674 episodes
Imperfect Action Steph Taylor
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- Business
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4.8 • 177 Ratings
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How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?
Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way.
Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business.
If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you.
If you have big dreams but feel like you're not getting anywhere, this show is for you.
If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you.
Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy.
Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.
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3 content swaps that'll make you more sales in a launch
The content you share both during cart open AND in the 60-90 days leading up to it has the power to make or break your launch. This is what I call the Magician's Gap: The gap between where someone is today and where they need to be to buy your offer. In today's episode, I suggest 3 different types of content for you to use (and those to avoid) to make more sales in your next launch.
- Why building hype and excitement around your launch will NOT sell your offer (nobody will ever be as excited as you are!).
- How educating your audience on what they need to know about their problem (or the solution your offer delivers) is actually preparing them to buy from you.
- The types of content that WON'T help you sell more (hint: this includes talking non-stop about your offer and counting down the days).
- The benefits of creating a strategically-aligned lead magnet to attract the RIGHT people to your offer.
- Why addressing common questions or hesitations in your content will help your audience move closer to buying your offer.
SHOW LINKS:
- To join the Launch Magic waitlist DM me "magic" on Instagram stephtaylor.co
- FREE 5-part email series—5 simple tweaks to accelerate your launch profits—DM me "tweaks" on Instagram stephtaylor.co
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay... -
Coaching Call: How can I get my online course in front of the right people?
Today I am coaching Kim Fischer who is the CEO and founder of 13 Emeralds marketing agency where she helps businesses grow and scale by utilising SEO and SEM strategies. Kim's challenge is with finding the middle ground in her audience—between those who are looking for 1:1 agency services and those who are just there for the free advice. So today we're focusing on understanding your audience's priorities and how to meet them where they are at.
In this episode we chat about:
- How the content you're sharing may be holding your audience back.
- The disadvantage of "how to" content and the overwhelm this can create.
- Why understanding whether your client is "problem aware" or "solution aware" will help you to directly address the barriers (and gaps) to entry.
- The ongoing importance of creating and promoting the "framework" in the 60-90 days leading to cart open.
- How befriending the potential evolution of AI technology will help you to meet it (and capitalise on it) head on.
SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay... -
Do you really HAVE to keep growing your business - or is it okay to be happy with where it is right now?
It's easy to get caught up thinking that your business needs to grow B-I-G into some giant empire. But is that what you really want? The thing about huge business growth is that it comes with a whole lot more responsibility. In today's episode, I'm sharing more about my journey as my business grew and why it's totally okay to be happy with where your business is at right now.
- Why growing your business means you will have a lot more responsibility (and how that may show up for you).
- How business growth also means stepping up and into your personal growth too.
- Why building your business around someone else's (Instagram) vision may land you in a place you don't even enjoy.
- Why doing more is not always the solution, especially if you're already an overachiever.
- When you don't stop to recognise what you have achieved because you're already looking ahead to what's next.
SHOW LINKS:
- FREE Escape the Messy Middle Workbook: https://stephtaylor.co/escape-the-messy-middle or DM me "EMM" on Instagram stephtaylor.co
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay... -
Ask Steph: Why didn’t your membership work?
Having a membership as part of your offer suite is a trendy topic right now, and they're popping up everywhere. Memberships CAN be incredibly successful IF they're executed well. But mine wasn't, and so I ended up closing it down after a few months. In today's episode, I answer a question from a listener who is planning to create an online course that funnels into a membership and asked me about why my membership didn't work.
- Why closing down my membership was the best decision for my business.
- Why creating a membership is not always the best way to share your message.
- How creating too much content can become overwhelming for your members (and does NOT always mean more value).
- The importance of having established processes in place to maintain your membership's operation and delivery.
- Why focusing on membership retention is even more important than recruitment.
Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph
Episode mentions:
- Episode 637: How she turned a $9 membership into a six-figure business with Liz Wilcox. DM me "637" on Instagram stephtaylor.co
SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay... -
5 counterintuitive strategies for simplifying and streamlining your online business
The biggest, most exhausting mistake I see online business owners making is this: Trying to do all the things, without any real idea of what they're trying to achieve. Doing more does NOT mean you're being productive if you're making things more difficult than they need to be.
In today's episode, I'm sharing 5 helpful ways to simplify and streamline your business, even though they may seem counterintuitive:
- Why understanding where you're putting your time and energy is the first step to change.
- How you can use today's tech and tools to make your life easier, not harder.
- Why getting really clear on your marketing and sales processes will help you to streamline what you can to lighten your workload.
- The importance of becoming really intentional about what you do AND what you don't do.
- How identifying the complications in your business that you don't love will help you to save a lot of time and energy.
SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay... -
6 essential tools for creating and selling digital courses online
When it comes to creating and selling your online course, deciding what tech to use can hurt your brain! There's so many different platforms and processes to choose from that it can quickly get in the way and stop you in your tracks. So, in today's episode, I am sharing the go-to tech tools that I use in my business, so that you can crack on with getting your online course out into the world, instead of spending weeks trying to figure it out for yourself.
- How to avoid getting overwhelmed by all of the tech tools available and instead focus on what's really important.
- The one platform I've chosen to run my entire business from.
- How designing webinar slides and workbooks can be simple (and something you can easily delegate to your VA).
- The video recording and editing tool that can save you thousands in professional filming costs.
- Why choosing a webinar hosting platform that's user-friendly for you AND your audience is so important.
- The program that makes live coaching and Q&A calls a breeze.
Mentioned this episode:
- Get my Cheat Sheet - The Complete List of Tools for Creating and Selling Digital Products (including a link to some great Canva templates to purchase): DM me TOOLS on Instagram stephtaylor.co
SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay...
Customer Reviews
First time listener
Found you through Amy Porterfield…this most recent episode offered some excellent advice. I’ll keep listening!
Short and sweet
I am so grateful to have found this amazing podcast! As someone with HDHD I need small, actionable steps to move my business forward and Steph provides exactly that. Thank you and I look forward to more incredible content.
Simple, clear, relatable, inspiring
Steph conveys her messages in a way that is not only simple and clear, it is also relatable and inspiring. Thank you!!
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