Make It Happen Iyia Liu

In this episode, Iyia explores the concept of 'fake it till you make it' and its pros and cons.

She shares personal stories of feeling nervous and awkward in professional situations and discusses the benefits of faking confidence to overcome self-doubt.



Takeaways


Faking it till you make it can boost confidence and encourage personal and professional growth.
However, there are risks of dishonesty, burnout, and undermining trust when faking it.
A balanced approach involves setting realistic goals, seeking feedback and mentorship, being transparent when necessary, focusing on learning, and maintaining ethical standards.
Imposter syndrome is common and can be overcome by acknowledging expertise and accomplishments, challenging negative thoughts, and not comparing oneself to others.
Believing in oneself and taking action can lead to success.



Keywords

fake it till you make it, confidence, self-doubt, personal growth, professional growth, imposter syndrome, balanced approach



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Iyia discusses her experience of paying Kylie Jenner $300,000 for a single Instagram post to promote her shapewear business.

She explains how influencer marketing has evolved over the years and shares her insights on the benefits and strategies of working with influencers.



Takeaways


Influencer marketing is an effective strategy for businesses, and many success stories can be attributed to it.
A comprehensive marketing strategy that includes influencer marketing, user-generated content, social proof, and other elements is crucial for success.
Starting small with micro and nano influencers and gradually scaling up can be a cost-effective approach.
Influencer marketing is a brand-building exercise that helps establish trust and reach a wider audience.
Building a connection with influencers and their audiences can lead to increased brand awareness and conversions.



Keywords

influencer marketing, Kylie Jenner, shapewear business, brand building, trust, marketing strategy



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The episode discusses the importance of networking and how it can impact financial success and overall wealth.

Iyia shares personal examples of how her network has led to opportunities and exposure in her businesses.



Takeaways


Attending relevant events and using social media are effective ways to make networking connections.
Nurturing and maintaining relationships is essential for long-term networking success.
Setting clear goals and putting in the effort are key to leveraging your network for opportunities.



Keywords

networking, connections, relationships, financial success, wealth, opportunities, exposure, events, social media, mentorship, leveraging, goals, effort



Make It Happen Website

Sera Cruickshank, owner of the Diamond Shop, shares her journey of transforming a 30-year-old brand and building a successful online profile.



Takeaways


Rebranding and creating a luxury experience can help attract and retain customers.
Effective marketing strategies, such as social media and influencer partnerships, can drive growth without paid advertising.
Taking calculated risks is essential for entrepreneurial success.
Overcoming doubt and uncertainty requires mindset tools and a focus on gratitude and personal growth.
Balancing entrepreneurship and motherhood requires support, prioritization, and self-care.
Start small, seek guidance, and take action to turn ideas into reality.



Keywords

entrepreneurship, rebranding, luxury, marketing, calculated risk, mindset, goals, work-life balance



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The Diamond Shop

Iyia and Jayde discuss how Iyia started her gift box business, Celebration Box.

They talk about the bootstrapping techniques Iyia employed to start the business with limited funds, including partnering with a talented cake maker and using influencer marketing.

They also discuss the challenges they faced, such as logistics and perishable items, and the lessons they learned along the way.

In this conversation, the host and guest discuss various challenges and learning experiences in running a business, including shipping issues, logistical problems, and mistakes with orders.

They also talk about the importance of marketing, leveraging partnerships and networks, and building a strong team.

The guest shares advice for starting a gift box business and emphasizes the need to take action and learn from feedback.



Takeaways


Starting a business with limited funds requires creative strategies and partnerships.
Influencer marketing can be a powerful tool for growing a business.
Logistics and handling perishable items can be challenging for gift box businesses.
Adapting and learning from mistakes is crucial for success in entrepreneurship. Running a business involves facing various challenges and learning from them.
Marketing is essential for attracting customers, and influencer marketing can be effective.
Building partnerships and networks can help grow a business quickly.
Having a strong team with defined roles is important for efficient operations.
Starting a business requires taking action and learning from feedback.
Work-life balance can be achieved by prioritizing and adapting to different life stages.
Pride can be felt in the success of a business and achieving personal goals.
Teaching and inspiring others can be a fulfilling passion.



Keywords

gift box business, bootstrapping techniques, limited funds, partnership, influencer marketing, challenges, logistics, perishable items, lessons learned, business challenges, shipping issues



Make It Happen Website

This episode discusses the best marketing strategies for businesses on the Instagram platform.

The episode also explores the different generations and their preferred marketing strategies, from traditional advertising for the silent traditionalists to video content and influencer collaborations for Gen Z.

The three winning Instagram marketing strategies highlighted are investing in paid advertising, prioritizing video content, and creating engaging content.

The episode concludes by encouraging listeners to create content pillars and build a community of like-minded individuals on Instagram.



Takeaways


Understanding your target audience is crucial for effective marketing on Instagram.
Different generations have different preferences when it comes to marketing strategies.
Investing in paid advertising can help reach larger audiences and target specific demographics.
Video content is highly prioritized on Instagram and should be a key focus.
Creating engaging content that provides value to your audience is essential.



Keywords

Instagram, marketing strategies, target audience, generations, paid advertising, video content, engaging content, content pillars, community



Learn how to start and scale any product or service based business from scratch: Go to Make It Happen Website