The Fashion Brand Clinic Podcast

elizabeth stiles
  • 5.0 (8)
  • Fashion & Beauty
  • Updated Weekly

The Fashion Brand Clinic is a podcast for fashion founders who are ready to scale beyond six figures and build brands that actually last. Hosted by me, Elizabeth Stiles, this show takes you behind the scenes of real fashion businesses through honest conversations with founders, industry experts and practical solo episodes. From pricing and product strategy to marketing operations and scaling challenges each episode is designed to help you make smarter decisions and grow with confidence. Follow me on Instagram & TikTok @elizabethstilesuk

  1. Aug 6

    She Grew A Fashion Brand To 900K Followers — Here's How

    Your personality is the one thing no competitor can copy. So why is everyone still copying each other?   Sophie Milham grew Odd Muse from 90K to 500K on TikTok and from just under 100K to 900K on Instagram — in two and a half years, straight out of a fashion styling degree, having never studied marketing in her life. She then became the very first hire at electrolyte brand SULT, who launched into Boots with a waitlist built before the product even existed.   So when Sophie says stop chasing the algorithm, it's worth putting your phone down and listening.   This one comes straight from the stage at Fashion Marketing Live, Elizabeth's sold-out event for fashion brand founders, and it is a proper masterclass in the thing most brands are still getting backwards: personality beats polish, every single time.   What Sophie covers:   The three places your brand's personality actually lives — founder-led content, employee-generated content (EGC), and personal branding — and how to pick the one that suits you Why LinkedIn is the most untapped platform in fashion right now, and what to post on it that isn't boring Storytelling over aesthetic: why the perfectly curated grid has had its day, and the 80/20 split Sophie uses instead How SULT built a waitlist of buyers before there was a website, a product, or a single sample The £100 giveaway stunt that put half a million people onto SULT before Sophie's first day Why the month the Boots launch went wrong got the best engagement of the year Your social media is your CV — and the pitch deck Sophie replaced with a list of Reels links The "what's in, what's out" rundown you'll want to screenshot Plus a genuinely brilliant Q&A on luxury pricing, messy content, and whether to keep your personal and brand accounts separate   If you have ever spent your 9-to-5 scrolling for research and your 5-to-9 doom scrolling for "inspiration", this episode is your permission slip to stop.   "People buy from people. They don't just buy a product."       Find Sophie LinkedIn: linkedin.com/in/sophie-milham-1636221b9 Instagram: @sophiemilhamx TikTok: @sophiemilhamx Mentioned in this episode SULT — drinksult.com · founders Milly Goldsmith & Henry Porpora · in Boots Odd Muse London — oddmuse.co.uk · founder Aimee Smale · @oddmuselondon Capala Swim — capalaswim.com · @capalaswim PerfectTed and Surreal — brands she says are doing employee LinkedIn content properly! Work with Elizabeth Magnetic — the six-month marketing accelerator for fashion brands. 25 places per round, weekly coaching, full training hub, monthly planning and the templates. → elizabethstiles.co.uk/magnetic-five The Scaling Project — six months of 1:1 mentoring for established, VAT-registered brands → elizabethstiles.co.uk/level-up Free resources → elizabethstiles.co.uk/freebies The Fashion Feed — the free weekly newsletter and Facebook group Fashion Marketing Live 2027 — Monday 15 March 2027. The first one sold out in 24 hours, so get on the waitlist via the menu at elizabethstiles.co.uk

  2. Jul 23

    Building a Fashion Community That Converts (Elizabeth Stiles Fashion Marketing Live Keynote)

