151 episodes

Welcome to the Conquer Local podcast, hosted by chief revenue officer and international sales educator George Leith. Get insider content geared toward helping you better serve local businesses, from interviews with sales & marketing experts to exciting new ideas that will improve your digital revenue dramatically. Subscribe now to start conquering. Presented by Vendasta.

Conquer Local with George Leith Conquer Local

    • Business
    • 5.0 • 293 Ratings

Welcome to the Conquer Local podcast, hosted by chief revenue officer and international sales educator George Leith. Get insider content geared toward helping you better serve local businesses, from interviews with sales & marketing experts to exciting new ideas that will improve your digital revenue dramatically. Subscribe now to start conquering. Presented by Vendasta.

    401: Finding a Sales Mentor, with Stephen Defina

    401: Finding a Sales Mentor, with Stephen Defina

    The goal of a sales mentor is to create an environment where team members feel self-motivated to grow, excel, and take greater responsibility for what they do. An effective sales mentor is the key to long-term performance improvement and organizational success. It is the most important job a sales leader has.

    Our first guest of Season Four is none other than Stephen Defina ( https://www.linkedin.com/in/stephen-defina/ ) ; Stephen is the VP of Revenue, GTM at Clearbanc. ( https://clearbanc.com/?amp%3Butm_campaign=2020-december-social-bio-global&%3Butm_medium=social&utm_source=linkedin ) He joins us this week to discuss what it means to be a sales mentor, how to do it with a team and one-on-one. Stephen refers to himself as the pusher, and he isn't afraid to keep pushing his mentees to keep striving for more. Now more than ever, sales teams are struggling with unqualified leads, missed sales goals, and lost opportunities. Increasingly, company and sales leaders are turning to finding a sales mentor as a solution—that and more on this episode of the Conquer Local Sales Podcast.

    Stephen Defina is the VP of Revenue, GTM at Clearbanc, the world's biggest ecommerce investor. Clearbanc has invested $1 billion into 3,300+ ecommerce and software companies using data science to identify high-growth funding opportunities in less than 24 hours. This data-driven approach takes the bias out of decision making and has helped fund 8x more female founders than traditional VC. In his time at Clearbanc, Stephen has helped grow the sales team and revenue while funding some of the most exciting brands in ecommerce, including Haus, The Sill, and Untuckit. Prior to Clearbanc, Stephen has been the VP of Sales at 4 different startups, two of which, TradeGecko and Yodle, have been acquired for a total of over $430M. Stephen is also a founding member of the Toronto Revenue Collective, a private members-only organization consisting of top senior commercial leaders in the Ontario area.

    Join the conversation in the Conquer Local Community ( https://www.conquerlocal.com/community/ ) and keep the learning going in the Conquer Local Academy. ( https://www.conquerlocal.com/academy/ )

    • 40 min
    400: New Year, New Season of the Conquer Local Podcast

    400: New Year, New Season of the Conquer Local Podcast

    Welcome to Season 4 of the Conquer Local Podcast.

    Our host, George Leith ( https://www.linkedin.com/in/georgeleith/ ) , wants to share a special message to all of our listeners. Happy New Year, Conquerors!

    Join the conversation in the Conquer Local Community ( https://www.conquerlocal.com/community/ ) and keep the learning going in the Conquer Local Academy. ( https://www.conquerlocal.com/academy/ )

    • 4 min
    367: That's a Wrap 2020, with Brendan King

    367: That's a Wrap 2020, with Brendan King

    Farewell, goodbye, adios, cheerio, see ya later, don't let the door hit you on the way out 2020.

    As we say so long to 2020, we bring back Brendan King ( https://www.linkedin.com/in/brendanking/ ) , co-founder and CEO of Vendasta ( https://www.vendasta.com/ ) , to wrap up this insane year. We review what a forcing function COVID-19 has been for small and medium businesses to adopt e-commerce. In the last episode of 2020 and season 3, we look at the necessity for remote work, accelerated online e-learning, and what predictions Brendan has for 2021.

    Intense, boisterous, imaginative. Brendan is the innovative force of the company. Responsible for providing the vision, thought leadership, and business strategy, Brendan’s ability to focus on the big picture while maintaining quality on the finest details facilitates Vendasta’s success.

    Prior to co-founding Vendasta, Brendan proved his worth through many business ventures, including founding two other successful companies, one of which was nationally franchised. He also provided the entrepreneurial force behind Point2 Agent, a real estate software, where he grew its membership to over 165,000 agents and brokers in 85 countries. Brendan and Vendasta are almost synonymous. Both are governed by four core values: drive, innovation, respect, and agility. Brendan is extremely passionate about upholding these core values while leading Vendasta down a path of innovation to become the number one provider of essential brand management products.

    The company has been recognized for its steady growth by Deloitte Fast 50 (Canada), Deloitte Fast 500 (North America), Profit 500, and Branham 300 programs and as a Local Visionary in marketing by Street Fight Magazine.

    Join the conversation in the Conquer Local Community ( https://www.conquerlocal.com/community/ ) and keep the learning going in the Conquer Local Academy. ( https://www.conquerlocal.com/academy/ )

    • 23 min
    366: Big Hairy Audacious Goals | Master Sales Series

    366: Big Hairy Audacious Goals | Master Sales Series

    It's that time of year when we reflect on our successes and our misses. It's time to move forward into the New Year with your Big Hairy Audacious Goals.

