The Marketing Freelancer: Unicorns Unite

Emily Reagan | Digital Marketing Virtual Assistant
  • 5.0 (102)
  • MARKETING
  • UPDATED WEEKLY
The Marketing Freelancer: Unicorns Unite

Welcome to The Marketing Freelancer: : Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance businesses. And basically own your unique Unicorn talents—and confidently charge for the results you deliver! I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On this show, I’m sharing the skills, strategies, and mindset shifts you need to elevate your game as a marketing service provider. Each episode is packed with actionable insights: >Master marketing services like funnels, email campaigns, and launches to stand out in a crowded market. >Learn how to market yourself, pitch with confidence, and secure premium rates for your expertise. >Hear real stories from freelancers who have scaled their businesses, showing you what’s possible when you own your worth and aim higher. >Get tips on managing clients, positioning yourself as an indispensable expert, and navigating the freelance world like a pro. This isn’t about starting out—it’s about leveling up. If you’re ready to move past basic admin tasks, own your unique brilliance, and command the rates you deserve, you’re in the right place. Let’s build a business that lights you up, pays you well, and makes an impact. 🎧 Subscribe now and start transforming your freelance marketing career!

  1. 8H AGO

    #243 Five Funnel Fixes: How To Avoid Common Funnel Building Mistakes with Angela Kiszka

    Funnel Series #19 Are you making these funnel-building mistakes? If you’ve ever built a sales funnel you know how many moving pieces there are…and how many places it can go wrong. That’s why I’m bringing in funnel strategist Angela Kiszka, founder of Crystal Clear Funnels, and one of my UDMA School grads. She helps coaches, course creators, and spiritual entrepreneurs build high-converting funnels that drive more leads, sales, and impact. With expertise in tech, implementation, and strategy, Angela makes the funnel-building process seamless for online business owners. She’s seen it all—so she’s breaking down the five biggest funnel-building mistakes and how you can avoid them. Listen to learn more about: The #1 mistake most clients make with their funnels—and how you can be the expert who fixes itWhy overcomplicating funnels can kill your conversions (and what to do instead)A simple tracking tool Angela gives her clients to measure funnel successHow to confidently step into a strategic role, even if you’re new to funnel buildingWhy every business owner needs a funnel builder and how you can position yourself as the one they hire Funnels are the key to unlocking higher project rates so tune in to this episode and let’s make sure you’re building them the RIGHT way. Sponsored by The Digital Marketer’s Workgroup Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here! Links Mentioned in the Show: Grab Angela’s Freebie: Inbox to Impact list building funnel toolkit. This is your shortcut to creating a list building funnel that strategically attracts, nurtures, and converts your ideal audience into paying customers.Diary of a CEO Podcast episode with Daniel Priestly Connect with Angela: Instagram: @angelakiszkaFacebook: Crystal Clear FunnelsWebsite: https://crystalclearfunnels.com/  Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr 3 ways we can work...

    1h 10m

  2. MAR 4

    #242 Mastering Automated ManyChat Funnels with Katy Widrick

    Funnel Series #18 What if your Instagram followers could automatically become leads without you lifting a finger? That’s the magic of ManyChat funnels, and today, we’re diving into how marketing assistants can implement them to generate leads, qualify prospects, and increase conversions—all on autopilot. We continue our Funnel Series with Katy Widrick, a Fractional Chief of Everything at Make Media Over. She shines the light on blind spots for visionary founders and turns marketing pros into CMOs. Katy has spent over 20 years in marketing and revenue expansion, helping business owners recover their biggest expense (lost sales) by using simple, effective systems to increase conversions and decrease top-of-funnel costs. She’s worked with 7-, 8-, and 9-figure businesses to maximize impact, scale their offers, and drive top-line revenue. Now she’s here to show you how to do the same using ManyChat funnels. Listen to learn more about: The simplest ManyChat funnel every service provider should set up for their businessKaty’s journey from mommy blogger to accidental VA to high-level marketing strategistHow to use ManyChat to qualify leads and avoid wasting time on the wrong prospectsWhy business owners are willing to pay top dollar for someone who can set up and manage DM automationHow to track and measure ManyChat funnel performance (which helps to prove your value to clients) Whether you’re a tech VA, social media manager, launch manager, or marketing assistant, ManyChat funnels could be your next high-value service. Want to see ManyChat in action? You can check out some of mine! Tune in to hear what keywords we use as triggers, then head over to my Instagram and comment on my latest post to experience an automated DM funnel firsthand. Sponsored by Shana Lynn’s Cultivate Community Manager Course. Become an in-demand Community Manager! Learn how to build and nurture thriving communities for courses, memberships, and coaching programs—without the stress or overwhelm of figuring it out alone. You’ll gain valuable skills that make you indispensable to business owners. Use my affiliate link to enroll here and save $200 with the coupon code: UNICORN Links Mentioned in the Show: Check out Katy’s podcast: Hard CostsJoin The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here! Connect with Katy: Instagram: @kwidrickWebsite: a href="https://katywidrick.com/" rel="noopener noreferrer"...

