555 episodes

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.

The Marketing Book Podcast Douglas Burdett

    • Business
    • 5.0 • 808 Ratings

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.

    479 The Brand Benefits Playbook by Allen Weiss

    479 The Brand Benefits Playbook by Allen Weiss

    The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It by Allen Weiss and Debbie MacInnis
    ABOUT THE BOOK:
    From two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can transform organizations and help them win in the marketplace.
    Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service-oriented. 
    Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. 
    While this sounds like common sense, shockingly few organizations actually conduct business this way.
    Drs. Allen Weiss and Debbie J. MacInnis, professors and branding, brand benefits, and positioning experts, are about to change that. 
    In The Brand Benefits Playbook, Weiss and MacInnis help readers understand, and transition to, a benefits-based model. 
    This focus on customer benefits will teach organizations:
    What market they are in (or could be operating in) How customers perceive their brand (and that of their competitors) in terms of benefits The most effective way to segment a market and position a brand in terms of benefits How to deliver benefits throughout the customer journey How a focus on benefits facilitates growth Evidence-based, integrated, and simple, this innovative approach can be applied to all markets—and ensures that any brand can deliver the benefits its customers truly want.
    ABOUT THE AUTHOR:
    Allen Weiss, PhD, is the founder and CEO of MarketingProfs, LLC, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results. 
    He is also a consultant, conference speaker, and Emeritus Professor at USC. Dr. Weiss has developed a rigorous process for benefit positioning in his consulting with global technology companies. 
    His work can be seen in tech brands including Intel and Texas Instruments, and categories like banks and insurance companies. 
    And, interesting facts - he has an engineering degree and was in a band that opened for major recording acts like Lynyrd Skynyrd Bonnie Raitt, and Kenny Loggins!
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/brand-benefits-playbook-allen-weiss

    • 1 hr 8 min
    Introducing the Jordan Harbinger Show

    Introducing the Jordan Harbinger Show

    Introducing the Jordan Harbinger Show: I've been listening to Jordan Harbinger again recently and hope you enjoy it too.

    • 2 min
    478 Organic Social Media by Jenny Li Fowler

    478 Organic Social Media by Jenny Li Fowler

    Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler
    ABOUT THE BOOK:
    Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. 
    Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement.
    In Organic Social Media, Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organization's broader growth objectives. 
    Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process and other essential strategic steps to create an organic following on social platforms.
    Organic Social Media explains how to elevate the key growth objectives of a brand by creating or recreating its online presence. 
    Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management, and content discovery. 
    Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social. 
    With this book, social media managers will future-proof the online presence of any organization.
    ABOUT THE AUTHOR:
    Jenny Li Fowler is the director of social media strategy at the Massachusetts Institute of Technology (MIT).
    She is in charge of developing and executing Institute-wide social media initiatives and campaigns and provides social media consultation and direction for more than 250 departments, labs, and centers. 
    She also manages MIT’s flagship X, Facebook, Instagram, LinkedIn, Threads and TikTok accounts. 
    Before MIT, she served as Social Media Manager and Web Editor for the Harvard Kennedy School of Government. 
    And, interesting fact – earlier in her career she was a TV reporter and news anchor! 
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/organic-social-media-jenny-li-fowler
     

    • 1 hr 24 min
    477 Social Media Strategy by Julie Atherton

    477 Social Media Strategy by Julie Atherton

    Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton 
    ABOUT THE BOOK:
    Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.
    Integrated marketing and PR strategies are a requirement for all businesses. However, with the explosion of social media and content marketing, many organizations still struggle to know which channels to invest in and how to maximize their impact.
    Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering, and measuring social media's contribution to your business through:
    Identifying and targeting audience segments Maximizing social search Enhanced reputation management Managing a diversified influencer portfolio Selecting the right channels for organic and paid social Creating a process and structure to improve efficiencies Using appropriate technology including AI With explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers, and brands including TUI, Greggs, Lego, Ryan Air, and National Geographic.
    Social Media Strategy delivers a long-term solution for maximizing social media-led business development.
    ABOUT THE AUTHOR:
    Julie is the founder of the social media transformation advisory and marketing consultancy Small Wonder. 
    A business leader, public speaker, consultant, and strategist with over 30 years of experience, she specializes in training and advising organizations from global brands to educational organizations and social enterprises on how to embed social media in their strategic development and growth.
    Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand, and business strategy across almost every sector.
    She is also the author of B2B Social Selling Strategy: Connect with Customers, Build Relationships and Drive Sales and her books are widely used by PR, marketing and sales professionals, and universities.
    And, interesting fact – she once went paragliding in the Alps!
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/social-media-strategy-julie-atherton
     

