442 episodes

The Shift Show helps entrepreneurs get out of hustle and into alignment. This is the show to help you move beyond the old, outdated business model and into your quantum leap. Nicole shows you how to use the principles of energy, spirituality and marketing to build your business in the most aligned way possible. This is the toolkit to handle what business and life throws at you to get to the other side….if you’re looking for your quantum leap then this is the show for you. Each week listen for tangible advice + growth tips that give you the tools to change your business and your life. Get out your notebook and let's get started.

The Shift Show Nicole Culver

    • Business
    • 5.0 • 195 Ratings

The Shift Show helps entrepreneurs get out of hustle and into alignment. This is the show to help you move beyond the old, outdated business model and into your quantum leap. Nicole shows you how to use the principles of energy, spirituality and marketing to build your business in the most aligned way possible. This is the toolkit to handle what business and life throws at you to get to the other side….if you’re looking for your quantum leap then this is the show for you. Each week listen for tangible advice + growth tips that give you the tools to change your business and your life. Get out your notebook and let's get started.

    422 | 2023 Predictions for evergreen funnels, course sales and online marketing

    422 | 2023 Predictions for evergreen funnels, course sales and online marketing

    In today's episode, we will be discussing my 2023 predictions for evergreen funnels and sales, and online business. I do this episode every year to keep my audience informed about the latest trends and changes in the industry. This year, I will be talking about two key predictions: the rise of high touch, high value programs and the shift from horizontal to vertical runways. As an online business owner, it's important to stay on top of these trends to ensure your success in the coming year. 
    2023 Evergreen Funnels Highlights The reason why high value and high touch programs are becoming more in demand How to position your offer to be more high touch and high value Why low-priced products are becoming more competitive and harder to sell The concept of a vertical runway and how it differs from a horizontal runway The benefits of using a vertical runway model in online business How a vertical runway can help ensure your audience doesn't miss important pieces of content How these predictions can help online business owners succeed in 2023 If you enjoyed this episode, please take a moment to leave a review on your favorite podcast platform and don't forget to subscribe to my YouTube channel, where you'll find more content on evergreen sales. Your support means a lot to me, thank you in advance!
    Get your hands on our free download: 2023 Evergreen Funnel guide and start building sustainable growth in your business today! Step up your marketing game and learn about the power of evergreen funnels by watching this video on YouTube now.

    • 17 min
    421 | Money Manifestation Proven Techniques for Manifesting Wealth

    421 | Money Manifestation Proven Techniques for Manifesting Wealth

    In this episode of The Shift show, I provide some tips and tricks for money manifestation and abundance in your life. Manifestation is the process of bringing something into reality through positive thoughts, beliefs, and actions. Money manifestation is a process that requires consistent effort and a positive mindset.
    In this episode, you’ll learn:
    How to create a clear mental image of yourself having the money you desire to attract that reality into your life Positive statements about money and abundance that can help shift your mindset and attract wealth How to practice gratitude for the money you currently have can help attract more abundance into your life Action steps to achieve your financial goals, such as setting a budget, creating a savings plan, or seeking out new opportunities, is an important step in manifesting money How to attract whatever you focus on Manifesting wealth and abundance in your life is a process that requires consistent effort and a positive mindset. By visualizing yourself having the money you want, using positive affirmations, practicing gratitude, taking action towards your financial goals, and understanding the Law of Attraction, you can attract more abundance into your life. Remember, manifestation is not a quick fix, it requires patience and persistence. Keep your goal in mind, take action, and trust the universe to bring you the perfect timing.
    If you're ready to take your manifestation efforts to the next level, download your free copy of The Rich Niche Evergreen Sales System. You’ll get an easy step-by-step system for discovering your ideal niche and creating a profitable business. It will help you create a clear roadmap for manifesting the financial abundance you desire. Don't wait, download your copy today and start taking action towards manifesting the life of your dreams!
    If you enjoyed this episode, please take a moment to leave a review on your favorite podcast platform and don't forget to subscribe to my YouTube channel, where you'll find more content on money manifestation and abundance. Your support means a lot to me, thank you in advance!

    • 17 min
    420 | 3 Conversations You MUST Have With Your Audience to Get Them to Buy Your Evergreen Sales

    420 | 3 Conversations You MUST Have With Your Audience to Get Them to Buy Your Evergreen Sales

