Influencer Confidential

Sidewalker Daily
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Influencer Confidential

Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's unique position in the industry bridges the gap between brands and creators, to ensure every partnership is a win-win. Sidewalker has worked on campaigns for Jetsetter (A Tripadvisor Company), Four Seasons and the Costa Rica Tourism Board, to name a few. In this podcast, expect to learn about all things working with brands, being an influencer, influencer marketing, media kits, pitching to brands and much more! Meet Your Host, Nina Zadeh - Co-founder, Nina received her MBA in marketing from Fordham University and has a B.A. in Communications and Economics from Boston College.

  1. 4D AGO

    How Influencers REALLY Get Invited to Brand Events #258

    You don’t need to be “internet famous” to show up in real-life spaces! If you’re an influencer or content creator ready to expand your network and get off the screen, this episode breaks down how to get in the room — literally! We're diving into: ⤷ How to get on brand + PR invite lists ⤷ How to pitch yourself to PR firms and event organizers ⤷ Tips to find local events happening near you ⤷ And how to build real friendships in the creator space These strategies are based on real brand and PR experience from someone who’s worked behind the scenes managing influencer campaigns and events! Whether you’re looking to make new creator friends, show face at your first PR event, or get on a brand’s radar… this is the episode you’ll want to watch. Let’s stop waiting around to be noticed. Pitch yourself, show up, and be seen. 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily This episode can also been seen on YouTube: https://youtu.be/x2TzgsEnkBg

    14 min

  2. JUL 3

    Tariffs & Brand Deals: What Influencers NEED To Know! #257

    There’s been a lot of buzz (and confusion) about tariffs and how they’ll impact the creator economy. Will brand deals slow down? Should you pivot? Are brands even still spending? Short answer: YES. You don’t need to panic, but you do need to start working smarter. In this episode, I’m sharing everything creators need to know RIGHT NOW. ▸ Why brands are doubling down on influencers ▸ What’s really happening in the economy (from a creator biz POV) ▸ Messaging tips that make brands say “YES” ▸ Why you should never be afraid to sell ▸ and more!! Don’t let the headlines scare you! If you're serious about landing brand deals in 2025 and beyond, this is a must-watch. 👀 You will walk away knowing exactly how to show up as the brand partner they can’t wait to invest in! Sidewalker Daily Design Studio: https://sidewalkerdaily.com/design-studio/ 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily This episode can also been seen on YouTube: https://youtu.be/RfNFA7hheKQ

    12 min

  3. JUL 1

    How To Make Money as an LTK Creator | Reesa Lake Interview @Shop_LTK [Creator Currency Ep. 15]

    In this conversation, Nina and Reesa Lake discuss the evolution of the creator economy, the importance of community engagement, and the innovative features of LTK that empower creators. Reesa shares her extensive experience in the influencer space, emphasizing the significance of building trust with audiences and adapting to algorithm changes. They explore monetization strategies available on LTK, highlighting the platform's role in helping creators achieve financial success without relying solely on brand deals. In this conversation, Reesa Lake discusses the importance of authenticity in content creation, the workings of LTK's algorithm, and how creators can humanize their brands. She emphasizes the role of talent management, negotiation strategies for brand deals, and current trends in the creator economy. Reesa also shares valuable advice for emerging creators, highlighting the significance of community and consistency in building a successful influencer business. You Can Follow LTK and Reesa Here: LTK Website: https://www.shopltk.com/ LTK App: https://apps.apple.com/us/app/ltk-watch-creators-near-you/id1154027990 Instagram: @shop.ltk (https://www.instagram.com/shop.ltk/) TikTok: @shop.ltk (https://www.tiktok.com/@shop.ltk) Reesa’s Instagram: @reesalake (https://www.instagram.com/reesalake/) About Sidewalker Daily: Sidewalker Daily is your go-to resource for Creators and Influencers who want to land paid brand deals, make money doing what they love, and build a successful business with the right tools and strategies. 🤩 Need Help With Your Creator Business? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ how to work with brands, how to pitch to brands, monetization strategies for creators, LTK tips for influencers, influencer negotiation tips, how to charge as a creator, influencer community building, creator economy trends, algorithm tips for content creators, how to grow on LTK, influencer marketing tips, making money as an influencer, LTK monetization, influencer business tips, pitching brands as a microinfluencer, LTK, algorithm changes, creator tools, brand partnerships, brand deals for influencers, LTK affiliate program , LTK shop, apply for brand deals, websites for brand deals, brand deals for small creators This episode can also been seen on YouTube: https://youtu.be/8wM0Vk-QKeA

    44 min

  4. JUN 26

    9 Ways to BOOST Your Instagram Engagement #256

    If you’re tired of spending hours on content only to get crickets, this is your wake-up call.   Something’s off…and it may not be the algorithm this time. When building a community on Instagram — whether you're a brand or creator — ENGAGEMENT matters and needs to be your focus. In this episode I pull back the curtain on the current engagement tactics our most successful creators and brand clients are using to spark conversations, shares, saves, and (yes) land those paid brand deals. This is exactly what you need to build community, loyalty, and actual conversations! 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily This episode can also been seen on YouTube: https://youtu.be/6W8P1mwHuoo

