Scaling Deep: The Membership & Marketing Podcast

Lisa Princic
  • 5.0 (32)
  • MARKETING
  • UPDATED SEMIWEEKLY

Scaling Deep is the podcast for coaches, consultants, and creators who want to grow a profitable membership without guessing their way there. Join Lisa Princic, Membership & Marketing Strategist, as she breaks down what actually works — from messaging and funnels to sales systems and sustainable visibility — so you can build recurring revenue with clarity and confidence.

  1. 2D AGO

    Why You're So Busy and Still Not Getting Ahead

    Are you working harder than ever but still stuck in the same "feast or famine" cycle you were in years ago? In this episode, we're pulling back the curtain on why "busy" doesn't always mean "productive." We dive into the two major traps—the Staller and the Hustler—and why both lead to a business with no durable assets. If you're tired of "make-work" projects and ready to build something you can actually lean on, it's time to stop chasing certainty and start setting Activity Goals. In this episode: Why your productivity might just be "tinkering" in disguise. The difference between predictive goals and activity goals. How to build the "resilience muscle" to handle initial failures. My 7-day challenge to get your most avoided revenue-generating task live. Stop researching, stop overthinking, and start executing. Ready to get unstuck? Check out my VIP coaching packages at scalingdeep.com/coaching.

    21 min

  2. FEB 11

    The End of the Online Gold Rush: How to Navigate a Mature Market

    If you've noticed a slowdown in sales or feel like you're shouting into an increasingly crowded void, you aren't imagining it. The online education industry has shifted from its rapid growth phase into a "mature market." In this episode, we explore what this "shakeout" means for your membership or course and why the strategies that worked in 2020 are failing today. We'll look at real-world lessons from the "format wars" (VHS vs. Beta) and modern market disruptors to show you how to emerge as the obvious choice. In this episode, we cover: The Maturity Curve: Understanding where the industry stands in 2026 and why incremental growth is the new standard. The Sophisticated Buyer: Why your audience no longer buys into "miracle promises" and what they are looking for instead. Lessons in Market Share: How Dr. Pepper and Grab (Southeast Asia) beat out bigger competitors by being distinct and localized. The Power of Restraint: Why "more content" is actually hurting your retention and how to pivot to a high-touch, low-filler model. The 2026 Audit: How to strip the "vague" out of your sales page and focus on hyper-specificity. Is your membership ready for the 2026 shakeout? If you're worried your membership is too "vague" for today's sophisticated buyer, head on over to www.scalingdeep.com/map and get the Membership Maker Template to make sure your offer is as strong as it can be so it becomes the obvious choice in a crowded market.

    19 min

  3. JAN 6

    How I Generated $10k in Membership Revenue in 4 Weeks (Without Luck)

    What do you do when your membership sales feel like a slow trickle, or August hits and everything goes quiet? Many entrepreneurs think the answer is to "build something new," but real success comes from tightening what you already have. In this episode, I'm pulling back the curtain on how I generated $10,000 in membership revenue in just four weeks this past fall. It wasn't a fluke—it was a strategic fix to my sales system that any solopreneur can replicate. I'm breaking down the three pillars that made it work: The Right Hook: Why I stopped talking about blueprints and started solving the specific problem my audience was feeling right now. The Right Funnel: How I used a repeatable workshop system to analyze data instead of guessing why people weren't buying. The Power of Consistency: Why repeating your process is the only way to find (and fix) the leaks in your sales bucket. If you're tired of spinning and rebuilding your marketing from scratch every few months, this episode will show you how to move into the Optimizing Phase—where your marketing matches your audience and your systems run automatically. The Membership Fix is officially open! If you want me to help you dial in your hook and build a funnel you can trust, join our small hands-on cohort today. Early bird pricing ends today. Join here: scalingdeep.com/fix

    14 min

  4. 12/30/2025

    10 Business Lessons 2025 Made Impossible to Ignore

    As we close out the year, it's easy to get caught up in the "hustle for more." But after my best revenue year yet—and 17 years in the game—I've realized that sustainable growth doesn't come from doing more; it comes from doing the right things in the right order. In this episode, I'm pulling back the curtain on the 10 most vital lessons I learned (or relearned) this year. We aren't talking about fleeting trends or tiny tactics. We're talking about the high-level shifts in positioning, strategy, and leadership that allow you to grow even when the market feels slow. In this episode, we explore: The Positioning Pivot: How a simple title change transformed my conversion rates and attracted my best-fit clients ever. Caring as a Superpower: Why integrity and trust are winning over "big marketing hype" in 2026. The Strategy Gap: Why membership owners must think like CEOs, not just content creators. The Ready-Buyer Triangle: Why focusing on "sophisticated" buyers is the secret to a resilient business. Micro-Optimizations vs. Starting Over: Why your existing webinar probably isn't "broken"—it just needs a refresh. [LAST CALL] The Membership Fix waitlist closes TOMORROW. If you know your membership has value but your growth feels stuck, let's fix the foundation together. Join the 8-week accelerator where we build your "Forever Funnel" and dial in your positioning so you can scale with confidence. 👉 Join the Waitlist Here Key Resources Mentioned: The Membership Success Map: https://scalingdeep.com/membership-growth-strategy/  The Membership Fix Accelerator: scalingdeep.com/fix Connect with Lisa: https://www.instagram.com/lisaprincic/  Enjoyed the show? Please leave a review and share it with a fellow membership owner who needs to hear this today!

