Profit Is A Choice

Michele Williams | Business Coach | Podcaster |Speaker

Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.

  1. Oct 4

    325: Building a Profitable Design Business Where Your Team Wins Too

    325: Building a Profitable Design Business Where Your Team Wins Too With me today is Kelsey McGregor, founder and lead designer of Kelsey Leigh Design Co., a nationally renowned interior design firm based in Oklahoma City specializing in new construction, renovation, and full-service furnishings. Known for her elevated rustic-modern aesthetic, Kelsey creates spaces that balance refined architectural detail with warmth, approachability, and timeless appeal. Kelsey is also the owner of Heritage House, a home furnishings and décor retail store that reflects her signature style. In today's conversation, we're talking about how she has structured her business differently from the traditional model—and how paying her team well and sharing in the company's success has created greater joy, loyalty, and fun in the workplace. This is an inspiring conversation about building a profitable business while also creating a culture where people feel valued, supported, and excited to contribute Topics Covered: Intentionality in protecting family and personal time while pursuing your passion is key. It is possible to create a strategy for charitable giving from the beginning. Flexible work time for all employees is possible. Time tracking provides the information necessary for team pay and for invoicing. People over profits. Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams Contact Kelsey: Email: jennifer.m@kelseyleighdesignco.com Website: www.kelseyleighdesignco.com Instagram: @kelseyleighdesignco Facebook: @kelseyleighdesignco TikTok: @kelseyleighdesignco Pinterest: @kelseyleighdesignco References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    CFO2Go Strategy2Go Metrique Solutions

  2. Sep 27

    324: Pricing Your Work Without Emotion

    324: Pricing Your Work Without Emotion On today's podcast, we're doing something a little different. You're going to hear a pre-recorded conversation I had with Ceil DiGuglielmo, host of the Sew Much More podcast. This time, Ceil turned the tables and interviewed me about my trademarked course, Pricing Without Emotion. I've been teaching Pricing Without Emotion since 2010, helping business owners understand not only how to price for profitability, but also how their mindset and relationship with money can influence the way they price. I'm especially excited to share this conversation as we prepare to launch the next Pricing Without Emotion course at Scarlet Thread on October 8, 2026. As Ceil says in her introduction, even if you have no intention of taking the course, there is plenty in this conversation that you can apply to your business right now. So as you listen, I invite you to think about your own pricing journey, the emotions that may be influencing your decisions, and ultimately, your relationship with money. Enjoy the conversation! Topics Covered: Pricing using empirical data Emotion applied to the process not the payment Good pricing principles Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams   References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    CFO2Go Strategy2Go Metrique Solutions

  3. Sep 20

    The First Marketing System a Design Firm Should Build

    Back with us today is Courtney Bramlett of The Good Sower. Courtney specializes in helping companies develop marketing strategies and, just as importantly, put those strategies into action. Today, we're answering the question: What is the first marketing system a design firm should build? We'll talk about the connection—or sometimes the disconnect—between your marketing efforts and your overall business strategy, and why your marketing systems should support where you actually want your company to go. If you've ever felt like you're doing a lot of marketing but aren't sure it's moving your business forward, this conversation is for you. Listen in as we explore how to build a more intentional and strategic approach to marketing your design firm. Topics Mentioned: Marketing Challenges Marketing Strategies Marketing Systems Key Thoughts:  Good marketing is an investment of time and money. One of the biggest challenges is to start marketing without a clear strategy or desired outcome. Predictable and scalable strategies for business and marketing create growth and provide visibility even in a downturn. Focus on strong local visibility before worrying about national visibility. Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: scarletthreadconsulting.com LinkedIn: Michele-Williams Contact Courtney: Email: courtney@thegoodsower.com Website: https://www.thegoodsower.com Instagram: https://www.instagram.com/courtneybramlett_ LinkedIn: https://www.linkedin.com/in/courtney-bramlett-revenue-driver/   References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    CFO2Go Metrique Solutions

