Commercial Real Estate Training Online

John Highman
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  • MARKETING
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Commercial Real Estate Training Online

Commercial real estate training resources, courses, skills and tips from John Highman. Agents and brokers can get resources and ideas for sales, leasing, and property management of investment property.

  1. FEB 25

    Mastering Location-Based Prospecting: The New Frontier in Commercial Real Estate

    In today's competitive commercial real estate market, standing out as an agent requires innovative and effective strategies. Our latest podcast episode delves into the transformative power of location-based prospecting as a game-changing business strategy for commercial real estate agents specializing in sales and leasing. Think about your property market and consider how you would like to make it grow; then use location-based prospecting as a base strategy. Get a full copy of the podcast episode text here at the website: https://commercial-realestate-training.com/how-to-use-location-based-prospecting-to-grow-your-real-estate-business/ Why do this? Discover how harnessing the power of data and local insights can give you a competitive edge, enabling you to identify and connect with high-potential prospects within specific geographic areas. By tailoring your approach to the unique characteristics of each location, you can build stronger relationships, uncover hidden opportunities, and close deals faster. Join us as we explore the practical benefits of this targeted strategy, from maximizing marketing ROI to streamlining your lead generation efforts. Whether you're a seasoned professional or just starting out, this episode offers valuable insights and actionable tips that will help you navigate the evolving landscape of commercial real estate with confidence and success. Tune in and revolutionize your prospecting approach today—your next big deal could be just around the corner! 🎧

    20 min

  2. JAN 11

    Essential Time Management Tips for Commercial Real Estate Agents Today

    In the fast-paced realm of commercial real estate, as an agent, mastering effective time use is akin to wielding a superpower. Every minute counts when you're juggling prospecting, marketing, client meetings, property showings, and market research. The use of your time is so important to the results you can get in your real estate business in the coming year. One common frustration for most commercial real estate agents will be the creation of new business and the systems they use to achieve that. Every day there are pressure points on agents to achieve better results, create momentum with transactions, and find new business. The effective use of your time will help you achieve better results; ultimately, that is the system you should strive to apply in your diary. One strategy to elevate your time management game is the "Time Blocking" technique. By segmenting your day into dedicated blocks for specific tasks—like prospecting leads from 9 AM to 10 AM and focusing on deal analysis from 2 PM to 3 PM—you can minimise distractions and heighten productivity. You can also choose to optimise the things that are more important to the use of your time and the results that you seek. What are your priorities? Consider prospecting for new business, clients, transactions, marketing, inspections, and negotiations. Some days for you will see more bias on one of more of these items. You can prioritise your daily activities to a '1,2,3' system. The most important things will be the item '1' issues; they have to be done. So the question is, 'What are those item 1 issues for you?' Let's look at some other tools as well. Consider leveraging technology. Utilise apps that automate reminders or schedule follow-ups seamlessly; this not only keeps you organised but also frees up mental space for strategic thinking. Consider implementing the "Two-Minute Rule": if a task takes less than two minutes, tackle it immediately rather than adding it to your growing list. Additionally, don’t overlook the power of delegation because a lot of what needs to be done in commercial real estate sales or leasing can be done by administrative staff. Whether it's hiring an assistant or collaborating with another agent on larger deals, sharing responsibilities can amplify efficiency and allow you to focus on high-impact activities that drive revenue growth. Balancing urgency with importance will ultimately pave the way for sustained success in this competitive industry. Check out the podcast for practical ways of improving your real estate business through better use of your time and your diary. Read the full article here: https://commercial-realestate-training.com/battle-tested-time-management-systems-for-commercial-real-estate-agents/

