The Boostly Podcast

Mark Simpson
  • 5.0 (155)
  • MARKETING
  • UPDATED WEEKLY
The Boostly Podcast

Ready to reclaim control of your bookings and break free from the unpredictability of OTAs like Airbnb? Craving the stability of building your business on your terms? Dive into the Boostly Podcast, where Mark Simpson and Liam Carolan unveil the secrets to unlocking a flood of direct bookings. With a rich mix of insights, Mark and Liam equip you with the tools and strategies needed to secure your independence in the hospitality industry. Liam Carolan shines in the "Behind The Host" mini-series, offering a peek into the journeys of successful hosts. Mark Simpson, the driving force behind the Boostly Podcast, shares actionable advice and the latest trends to help you stay ahead. Join us for a journey over 700 episodes deep – all designed to empower you with knowledge and tactics for boosting your bookings. Catch our engaging video content on the Boostly YouTube channel at boostly.co.uk/youtube. Your path to direct booking mastery starts here!

  1. 4 DAYS AGO

    Outsource & Grow: Leveraging Virtual Teams for Short-Term Rental Success

    Welcome to Boostly Podcast Episode 753. stayfi.com/boostly Discount code: BOOSTLY  https://www.hostfully.com/boostly/ In this episode of the Boostly podcast, the focus is on providing hosts with tools, tactics, training, and confidence to secure more direct bookings in hospitality. Liam sits down with Matthew Metro, founder of CS Outsource. Matthew shares that his company helps short-term and mid-term rental operators build virtual assistant teams. They began with guest communications, vendor scheduling, and disputing negative reviews, eventually expanding to digital marketing, bookkeeping, and business development. The discussion delves into the challenges of hiring, training, managing, and retaining virtual assistants (VAs). Matthew underscores the importance of being specific about job responsibilities and conducting a time study before hiring. He also discusses the impact of AI, noting that while it can handle low-level tasks, human touch is crucial for nuanced operations. Matthew advises promoting existing top agents to supervisory roles and emphasizes the value of clear documentation using tools like Asana, monday.com, and Loom. He highlights the benefits of hiring from Latin America, such as cultural alignment and time zone compatibility. Matthew stresses that while VAs may not perform exactly like business owners, they can significantly reduce operational burdens. The episode concludes with Matthew's philosophy of giving away secrets and knowledge freely, believing it ultimately benefits everyone involved. https://www.csoutsource.com/ https://Boostly.co.uk https://Boostly.co.uk/5steps https://instagram.com/boostlyuk https://Boostly.co.uk/podcast

    53 min

  2. NOV 11

    Stand Out & Get Booked: The Power of Branding for Hosts

    Welcome to Boostly Podcast Episode 752. stayfi.com/boostly Discount code: BOOSTLY  https://www.hostfully.com/boostly/ In this episode of the Boostly podcast, Liam interviews Dominique Hart. She is an International Visual Branding Strategist, Dynamic Speaker, Serial Entrepreneur, CEO and founder of Dynamik Endeavors, and six-figure Real Estate Investor — all by the age of 30. Now she’s empowering entrepreneurs worldwide how they can elevate their business through the power of dynamic brand design. As a first generation American with a Bachelor of Arts degree in Advertising from Temple University concentrating on Art Direction, and an Executive Certification in Brand Management from Cornell University’s SC Johnson College of Business, and a Masters in Professional Studies from the Masters in Branding Program at the School of Visual Arts in New York City, Dominique doesn’t just follow trends, she merges her corporate background and entrepreneurial insight to teach visionaries all over the world how they can bring their ideas to life for a long-term mission of impact that balances both design and strategy. As featured on GoDaddy, Fox34, CBS, NBC, the Women’s Speakers Association, among others, Dominique is on a mission to show businesses everywhere how they can leverage their visual identity to push the envelope, showcase their unique voice, and deeply resonate with the people they were called to influence and transform. To learn more information about how Dominique can elevate your business, or to book her to speak at your upcoming conference, workshop or specialized corporate training, contact her team at DominiqueHart.com. https://www.LavishandLive.com https://www.linkedin.com/company/lavishandlive https://www.facebook.com/lavishandlive https://www.instagram.com/lavishandlive https://www.twitter.com/lavishandlive Personal Brand: https://www.DominiqueHart.com https://www.linkedin.com/company/dominiquehart https://www.facebook.com/dominiquehart https://www.instagram.com/meetdominique https://www.twitter.com/meetdominique For my agency: https://www.DynamikEndeavors.com https://www.linkedin.com/company/dynamikendeavors https://www.facebook.com/dynamikendeavors https://www.instagram.com/dynamikendeavors https://Boostly.co.uk https://Boostly.co.uk/5steps https://instagram.com/boostlyuk https://Boostly.co.uk/podcast