    11 min

  5. JUN 19

    Silver Influencers Are Taking Over! How to Start as a 50+ Creator #255

    ATTENTION: There is a new type of creator in town! And younger people are out here shouting “the future is bright!” (because it is!) ✨ This new wave of creators is living proof that influencer marketing has NO AGE LIMIT. In fact, age is turning out to be a superpower. We’re in a whole new era where 50+ creators are thriving online, landing dream brand deals, and building communities across every generation. In this episode, I’m diving into the rise of the Silver Creator Movement, and why brands are finally waking up to the power (and profit!) of this dynamic demographic. We’re talking: → Why 50+ creators are landing 4-5 figure deals → Why brands are suddenly shifting their focus → What Gen Z loves about older creators → Real examples of creators dominating in their 60s, 70s, even 90s → And why it's never too late to start You don’t need to be 22, tech-savvy, or trend-obsessed. You just need your story, a phone, and the courage to start. The internet has room for all generations! 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily This episode can also been seen on YouTube: https://youtu.be/O_v8jBHUWaU

    9 min

  6. JUN 17

    She Lost a MILLION Followers After a Breakup! How @Nellyslife Rebuilt Her Brand From Scratch [Creator Currency Ep. 14]

    In this episode of Influencer Confidential, Nina interviews Nelly, a travel and lifestyle creator who shares her journey of starting over after a public breakup that forced her to walk away from a million followers. Nelly discusses the challenges of rebuilding her brand, the importance of maintaining boundaries in relationships and content creation, and the complexities of managing a public persona while navigating personal struggles. The conversation delves into the dynamics of couples content creation, legal considerations for shared accounts, and the significance of communication with audiences during difficult times. In this conversation, Nelly shares her journey of transitioning from a couple's content creator to building her own brand and community on YouTube. She emphasizes the importance of having a contract in relationships, the significance of personal branding, and the strategies that led to her rapid growth on the platform. Nelly provides valuable insights on content creation, consistency, and the essential tools for aspiring creators, particularly focusing on the importance of audio quality and effective YouTube strategies. She also discusses her new venture, the Freedom Creator Academy, aimed at empowering others to monetize their passions through YouTube. You Can Follow Nelly Here: Websites:  http://www.nellyslife.co/  http://www.freedomcreatoracademy.co/ YouTube channels: https://www.youtube.com/@Nellyslife https://www.youtube.com/@freeedomcreatoracademy Instagram accounts: https://www.instagram.com/nellyslife.co/ https://www.instagram.com/freedomcreatoracademy/ TikTok: https://www.tiktok.com/@nellyslife.co About Sidewalker Daily: Sidewalker Daily is your go-to resource for Creators and Influencers who want to land paid brand deals, make money doing what they love, and build a successful business with the right tools and strategies. 🤩 Need Help With Your Creator Business? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ Nellyslife, content creation, public breakup, YouTube growth, influencer marketing, couples channels, audience engagement, personal branding, entrepreneurship, social media strategy, YouTube, personal branding, growth, relationships, monetization, creator economy, Freedom Creator Academy, rebuilding your personal brand, how to grow on YouTube, starting over as a creator, female content creator success story, monetizing on YouTube, working with brands as a creator, how to get paid by brands, YouTube growth tips, influencer personal branding, content creation after breakup, brand deals for small creators, pitching to brands, building a profitable creator business, solo creator journey, lifestyle creator tips This episode can also been seen on YouTube: https://youtu.be/MZXKUaL21zc

    38 min

  7. JUN 12

    Are Brand Deals Dying in 2025?? (+ Before You Pitch Checklist) #254

    You’ve probably heard the whispers online.. “It’s the end of the influencer economy and there are no more brand deals!” Spoiler alert: Influencer marketing isn’t dead. Brand deals are not dying… HOWEVER, the creator economy is indeed changing. And it’s changing at lightning speed. In this episode, I’m breaking down what’s really going on behind the scenes in 2025, and how YOU, as a creator, can stay ahead of the curve. We’re talking about: ✨ What’s really happening in the creator space in 2025 ✨ How creators are adapting (and thriving) despite the shifts ✨ A behind-the-scenes look at what brands are thinking ✨ The strategies you need to pitch smarter and profit ✨ AND SO MUCH MORE YOU CAN’T AFFORD TO MISS This is not the time to panic! It’s the time to pivot. Because the creators who evolve and take control of the shifts, will be the ones who profit. 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily This episode can also been seen on YouTube: https://youtu.be/3fqPkN5k0-k

    12 min

  8. JUN 5

    How AI Could RUIN the Creator Economy and What You Need to Know #253

    Creators vs. AI? AI is changing the creator landscape fast, and not always in ways that benefit us. In this episode, I’m sharing a real situation that sparked a BIG conversation in my creator community. We're talking about the ripple effects of AI in the influencer space: what it means for your brand, your income, and your future. And this is something every content creator needs to be thinking about. If you're a creator, brand, or just curious about where this is all headed — you need to see this. We’re going to talk about what’s really going on, and how we can protect our work and our future. 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily This episode can also been seen on YouTube: https://youtu.be/z9v9SBAYkZ0

    12 min
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5
out of 5
19 Ratings

About

Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's unique position in the industry bridges the gap between brands and creators, to ensure every partnership is a win-win. Sidewalker has worked on campaigns for Jetsetter (A Tripadvisor Company), Four Seasons and the Costa Rica Tourism Board, to name a few. In this podcast, expect to learn about all things working with brands, being an influencer, influencer marketing, media kits, pitching to brands and much more! Meet Your Host, Nina Zadeh - Co-founder, Nina received her MBA in marketing from Fordham University and has a B.A. in Communications and Economics from Boston College.

Information

  • Creator
    Sidewalker Daily
  • Years Active
    2021 - 2025
  • Episodes
    274
  • Rating
    Clean
  • Copyright
    © Copyright Sidewalker Daily
  • Show Website
    Influencer Confidential

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