Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Emily Reagan | Digital Marketing Virtual Assistant
  • 4.9 (90)
  • MARKETING
  • UPDATED WEEKLY
Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

This podcast is for the digitally curious, smart go-getters, virtual assistants, and freelancers who want to work the freedom and flexibility of working from home as a higher-paid marketing assistant. On the show host, Emily Reagan, shares marketing tips and strategies, mindset, encouragement, best practices and stories of how your fellow freelancers achieved their dreams. It'll help you on your journey to building a sustainable, profitable independent contractor business on our terms.

  1. 1 DAY AGO

    #225 How Leveraging Sales Funnels on a Small Scale Pays Big with Robyn Stoney

    Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Enroll here! Funnel Series #1 I’m excited to kick off my new Funnel Series, where we’ll dive into the essentials of sales funnels—Marketing 101! This behind-the-scenes look is crucial for our Unicorn Digital Marketing Assistants and service providers, who focus on growing, nurturing, and selling to clients. Each week, we’ll feature a guest sharing golden insights into the funnel process. My guest is Robyn Stoney, owner of Robyn The Brilliant. She’s a Meta Certified Sales Funnel Strategist and Coach who helps women entrepreneurs build effective sales funnels to accelerate their business growth. Over the past five years, she has worked with six- and seven-figure founders, helping one scale from six figures a year to six figures a month. As a Technology Coach for a multi-million-dollar consulting company, Robyn recently expanded her business into an agency model.  Listen to learn more about How Robyn transitioned from corporate to full-time business ownership in 2018Staying up-to-date with rapidly changing marketing technologies and AI toolsPricing funnel work appropriately and understanding the scope & complexity of each projectThe importance of networking, leveraging online communities, and reaching out to potential clients directlyRobyn’s experience being part of the Digital Marketer’s Workgroup and how it’s helped her advance her skills and grow her business I created this Funnel Series so you'll feel more confident and ready to say yes to the work. Be sure to pay attention to how Robyn started in her early days and earned her current status as a Unicorn Marketer. Links mentioned in the Show: Freebie: Sign up for Robyn’s free group Brilliant Funnels where she shares what’s new with Meta ads, funnel building tips, and techie Q&A support.Apply for the Digital Marketer’s Workgroup: Already doing the work and have clients? Need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Connect with Robyn: Instagram: @robynthebrilliantFacebook: Robyn The Brilliant Sales Funnel Strategist Website: https://robynthebrilliant.com/  Connect with...

    1h 12m

  2. OCT 8

    #224 The Five Non-Negotiable Skills Every Digital Marketing Assistant Has to Know with Emily Reagan

    Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Enroll here!  The freelance service provider's dream is to have the freedom and flexibility to choose when and how you work, and you’re charging rates that make you forget what a 9-to-5 even feels like. No more Chick-fil-A hourly pricing. We’re talking VIP days, premium packages, and building up a reputation where clients seek YOU out. You become the go-to expert, fully booked, with the pick of the litter. But it doesn’t happen by luck. If you’re not landing those dream clients yet, it’s not because you’re not good enough or the market’s “too saturated.” There are specific skills you need to stand out as a premium service provider, and today, I’m diving into the five non-negotiable skills that will fast-track your career—whether you're aiming to be a high-paid digital marketing assistant or take it further into roles like specialist, manager, strategist, or consultant. Listen to learn more about building confidence in offering premium services, wowing your clients, and generating referrals that elevate your businessthe crucial mindset shift from task-doer to strategist, helping you unlock higher-paying opportunitieswhy mastering lead magnet funnels, data collection, and social media management will make you indispensablenailing discovery calls, managing client relationships, and confidently justifying premium pricinghow The Unicorn Digital Marketing Assistant School offers training and community support, giving you more opportunities to develop new skills and network with other professionals I’m here to help you stop getting stuck with low-quality clients and finally get to that level where you’re confidently wowing the right clients, getting those referrals, and having people rave about how you get it done right!  Links mentioned in the Show: Episode 221: A Day in the Life of a Digital Marketing AssistantEpisode 178: Janelle Harlan’s Story: Corporate Sales to Tech SpecialistEpisode 179: Angela Kiszka’s Story: Strategies for Building a Strong Freelance Client BaseEpisode 165: Strategic Content Repurposing on Social Media with Linda VogtEpisode 218: Ashley Sun’s Freelancer Story: Setting Boundaries with Digital Marketing Clients Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook:a...