    Hosting my own live event was hands-down the most terrifying thing I've ever done in business. Six months before Fashion Marketing Live — the UK's first fashion marketing conference — I was kicking and screaming about the whole idea. Then it sold out in 24 hours. This episode is that talk, recorded live in the room. If your marketing feels like shouting into an empty room, this one's for you. I break down the formula I believe builds a fashion brand people are genuinely obsessed with: Leadership + Message + Community. No fluff — just the three things I will not shut up about, and why they matter more in 2026 than ever. In this episode: Why the word "leader" makes you squirm — and why a following is impossible without stepping into it The reason only 12% of women build a six-figure business, and how we start shifting that What Debenhams and Topshop teach us about losing a community (and how to avoid it) Why Nike arguably has more believers than a political party — and what that means for you Getting your message clear enough that other people sell you through word of mouth Meet "Brenda": the inner-critic voice talking you out of being bold Why trust beats perfection every time — the Victoria Beckham lesson I'm also joined by one of my absolute icons — reality-TV star, real-life superyacht captain and author of Be the Calm or Be the Storm, Captain Sandy Yawn — who recorded a message on leadership that genuinely made me well up. Also mentioned: Gemma Collins, Andrew & Pete, Daniel Priestley's Oversubscribed, Patagonia, Lucy & Yak, Gymshark, HunsNet, and the Business of Fashion's "companies are the new communities." Links & next steps: Join The Fashion Feed — free weekly newsletter & community: https://www.elizabethstiles.co.uk Fashion Marketing Live 2027 is on 15 March 2027 (last one sold out in a day) — join the waitlist: [INSERT FML 2027 WAITLIST LINK] Work with Elizabeth (Starter Course · Magnetic · The Scaling Project): https://www.elizabethstiles.co.uk/services Captain Sandy Yawn: https://www.captainsandyyawn.com · Book: Be the Calm or Be the Storm

  3. Jul 9

    Grace Beverley of TALA - The Product Trap Most Fashion Brand Founders Fall Into

    I have been trying to get Grace Beverley on this podcast for eight years. Eight! Grace, if you didn't already know, is the founder of TALA, and in this conversation she is more honest than most founders in her position tend to be about how it actually happened. The decisions, the mistakes, the things that nearly went wrong. I learned things in this episode that I genuinely wasn't expecting, and I've been in this industry for over two decades. We talk hero SKUs, the newness trap, what burnout actually looked like for her, a coat launch that made a million pounds in a single day, and why she was so deliberate from the very beginning about building a brand that didn't revolve around her. If you own a fashion brand at any stage, this one's worth your full attention. What we cover: 00:00 — Why Grace is my most-requested guest (and why it took eight years to make it happen) 04:04 — How TALA has evolved — and what "activewear" actually means for them now 09:36 — Why Grace calls newness a drug, and how chasing it nearly derailed the business 13:51 — What I'd tell a bedroom brand owner who's getting inconsistent sales 17:23 — The hero SKU argument: one product, 50% of your revenue — and why even a multi-billion pound brand still works this way 20:42 — Why Grace made sure TALA was never built to depend on her 26:22 — When stepping back helps, and when it makes things worse 29:36 — Burnout: what it looked like, and the advice she ignored for too long 32:21 — What it's really like to build in public as a female founder 35:56 — The full story of the million-pound Storm Puffer launch 43:10 — Opening physical stores at Carnaby and Westfield and why every location had to stack up commercially 47:20 — Why the most useful mentor isn't who you think Please visit my website to get more information: https://www.elizabethstiles.co.uk/ 🔔𝐃𝐨𝐧'𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐭𝐨 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 𝐦𝐲 YouTube 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 video versions. https://www.youtube.com/@elizabethstiles1630/?sub_confirmation=1 🔗 Stay Connected With Me. Instagram: https://www.instagram.com/elizabethstilesuk/ Website: https://www.elizabethstiles.co.uk/

    Grace Beverley of TALA - The Product Trap Most Fashion Brand Founders Fall Into

  4. 10/03/2025

    The Inbox Series - Episode 014 – How to Write the Perfect Newsletter (That People Actually Want to Read)

    Most brand newsletters are either boring or non-existent. They show up only when there's a product to sell, or they read like a flyer that landed in your inbox by accident. But a good newsletter? It feels like a mini magazine. Something people actually look forward to opening. In this episode, I'm giving you a simple, step-by-step structure to write the perfect newsletter. No blank-page panic, no overthinking. Just a clear rhythm you can use every time you hit send. In This Episode: ✨ The golden rule of picking one purpose per newsletter ✨ How to write subject lines that get opened (and why emojis help) ✨ The "value before you sell" rule that keeps people reading ✨ Why editorial extras like playlists or moodboards make you stand out ✨ A simple template you can follow to write your next send 👉 Listen now: The Fashion Brand Clinic, Episode 14 This podcast is sponsored by Tide Banking Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link:https://glnk.io/91954/elizabeth37r Promo Code: FASHION