    58 min

  3. NOV 4

    From Overlooked to Overbooked: The Power of Eye-Catching Photos

    Welcome to Boostly Podcast Episode 751. stayfi.com/boostly Discount code: BOOSTLY  https://www.hostfully.com/boostly/ In this episode of the Boostly Podcast, Liam welcomes back Katie and Brian from Overlooked to Overbooked, a company specializing in vacation rental photography. Katie and Brian share their experiences, insights, and expert advice on improving property listings to attract more guests. They discuss the importance of eye-catching photos, color usage, and sequencing. The team also emphasizes understanding the target audience and creating emotional connections through photography. They announce upcoming enhancements to their photo course and offer exclusive discounts to Boostly listeners. If you're a host looking to improve your direct bookings, this episode is packed with actionable tips and expert advice to get you started. www.overlooked2overbooked.com 1. O2O Listing Assessment (50% off with code BOOSTLY24): https://o2o.gumroad.com/l/o2o-listing-assessment/BOOSTLY24 2. O2O Photo Course (DIY route with $150 off, also with code BOOSTLY24; includes upcoming 2.0 version updates): https://overlooked-2-overbooked.teachable.com/p/vacation-rental-photography?coupon_code=BOOSTLY24&product_id=3050194 https://Boostly.co.uk https://Boostly.co.uk/5steps https://instagram.com/boostlyuk https://Boostly.co.uk/podcast

    57 min

  4. OCT 28

    Superhost Status: Myth or Reality? Let’s Look at the Data

    Welcome to Boostly Podcast Episode 750. stayfi.com/boostly Discount code: BOOSTLY  https://www.hostfully.com/boostly/ In this episode of the Boostly Podcast, Mark discusses the significance of Airbnb's Superhost badge with Kenny Bedwell, CEO of STR Insights. They explore the perception and impact of the badge, emphasizing that while it may slightly increase revenue through filters, it doesn't guarantee success for hosts. Bedwell explains that 56% of hosts are Superhosts, with criteria including a rating of 4.7 or higher and at least 10 nights booked per quarter. The conversation also covers the Guest Favorite badge, representing the top 20% of listings based on reviews, which can increase revenue by 11%. Bedwell highlights the importance of staying updated with Airbnb's amenities and optimizing listings on the platform. He shares tips on increasing guest reviews and achieving success as a host. The video ends with Bedwell promoting STR Insights' services to help investors find profitable short-term rental deals in the United States. https://Boostly.co.uk https://Boostly.co.uk/5steps https://instagram.com/boostlyuk https://Boostly.co.uk/podcast

    22 min

  5. OCT 21

    When an OTA Bans You: A Host’s Story of Resilience and Reinvention

    Welcome to Boostly Podcast Episode 749. stayfi.com/boostly Discount code: BOOSTLY  https://www.hostfully.com/boostly/ In this episode of the Boostly Podcast, guest Elam King shares his challenging journey in the short-term rental business after being unexpectedly banned from Airbnb. Hosted by Boostly, the podcast focuses on providing tools and advice to hosts in the hospitality industry. Elam discusses the events leading to his account suspension, including a shadow ban and the eventual cancellation of $440,000 in reservations. He details the confusion and frustration dealing with Airbnb's customer service and the impact on his business, which at its height operated 20 properties generating over a million dollars in revenue annually. Despite the adversity faced, including legal battles and system glitches, Elam remains optimistic about the future. He discusses potential plans for entering coaching or starting a bookkeeping firm, drawing from his experiences to help others. The conversation touches on broader themes of resilience, change, and finding joy amid business challenges. Elam also emphasizes the importance of building a diversified business strategy and developing a direct booking system as a safeguard against reliance on a single platform like Airbnb. https://Boostly.co.uk https://Boostly.co.uk/5steps https://instagram.com/boostlyuk https://Boostly.co.uk/podcast

    57 min

  6. OCT 14

    The Future of Direct Bookings: Where Is the Book Direct Movement Headed?

