109 episodes

Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's unique position in the industry bridges the gap between brands and creators, to ensure every partnership is a win-win. Sidewalker has worked on campaigns for Jetsetter (A Tripadvisor Company), Four Seasons and the Costa Rica Tourism Board, to name a few. In this podcast, expect to learn about all things working with brands, being an influencer, influencer marketing, media kits, pitching to brands and much more! Meet Your Host, Nina Zadeh - Co-founder, Nina received her MBA in marketing from Fordham University and has a B.A. in Communications and
Economics from Boston College.

Influencer Confidential Sidewalker Daily

    • Business
    • 5.0 • 10 Ratings

Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's unique position in the industry bridges the gap between brands and creators, to ensure every partnership is a win-win. Sidewalker has worked on campaigns for Jetsetter (A Tripadvisor Company), Four Seasons and the Costa Rica Tourism Board, to name a few. In this podcast, expect to learn about all things working with brands, being an influencer, influencer marketing, media kits, pitching to brands and much more! Meet Your Host, Nina Zadeh - Co-founder, Nina received her MBA in marketing from Fordham University and has a B.A. in Communications and
Economics from Boston College.

    How To Change Your Niche Or Topic On Social Media #109

    How To Change Your Niche Or Topic On Social Media #109

    Are you curious about how to change your direction as a content creator on social media? If you’re looking for a podcast that talks all about how to change your niche, steps to take on how to rebrand yourself, and niche marketing then this is the episode for you!

    I share social media tips and tricks on how to reinvent yourself on social media and switch niches. These simple steps can make a huge difference and help you build your rebranding on social media and use niche marketing to promote yourself and grow properly.

    👉 Book A Call: https://bit.ly/swdcoaching
    🎁 Free Gift For Influencers & Creators: https://bit.ly/2VwThl8
    🎓 Free Pitching To Brands WORKSHOP: https://bit.ly/3kGsVIp
    💡Join Our Group Coaching: https://bit.ly/3e4ceT7
    🤗 Click here to say THANK YOU to Nina: http://bit.ly/3lucEXA
    🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily
    Enroll to our FREE Pitching To Brands TRAINING Click here: https://bit.ly/3kGsVIp
    🎉 Enroll to our Pitching To Brands Mastercourse 🎉 http://bit.ly/PitchingToBrandsMasterCourse
    🎉 Enroll to our Instagram Reels BOOTCAMP 🎉
    https://bit.ly/IGreelsbootcamp

    This episode can also been seen on YouTube: https://youtu.be/tKoWCdJbj1E

    • 10 min
    Everything You Need To Know About Brand Ambassadorship And Paid Influencer #108

    Everything You Need To Know About Brand Ambassadorship And Paid Influencer #108

    If you're thinking about becoming a brand ambassador or pivoting into being a paid influencer, there are so many things you need to consider.
    Many people ask us, "What do I need to do to pivot from being a Brand Ambassador to actually getting paid as an influencer?". Today's episode explains what a brand ambassador is, some common scams to avoid, what to do to start being paid as an influencer, and what brands expect of you if you want to work in this space.

    👉 Book A Call: https://bit.ly/swdcoaching
    🎁 Free Gift For Influencers & Creators: https://bit.ly/2VwThl8
    🎓 Free Pitching To Brands WORKSHOP: https://bit.ly/3kGsVIp
    💡Join Our Group Coaching: https://bit.ly/3e4ceT7
    🤗 Click here to say THANK YOU to Nina: http://bit.ly/3lucEXA
    🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily
    Enroll to our FREE Pitching To Brands TRAINING Click here: https://bit.ly/3kGsVIp
    🎉 Enroll to our Pitching To Brands Mastercourse 🎉 http://bit.ly/PitchingToBrandsMasterCourse
    🎉 Enroll to our Instagram Reels BOOTCAMP 🎉
    https://bit.ly/IGreelsbootcamp

    This episode can also been seen on YouTube: https://youtu.be/t9dJFLj7O_o

    • 11 min
    How To Create UGC That Brands Will Love! #107

    How To Create UGC That Brands Will Love! #107

    Brands and businesses are spending more and more money on creators to develop UGC content for their social media, advertisements, and more. When it comes to creating content, there are a lot of different opinions out there. Should you be funny? Serious? Professional?
    In today’s episode I am focusing on just how you can create UGC content so whiche ever brand or business you partner with will love your content. So if you’re ready to set sail with some creative ideas—here’s how you can create UGC content that brands will love!

    🎉 Enroll to our FREE Pitching To Brands TRAINING 🎉

    ✅ Learn WHY your pitch isn't getting any responses AND HOW TO FIX
    ✅ My TOP SECRET on how to get a brand to respond
    ✅ The MATERIALS you need to get paid
    ✅ + much more!

    Click here: https://bit.ly/3kGsVIp


    👉 Book A Call: https://bit.ly/swdcoaching
    🎁 Free Gift For Influencers & Creators: https://bit.ly/2VwThl8
    🎓 Free Pitching To Brands WORKSHOP: https://bit.ly/3kGsVIp
    💡Join Our Group Coaching: https://bit.ly/3e4ceT7
    🤗 Click here to say THANK YOU to Nina: http://bit.ly/3lucEXA
    🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily
    Enroll to our FREE Pitching To Brands TRAINING Click here: https://bit.ly/3kGsVIp
    🎉 Enroll to our Pitching To Brands Mastercourse 🎉 http://bit.ly/PitchingToBrandsMasterCourse
    🎉 Enroll to our Instagram Reels BOOTCAMP 🎉
    https://bit.ly/IGreelsbootcamp

    This episode can also been seen on YouTube: https://youtu.be/Ex5ohQTDj3U

    • 9 min
    Make MORE Money As An Amazon Influencer (Pro Tips) #106

    Make MORE Money As An Amazon Influencer (Pro Tips) #106

    Do you feel like your Amazon Influencer storefront isn’t making as much money as it could be? There are so many ways you can make money with Amazon's affiliate program besides simply linking to your storefront in your IG bio. Generating small commissions with Amazon affiliates might not seem like it’s worth the trouble, but there are SO many Amazon Influencers who have turned this into a decent income stream for their Creator biz.