  4. Sep 6

    Using AI and Augmented Reality to Shorten the Sales Cycle

    With me on the podcast today is Ed Sedgley. He has spent over 20 years founding and scaling technology and marketing businesses across global markets. His expertise lies at the intersection of emerging technology and commercial growth – specifically, how the right tools can meaningfully accelerate sales.   As CEO and Founder of Viewa, Ed leads a business at the forefront of 3D, Augmented Reality and Artificial Intelligence visualization software for retailers and manufacturers of home goods. We are going to talk about how utilizing such software can shorten the sales process, lead to better outcomes and make expectations much more clear. Topics Mentioned: AI Visualization Tools Consumer Behavior Augmented Reality Key Thoughts:  Augmented reality became a necessary technology during COVID. Good AI can enhance realism and light/shade effects. 80% of people now conduct research online before buying. Visualizer tools keep web visitors engaged for longer on the site. Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: scarletthreadconsulting.com LinkedIn: Michele-Williams Contact Ed: Email: esedgley@viewa.com Website: https://www.viewa.com/ Instagram: https://www.instagram.com/raleighworkup LinkedIn: https://www.linkedin.com/in/sedgley/     References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    CFO2Go Metrique Solutions

  5. Aug 30

    Profit Doesn't Happen By Accident

    321: Profit Doesn't Happen By Accident Welcome to the Monday Minute with Michele—your quick hit of strategy, insight, and actionable ideas to help you move your business forward one small win at a time. Today the topic is profit doesn't happen by accident. Topics Covered: Intentionality in strategy and tactics Profitability goes beyond simple finances Know what you need your money to do Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams   References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    CFO2Go Strategy2Go

  6. Aug 16

    The Power of Community in Scaling Your Design Business

    On the podcast today is Hilaire Martin, founder of Raleigh Workup—a space created for interior design entrepreneurs and creatives to turn ideas into action. It's a community built on genuine support, shared wisdom, and meaningful connection, where beautiful ideas are given the space to grow and flourish.   In today's conversation, we're talking about the importance of community, the reality of feeling alone in business, and what it looks like to be vulnerable enough to take the next step. This is a thoughtful and encouraging episode for anyone building a creative business and looking for connection along the way. Topics Mentioned: Co-working spaces Flexibility and scaling in office space Building intentional community Key Thoughts:  Co-working spaces can cater to entrepreneurs at different stages of their business. Co-working provides scalability up and down and business changes. There are benefits to shared workspace. Building intentional community through shared spaces can foster a sense of belonging and support. When in community, business growth can accelerate. Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: scarletthreadconsulting.com LinkedIn: Michele-Williams Contact Hilaire: Email: hello@raleighworkup.com Website: www.raleighworkup.com Instagram: https://www.instagram.com/raleighworkup LinkedIn: https://www.linkedin.com/company/raleigh-workup/     References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    CFO2Go Metrique Solutions

  7. Aug 2

    Lead Management and Client Experience Systems that Boost Profitability

    319: Lead Management and Client Experience Systems that Boost Profitability Joining me today is Porsche Williams, Founder and CEO of The Prototype, a business operations and client experience firm exclusively for designers. Porsche is passionate about helping design businesses streamline growth by refining their processes and elevating the client journey.   In today's episode, we're diving into client experience and lead qualification—two critical areas that can make or break your profitability. Porsche shares where the hidden profit leaks happen before projects even begin and how you can tighten your systems to create a more efficient, profitable business. Topics Mentioned: Communication Efficiency Business Operations Key Thoughts:  Three key patterns in lost leads: lack of follow-up, inconsistent communication, and avoidable mishaps during project execution. Consistent communication with clients builds satisfaction and trust in the design process. If you don't have follow up sequences for leads, focus on this before going after more leads. Focus on quality over quantity with leads. Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: scarletthreadconsulting.com LinkedIn: Michele-Williams Contact Porsche: Email: porsche@theprototype.net Website: https://www.theprototype.net/ Instagram: https://www.instagram.com/theprototypelifestyle/  https://www.linkedin.com/in/porsche-williams/     References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    CFO2Go Metrique Solutions

  8. Jul 26

    Monday Minute: When to Hire and When to Restructure Instead

    318: Monday Minute: When to Hire and When to Restructure Instead Welcome to the Monday Minute with Michele—your quick hit of strategy, insight, and actionable ideas to help you move your business forward one small win at a time. Today the topic is when to hire and when to restructure Instead. Topics Covered: Hiring vs. restructuring Limiting growth Efficiencies in work Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams   References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    CFO2Go Strategy2Go Metrique Solutions

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About

Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.

Information

  • Creator
    Michele Williams | Business Coach | Podcaster |Speaker
  • Years Active
    2018 - 2026
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © The Scarlet Thread LLC 2018
  • Show Website
    Profit Is A Choice

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