  5. 09/26/2025

    The Inbox Series – 013 – How to Take Back Control of Your Time (With Time Blocking)

    If your days feel chaotic, constantly busy but never accomplished then this episode is for you. Time blocking isn't about rigid colour-coded schedules or mapping every second of your day. It's about taking back control so you feel calmer, clearer, and more focused in your business. In this episode, I'll walk you through: ✨ The biggest time challenges fashion founders face ✨ How to start your day with a simple "morning menu" ✨ Why language matters when you describe your day ✨ How to structure your diary so you stop reacting and start leading ✨ Why time blocking creates more freedom, not less 👉 Listen now: The Fashion Brand Clinic, Episode 13 This podcast is sponsored by Tide Banking Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION

  6. 09/19/2025

    The Inbox Series – 012 – Why Your CTAs Aren't Working (And How to Fix Them)

    If you've ever ended a post with "link in bio" and wondered why no one clicks… this episode is for you. Because CTAs (calls to action) are tiny lines with a huge impact. They're the difference between content that gets ignored and content that actually converts. In this episode, I'm breaking down: ✨ The 4 rules of a CTA that converts ✨ Why "link in bio" isn't your best option (and what to do instead) ✨ How to use tools like ManyChat to boost engagement and grow your mailing list ✨ Simple engagement CTAs that stop your content being a one-way monologue 👉 Listen now: The Fashion Brand Clinic, Episode 12 This podcast is sponsored by Tide Banking Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION

  7. 09/12/2025

    The Inbox Series – 011 – 4 Emails You Should Be Sending to Get Consistent Sales

    If your email marketing is stuck on "welcome sequence" and "launch announcement," you're leaving money on the table!   Consistent sales don't come from one-off big launches. They come from regular, thoughtful touchpoints with your customers that build trust and create urgency.   In this episode, I'm breaking down the four types of emails you should be sending to grow your sales steadily throughout the year (without feeling spammy.)   In This Episode: ✨ Why your email list should always hear about new products first ✨ How to make newsletters actually valuable (not boring) ✨ The secret to creating a monthly "event" that drives sales ✨ How to use incentives the right way (without cheapening your brand)   Join the waitlist for Magnetic - https://www.elizabethstiles.co.uk/marketing-waitlist     This podcast is kindly sponsored by Tide Banking Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION

  8. 09/05/2025

    The Inbox Series - 010 What Reality TV Can Teach You About Leadership & Running Your Fashion Brand

    The Inbox Series – 010 – What Captain Sandy Taught Me About Leadership (and Why It Matters for Your Brand) Leadership is one of the scariest parts of growing a fashion brand. How do you delegate without sounding bossy? Give feedback without crushing someone's confidence? Or step into being a "leader" when you've always seen yourself as a creative? This episode breaks down what good leadership really looks like — with lessons from my own experience working with different managers, plus a little inspiration from reality TV's most unlikely role model… Captain Sandy from Below Deck. Because you don't need to be loud, corporate or scary to lead. You just need to be calm, clear and kind. In This Episode: ✨ The fears founders secretly have about leading a team ✨ What I learned from my best (and worst) managers in fashion ✨ Why leadership is a skill, not a personality trait ✨ How to set boundaries with kindness ✨ Practical phrases you can use to lead with more confidence 👉 Listen now: The Fashion Brand Clinic, Episode 10 This podcast is sponsored by Tide Banking Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION

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The Fashion Brand Clinic is a podcast for fashion founders who are ready to scale beyond six figures and build brands that actually last. Hosted by me, Elizabeth Stiles, this show takes you behind the scenes of real fashion businesses through honest conversations with founders, industry experts and practical solo episodes. From pricing and product strategy to marketing operations and scaling challenges each episode is designed to help you make smarter decisions and grow with confidence. Follow me on Instagram & TikTok @elizabethstilesuk

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