    In this episode I’m going to tell you how to make more money with your Amazon Influencer storefront by giving you tips on how to increase the number of sales you make and walking you through the numerous tools available to you as a member of the Amazon Influencer program.. Hopefully with these Amazon Influencer tips you can turn your storefront into a consistent part of your Influencer income!
    Listen now to see if you’re making the most out of your Amazon storefront.

    Links Mentioned:

    https://www.amazon.com/b?node=23528164011
    https://www.amazon.com/b/?node=21103266011

    👉 Book A Call: https://bit.ly/swdcoaching
    🎁 Free Gift For Influencers & Creators: https://bit.ly/2VwThl8
    🎓 Free Pitching To Brands WORKSHOP: https://bit.ly/3kGsVIp
    💡Join Our Group Coaching: https://bit.ly/3e4ceT7
    🤗 Click here to say THANK YOU to Nina: http://bit.ly/3lucEXA
    🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily
    Enroll to our FREE Pitching To Brands TRAINING Click here: https://bit.ly/3kGsVIp
    🎉 Enroll to our Pitching To Brands Mastercourse 🎉 http://bit.ly/PitchingToBrandsMasterCourse
    🎉 Enroll to our Instagram Reels BOOTCAMP 🎉
    https://bit.ly/IGreelsbootcamp

    This episode can also been seen on YouTube: https://youtu.be/EwaNzBy94UM

    • 13 min
    The Important Difference Between Content Creators, UGC Creators, Or Influencers #105

    The Important Difference Between Content Creators, UGC Creators, Or Influencers #105

    The terms content Creator, Influencer, and even UGC Creator sometimes get tossed around as if they’re interchangeable. While there are definitely similarities and a single person could technically fall into all three categories at the same time, at the end of the day the Influencer definition is different from the content Creator definition. There’s also content Creator vs UGC Creator that’s important to know.

    The style of the content, the value each type of content Creator provides, and much more are very different between content creation, influencing, and UGC content creation — and it’s definitely important for both brands and Creators to know the differences.

    If you’ve been confused on what they all mean, this episode is for you. We’re going to define each type of content Creator by what they do and why to help you understand what’s the best one for you to get into. Again, they’re not mutually exclusive… but depending on your marketing goals or your content creation interests, you need to use the right one in your content strategy.

    👉 Book A Call: https://bit.ly/swdcoaching
    🎁 Free Gift For Influencers & Creators: https://bit.ly/2VwThl8
    🎓 Free Pitching To Brands WORKSHOP: https://bit.ly/3kGsVIp
    💡Join Our Group Coaching: https://bit.ly/3e4ceT7
    🤗 Click here to say THANK YOU to Nina: http://bit.ly/3lucEXA
    🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily
    Enroll to our FREE Pitching To Brands TRAINING Click here: https://bit.ly/3kGsVIp
    🎉 Enroll to our Pitching To Brands Mastercourse 🎉 http://bit.ly/PitchingToBrandsMasterCourse
    🎉 Enroll to our Instagram Reels BOOTCAMP 🎉
    https://bit.ly/IGreelsbootcamp

    This episode can also been seen on YouTube: https://youtu.be/BuLM0RWjFFA

    • 8 min
    Want To Collaborate With Brands? DO THIS FIRST! (Step By Step Guide) #104

    Want To Collaborate With Brands? DO THIS FIRST! (Step By Step Guide) #104

    If you want to collaborate with brands on social media but aren't sure what your first steps are, where, how, or when to begin then this is designed to help guide you on how to collaborate with brands! I review the basics - things you need in place when working with brands - and bring up the most practical next steps.
    This episode will focus on how to approach brands for collaborations, actually collaborate with brands, and how to work with brands as influencers or content creators.

    👉 Book A Call: https://bit.ly/swdcoaching
    🎁 Free Gift For Influencers & Creators: https://bit.ly/2VwThl8
    🎓 Free Pitching To Brands WORKSHOP: https://bit.ly/3kGsVIp
    💡Join Our Group Coaching: https://bit.ly/3e4ceT7
    🤗 Click here to say THANK YOU to Nina: http://bit.ly/3lucEXA
    🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily
    Enroll to our FREE Pitching To Brands TRAINING Click here: https://bit.ly/3kGsVIp
    🎉 Enroll to our Pitching To Brands Mastercourse 🎉 http://bit.ly/PitchingToBrandsMasterCourse
    🎉 Enroll to our Instagram Reels BOOTCAMP 🎉
    https://bit.ly/IGreelsbootcamp

    This episode can also been seen on YouTube: https://youtu.be/hKY-IeCo7FI

    • 11 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

Doughtz ,

Need more content like this

The creator economy is the future and we need more people like this educating and helping the creator economy as much as possible.

katjulia ,

All Things Influencer

I first learned about SideWalkerDaily years ago via @heyashleyrenne

Jess from TSG ,

Game changers helping you change the game!

Nina and Claireese literally give you everything and leave no stone unturned for you to be able to learn and grow your online brand biz. They are diamonds building others to shine!👏🏽

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