786 episodes

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.
Join fellow online course creators and coaches as we delve into things like • sales and marketing optimization, • and systems and processes• funnels and • Facebook ads for seamless scaling!

Hosted by Kwadwo – sounds like  [QUĀY.jo] – a  & Facebook Ads Strategist & Funnel Fixer to 6 & 7-figure online course creators, membership owners and coaches.
Enjoy a mix of actionable solo episodes, interviews with online experts, coaching case studies, and more to elevate your business.

You’ll get weekly insights on Facebook ads mastery, productivity, scaling courses and memberships, evergreen funnels, podcasting, YouTube growth, and more.

Hit "Subscribe" and let's gooooo!

The Art of Online Business Kwadwo [QUĀY.jo] Sampany-Kessie

    • Business
    • 4.5 • 10 Ratings

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.
Join fellow online course creators and coaches as we delve into things like • sales and marketing optimization, • and systems and processes• funnels and • Facebook ads for seamless scaling!

Hosted by Kwadwo – sounds like  [QUĀY.jo] – a  & Facebook Ads Strategist & Funnel Fixer to 6 & 7-figure online course creators, membership owners and coaches.
Enjoy a mix of actionable solo episodes, interviews with online experts, coaching case studies, and more to elevate your business.

You’ll get weekly insights on Facebook ads mastery, productivity, scaling courses and memberships, evergreen funnels, podcasting, YouTube growth, and more.

Hit "Subscribe" and let's gooooo!

    Before We Hit Record With Sales & Offer Coach, Tracie Patterson

    Before We Hit Record With Sales & Offer Coach, Tracie Patterson

    In this episode of "Before We Hit Record," we are joined by Tracie Patterson and we get into a candid and insightful conversation about our backgrounds, experiences, and journey into entrepreneurship.


    Watch Authentic Sales Strategies for Those Who Prefer to Stay Out of the Spotlight with Tracie Patterson (releases May 1st)


    Tracie, offer & sales coach, shares her unconventional approach to sales, drawing from her corporate and consulting background, where she observed patterns and frustrations that led her to advocate for a more empathetic and effective sales strategy. 



    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



    Links mentioned in this episode:


    Connect with Tracie PattersonDM Tracie: https://www.instagram.com/thetraciepattersonLearn more about HSP


    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:


    Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram


    Tracie's Links:
    Connect with Tracie PattersonDM Tracie: https://www.instagram.com/thetraciepatterson


    Timestamps:
    0:00 Before We Hit Record Podcast Introduction
    11:13 Corporate Dropouts Transforming Work Culture
    21:01 Understanding Neurodivergence and Entrepreneurship
    31:46 Episode outro



    Sign up for Rick's AI newsletter!
    Register here for the May 1st, 3-day 100% FREE Platform & Profit Virtual Summit. 

    • 36 min
    Don't Choose The Wrong Conversion Event In Your Facebook Ads Sales Campaigns

    Don't Choose The Wrong Conversion Event In Your Facebook Ads Sales Campaigns

    I reveal a critical mistake to avoid in setting up Facebook ads for sales campaigns. This comes straight from a strategy call I recently had with a client.


    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



    Links mentioned in this episode:
    Check out the full visual breakdown on YouTubeListen to my previous episode on Facebook campaign strategies! (Why you can’t trick the algorithm anymore)Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!




    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:


    Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramSign up for Rick's AI newsletter!

    • 7 min
    How To Turn ChatGPT Into A Swiss Army Knife

    How To Turn ChatGPT Into A Swiss Army Knife

    In this episode, I team up with AI Marketing Coach John Mendez as he explains 'prompt engineering' i.e.  how to guide ChatGPT using the RACE framework for precise responses that can accomplish what you need in your business. 


    Listen to the ‘before we hit record’ episode with John Mendez.


    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



    Links mentioned in this episode:
    Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to the previous episode with John MendezGet John’s AI Content CourseDM John: https://www.instagram.com/johnmendezofficial/


    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
    Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram


    John's Links:
    Get John’s AI Content CourseDM John: https://www.instagram.com/johnmendezofficial/


    Timestamps:
    0:00 Mastering ChatGPT for Online Courses
    11:04 Optimizing ChatGPT Usage and Expectations
    17:50 Maximizing Chat GPT for Launch Success
    27:46 Using AI to Improve Course Structure



    Sign up for Rick's AI newsletter!
    Register here for the May 1st, 3-day 100% FREE Platform & Profit Virtual Summit. 

