97 episodes

Join Lisa Princic, Membership Expert & Business Strategist as she digs beneath the surface of what it takes to build and grow sustainable 6 figure membership business. She shares both behind-the-scenes of how she's building her own unique membership program and interviews other successful membership business owners to talk sales, marketing, engagement & more.

Scaling Deep with Lisa Princic Lisa Princic

    • Business
    • 5.0 • 32 Ratings

Join Lisa Princic, Membership Expert & Business Strategist as she digs beneath the surface of what it takes to build and grow sustainable 6 figure membership business. She shares both behind-the-scenes of how she's building her own unique membership program and interviews other successful membership business owners to talk sales, marketing, engagement & more.

    • video
    The One Thing You Need To Do Before Pricing Your Program

    The One Thing You Need To Do Before Pricing Your Program

    STOP 🛑 You need to do this ONE thing before you start stressing yourself with pricing… In this weeks Scaling Deep Podcast episode, I talk about why you need to focus on developing a compelling unique selling proposition (USP) and clearly articulating the transformation you provide before arbitrarily picking a price. 
    Ready to make this possible? Sign up for my FREE Six Figure $ Membership Training ➡️ https://scalingdeep.com/training/
    Or... If you'd rather work with me 1:1 as a coach to build your Membership strategy, apply to see if we are a good fit ➡️ https://scalingdeep.com/coaching

    • 15 min
    Membership Pricing Myths Busted

    Membership Pricing Myths Busted

    Your business doesn't need to be overwhelming or require a massive amount of content creation every day. Simplify your approach to eliminate procrastination and focus on the most essential, automated, and profitable strategy: MEMBERSHIPS!
    Ready to make this possible? Sign up for my FREE Six Figure $ Membership Training 👉🏻https://scalingdeep.com/training/ 
    Or... If you'd rather work with me one on one as a coach to build your Membership strategy? Apply to see if we are a good fit ➡️ https://scalingdeep.com/coaching/
     _______________________________
    ✓ How to nail your value proposition in 2024 • https://www.youtube.com/watch?v=8e_Yn8SIa1E&t=36s
    ✓ How to ACTUALLY strategize your business •https://www.youtube.com/watch?v=U_glwb556Fo 
    ✓ How to get paid every day in 2024! • https://www.youtube.com/watch?v=mrhmxIn6Y9Y
    ✓ Design your Membership in 5 days • https://www.youtube.com/watch?v=jSevd1aimAI _______________________________
    RECOMMENDED TOOLS:
    ○ Membership Success Blueprint Workshop 👉🏻 https://scalingdeep.com/membership-workshop/
    ○ Member Journey Map 👉🏻 https://scalingdeep.com/member-journey/
    ○ Profitable Membership Pricing Formula 👉🏻 https://scalingdeep.com/pricing-formula/ _________________________________________
    Lisa Princic is a Membership strategist who is focused on helping impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands. Lisa teaches that with the right strategy, you can build your membership to six figures with less than 10 hours per week. Subscribe for brand new videos every week

    • 16 min
    Afraid to commit to a membership offer? Do this instead

    Afraid to commit to a membership offer? Do this instead

    If you're worried about starting a membership or even going all in on your current program because you're afraid of commitment, you've got to look at that. Firstly it's hard to get anywhere in a business without commitment. That is the honest truth. You need to go all in on something that you want to sell. However, if you're still testing the waters, here's a solid option. I'm sharing easy ways to do it inside my workshop next week. It's normally $37 but I'm doing it this one time only, for FREE. Sign up here: https://scalingdeep.com/method-launch/

    • 10 min
    Should you build your audience or membership first?

    Should you build your audience or membership first?

    You might think the answer to this question is super obvious but it's not. Business owners with different backgrounds and assets are in totally unique situations and sometimes it's better to launch a membership before building an audience and sometimes it works well the other way around. Inside this episode I share the pros and cons of each. Come over to my website and sign up for my free training https://scalingdeep.com/training/ so you don't miss my free announcement, coming soon!

    • 18 min
    How to nail your membership value proposition

    How to nail your membership value proposition

    Do you have a membership idea and are having trouble fleshing it out. OR thought it was clear until you started putting it down on paper. Here's what you need to watch for and 1 hack to for starting to figure it out. Check out my VIP Membership Design packages here: https://scalingdeep.com/coaching/

    • 17 min
    The real difference between memberships and subscriptions

    The real difference between memberships and subscriptions

    We often mash memberships and subscriptions together and use their terms interchangeably but they are not the same. I'll share the key differences and why mixing them up can backfire. https://scalingdeep.com/coaching/ #memberships #membershipsite #subscriptions

    • 16 min

Customer Reviews

5.0 out of 5
32 Ratings

32 Ratings

Diann Wingert ,

Nothing superficial about it!

The prevailing rhetoric in the online business space is launch - grow-scale. But when you know you don’t want a huge team, huge ad budget & you actually care about your clients getting results, where do you go for scaling info that doesn’t make you feel like throwing up? This podcast! One of my favorite episodes is “How to Sell One to Many Without Using Narcissism.” Nothing but truth talk & helpful advice for those who want or have a membership.

Neil I Thompson ,

She gets right to it

What I really like about this podcast is that the host gets right to the episode. So many podcasts have a long intro, which annoys me.

Sarah Friess ,

A Must Listen!

I highly recomming listening to this podcast to help grow your business! Lisa and her guests really dig deep and discuss very valuable content!

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