    1h 18m

  3. FEB 25

    #241 Funnel Audits for Higher Sales: Order Bumps & Conversion Strategies with Emily Reagan

    Funnel Series #17 Leaky funnels cost your clients money: do you know how to find and fix the problem? We’re back with another episode in our Funnel Series, and this time, we’re zeroing in on order bumps and conversion strategies—because small tweaks can lead to big revenue increases in your client’s funnel. Most clients don’t realize where they’re losing money in their funnels. Maybe their checkout page is losing sales, they don’t have a solid order bump in place, or they have no clue what their actual conversion rates are. That’s where YOU come in. A smart funnel audit isn’t just about finding what’s broken—it’s about spotting the easy wins that increase sales without spending a dime more on ads. Inside this episode, I’ll walk you through: Why order bumps are a no-brainer and how to add them for instant revenue boostsKey conversion rates to track (and what they actually tell you)Simple tweaks to checkout pages that can increase sales by 10% or moreHow follow-ups and automations impact conversion rates and long-term revenueHow mastering funnel audits helps you charge more as a marketing assistant If you’ve ever wondered how to increase client revenue without a massive overhaul, this episode is for you. You don’t have to be a funnel guru—you just need to know how to assess what’s working, what’s not, and where to make improvements. Sponsored by Shana Lynn’s Cultivate Community Manager Course. Become an in-demand Community Manager! Learn how to build and nurture thriving communities for courses, memberships, and coaching programs—without the stress or overwhelm of figuring it out alone. You’ll gain valuable skills that make you indispensable to business owners. Use my affiliate link to enroll here and save $200 with the coupon code: UNICORN Links Mentioned in the Show: Episode 233: Designing Sales Pages that Convert with Samantha BurmeisterJoin The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here! Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr 3 ways we can work together:  a href="https://courses.emilyreaganpr.com/udmaschool/?ref=podcast" rel="noopener...

    20 min

  4. FEB 11

    #240 Webinar Sales Strategy: The Key to High-Converting Pitches with Heather Sager

    Funnel Series #16 Selling from webinars doesn’t have to be awkward, scripted, or sleazy. But let’s be real—a lot of webinars feel like bad infomercials or robotic presentations that make people tune out before they ever hear the pitch. So what’s the secret to selling from webinars in a way that feels natural (and actually converts)? In this episode, I’m chatting with Heather Sager, a speaking coach and business mentor, helping you turn your voice into your best marketing asset for growing your business. She is a former consulting executive turned global speaker and trainer, host of the Hint of Hustle podcast and creator of the Speaker Society. She's also a mom of 3 boys and lives with her family in beautiful Bend, OR. Listen to learn more about: The #1 mistake killing your webinar sales—and how to fix itHow to transition into your pitch without sounding awkward or pushyThe “After Party” mindset shift that makes your pitch feel fun instead of sleazyWhy authenticity is your secret weapon for converting more webinar attendeesHow marketing assistants and service providers can step up their webinar support and help clients sell better If you've ever helped a client with webinar slides, chat support, automations, or replay pages, this episode will give you the inside track on how to make their webinars more effective AND position yourself as an expert in webinar strategy. Sponsored by Shana Lynn’s Cultivate Community Manager Course. Become an in-demand Community Manager! Learn how to build and nurture thriving communities for courses, memberships, and coaching programs—without the stress or overwhelm of figuring it out alone. You’ll gain valuable skills that make you indispensable to business owners. Use my affiliate link to enroll here and save $200 with the coupon code: UNICORN Links Mentioned in the Show: Heather’s Freebies– 19 Simple Phrases That Convert: Sprinkle these 19 magnetic phrases into your next talk or interview to boost your authority and seamlessly sell your stuff Nail Your Guest Speaking Topics: Snag this step-by-step workbook to turn your experience into 3 go-to, client attracting topics for stages, podcasts & summits Purposeful & Profitable Speaking Guide: Grab this guide with 7 strategies + 23 tactics for turning unpaid speaking engagements or podcast interviews into tangible results.  Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply...