    • 39 min
    Get to know AI Optimization Coach John Mendez

    Get to know AI Optimization Coach John Mendez

    In this episode of "Before We Hit Record," John Mendez and I have a deep conversation about our journeys toward wealth and personal development. 


    Watch the guest expert episode with John Mendez (releases April 24th): How to Turn ChatGPT into a Swiss Army Knife


    We both come from immigrant backgrounds, and our discussion offers rich insights into how our unique experiences have shaped our paths to success. Tune in to hear about the challenges we've faced, the lessons we've learned, and the triumphs we've achieved on our journey.




    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



    Links mentioned in this episode:
    DM John: https://www.instagram.com/johnmendezofficial/


    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



    Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram


    John’s Links:
    DM John: https://www.instagram.com/johnmendezofficial/


    Timestamps:
    0:00 AI Optimization and Anime Fandom
    10:30 Survivor Contestant Business Owner Story
    16:33 Navigating Cultural Influences and Personal Values
    30:31 Discussion on Time Travel and Regrets
    33:55 College to Real Estate
    42:12 Discovering Purpose Through Entrepreneurial Journey



    Sign up for Rick's AI newsletter!
    Register here for the May 1st, 3-day 100% FREE Platform & Profit Virtual Summit. 

    • 56 min
    How the Chinese Dish 'Tiger Skin Peppers' Can Help Your Facebook Ads

    How the Chinese Dish 'Tiger Skin Peppers' Can Help Your Facebook Ads

    In this episode, I share a vivid story from my time in China about a spicy dish called hu pi jian jiao, or tiger skin peppers, and how it relates to the importance of testing your ads. Just like I experimented with new dishes with friends, you can test new ad copy and creative in a low-stakes environment. By doing so, you can learn what works and apply those lessons to your launches. 



    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



    Links mentioned in this episode:


    Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo




    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:


    Subscribe to The Art of Online Business’s YouTube Channel Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramSign up for Rick's AI newsletter!

    • 11 min
    The Best High-ROI Business Activities with Dallas Travers

    The Best High-ROI Business Activities with Dallas Travers

    In today's episode, Dallas Travers and I will be continuing our discussion on unscalable high-ROI activities and the importance of leading with values in your online business. This is part two of our conversation. If you missed part one, you can find it in the show notes below.


    Listen to the ‘before we hit record’ episode with Dallas Travers.


    Dallas shares her journey as a coach, emphasizing the value of belonging, agency, and ambition. You'll also hear about how she navigates tough decisions rooted in her values and the importance of connection with her clients. 




    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



    Links mentioned in this episode:
    Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to the Coaches On A Mission PodcastVisit Dallas’ website: https://dallastravers.com/



    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:


    Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram


    Dallas’ Links:
    Visit Dallas’ website: https://dallastravers.com/Listen to the Coaches On A Mission Podcast


    Timestamps:
    0:00 Values-Driven Coaching and Unscalable Marketing
    20:46 Navigating Values in Tough Decisions



    Sign up for Rick's AI newsletter!
    Register here for the May 1st, 3-day 100% FREE Platform & Profit Virtual Summit. 

    • 34 min

Customer Reviews

4.5 out of 5
10 Ratings

10 Ratings

Lyndal.Lane ,

Wow

Rick’s podcast has been in my ears coaching me on 11/2 xspeed on my daily commute for over a year, I’ve watched & rewatched courses & trainings I’ve bought off him... and to think it all started with me Googling what is a Facebook Pixel & discovering Rick and his podcast.
I guess I hope I’m getting brainwashed into automatic FB Ads success!
Being from New Zealand, I appreciate Rick keeps it real & laid back and it’s not hard core sales hype etc.
I am going to miss my binge listening when I am all caught up on the episodes. Thanks Rick, and keep them coming 👍

Mark Lincoln ,

Actionable Insights for Marketers

I came across Rick when he appeared as a guest on Michael Stelzner’s podcast. What he had to say made a lot of sense and encouraged me to check out The Art of Paid Traffic.

I’m glad I did! I’m a subscriber and listen to each episode on the commute to work. I’m in marketing for a large automotive group, and - through an energetic tone that’s super easy to listen to - Rick provides a lot of insight and tips that I feel I can action straight away and start seeing positive results. I’ve even pulled over a few times to add to my to do list before I forget! Thanks, Rick. Keep doing what you do!

Ace JRW ,

Awesome!

I've been listening to Rick's podcast for about 6 months and thanks to him sharing all his knowledge, I've opened my own Facebook Ad agency and it's going great. Thanks Rick!

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