    38 min

  3. OCT 1

    #223 Virtual Assistant Services & Pricing Guides with Emily Reagan

    UDMA School Open House: You're invited to a LIVE Open House for the Unicorn Digital Marketing Assistant School on October 8th at 12 PM est. This is your opportunity to explore everything my job training program has to offer. Join me for a Q&A, get a detailed course walkthrough to explore the comprehensive materials and program structure, and hear from past students. Come find out if UDMA School is the right next step for you! If you want to present as a service provider who's a go-to expert who charges more than $25 an hour, it starts with this one thing: the Services Guide. This is essentially your pitch when you're reaching out to apply for any contracting job. Think of it like a modern cover letter—only we don't really use resumes anymore. Gone are the days when you need a linear list of every job you've ever held. Honestly, nobody cares that you worked at Carrabba's back in 2004. Sure, you can highlight the customer service skills you gained, but those details aren’t what clients are looking for today. What you truly need is a well-crafted services guide and a strong portfolio that showcases your expertise and value. Listen to learn more about the main differences between a Services Guide and a Portfoliowhy having a clear value proposition is essential for standing out to potential clientsthe common mistakes made with Service Guides and my advice for creating strong headlines, clear calls to action, and effective pricing strategiesnetworking, collaborations, and effective ways to market your business to turn prospects into clients Tune in because by the end of this episode, you'll have the tools to craft a Services Guide that doesn’t just tell your clients what you do – it shows them why they need you.  Sponsored by the UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Get on the waitlist here!  Links mentioned in the Show: Book: You Are a Badass at Making Money: Master the Mindset of Wealth by Jen SinceroWatch the Infosession Replay: How to Become a Virtual Assistant Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook:a...

    29 min

  4. SEP 24

    #222 Self-Management Strategies for Freelance Marketing Service Providers

    UDMA School Open House: You're invited to a LIVE Open House for the Unicorn Digital Marketing Assistant School on October 8th at 12 PM est. This is your opportunity to explore everything my job training program has to offer. Join me for a Q&A, get a detailed course walkthrough to explore the comprehensive materials and program structure, and hear from past students. Come find out if UDMA School is your right next step! Ever feel like you're dropping the ball when it comes to managing your own business and client work? Transitioning from a structured 9-to-5 job to self-employment brings unique challenges—especially when it comes to self-management.  In this episode, I’m getting real about how hard it is to manage yourself when there's no one telling you what to do, and how this crucial skill impacts everything from your communication to your ability to meet deadlines. Without a clear HR department guiding your daily tasks, you're left to figure out how to prioritize, meet deadlines, and maintain both your business and your client relationships. Listen in to learn more about Balancing Life and Business: How to navigate through personal crises and stressful seasons while staying on top of work.Client Expectations vs. Reality: Hear about my own challenges with a client and how guilt and lack of prioritization can set you back.Juggling Multiple Roles: Managing both your business and your clients' businesses—and why it can feel overwhelming at times.Insights from a recent Workgroup training with Dallas Travers on how to handle scope creep, micromanagement, and boundary-setting with clients. Tune in to hear how self-management plays an important role in both your success and sanity as a business owner and how you can start to get a handle on it, even when life feels chaotic.  Sponsored by the UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Get on the waitlist here!  Links mentioned in the Show: Episode 219: Virtual Assistant Boundaries: Saying NO Episode 215: Releasing Regrets and Managing Stress as a Marketing Service Provider with Victoria Muir-BurceaEpisodes 170-173: Mindset Series with Tracy Litt, MaryAnn Gramig, and Celi Arias Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram:a href="https://www.instagram.com/emilyreaganpr/"...

    34 min

  5. SEP 20

    #221 Livestream Replay: Day in the Life of a Digital Marketing Assistant with Freelance Business Owners

    UDMA School Open House: You're invited to a LIVE Open House for the Unicorn Digital Marketing Assistant School on October 8th at 12 PM est. This is your opportunity to explore everything my job training program has to offer. Join me for a Q&A, get a detailed course walkthrough to explore the comprehensive materials and program structure, and hear from past students. Come find out if UDMA School is your right next step! This is a bonus episode that’s a replay of our live stream: A Day in the Life of a Digital Marketing Assistant. I’m joined by seven freelance marketing service providers, each with unique backgrounds and experiences. This group of business owners includes social media strategists, a website branding specialist, a systems and workflow expert, two agency owners, administrative support, and chief marketing officers.  They’ve all built businesses tailored to their lifestyles for different reasons. And all of them had a-ha moments, invested in themselves, and took that brave first step with their first client. Listen and learn as these 7 service providers share about how they started their businesswhat they learned along the wayhow they niched downhow they found clients Don't miss this special episode where we dive into all the ways you can create a business that fits your strengths and passions. Whether it's launching an agency, becoming a contractor, or stepping into a strategist role—there are SO many options! Join us to learn from their journeys, skip the mistakes, and fast-track your path to becoming a successful freelancer. Sponsored by the UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Get on the waitlist here!  Connect with our Unicorns: Linda Vogt*Teacher to Social Media Manager @lvsocialcontent *Listen to her podcast episode here Cindy Chang*Corporate Brand Manager to Marketing & Brand Strategist thehustlingheart.com Jason Nunez*U.S. Airforce Chaplain Assistant to Administrative and Social Media Agency owner @godigitalhero  *Listen to his podcast episode here Alison Baggett*Teacher & Artist to Website and brand designer a href="https://www.instagram.com/alisonbaggettcreativedesign" rel="noopener noreferrer"...