    Evergreen sales are sales that have repeat customers. They are recurring sales that the company enjoys over a long period of time, typically years. Often the customer purchases from them because they like the product or service and not for the short-term benefits. Most companies dream of having an evergreen product. In this episode, we will talk about having conversations with your audience to get them to buy your evergreen sales. You can use these tips to craft your conversations and engage your audience in meaningful dialogues.
    How to Craft your Conversations for Evergreen Sales Identify Their Problems: This is crucial for a successful Evergreen sales conversation. You need to understand the problems your audience is facing and find a way to help solve them. You can start with identifying the pain points and challenges they face, and work from there to come up with a solution that addresses their concerns. This will help build trust and credibility with your audience, which will help them buy your product or service easily and without hesitation.
    Create Urgent Need: Another vital step in crafting Evergreen sales conversations is to show why your audience needs your product or service immediately. Whether it's a new feature, price drop, or other benefit, you can use it to create urgency and make your audience eager to take action.
    Learn the 3 things to do to make evergreen sales in your business.
    Tips for Engaging Your Audience in Conversations If you want to engage your audience in conversations, there are some tips you can follow. One, ask questions that are interesting and relevant to their needs. This will help you get your audience talking about topics that interest them. Also, listen carefully to your audience's responses. This will help you understand their concerns and goals better. Finally, invite your audience to events. By doing so, you'll create valuable opportunities for your audience to connect with and share ideas with you. With these tips, you can create effective conversations with your audience and increase the chances of getting them to buy evergreen sales.
    How I have conversations with my audience every week As a salesperson, it's vital to have conversations with your audience on a weekly basis. When crafting effective sales copy, it's important to understand the needs of your audience and provide value in a way that resonates with them. This can be done by prioritizing relevant content, providing value-based sales guidance, and offering helpful content and resources. In doing so, you can help your audience find the perfect fit for their needs and interests.
    How I market my evergreen sales with easy conversations Explain Why you are the expert and why they should trust you. Ask questions to understand their needs and goals. These two steps will help you connect with your customer and help them make an informed decision on your product or service. When you are engaging with your customers, it is important to provide them with relevant information, answer their queries honestly, and be receptive to their feedback. These easy conversations will help you establish a strong relationship with your audience and help them make a purchase decision confidently.
    Conclusion Your sales will only ever be as good as the conversations you have with your prospects and customers. When you prioritize having more meaningful, helpful, and relevant conversations with your target audience, you can establish trust and boost engagement. When you do that, they’ll be more open to hearing about your product or service and considering making a purchase. As a result, your sales will automatically increase! Want to learn more? Attend our webinar on ‘How to Craft Conversations for Evergreen Sales’ today.
    Want to Discover the 3 Evergreen Funnels You Need in 2023? Boost your revenue, Grow your Audience and Cut your Work Hours in Half with evergreen sales. Apply now for the evergreen sales 2023 sprint.

    • 10 min
    The Importance of Quality Leads and Why It's Vital for Your Business Success

    The Importance of Quality Leads and Why It's Vital for Your Business Success

    There's no doubt that quality leads are key to business success. Without high-quality leads, you won't be able to build a successful business. But how do you generate quality leads? And more importantly, how do you make sure that your leads are quality leads? In this blog post, we'll explore these questions and more. We'll also discuss the importance of lead nurturing, and how you can ensure that your lead conversion rate is high. By the end of this blog post, you'll have a better understanding of lead quality and how it affects your business.
    What is a Quality Lead? Businesses of all sizes are constantly looking for ways to grow and expand. One key way to achieve this is by acquiring high quality leads. A quality lead is a customer that has been contacted and converted into a paying customer. To ensure that you're nurturing potential customers in the best way possible, it's important to capture as much information about your leads as possible. This includes things like their name, email address, company name, and what product or service they are interested in. Once you have this valuable information, it's time to set up a system that rewards successful lead nurturing strategies. This will help you reach your business goals faster!
    Why Lead Quality is Important? In today's market, lead quality is more important than ever. Not only are they essential for generating sales, but lead quality can also mean the difference between success and failure. Poor lead quality can lead to lost opportunities and wasted money, while high-quality leads require time and effort to convert into customers. Make sure you're investing in the right channels to generate quality leads - this includes lead generation strategies like email marketing and lead capture forms, as well as lead nurturing strategies like email automation and lead scoring. By doing so, you'll help your business grow faster and reach its potential.
    How to Generate More Quality Leads? Generating quality leads is key to success for any business. They convert better into customers, which leads to increased sales and profits. There are many ways to generate quality leads, but being systematic and consistent is the key to success. Some tips for generating quality leads include using lead capture forms, email campaigns, and pop-ups ads. By being selective with your marketing tactics, you can increase the likelihood of success for your business. So go ahead and get started - quality leads are waiting!
    1. Map Your Target Audience  Before you start any content marketing initiatives, it is important to have a clear idea of who your target market is. Once you know this, it's time to decide on the channels that will be best suited for reaching them.
    There are various inbound channels - email, social media, PR- which can all be used to reach your target audience. However, quality leads are essential if you want your content marketing campaigns to result in sales and profits. So make sure that you're harvesting quality leads from different sources (like lead gen forms or landing pages) and nurturing them until they convert into paying customers!
    2. Plan for Each Stage of the Buyer’s Journey  Without high-quality leads, it will be virtually impossible for your business to succeed. A lead generation plan should cater to each stage of the buyer's journey - from pre-qualification all the way through purchase.
    There are various ways you can generate quality leads: email marketing, social media campaigns etcetera. The most important thing is to test and measure the success of your lead generation strategies regularly so that you can fine-tune them as needed.
    3. Analyze Your Competition  When it comes to content marketing, one of the most important things you can do is figure out how your competitors are doing and then aim to beat them at their own game.
    Through market research, you will be able to identify what people want and then provide it in a way that is both interesting and