    20 min

  3. 11/21/2024

    Boost Your Business: Smart Listing Strategies for Real Estate Agents

    In this episode, we dive deep into the critical decisions and numerical strategies that commercial real estate agents must consider when prospecting and closing new deals. Understanding the importance of listing choices and the impact of numbers can significantly enhance your success in the competitive real estate market. We'll explore key factors such as market analysis, property valuation, and client needs, providing you with actionable insights to refine your approach and achieve better outcomes. Whether you're a seasoned agent or just starting out, this episode is packed with valuable tips and strategies to help you navigate the complexities of commercial real estate transactions. Tune in and elevate your game with expert advice and practical guidance. Get your copy of the full episode text at Ideal Choices in Listing Numbers in Commercial Real Estate Agency – Commercial Real Estate Training

    13 min

  4. 11/16/2024

    Effective and Essential Marketing Tips for Real Estate Agents Listings Today

    Today, successful commercial real estate marketing requires a well-directed and focused approach. Your ability to generate elevated inquiries for quality listings is a testament to your expertise as an agent. Clients will feel more confident if you build connections and conversations around all your listings and your location. In this podcast, John Highman shares simple yet effective steps to better marketing of your commercial real estate listings. Get a copy of the full text of this audio at: https://commercial-realestate-training.com/high-powered-marketing-tips-for-commercial-real-estate-agents/ In my experience, low-quality and overpriced listings can waste a lot of your time as an agent. To avoid this, only take on listings that are well-structured, located, and priced correctly. It is important to list your properties correctly, at the right price, and the right way. It is usual for the local property market to undergo significant changes and adjustments. When pitching your local real estate services to clients, you should use comparable evidence from other local properties. Identify what is happening in the local property market with your client's focus and interest in properties. List at the right price every time. If the client refuses to accept today's market trends, it may be best to walk away from the listing rather than wasting time trying to negotiating a compromise. Overpriced listings tend to generate little interest and can result in a disappointing outcome for both parties involved. Failing to adhere to market trends often leads to disillusioned clients and lost time. It's essential for agents not to fall into this trap and instead focus on pursuing other commercial real estate opportunities and clients who are willing to work within current market conditions.

    15 min

  5. 09/24/2024

    Property Time Mastery: Techniques for Top-Performing Real Estate Agents

    As an agent, your time is your most valuable resource. In the fast-paced world of commercial real estate, momentum can be a game changer. John Highman shares some focus points in this podcast for using your time effectively in growing commercial real estate sales and leasing. Picture your day as a train gathering speed—the more you build up that initial push, the easier it becomes to keep moving forward. Start each morning with small wins: respond to emails, make those introductory calls, or finalize property listings. These seemingly minor tasks create an energetic ripple effect. As you tackle your to-do list and celebrate tiny victories throughout the day, you'll notice how motivation builds upon itself. Just like snow cascading down a hill—what begins as a few scattered flakes can transform into an unstoppable avalanche! Embrace this energy by setting time blocks for high-priority tasks when you're most alert. Don't underestimate the power of rhythm and processes in your work routine; find what times fuel your focus best and align challenging tasks with them. Remember to maintain flexibility—sometimes opportunities pop up unexpectedly—and harness their potential without losing sight of your goals. Whether it’s closing deals or networking at events, let that growing momentum guide you toward sustained success in your commercial real estate journey. Visit our website here for more tips on commercial real estate time management: https://commercial-realestate-training.com

    11 min

  6. 09/05/2024

    Best Way of Maximizing Sales Results in Commercial Real Estate Today

    In the competitive world of commercial real estate brokerage, the key to elevating sales performance lies in the quality of listings. Today's podcast delves into effective strategies that can transform how real estate sales agents approach the market.  Its all about target marketing and a bias towards the better properties and well intentioned clients. Check out the full article and print it off right here:   https://commercial-realestate-training.com/improve-your-commercial-real-estate-sales-this-way/

    10 min

  7. 08/18/2024

    Precision Pricing: Mastering the Art of Commercial Property Valuation in Today's Market

