410 episodes

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

The Marketing Book Podcast Douglas Burdett

    • Business
    • 5.0 • 735 Ratings

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

    335 Humanizing B2B by Paul Cash

    335 Humanizing B2B by Paul Cash

    Humanizing B2B: The New Truth in Marketing That Will Transform Your Brand and Your Sales by Paul Cash and James Trezona
    There’s a new truth in B2B marketing: if you want to move products, you need to move minds.
    Most companies suffer from a delusion, and it’s this: that buyers always make decisions in a rational, logical, and economic way. The result is a slew of features-driven B2B marketing that few people really care about. In recent years B2B customers have evolved. They don’t just want to buy from businesses anymore, they want to buy into them.
    The problem is too few B2B companies realize this. They continue with the same product-centric marketing that increases revenue by a percentage point here and there. It seems safe but it’s dangerously short-sighted because it doesn’t deliver the transformational and long-term growth that makes businesses category leaders.
    It’s even more important to address this issue at such a critical and delicate moment in the world economy. Marketing leaders require strategies that have an exponential, rather than an incremental, effect on the brand, marketing, and sales, and to implement them they need the new super-skills this book teaches.
    This involves establishing a core purpose, shifting the focus from products to people, from features to feelings, and from messaging to storytelling, acknowledging that neuroscience has proved that people buy on emotion and justify with fact. In other words, it requires a completely different mindset to the one that’s prevalent right now, one that we call ‘Humanizing B2B’.
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/humanizing-b2b-paul-cash

    • 1 hr 7 min
    BONUS How To Write A Marketing Book with Mark Schaefer

    BONUS How To Write A Marketing Book with Mark Schaefer

    Mark Schaefer stops by The Marketing Book Podcast to share how he writes best-selling marketing books.
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/how-to-write-marketing-book-mark-schaefer

    • 1 hr 16 min
    334 Winning Digital Customers by Howard Tiersky

    334 Winning Digital Customers by Howard Tiersky

    Winning Digital Customers: The Antidote to Irrelevance by Howard Tiersky
    Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant. Executives charged with leading any aspect of digital face many challenges, which often include:
    Organizational resistance Outdated technology Inadequate funding The wrong talent Lack of alignment on what the vision for the future should be All these challenges have solutions. Winning Digital Customers lays out a proven formula for transforming any company to thrive in this digital age.
    In this new book, Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will:
    Maximize their competitiveness in the market, Identify the quick wins that will help them out of the gate, and Ultimately drive the transformation needed to bring their company into alignment with today's digital world. As part of that methodology, he shares a proven approach to integrating Design Thinking and Journey Mapping to more predictably drive business results.
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/winning-digital-customers-howard-tiersky

    • 1 hr 30 min
    333 Content Inc. by Joe Pulizzi

    333 Content Inc. by Joe Pulizzi

    Content Inc., (2nd ed.): Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) by Joe Pulizzi
    From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.
    Do you create digital content? Well, this is the business model you've been looking for...
    In Content Inc., Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. walks you through the entire process, showing how to:
    Choose a topic Unearth an area where little competition exists (break through the clutter) Choose your best channel to build your platform Build long-term customer loyalty (an audience) Start making money from your content Expand your content into multiple channels/platforms Sell your content asset or scale it into a successful business This updated edition includes new and enhanced coverage of platforms like TikTok, Snapchat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.
    Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/content-inc-2-joe-pulizzi

    • 1 hr 16 min
    BONUS: Why Hype Is Misunderstood and a Force for Good

    BONUS: Why Hype Is Misunderstood and a Force for Good

    A replay of the monthly B2B Growth Show "Book Talk" about books recently featured on The Marketing Book Podcast
    The Experience Economy: Competing for Customer Time, Attention, and Money by Joseph Pine and James Gilmore
    The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers by Michael F. Schein
    Ultimate Guide to Google Ads by Perry Marshall, Mike Rhodes, and Bryan Todd
    Selling From The Heart: How Your Authentic Self Sells You! By Larry Levine

    • 54 min
    332 Badvertising by Jim Morris

    332 Badvertising by Jim Morris

    Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising by Jim Morris
    Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don’t just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better advertising people everywhere.
    How can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that cause so much advertising to be so bad?
    These are the questions answered in Badvertising. A provocative, truth-to-power exposé of ad agencies’ flaws, foibles, and failings—and why they matter to the consumer and to those in the business. Morris, an advertising legend known as “Tagline Jim,” surveys myriad advertising “agents of stupidity.” Hilarious, horrifying, and insightful, each chapter is a grenade lobbed into America’s ad bunkers.
    Badvertising is a candid, never-seen-before accumulation of real-world don’ts and more don’ts, providing valuable cautionary tales of advertising’s stupid side.
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/badvertising-jim-morris

    • 1 hr 38 min

Customer Reviews

5.0 out of 5
735 Ratings

735 Ratings

ScottDGray ,

A must listen podcast

This a great podcast. The conversations are casual and lighthearted while managing to be informative. Douglas sounds like he’s comfortable with all of the guests. And he has that unique talent to make his guests comfortable with him.

Pastor X ,

Great Episode…Practical and Clear Tips

Very nice episode. Clear and basic scientific proof of the need to connect. Made clear about the need for businesses to “humanize” their marketing.

CoffeeMonkey15 ,

Part of my new routine…

During COVID I’ve spent a lot more time walking my dog and a lot more time listening to podcasts – the Marketing Book Podcast quickly became one of my go-to companions. I now come home from long walks with a fresh perspective on marketing/advertising/branding/sales pretty much every day. Highly recommend.

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