Profit Is A Choice

Michele Williams | Business Coach | Podcaster |Speaker

Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.

  1. May 31

    Seven Primal Questions that Impact Your Employees

    313: Seven Primal Questions that Impact Your Employees Joining me today is Kathryn Dillon, a certified Primal Question Coach with more than 30 years of experience owning and operating a successful window treatment design and fabrication business. While Kathryn has built a thriving career, her true passion has always been mentoring others—helping them grow personally and professionally with clarity, compassion, and confidence. Guided by the Primal Question framework and her own journey of healing, she creates safe, judgment-free spaces where clients can gain insight and walk away with practical tools for meaningful change. Kathryn and I both believe that growth is possible at any stage of life and business, which makes this conversation especially powerful. Today, we're introducing you to the Seven Primal Questions—and how they can transform the way you think, lead, and grow. Topics Mentioned: Hiring and managing staff Framework of understanding Big question Key Thoughts:  Our primal question is related to how we see the world and our internal dialogue. We all have core motivational needs. Knowing our primal question can lead to healthier decision making and emotional regulation.   Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: scarletthreadconsulting.com LinkedIn: Michele-Williams Contact Kathryn: Email: kathryn@shiftingrhythmscoaching.com Website: shiftingrhythmscoaching.com Instagram: https://www.instagram.com/shiftingrhythmscoaching Facebook: Shifting Rhythms Coaching     References and Resources: 7 Primal Questions by Mike Foster Atomic Habits by James Clear Strengths Finder 2.0 Assessment Work with Me The Designers' Inner Circle - Become a Member Today    CFO2Go Metrique Solutions

    49 min

  2. May 24

    Monday Minute: What a Strategic Plan Should Actually Do

    312: Monday Minute: What a Strategic Plan Should Actually Do Welcome to the Monday Minute with Michele—your quick hit of strategy, insight, and actionable ideas to help you move your business forward one small win at a time. Today, we're talking about what a strategic plan should actually do. So stick around—this is one you won't want to miss.   Topics Covered: Need for strategic plan How to use a strategic plan What goes into a strategic plan Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams   References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    CFO2Go Strategy2Go Metrique Solutions

    7 min

  3. May 17

    How Intentional Messaging Elevates Your Design Business

    311: How Intentional Messaging Elevates Your Design Business With me today is Jaquilyn Edwards of Ochre and Beige. Jaquilyn helps interior designers step into high-end positioning through their words, systems, and client experiences—so their value becomes unmistakable. In today's episode, we explore how intentional messaging builds trust faster, strengthens boundaries, and ultimately grows and protects your profit. Our hope is that you walk away with insight and clarity to run a thriving business that truly reflects the caliber of your work. Topics Mentioned: AI impact on copywriting Luxury strategy Affluent client messaging Key Thoughts:  AI can be cost effective to help with copywriting but it creates generic content that lacks personalization. Luxury in design also refers to luxury communication which is clear. Messaging may need to be repositioned over time to attract ideal clients.   Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: scarletthreadconsulting.com LinkedIn: Michele-Williams Contact Jaquilyn: Email: jedwards@ochreandbeige.com Website: www.ochreandbeige.com Instagram: www.instagram.com/ochreandbeige LinkedIn: www.linkedin.com/in/jaquilynedwards

    51 min

  4. May 3

    Scaling Your Business with Confidence

    310: Scaling Your Business with Confidence Joining me today is Brittany Farinas of Miami-based House of One. Brittany is the CEO and Creative Director, known for creating spaces that truly embody the art of living with style. In just eight years, Brittany has built an impressive career—designing projects across South Florida and expanding into the Northeast, including Martha's Vineyard, the Hamptons, and New York. Her work has been featured in publications like AD, Domino, and Vogue Living, reflecting both her talent and distinctive point of view. In today's episode, we're diving into her journey of growth, the real cost of scaling a design business, and the lessons she's learned along the way. It's an insightful and inspiring conversation you won't want to miss. Topics Mentioned: Hiring and managing staff Managing rapid growth Charging fairly Key Thoughts:  Managing rapid growth, hiring, and maintaining high-quality deliverables while dealing with client expectations can be overwhelming. Downsizing a business can help focus on quality over quantity. Education and great communication skills help build respect with contractors. Charging appropriately for the time and work is important to run a profitable business. Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: scarletthreadconsulting.com LinkedIn: Michele-Williams   Contact Brittany: Email: dilara@adesignpartnership.com Website: www.houseof1.com Instagram: https://www.instagram.com/brittanyalexa_, https://www.instagram.com/houseofone_

