Influencer Business: A podcast by Trove Trove

In our very last episode of Season 5, we sit down with Lindsay Alesso to discuss the intricacies and tactics of affiliate marketing. Lindsay is a Senior Client Development Manager at CJ Affiliate who has worked with global brands in the travel, retail, fashion, and sportswear space on their marketing objectives to create and execute short and long-term affiliate strategies. She’s been a panelist for many affiliate events that are focused on the value of content, and has received recognition a...

Amy Romfo (of @thecoastal oak) is a DIY blogger and content creator based in Charleston, SC. She talks candidly about pursuing content creation full-time with three young kiddos underfoot, flipping furniture, and pursuing home construction projects, all while taking her audience along for the ride (including the flops!). In this episode, Amy and I talk through: The makeup of a compelling reelHer reel that went viralThe downsides of viral contentThe value of being able to reach your audie...

Molly Fienning is the co-founder and CEO of Red Clay, a fast-growing, Southern food business, crafting delicious hot sauces, hot honeys and specialty salts. And when I say fast-growing, they have grown 3-4X year over year in gross revenue these past three years and have rolled Red Clay out to The Fresh Market, Whole Foods Market, Publix, Food 52 and more. Incredibly impressive! Prior to Red Clay, Molly was Co-Founder and Co-CEO of Babiators, one of Forbes' 100 Most Promising Companies an...

Equilibria is the premium CBD brand that you’ve likely seen scrolling through your Instagram. While still a young company (not even 3 y/o yet!), they have seen incredible growth during their lifespan, in large part due to their partnerships with content creators. Bonnie Knobloch, the Head of Business Development at Equilibria, joins us for a transparent conversation about their highly relational approach to influencer marketing. We talk about: Their generous commission structureWhy she w...

We continue our streak of a dynamite Season 5 guest line-up with Emily Chan, Director of Affiliate Marketing at Our Place (@ourplace), a kitchenware and cookware brand that believes in connections made across the kitchen table. She has played a key role in developing the affiliate program from the ground up, partnering with a large network of influencers and top tier publishers aiming to drive impactful revenue for the brand. Prior to joining Our Place, Emily was leading affiliate at DTC...

We’re already nearly halfway through Season 5! Up until now, we’ve talked with content creators, product-based businesses, a social media strategy expert, and a director of influencer and brand partnerships at a major affiliate company. All amazing guests! And we’re continuing that trend with today’s guest. In this episode, we’re sitting down with Jackie Thomson, a partner at Leapfrog PR to talk about what, exactly, a PR agency can do for brands and the value they bring to that partnersh...