    In the fast-paced world of commercial real estate, setting the right price for a property listing is more than just a number—it's a strategic decision that can make or break a deal. As a sales agent, your expertise in evaluating the market, understanding the value of the property, and communicating this to your clients is crucial.  Check out our detailed post on this topic right here: https://commercial-realestate-training.com/listing-commercial-property-avoid-pricing-too-high/ In our latest podcast, we delve into the intricacies of pricing strategies and their pivotal role in the listing process. We discuss the best marketing methods that highlight the property's worth and resonate with the intended audience. We explore the campaign process, emphasizing the importance of targeting the right demographic to ensure maximum exposure and engagement. Join us as we provide insights and practical advice on navigating the complexities of commercial real estate pricing. Whether you're a seasoned professional or new to the industry, this podcast will equip you with the knowledge to guide your clients and secure successful outcomes confidently. Tune in to learn about: - The art of setting a competitive price that reflects the current market trends. - Innovative marketing techniques tailored to captivate the right buyers. - Crafting a compelling campaign narrative showcasing the property's unique selling points. - Leveraging data analytics to fine-tune your marketing approach and pricing strategy. Don't miss out on this valuable resource designed to enhance your expertise and effectiveness as a commercial real estate sales agent. Listen now and elevate your property listings with precision pricing and targeted marketing.  Read the full article right here  https://commercial-realestate-training.com/listing-commercial-property-avoid-pricing-too-high/ Remember, in commercial real estate, the right price is not just a figure—it's the foundation of a successful sale. Let's make every listing count.

    14 min

  8. 07/23/2024

    Dialing Into Success: Overcoming the Challenges of Cold Calling in Real Estate

    In the competitive world of real estate, agents are constantly seeking new strategies to expand their client base and secure more listings. One traditional method that remains a staple is cold calling. However, this approach is not without its challenges. Today, we delve into the common hurdles real estate agents face when making cold calls and offer practical solutions to turn these potential setbacks into successful opportunities.   Check out and print the full article about cold calling at our website right here.   The Hurdle of Rejection Rejection is an inherent part of the cold-calling process. Many agents struggle with the negative responses they receive, which can lead to demotivation and reluctance to continue.   Solution: Embrace Rejection as a Learning Tool Successful agents understand that rejection is not personal. Each 'no' brings you closer to a 'yes' and provides valuable insights into your approach. Use rejection as feedback to refine your pitch and improve your communication skills.   The Challenge of Gatekeepers Gatekeepers, such as receptionists or personal assistants, can block an agent's access to potential clients.   Solution: Build Rapport with Gatekeepers Treat gatekeepers with respect and kindness. Establishing a positive relationship not only increases your chances of being put through to the decision-maker but also gives you a sense of control over the situation. Remember, if approached correctly, gatekeepers can become your allies.   The Issue of Timing Finding the right time to call can be tricky. Call too early, and you may catch someone before their day has begun; too late, and they may be winding down.   Solution: Optimize Your Calling Schedule Through trial and error, identify the time slots that yield the best response rates. Typically, mid-morning and mid-afternoon are effective times to reach out.   The Problem of Lack of Preparation Cold calls made without adequate preparation often result in poor delivery and a lack of confidence.   Solution: Prepare and Practice Before dialling, ensure you clearly understand your value proposition and the needs of the person you're calling. Role-play various scenarios with colleagues to build confidence.   The Obstacle of Irrelevance In marketing messages, standing out is more important than ever.   Solution: Personalize Your Approach Research your prospects before calling. Tailor your message to address their needs and interests, making your call relevant and engaging.   By addressing these common problems with thoughtful solutions, real estate agents can transform their cold-calling efforts from dreaded tasks into rewarding activities. These solutions have the power to inspire and motivate, turning potential setbacks into successful opportunities. Persistence and a positive attitude are crucial to success in cold calls. Happy dialling!

    11 min
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    Commercial real estate training resources, courses, skills and tips from John Highman. Agents and brokers can get resources and ideas for sales, leasing, and property management of investment property.

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