    2h 3m

  6. SEP 17

    #220 Kayleigh Mihalko’s Freelancer Story: From Corporate to Marketing Specialist

    UDMA School Open House: You're invited to a LIVE Open House for the Unicorn Digital Marketing Assistant School on October 8th at 12 PM est. This is your opportunity to explore everything my job training program has to offer. Join me for a Q&A, get a detailed course walkthrough to explore the comprehensive materials and program structure, and hear from past students. Come and find out if UDMA School is your right next step! Kayleigh Milhalko is one of my Unicorn Digital Marketing Assistant School grads who’s been crushing it. Her journey is one so many of us can relate to—transitioning from the corporate world while juggling motherhood & caregiving. Kayleigh is the owner of  Cloud Media Marketing and has been in the digital marketing space full-time for 3 years after leaving a corporate job where she worked in marketing and administration. She’s a marketing nerd who loves being able to use her brain to help clients between school hours and doctor appointments. She’s sharing her challenges and the game-changing mindset shifts that helped her thrive in her transition to freelancing. We chat about everything from building confidence to handling a variety of marketing tasks without feeling boxed in. Kayleigh also credits her business growth to the knowledge and support she received in UDMA School, which helped her leap from $20/hr to $45/hr and charge $1500 for a website revamp project! Listen to learn more about how the UDMA School transformed Kayleigh’s business and boosted her confidencewhy you need to be continually updating your skills as a service providerthe value of community & networking, especially in the Digital Marketer’s Workgroupcrucial strategies for staying proactive in a competitive job marketKaleigh’s #1 tip for freelance marketing assistants I’m so proud of how much Kayleigh has been able to accomplish! Tune in to hear her valuable lessons on finding your own sweet spot in the freelance world.  Sponsored by the UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Get on the waitlist here!  Links mentioned in the Show: Episode 94: The Property Manager Who Discovered Virtual Assistant Work with Claudia BretzEpisode 100: The Starbucks Manager Who Quadrupled Her Income with Natasha  Stresseman Connect with Kayleigh: Instagram: @cloud.media.marketingFacebook: Cloud Media...

    1h 13m

  7. SEP 10

    #219 Virtual Assistant Boundaries: Saying No with Emily Reagan

    FREE  INFOSESSION: How to Become a Virtual Assistant. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, join us!   Do you ever feel overwhelmed by the demands of your freelancing gig? Maybe you’ve had that one client who never seems to respect your time, or you’ve found yourself working late into the night, sacrificing your personal life for client deadlines. Setting boundaries will help you be happier and more productive. You’ll actually enjoy your work, your relationships, and your personal life. And they’ll help you make more money. It's okay to say no to unreasonable tasks, deadlines, or clients that push your boundaries.  When communicating with clients, the key is to be kind and direct– not fuzzy. Listen to learn more about The importance of setting boundaries early with clientsHow to set and communicate them effectively Real-life examples and scripts for tricky client situationsWhy having clear boundaries boosts your business and confidence If you're facing challenges with client management, setting boundaries, or scope creep, you need to tune in. And remember, you are worth setting boundaries to build the life and career you want! Sponsored by the UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Get on the waitlist here!  Links mentioned in the Show: The Book of Boundaries: Set the Limits That Will Set You Free by Melissa UrbanBraden Drake’s Contract Club – only $30 Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and...

    29 min

  8. SEP 3

    #218 Ashley Sun’s Freelancer Story: Setting Boundaries with Digital Marketing Clients

    FREE INFOSESSION: How to Become a Virtual Assistant. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, join us!     Today, we have one of my UDMA School grads sharing her journey as a freelancer. She’ll take us through her whirlwind experience of diving into the world of working from home as a digital marketing assistant, and why she decided to make the leap. My guest is Ashley Sun, a former hairstylist, military spouse, and mom of four. We're getting into the real side of marketing work—boundaries, client management, and self-empowerment. Learning from others’ mistakes and successes can make you better and smarter in business, and Ashley’s journey is a perfect example of this. Over the past two years, I’ve watched Ashley grow from working with small clients to handling bigger ones, developing her skills, and confidently guiding her clients with strategic insights.  Listen to learn more about Building confidence & business skills through the Unicorn Digital Marketing Assistant School Setting boundaries with clients to avoid burnout Overcoming challenges with demanding clients and unethical practices Professional growth & the significance of support systems like the Digital Marketer’s Workgroup The joy & satisfaction Ashley gets from setting her worth and being her own boss as a freelancer Tune in for her full story because I'm so proud of how Ashley is balancing it all, evolving into a successful online business manager and strategist, and finding financial independence!     Sponsored by the UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Get on the waitlist here!    Links mentioned in the Show: Episode 185: How to Become a Digital Marketing Strategist Apply for the Digital Marketer’s Workgroup: Already doing the work and have clients? Need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community with advanced trainings, networking opportunities, and job leads. Connect with Ashley: Instagram: @badashdigitalmarketing Website: http://www.badashdigitalmarketing.com/  p...

    57 min
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4.9
out of 5
90 Ratings

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This podcast is for the digitally curious, smart go-getters, virtual assistants, and freelancers who want to work the freedom and flexibility of working from home as a higher-paid marketing assistant. On the show host, Emily Reagan, shares marketing tips and strategies, mindset, encouragement, best practices and stories of how your fellow freelancers achieved their dreams. It'll help you on your journey to building a sustainable, profitable independent contractor business on our terms.

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