    • 17 min
    The Power of Evergreen Sales: 10 Reasons Why You Should Start Using Them Right Now

    The Power of Evergreen Sales: 10 Reasons Why You Should Start Using Them Right Now

    Evergreen sales are the secret to success. If you're not using them, you're losing out on one of the most powerful sales strategies there is. In this article, we'll explain what an evergreen sale is, why they're so powerful, and show you 10 reasons why you should start using them right now. So what are you waiting for? Start making more money with evergreen sales today!
    What is an evergreen sale? Sales are essential for any business, and evergreen sales are the best type of sales for your business. They use seasonal products to drive traffic and conversion, which means you can generate leads and grow your business during slow times. Use evergreen sales  to promote your existing products or launch new ones into the market. As you can see, using sales to grow your business is a powerful strategy that can have a lasting impact. So, what are you waiting for? Start using them right now to achieve your business goals!
    Why are evergreen sales so powerful? Businesses of all sizes and industries can benefit from evergreen sales. They're a great way to increase revenue and reach new customers, generate more quality leads and qualify them for conversion funnels, and build long-term relationships with your customers. So what are you waiting for? Start using evergreen sales to boost your business today!
    What’s an evergreen funnel? The evergreen funnel is a sales funnel that uses recurring billing to help customers become long-term customers. It's an effective way to sign up new customers and increase your conversion rate. With evergreen funnel, you can create different plans and offers that are tailored to your customer's needs. Plus, you can use it to optimize the lifetime value of your existing customer base. So, why not give it a try and see the power of this sales funnel for yourself?
    The benefits of using an evergreen funnel An evergreen sales funnel is a sales and marketing tool that can help you stay organized, track your progress, and convert leads into customers at higher rates. It also makes it easier to close more deals quickly - which is essential in today's competitive market landscape.
    10 reasons you should start using evergreen sales There's no doubt that evergreen sales are a powerful tool that can help your business grow. They're simple to set up, work well for a variety of businesses, and can help you increase your overall revenue. And if that wasn't enough, evergreen sales help you build a customer base over time - essential for sustained business growth!
    Save time and energy There's no denying that sales are time-consuming and energy-intensive. By using evergreen sales, you can cut down on the amount of time it takes to close deals and save yourself a lot of hassle. Plus, you build valuable relationships with your customers which results in repeat business. You can use evergreen sales for products or services - it's up to you!
    The best part is that evergreen sales don't require any extra marketing effort from your side - they just work automatically by increasing the urgency of the deal for your target customer. So, this way not only do you save time but also money!
    Speed up the sales process There are times when it is important to move quickly and close sales deals. This is where evergreen sales come in handy. They allow you to lock in customers, which can be a great way to keep them happy and reduce the number of customer service interactions you have overall.
    Furthermore, with more precision comes better targeting of potential customers - helping you reel them in faster and make more money down the line. Overall, evergreen sales help increase your revenue over time as well due to increased customer loyalty
    Deliver a better customer experience Delivering a great customer experience is one of the best ways to increase loyalty and revenue. It can be done through evergreen sales - which are those that keep your customers coming back for more. This way you not only delight them with top-notch service but

    • 15 min
    Have Your Quantum Leap Year with An Evergreen Sales Funnel Part 2

    Have Your Quantum Leap Year with An Evergreen Sales Funnel Part 2

    In this episode I talk about the 3 things we did in this year with our evergreen sales funnel system that allowed us to have the most successful personal and business year yet. 
    How to know when the right time is to test new things How to keep your business simple with evergreen sales How thinking outside the box will help you get high quality leads The sales funnel we used this year to make more money this year The secret to fast money making sales The step-by-step process to get highly qualified leads into your evergreen sales system, and take them from ad to high ticket sale within hours.
    What to learn how to sell today? Message me the word SALES for my FREE training @NicoleCulver on Instagram
    Want help with your ads? Click here and apply to work with us! 
    Tag me while you’re listening on Instagram!  @nicoleculver
    If you enjoy this episode and it inspired you, I would love to hear your biggest takeaway!  Take a screenshot of you listening and post it to your Instagram stories and tag me @nicoleculver 
    Subscribe & Review in iTunes
    Are you subscribed to my podcast? If you’re not, do that today.  I don’t want you to miss an episode.  Click to subscribe in iTunes! 
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    • 30 min

Customer Reviews

5.0 out of 5
195 Ratings

195 Ratings

Storytelling Secrets ,

Great listen!

Nicole does such a fabulous job meshing mindset/spiritual/strategic to help you develop a different way of doing business. It doesn’t have to be hustle and grind when you get into alignment - it can be flow and ease. And she shows you how to create that. Great listen!

na & bi ,

I feel like she gets me

I feel like Nicole gets me, I love the balance between concrete steps and deeper level development. Very well worth the time.

Katie is my name ,

so relatable!

Nicole does such an awesome job of keeping up with the trends in the online business world and she creates such awesome and RELATABLE content for entrepreneurs because of this! I especially love that she lays out the takeaways and helps me create actionable strategies. Plus she’s a mom, so she gets that your brain may be scrambled eggs.

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