    1h 4m

  5. FEB 4

    #239 How to Build a $50K Funnel Offer & Land High-Ticket Clients with Abi Prendergast

    Funnel Series #15 “Some clients see $50k the way you see $500.” If you want to charge premium rates for funnel building and conversion copywriting, you need to be working with clients who get it. But how do you land those dream clients? And what does a high-ticket funnel offer even look like?  My guest, Abi Prendergast, is an Evergreen Funnel Strategist & Conversion Copywriter who specializes in high-ticket, high-converting funnels. She helps course creators generate $5k/day ($1.8M+ a year) using Day #1 Evergreen—a funnel designed to become more profitable over time. Abi has written funnel copy for top course creators like Amy Porterfield and Copyhackers. In this episode, she’s sharing exactly how she scaled to high-ticket offers, why premium funnel services are the way to go, and how you can start charging WAY more for your expertise. Listen to learn more about: How Abi went from charging $6 per blog post to closing $50K funnel offers and the mindset shifts that made it possibleWhy many evergreen funnels fail and how to avoid the biggest mistakesThe power of client feedback loops to optimize and increase conversions over timeWhy building a signature framework positions you as an expert (and helps you charge more!) Abi is proof that specializing, positioning, and building authority can transform low-paying gigs into high-ticket clients. Tune in now to learn how to establish yourself as a funnel expert and attract clients who want to pay premium rates for your expertise! I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here. Sponsored by Shana Lynn’s Cultivate Community Manager Course. Become an in-demand Community Manager! Learn how to build and nurture thriving communities for courses, memberships, and coaching programs—without the stress or overwhelm of figuring it out alone. You’ll gain valuable skills that make you indispensable to business owners. Use my affiliate link to enroll here and save $200 with the coupon code: UNICORN Links Mentioned in the Show: Watch Abi’s FREE Masterclass: Day #1 Evergreen. Go behind the scenes of an evergreen funnel you can (and should) charge upwards of $20K to create for clients.“The Challenger Sale” Book: https://amzn.to/40nOoew  Connect with Abi: Instagram: @aptcontentWebsite: http://www.aptcontent.co.uk/ LinkedIn: Abi Prendergast Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook:a href="https://www.facebook.com/emilyreaganpr/" rel="noopener...

    55 min

  6. JAN 28

    #238 Funnel Messaging Secrets: What Every Marketing Assistant Needs to Know with Nicki Krawczyk

    Funnel Series #14 What makes funnels work? It's not just the tech, but the messaging that drives results. Today’s guest is a powerhouse in copywriting and sales strategy—Nicki Krawczyk. As the founder of Filthy Rich Writer and creator of the Circuit Sales System, Nicki has revolutionized how entrepreneurs and service providers create high-converting, repeatable sales systems. With a career spanning work with Fortune 500 companies and solopreneurs alike, Nicki has also helped over 10,000 copywriters launch and grow thriving businesses through her Comprehensive Copywriting Academy. In this episode of our Funnel Series, Nicki shares her proven system for selling without the stress of live launches and explains how she built a thriving, automated business rooted in strategic messaging. We’ll dive into how to level up as a freelancer by integrating powerful messaging into funnel-building projects, why copywriting is the backbone of successful funnels, and how understanding core messaging leads to high-converting assets. Listen to learn more about: Why messaging is the key to building trust and driving conversions in sales funnelsThe difference between teaching and delivering breakthroughs (and why it matters for conversions)Why niching isn’t always the answer for copywriters—and how to showcase versatility in your portfolioNicki’s no-nonsense advice on how to command higher rates and avoid burnout Tune in for insights on blending copywriting, strategy, and systems to create funnels that not only sell but build lasting trust in client relationships. Sponsored by UDMA Toolkit  Want the best tech and AI tools for your marketing services and DMA business all in one place? Stay ahead with the latest tools and impress your clients with the UDMA Tool Kit. Grab it for just $7.99 Links Mentioned in the Show: Comprehensive Copywriting Academy New to copywriting? Can't seem to break in? Just learned the term "copywriting"? Sign up to learn more and get started. How to Sell (and Scale!) Your Course or Program on Autopilot, Every Single Day (Without the Chaos of Live Launching or the Low Conversions of Evergreen) Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here! Connect with...