    47 min

  5. Apr 26

    Monday Minute: What to Fix Next in Your Business

    309: Monday Minute: What to Fix Next in Your Business Welcome to the Monday Minute with Michele—your quick hit of strategy, insight, and actionable ideas to help you move your business forward, one small win at a time. Today the topic is What to fix next in your business.   Topics Covered: Sales Profit Order Impact Legacy Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams   References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    CFO2Go Strategy2Go Metrique Solutions

    7 min

  6. Apr 19

    Kaivari: Where Designers Go to Connect

    308: Kaivari: Where Designers Go to Connect With me today on the podcast is Sonia Barney, an award-winning designer, business educator, and founder of Kaivari, a platform built to support creative entrepreneurs with the right coaches, resources, and community at the right stage of business. In this episode, we're diving into the real cost of choosing the wrong coach—or engaging at the wrong time—and how those decisions can impact your growth. Sonia also shares practical resources to help you ask better questions, make more aligned decisions, and find the support system that truly fits your current stage of business. Topics Mentioned: Support platform for design community Entrepreneurship challenges Coaches vs. Mentors Key Thoughts:  It is important to match your need to the coach you select. Personality matters when selecting a professional to work with. Different professionals are available to help at each stage of business growth.   Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: scarletthreadconsulting.com LinkedIn: Michele-Williams Contact Sonia: Email: sonia.barney@soniabdesign.com Website: www.kaivari.com, www.soniabarneydesign.com Instagram: https://www.instagram.com/kaivarico, https://www.instagram.com/soniabarneydesign Link:  www.kaivari.com/free-resources     References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    CFO2Go Metrique Solutions

    51 min

  7. Apr 5

    Scaling Your Design Business: Benefits of Outsourced Help

    307: Scaling Your Design Business: Benefits of Outsourced Help With me today is Danae Branson, founder of Elite Design Assistants, a virtual assistant agency providing professional virtual design support to interior designers. She is also the owner of Niche Mavin, a freelance gig-based platform serving professionals in interior design, architecture, construction, and real estate. In today's conversation, we're focusing on the benefits of hiring a virtual assistant—whether as ongoing team support or as a flexible, fill-in resource during busy seasons. You'll learn how to assess your needs, determine when it's time to bring in support, and how partnering with a virtual design assistant can help you deliver exceptional design services to your clients. Topics Mentioned: Benefits of Hiring Contractors Fractional Support Cost vs Efficiency Key Thoughts:  Working with experienced professionals when subcontracting makes a difference in continuing service levels. There can be a trade-off between cost and efficiency based on the person you hire. Contractors can be beneficial, especially for short-term surges in work or when a business owner needs temporary relief from overwhelming tasks. Virtual Design Assistants (VDAs) can fill in gaps due to maternity leave, medical leave or hiring delays.   Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams   Contact Danae: Email: danae@elitedesignassistants.com Instagram: @elitedesignassistants, @nichemavin LinkedIn: https://www.linkedin.com/in/danae-branson-a98b31163/ Website: elitedesignassistants.com Website: nichemavin.com   References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    CFO2Go Metrique Solutions

    41 min

  8. Mar 22

    Gross Profit and Net Profit Have a Job

    306: Monday Minute: Gross Profit and Net Profit Have a Job Welcome to the Monday Minute with Michele. One of the new things we're adding to the podcast is a series of short, bite-sized episodes designed to give you quick insights you can put into action right away. Each Monday Minute is meant to be a fast listen—something you can absorb quickly and then apply to your business in a meaningful way. I hope these small moments of learning help you move forward with clarity and confidence. Enjoy this new offering!   Topics Covered: Gross Profit Defined Net Profit Defined

    7 min
See All (101)

4.8
out of 5
56 Ratings

About

Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.

Information

  • Creator
    Michele Williams | Business Coach | Podcaster |Speaker
  • Years Active
    2018 - 2026
  • Episodes
    101
  • Rating
    Clean
  • Copyright
    © The Scarlet Thread LLC 2018
  • Show Website
    Profit Is A Choice

You Might Also Like