    • 1 hr 30 min
    476 The Perfect Story by Karen Eber

    476 The Perfect Story by Karen Eber

    The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber
    ABOUT THE BOOK:
    Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions.
    What makes a story perfect? How do you tell the perfect story for any occasion?
    We live in a story world. Stories are a memorable and engaging way to differentiate yourself, build connection and trust, create new thinking, bring meaning to data, and even influence decision-making. But how do you turn a good story into a great story that informs, influences, and inspires?
    In The Perfect Story, Karen Eber—leadership consultant, professional keynote storyteller, and TED speaker—shares the science of storytelling to teach you to:
    Leverage the Five Factory Settings of the Brain to hack the art of storytelling Build a toolkit of endless story ideas Define the audience for your story Apply a memorable story structure Engage senses and emotions Tell stories with data Avoid common storytelling mistakes Use your body to tell dynamic stories Ensure your story doesn't manipulate Navigate and embrace the vulnerability of storytelling Without relying on complicated models or one-size-fits-all prescriptions, this book makes storytelling accessible with practical and impactful steps for anyone to tell the perfect story for any occasion.
    Through interview vignettes, The Perfect Story also shares approaches from different storytellers, including the Sundance Institute cofounder, an executive producer of The Moth, the former creative director at Pixar, the TED Radio Hour podcast host, and many more.
    Whether you are leading a team, giving a presentation, hosting a podcast, selling a product or service, interviewing for a job, or giving a toast at a wedding, The Perfect Story will help you take your stories and make them perfect.
    ABOUT THE AUTHOR:
    Karen Eber is a bestselling author, international consultant, and keynote speaker. Her TED Talk: 'How Your Brain Responds To Stories – And Why They’re Crucial For Leaders,' continues to be a source of inspiration for millions. 
    Karen was previously a Head of Culture, Chief Learning Officer, and Head of Leadership Development at General Electric and Deloitte. 
    As the CEO and Chief Storyteller of Eber Leadership Group, Karen helps companies build leaders, teams, and culture one story at a time, working with Fortune 500 companies like General Electric, Microsoft, Kraft Heinz, Facebook, and the Big 4 Consulting Companies. 
    She guest lectures at universities including the London School of Business, Stanford, and MIT, and is a frequent contributor to publications like Fast Company, Business Insider, TED, Forbes, Inc, and Entrepreneur.
    And, interesting fact – she has one brown eye and one green eye!
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/perfect-story-karen-eber

    • 1 hr 6 min
    475 Second Skin by Jason Miller

    475 Second Skin by Jason Miller

    Second Skin: Tales and Truths from the Mosh Pit of Life by Jason Miller 
    ABOUT THE BOOK:
    Second Skin is a raw and unfiltered memoir that thrusts you into the author’s turbulent journey of self-discovery toward becoming a leading voice in B2B digital marketing. 
    Battling mental health demons, grappling with the “what the f**k am I gonna do?” dilemma, and narrowly avoiding getting swallowed by life’s uncertainties. 
    Amid adversity, heavy metal emerges as their saving grace, providing an outlet for their pain and a glimmer of hope amidst the darkness.
    This gripping narrative unfolds against the backdrop of a crumbling music industry, where the author encounters amusing anecdotes that shed light on just how screwed up the music business can be. 
    As the industry crumbles around them, the author encounters hilarious anecdotes that expose the absurdity of it all. 
    With a devil-may-care attitude and a cockeyed plan for reinvention, they dive headfirst into the wild world of B2B marketing, merging heavy metal madness with marketing brilliance.
    Brace yourself for a fast and furious tale that explores the depths of mental health struggles, celebrates the triumph of embracing passion, and leaves you howling with laughter at the sheer f*****y of the business. 
    Get ready for a wild ride that proves you can rock your way through the darkest times and come out stronger, louder, and more resilient. 
    This is a metalhead’s journey of becoming.
    ABOUT THE AUTHOR:
    Jason Miller is a digital B2B marketer who has held senior marketing roles at LinkedIn, Marketo, and Active Campaign. 
    Before entering the B2B space, he spent 10 years at Sony Music developing and executing marketing campaigns around the biggest names in music.  
    He is a popular keynote speaker, digital marketing instructor at the University of California, Berkeley, and best-selling author of Welcome To The Funnel: Proven Tactics To Turn Your Social Media And Content Marketing Up To 11, which was featured on episode 28 of The Marketing Book Podcast in 2015. 
    Also an accomplished rock photographer, Jason photographs the world's biggest rock stars on stages across Europe and the US. He has shot more than 1 million photos, interviewed thousands of musicians, and documented and published his work in the limited edition book Down In Front. His photos have been featured in Vive Le Rock magazine and on album covers of diverse artists from Warrior Soul to the comeback album of Pop Princess Tiffany. 
    And, interesting fact – he is NOT the Jason Miller who is the author of Sex, Sorcery, and Spirit: The Secrets of Erotic Magic!
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/second-skin-jason-miller 

    • 1 hr 13 min

Customer Reviews

5.0 out of 5
808 Ratings

808 Ratings

Rendzen ,

Guests are GREAT!

The host of the Marketing Book Podcast is not the sharpest knife in the drawer, but his guests are! Actually Douglas is great, 1 of the best hosts in podcast land, I just know he can take a joke!

Senorcoyote ,

Fun AND Useful Podcast about Marketing Books

Douglas really gets to know the material (the books) and the authors themselves and it shows in his interviews. His interviews are fresh, fun, and full of useful information. It’s nice that he reads short snippets of the books so that you can get a sense of the source material, but then he asks great follow up questions about that material, so that the author can go deeper, which is where things usually get really interesting. Highly recommend.

Jen from Fort Worth ,

Douglas Really Knows His #$$# : ) 5 Stars!!

I really enjoyed this podcast because it’s to the point on marketing questions commonly asked. I highly recommend giving this one a shot. Thanks so much for all the great information.

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