299 episodes

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

The Marketing Book Podcast Douglas Burdett

    • Marketing
    • 5.0, 675 Ratings

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

    287 Advertising for Skeptics by Bob Hoffman

    287 Advertising for Skeptics by Bob Hoffman

    "Advertising for Skeptics" by Bob Hoffman
    A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers “BadMen” and “Laughing@Advertising” looks at advertising’s “decade of delusion” and comes away a skeptic. What went wrong? Just about everything.
    Click here for episode website page with links...
    https://www.salesartillery.com/marketing-book-podcast/advertising-skeptics-bob-hoffman

    • 1 hr 1 min
    286 Content Marketing for PR by Trevor Young

    286 Content Marketing for PR by Trevor Young

    "Content Marketing for PR: How to Build Brand Visibility, Influence, and Trust in Today’s Social Age" by Trevor Young
    Are you struggling to cut through the noise and convey your message to the marketplace?
    We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches, and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore.
    Bottom line: Standing out, getting noticed, and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business.
    Learn how to harness the power of both public relations and content marketing to build recognition, influence, and credibility for your business, organization, or personal brand.
    In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to:
    Humanize your company or organization Deepen the connection your brand has with consumers Grow your influence within the industry you operate Build familiarity and trust in the marketplace Connect with the people who influence your clients and customers Increase new business leads and sales Reduce the customer’s buying cycle Make paid-for advertising work harder Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected, and relevant in today’s noisy social world.
    Click here for episode website page with links...
    https://www.salesartillery.com/marketing-book-podcast/trevor-young-content-marketing-pr

    • 1 hr 7 min
    Ann Handley: Authors in Quarantine Getting Cocktails

    Ann Handley: Authors in Quarantine Getting Cocktails

    Author Ann Handley returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."
    Previously on The Marketing Book Podcast to discuss her Wall Street Journal bestseller, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, Ann Handley joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in her tiny house, her dogs, her children, the power of email newsletters, how not traveling has allowed her to do a lot of thinking, reading and jigsaw puzzles, and much more! 
    Cheers!
    Click here for episode website page and links...
    https://www.salesartillery.com/authors-quarantine-cocktails/ann-handley

    • 41 min
    Gini Dietrich: Authors in Quarantine Getting Cocktails

    Gini Dietrich: Authors in Quarantine Getting Cocktails

    Author Gini Dietrich returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."
    Previously on The Marketing Book Podcast to discuss her book, Spin Sucks: Communication and Reputation Management in the Digital Age, Gini Dietrich joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Chicago, 100+ days in isolation with her husband and 7-year-old daughter, the outdated perception of public relations, the PESO model, and much more!
    Cheers!
    Click here for episode website page and links...
    https://www.salesartillery.com/authors-quarantine-cocktails/gini-dietrich

    • 40 min
    Rebecca Geier: Authors in Quarantine Getting Cocktails

    Rebecca Geier: Authors in Quarantine Getting Cocktails

    Author Rebecca Geier returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."
    Previously on The Marketing Book Podcast to discuss her book, Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences, Rebecca Geier joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Austin, Texas, life after the agency world, writing a content marketing textbook, her love of Bacardi, her new marketing job, and much more! 
    Cheers!
    Click here for show notes and links...
    https://www.salesartillery.com/authors-quarantine-cocktails/rebecca-geier

    • 44 min
    Mathew Sweezey: Authors in Quarantine Getting Cocktails

    Mathew Sweezey: Authors in Quarantine Getting Cocktails

    Author Mathew Sweezey returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."
    Previously on The Marketing Book Podcast to discuss his book, The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media, marketing futurist Mathew Sweezey joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Charleston, South Carolina, his brewery in Atlanta, Georgia, deer hunting, marketing in the new normal, and much more! 
    Cheers!
    Click here for show notes and links...
    https://www.salesartillery.com/authors-quarantine-cocktails/mathew-sweezey

    • 49 min

Customer Reviews

5.0 out of 5
675 Ratings

675 Ratings

Gwen@theboldabode ,

Marketing Gold!

As a solopreneur, I can’t get enough marketing advice, and this podcast truly brings the GOLD! If you own your own business, you know you are always having to learn and listening in to The Marketing Book Podcast is the perfect way to gain insight for improving you marketing!

Pilar S. ,

Love this!

Listening to the series on authors during quarantine. Just heard a wonderful interview on COVID-19 and changes in society.

StickAroundPodcast ,

Really really well done!

This podcast is just so easy to listen to. I don’t know if it’s Douglas’ smooth voice or the great content; either way, it’s a must-listen resource for Marketers out there!

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