    30 min

  5. 12/23/2025

    The 5 Phases of Membership Growth

    In this episode, Lisa breaks down the 5 Phases of Membership Growth and explains why most memberships stall when owners try to scale before the foundation is solid. If your sales feel inconsistent, unpredictable, or harder than they used to be, the issue usually isn't effort or visibility — it's focusing on the wrong phase. You'll learn how to identify which phase your membership is actually in, what to focus on right now, and why skipping steps leads to leaky funnels, burnout, and constant rebuilding. Lisa walks through each phase: Phase 1: Foundation Clarifying who your membership is for, what problem it solves now, and why it matters Without this, nothing converts consistently Phase 2: Message & Positioning Dialing in language that makes the right buyers feel seen and ready This is where confidence (yours and theirs) starts to build Phase 3: Sales System Creating one clear, intentional path to purchase Not random launches or always-open hoping — an actual system Phase 4: Optimization Improving what's already working instead of starting over Tracking the right things and refining instead of rebuilding Phase 5: Scale Only now does traffic, ads, and expansion make sense Scaling works when the earlier phases are solid Episode Links:  View the Membership Success Map (the visual breakdown of all 5 phases): 👉 https://scalingdeep.com/membership-growth-strategy/  Join the waitlist for The Membership Fix (opening soon): 👉 https://scalingdeep.com/fix The Membership Fix is an 8-week, done-with-you accelerator designed to help established membership owners: Build one clear, reliable sales system Clarify their message so buyers decide faster Stop rebuilding and start improving what already works Waitlist members get early access and exclusive benefits when doors open. 👉 Join here: https://scalingdeep.com/fix

    17 min

  6. 12/16/2025

    Why Membership Sales are Declining

    Membership sales are slowing down — and it's not your imagination, and it's not a personal failure. In today's episode, Lisa breaks down what's really happening in the online business world and why so many proven, valuable memberships aren't selling the way they used to. This isn't about the model being broken. It's about buyer behavior evolving. Inside this episode, you'll learn: Why "more content" is no longer building trust  How buyer maturity has shifted — and what today's market actually responds to The real reason impulse-buy energy has vanished (and why that's not necessarily bad news) Why broad, visionary promises are falling flat and what buyers really want to hear instead The two most common sales systems that are quietly killing membership growth Why predictable sales come from one optimized funnel — not constant reinvention Most importantly: Lisa explains what is working right now, and how to shift your message, offer, and sales system so your membership can grow in 2026 — even in a slower market. If you've been seeing lower launch numbers, higher churn, or more hesitancy from buyers… this episode will help you understand why and what to do next. Join the Waitlist for The Membership Fix In January, Lisa is opening a small, live cohort for The Membership Fix — an 8-week accelerator where you'll build the sales system your membership needs for 2026. Waitlisters get early access, the best pricing, and a head start on prep work before doors open. 👉 Join the waitlist here: https://scalingdeep.com/fix

    18 min

  7. 12/09/2025

    What Has to Change for Your Membership to Sell in 2026

    If you're planning to grow, relaunch, or finally get consistent sales from your membership in 2026, this episode is essential. Lisa shares the hard truths most creators overlook: 👉 New tactics won't fix a membership that isn't selling. You can master YouTube, post daily on Instagram, start a podcast, or even run ads — but without a strategy built around your specific buyer, nothing changes. 👉 Your audience is not "cold" — they're unconvinced. People are more selective than ever. They're solving urgent problems, not browsing for extras. If your message doesn't hit the right belief at the right moment, they scroll right past you. 👉 Generic funnels don't work anymore. What sells is a decision-making journey tailored to your offer, your people, and the way they buy. Lisa also shares stories from real clients and the different funnels they built — each unique, each optimized, and each producing real momentum because the strategy matched the buyer. If you want 2026 to be the year your membership finally becomes predictable, this episode will help you understand what actually creates growth now — and what doesn't. 🎯 CTA: Join the waitlist for The Membership Fix — the 8-week accelerator that helps you build the one sales system your membership needs. scalingdeep.com/fix

    25 min

  8. 12/02/2025

    5 Content Messaging Shifts That Transform a Brand From Overlooked to In-Demand

    Most creators think they need more content to grow — more posts, more emails, more videos. But the truth? Content alone doesn't create buyers. Belief does. In this episode, Lisa breaks down the five core elements that turn an invisible brand into a trusted one: specificity, relevancy, clarity, consistency, and sequentiality. You'll learn why some brands explode while others stay stuck — even when they're creating more content than everyone around them. She shares a real story of a prolific creator producing blogs, emails, videos, and podcasts every week… with almost no list growth. And she reveals the deeper reason behind it: their content wasn't building the beliefs their audience needed to take the next step. You'll learn: Why content volume doesn't equal visibility The 3 core beliefs every buyer must have before they ever say "yes" The 5 content elements that move people from curious → convinced How vague messaging quietly kills trust Why your audience isn't cold — just unconvinced How to strategically "ladder" your content so people progress toward working with you If you want your content to actually work — to create momentum, trust, and sales — this episode is the blueprint. 👉 Ready to build a membership that sells consistently? Watch my free training: 3 Steps to a Steady, Sellable Membership https://scalingdeep.com/training

    14 min
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About

Scaling Deep is the podcast for coaches, consultants, and creators who want to grow a profitable membership without guessing their way there. Join Lisa Princic, Membership & Marketing Strategist, as she breaks down what actually works — from messaging and funnels to sales systems and sustainable visibility — so you can build recurring revenue with clarity and confidence.

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