.

Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through words.

    From Passion Project to 3 Million Downloads and 5 Income Streams with Sophie Walker of Australian Birth Stories

    From Passion Project to 3 Million Downloads and 5 Income Streams with Sophie Walker of Australian Birth Stories

    After the traumatic birth of her first child, Sophie Walker - founder of Australian Birth Stories - decided it was time to start having a conversation about the real story behind the Insta-perfect, half-truths we're exposed to when preparing to give birth.

    3 million downloads, five successful revenue streams, and two more kiddies later, Sophie's joining me today to blow your mind with her mastery of this thing called podcasting!

    www.instagram.com/anitasiek
    www.instagram.com/wordfetti

    • 46 min
    3 Things that Moved the Needle in the Growth of my Biz (+ FREE MASTERCLASS INVITE)

    3 Things that Moved the Needle in the Growth of my Biz (+ FREE MASTERCLASS INVITE)

    In today's podcast, I'm talking through the 3 things that have truly moved the needle of growth in both my business and my personal brand. From consumer psychology to the power of empathy, we'll discover the insights that have driven my brands forward and can help any business transform itself for the better.

    You'll find the sign-up link for the FREE MASTERCLASS right here: www.anitasiek.com/free-masterclass.

    www.instagram.com/anitasiek
    www.instagram.com/wordfetti

    • 19 min
    12 Random Acts of Kindness To Nurture Your Audience Now

    12 Random Acts of Kindness To Nurture Your Audience Now

    On last week's episode, we dove into the science behind how kindness and empathy infused marketing impacts your business. In today's podcast, we're putting our tips into action by throwing down 12 ways to include Kindness Marketing into your brand's day-to-day communications (and overall) strategy - both online and offline.

    Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

    • 24 min
    Why I Decided to Pause Projects until 2021

    Why I Decided to Pause Projects until 2021

    Last week, I did something terrifying. I posted on the Wordfetti Instagram that we would not be taking on any new clients until 2021.

    So how did I come to this decision, and why am I sure that it's exactly the right thing to do? To answer that, we need to go back to earlier this year (aka pre-COVID times) to show how the journey started that got me to rediscover my mission with Wordfetti, and the amazing things that have happened since I did.

    www.instagram.com/anitasiek
    www.instagram.com/wordfetti

    • 19 min
    Why Kindness Marketing Works

    Why Kindness Marketing Works

    Kindness Marketing, is a new term I've coined to convey the power of empathy and kindness when it comes to "marketing". From the science of giving to smiling when you're talking to the phone, in this episode I share 3 science-backed ways that kindness marketing can work to grow your brand.



    Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

    • 12 min
    From Service Based Biz to Scaling via Digital Products with Emily Osmond

    From Service Based Biz to Scaling via Digital Products with Emily Osmond

    Emily Osmond is a marketing coach that helps women entrepreneurs show up imperfectly and make more money through social media and marketing. In this episode, we dive into how Emily has turned her service-based biz into an online learning empire and now helps other women achieve the same. From FB ads, IG stories, and the intersection of business ownership and her mental health, Emily throws down some epic business, marketing and social media tips.

    www.instagram.com/anitasiek www.instagram.com/wordfetti

    • 1 hr 6 min

Customer Reviews

4.8 out of 5
5 Ratings

5 Ratings

Alarice Stuart ,

Current Fav!

There's a lot of business & brand focused podcasts out there but after just a few episodes I'm hooked on Brandfetti! Between Anita's soothing radio voice and big big brand facts I'm learning things I genuinely didn't know! After 2 years in the brand world myself! So good highly recommend

clarisvem ,

Business x fun

Love hanging out with Anita over morning coffee and setting goals for the day!

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