    1h 14m

  7. JAN 21

    #237 Confidently Price Funnel Services as a Freelancer with Emily Reagan

    Funnel Series #13 Throughout this Funnel Series, we’ve been digging into the strategies, skills, and systems that make up successful funnels. In today's episode, we're taking it a step further and answering the big question I hear all the time, the thing that gets us all sweaty and a little bit scared: What should I charge for funnel services? From understanding the scope of work to presenting your pricing like a pro, I’m giving you the tools you need to confidently quote your next project. Listen to learn more about: Why knowing your Minimum Acceptable Rate (MAR) is the foundation of your pricing strategyThe different types of funnel services (from simple lead magnets to full-blown evergreen systems) and how to price themHow to scope a project effectively so you don’t undercharge—or overcommitWhy is value-based pricing your secret weapon for aligning your rates with the ROI you deliverTips for presenting your pricing with confidence and setting clear expectations with clients Don’t let pricing your funnel services feel like guesswork! By the end of this episode, you’ll have the tools to charge based on value, own your expertise, and create a win-win for you and your clients. I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here. Sponsored by UDMA Toolkit  Want the best tech and AI tools for your marketing services and DMA business all in one place? Stay ahead with the latest tools and impress your clients with the UDMA Tool Kit. Grab it for just $7.99 Links Mentioned in the Show: Listen to more episodes about pricing 3 Tactics to Raise Your Rates as a Digital Marketing Assistant #131 How Virtual Assistants Can Go from Hourly to Project Rates #193Virtual Assistant Services & Pricing Guides with Emily Reagan #223 4 Freelance Pricing Models #46Common Mistakes Service Providers Make on Packages #201How to Become a Digital Marketing Strategist #185 Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. a...

    31 min

  8. JAN 14

    #236 Email Marketing vs Funnel Building Services with Emily Reagan

    Funnel Series #12 What’s the difference between email marketing and funnel building services? We’re diving into another episode of our Funnel Series, tackling this question straight from my free Facebook group. I know it can feel overwhelming to move from sending weekly nurture emails to building full-blown sales funnels, but this is the good stuff—the stuff that can elevate your services and income. Funnels are where strategy meets results, and in this episode, we’ll break it all down so you can step into these higher-value roles with confidence. Listen to learn more about: The key differences between email marketing and funnel buildingWhy funnels are the money-makers and how to pitch them to clientsHow to position yourself as a strategist while doing the implementationSteps to start offering funnel-building services today, even if you’re new to itTips for tracking funnel performance and showing your value to clients Tune in because understanding this difference and offering these services is exactly how you level up, charge more, and attract clients who see the VALUE in your work. I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here. Sponsored by UDMA Toolkit  Want the best tech and AI tools for your marketing services and DMA business all in one place? Stay ahead with the latest tools and impress your clients with the UDMA Tool Kit. Grab it for just $7.99 Links Mentioned in the Show: Episode 141: Pre-Launch Marketing Strategy with Brenna McGowanEpisode 142: Launch E-mail Strategy with Brittany McBeanStart from the beginning and catch the entire Funnel Series hereJoin The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply...

    19 min
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Trailer

5
out of 5
102 Ratings

About

Welcome to The Marketing Freelancer: : Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance businesses. And basically own your unique Unicorn talents—and confidently charge for the results you deliver! I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On this show, I’m sharing the skills, strategies, and mindset shifts you need to elevate your game as a marketing service provider. Each episode is packed with actionable insights: >Master marketing services like funnels, email campaigns, and launches to stand out in a crowded market. >Learn how to market yourself, pitch with confidence, and secure premium rates for your expertise. >Hear real stories from freelancers who have scaled their businesses, showing you what’s possible when you own your worth and aim higher. >Get tips on managing clients, positioning yourself as an indispensable expert, and navigating the freelance world like a pro. This isn’t about starting out—it’s about leveling up. If you’re ready to move past basic admin tasks, own your unique brilliance, and command the rates you deserve, you’re in the right place. Let’s build a business that lights you up, pays you well, and makes an impact. 🎧 Subscribe now and start transforming your freelance marketing career!

Information

  • Creator
    Emily Reagan | Digital Marketing Virtual Assistant
  • Years Active
    2020 - 2025
  • Episodes
    243
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Emily Reagan | Digital Marketing Virtual Assistant
  • Show Website
    The Marketing Freelancer: Unicorns Unite

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