    Now that 2020 is coming to a close, our host, George Leith ( https://www.linkedin.com/in/georgeleith/ ) , discusses how to create Big Hairy Audacious Goals. To put it simply, a Big Hairy Audacious Goal—a term coined by Jim Collins and Jerry Porras in their book, Built to Last: Successful Habits of Visionary Companies ( https://www.amazon.ca/Built-Last-Successful-Visionary-Companies/dp/0060566108/ref=asc_df_0060566108/?hvadid=293006031037&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9001270&hvnetw=g&hvpone=&hvpos=&hvptwo=&hvqmt=&hvrand=15100097321622559554&hvtargid=pla-450565008368&linkCode=df0&psc=1&tag=googleshopc0c-20 ) —is a long-term, 10 to 25-year goal. But it’s more than just a goal. We’re talking about a challenge that is so audacious, outside-the-box, and hairy that it might feel as if you’d never achieve it. We’re talking about a ‘put a man on the moon’ level goal here.

    Join the conversation in the Conquer Local Community ( https://www.conquerlocal.com/community/ ) and keep the learning going in the Conquer Local Academy. ( https://www.conquerlocal.com/academy/ )

    • 24 min
    365: Ideal Customer & Saying No, with Janice Christopher

    365: Ideal Customer & Saying No, with Janice Christopher

    As a business owner, you understand the value of each of your clients. However, not every arrangement turns out to be mutually beneficial, and at some point, you may find it necessary to say no to a client who isn't your Ideal Customer.

    Janice Christopher, ( https://www.linkedin.com/in/janice-christopher-a7744517/ ) Founder of the Janice Christopher Agency ( https://janicechristopher.com/ ) and Executive Coach—also known as The Queen Bee of Marketing—is this week's guest. Janice brings her fiery personality to share with our listeners that it's ok, smart, and necessary to say no to potential customers who don't fit your ideal customer profile. Janice shares her stories about when she had to say no to a potential client and why it was imperative.

    Janice Christopher is no stranger to marketing, with 30 years of sales and brand management experience. Formerly a Certified Financial Planner, Janice decided to spread her wings and become a marketing​ consultant for small- to medium-sized businesses. As a business owner herself, she knows how to listen to clients, identify their needs – and then develop a strategy to help them WIN. Janice is competitive, relationship-oriented, and smart – out to sting the competition and get customers swarming to your door. Known as the Queen Bee of Marketing, Janice’s sweet-spot is taking the mystery out of marketing strategy and bringing the buzz to her client’s brands.

    Coffee talk: Bulletproof is best

    Pet peeve: Dusty dashboards

    Never leaves home without: Fashionista accessories

    Ideal holiday: A tropical island with an umbrella drink

    Join the conversation in the Conquer Local Community ( https://www.conquerlocal.com/community/ ) , and keep learning in the Conquer Local Academy. ( https://www.conquerlocal.com/academy/ )

    • 41 min
    364: Digital Ad Spend, with Zach Johnson

    364: Digital Ad Spend, with Zach Johnson

    Digital Ad Spend is a vital piece of the new marketing stack for local businesses—and therefore, a must-have service to offer as a marketing agency.

    Zach Johnson ( https://www.linkedin.com/in/zachpjohnson100/ ) , Founder of FunnelDash ( https://www.funneldash.com/ ) , co-host of the Rich Ad Poor Ad Podcast ( https://www.funneldash.com/rich-ad-poor-ad-podcast ) , and author of the book Rich Ad Poor Ad, ( https://www.funneldash.com/rich-ad-poor-ad ) joins George Leith this week. Zach is here to talk about Digital Ad Spend. Zach sheds light on how to best prepare clients for the outcomes based on their budget. He wants to share the message of understanding the core messaging behind your product/service before you throw money behind it on an advertising channel. Make sure the rest of your online presence ducks are in a row, and keep them in that row for your advertising leads to fall into that purchase funnel. No single tip will work for every business, as every business is unique. The best thing to do is test, track, rinse, and repeat to unlock that "secret advertising sauce" for you and your clients.

    Zach Johnson is the Founder of FunnelDash. Under Zach's leadership, FunnelDash has grown to over 5,350+ agency partners managing over $1 Billion in ad spend across 51,000 ad accounts. Zach's private clients have included online influencers, SaaS, and e-commerce brands such as BigCommerce, Dr. Axe, Marie Forleo, Dan Kennedy, Dean Graziosi, to name a few. Zach is a noted keynote speaker co-author of the book Agency Growth w/ Ryan Deiss @ Digital Marketer.

    Join the conversation in the Conquer Local Community ( https://www.conquerlocal.com/community/ ) , and keep learning in the Conquer Local Academy. ( https://www.conquerlocal.com/academy/ )

    • 28 min

Customer Reviews

5.0 out of 5
293 Ratings

293 Ratings

Infamous128 ,

Excellent

George is a Master Salesman, and true leader in his field. Be lucky you have access to his FREE knowledge!

Greg Guertin Jr ,

Genius!

George is a genius and he knows what he is doing!

amirkin93 ,

Great listen !

In a day and age of technology running the show, marketing across different platforms around the web is becoming the status quo. George Leith is a wizard in the industry and a great listen for anyone looking to learn a bit in the digital marketing world!

Top Podcasts In Business

Listeners Also Subscribed To