    Welcome to Boostly Podcast Episode 748. stayfi.com/boostly Discount code: BOOSTLY  https://www.hostfully.com/boostly/ In this episode of the Boostly podcast, the conversation explores different host categories, emphasizing the distinction between hobbyist hosts and professional companies, and the challenges they face in the current market. The episode discusses the influence of Airbnb and suggestions for educating guests on the benefits of booking directly, beyond just cost savings. It addresses strategic decisions for property managers aiming to grow their businesses while maintaining brand integrity and the potential niche markets for new OTAs in the evolving landscape. The importance of focusing on controllable outcomes in business growth is a prominent theme throughout the discussion. https://Boostly.co.uk https://Boostly.co.uk/5steps https://instagram.com/boostlyuk https://Boostly.co.uk/podcast

    53 min

  7. OCT 7

    Turning Stays into Stories: A Host’s Journey to Creating Memories

    Welcome to Boostly Podcast Episode 747. stayfi.com/boostly Discount code: BOOSTLY  https://www.hostfully.com/boostly/ In this episode of the Boostly podcast, we hear the inspiring story of Andy Cheetham, owner and managing director of The Terrace Windermere. Host Liam and Andy discuss how the Boostly podcast empowered Andy to transform his business from relying almost entirely on OTAs to achieving a significant share of direct bookings. Andy shares detailed insights into his property journey, innovative tech stack, and the critical strategies he's implemented to boost his bookings. The conversation also covers heartwarming anecdotes, the importance of having a strong and passionate team, and valuable lessons learned from years in the industry. This episode is a treasure trove of actionable advice for anyone in the short-term rental business looking to drive more direct bookings and improve their operations. www.theterracewindermere.co.uk orrestheadhouse.co.uk https://Boostly.co.uk https://Boostly.co.uk/5steps https://instagram.com/boostlyuk https://Boostly.co.uk/podcast

    1 hr

  8. SEP 30

    Partnering for Success: Connecting Your Property with Travel Experts

    Welcome to Boostly Podcast Episode 746. stayfi.com/boostly Discount code: BOOSTLY  https://www.hostfully.com/boostly/ In this episode of the Boostly podcast, Liam welcomes Mariah Rockman, co-founder of the Smiling House Group, to discuss the new Villa Tracker platform. Mariah explains how Villa Tracker creates a unique B2B2C bridge for vacation rental professionals and travel professionals, offering a closed platform to facilitate bookings and enhance trust in the hospitality industry. The podcast covers Mariah's professional journey, the needs of travel professionals, and the exciting features of Villa Tracker that cater to luxury and design-oriented properties. Mariah also shares her insights for hosts on staying connected, leveraging multiple booking channels, and embracing unique services to grow their businesses. https://smilinghouse.ch/ https://www.villatracker.com @smilinghouseluxury @Villatracker https://Boostly.co.uk https://Boostly.co.uk/5steps https://instagram.com/boostlyuk https://Boostly.co.uk/podcast

    37 min
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5
out of 5
155 Ratings

About

Ready to reclaim control of your bookings and break free from the unpredictability of OTAs like Airbnb? Craving the stability of building your business on your terms? Dive into the Boostly Podcast, where Mark Simpson and Liam Carolan unveil the secrets to unlocking a flood of direct bookings. With a rich mix of insights, Mark and Liam equip you with the tools and strategies needed to secure your independence in the hospitality industry. Liam Carolan shines in the "Behind The Host" mini-series, offering a peek into the journeys of successful hosts. Mark Simpson, the driving force behind the Boostly Podcast, shares actionable advice and the latest trends to help you stay ahead. Join us for a journey over 700 episodes deep – all designed to empower you with knowledge and tactics for boosting your bookings. Catch our engaging video content on the Boostly YouTube channel at boostly.co.uk/youtube. Your path to direct booking mastery starts here!

Information

  • Creator
    Mark Simpson
  • Years Active
    2017 - 2024
  • Episodes
    716
  • Rating
    Clean
  • Show Website
    The Boostly Podcast

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