Chew on This - Digestable DTC Content

Chew on This
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Chew on This - Digestable DTC Content The ultimate podcast tailor-made for DTC founders seeking practical insights to elevate their business game. In each episode, we serve up bite-sized, digestible content loaded with actionable tips, strategies, and success stories. Whether you’re navigating the ever-evolving landscape of e-commerce, mastering customer acquisition, or fine-tuning your brand strategy, ‘Chew on This’ has got you covered. Hit play and let’s chew on the essential ingredients for DTC success together.

  1. 5D AGO

    Is Meta Dying?

    🔁 Recharge - Drive more revenue from your subscription strategy with meaningful insights, dynamic subscriber experiences, and a subscription core trusted by over 20,000 brands.🔗 https://getrecharge.com/💥 Meta’s Algorithm Shift: Recent algorithm changes have significantly impacted ad performance, requiring marketers to retest creatives, landing pages, and funnels. The old strategies are no longer working as effectively.🎥 Content Consumption Shift: The trend towards authentic, organic-style video content, mirroring TikTok Shop’s format, necessitates a move away from high-production value content and static ads.💡 Tactical Adaptations: Try creating new ad accounts, pixels, and Facebook/Instagram pages to isolate new product launches and avoid conflicting audience targeting. Separating data for different product lines is important.🎁 Bundling for Increased AOV: Bundling complementary products is presented as a strategy to increase average order value (AOV) and counter the rising costs of Meta advertising.🤝 Creator Collaboration & Personalization: Developing personalized products and experiences with top-performing creators is highlighted as a high-impact strategy to drive revenue and build deeper customer relationships.0:00 - Intro​1:39 - Meta's marketing strategies and changes​2:54 - Adapting to Meta's algorithm changes​3:34 - Shift in content consumption influenced by TikTok​5:11 - Using creators for storytelling in marketing​6:00 - Improving content quality and engagement​12:02 - Adapting to new marketing processes​15:04 - Strategies for targeting different customer segments​19:04 - Retention and LTV for e-commerce brands​22:05 - Product bundling as an effective marketing strategy​22:56 - Activating influencers in marketing strategies​23:30 - Bundling products to enhance sales​24:41 - Effectiveness of influencer boxes in driving engagement​27:09 - Benefits of personalized scripts for influencer marketing​29:01 - Successful launch with a creator's custom landing page​30:03 - Limited edition products featuring creators' images​32:45 - Creating signature flavors for products​34:10 - Replicating successful creator collaborations​39:24 - Challenges of maintaining a cohesive brand image43:01 - Final chewsFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc

    47 min

  2. MAR 4

    Increase Your Revenue up to 10X with THIS Strategy

    📈 Digicom - If you're struggling getting your paid program running efficiently or scaling effectively, reach out to DigiCom to get an audit🔗 https://www.digicom.io/In this episode of Chew on This, Ash is joined by Hemant Varshney, Mike Constandatos, and Danielle Dror, the co-founders of growth marketing agency Digicom. The three share their unique approach to helping brands scale their revenue. They emphasize a holistic, data-driven strategy that goes beyond simply running ads, focusing on deep audits, creative optimization, conversion rate optimization (CRO), and a diversified media mix. Digicom prioritizes long-term partnerships and profitability for their clients, carefully selecting brands that are willing to invest in testing and learning. They share insights on successful creative strategies, content creation, and the importance of understanding the entire customer funnel. The conversation also touches on the evolving marketing landscape, with a focus on adapting to changes in Meta’s algorithm and exploring alternative platforms like TikTok, Snapchat, and Google’s various offerings.🚀 Digicom’s strategy focuses on achieving significant revenue growth for clients through a multi-faceted approach.📈 Digicom emphasizes a comprehensive strategy encompassing audits, creative optimization, CRO, and diversified media buying.🤝 Digicom prioritizes building strong, enduring relationships with clients, focusing on profitability and mutual success.💡 Digicom uses extensive data analysis to inform their strategies, including tagging creative assets and analyzing user behavior to optimize campaigns.🎥 High-quality, diverse creative content is a primary driver of performance across various platforms.0:00 - Intro​1:05 - The co-founders of Digicom​5:42 - Understanding profitability and margins in marketing strategies​6:46 - Audits for identifying key performance metrics​10:14 - Using a data-driven approach to understand business performance​12:32 - The impact of scaling budgets on overall marketing effectiveness​15:27 - The importance of content in driving business success.​17:05 - Creative testing and adaptation in modern marketing.​20:10 - Utilizing ads library to analyze successful marketing strategies​25:31 - Authentic content and relationships with content creators​26:02 - The product is crucial for effective marketing​27:01 - Data-driven creative strategies for improving conversion rates​28:32 - Analyzing user journeys helps identify drop-off points in the sales funnel​29:40 - Small changes in website design can significantly reduce traffic drop-off​30:38 - Diversifying channel mix to adapt to changing market dynamics​32:00 - Advertorial content can effectively engage older demographics and drive conversions​39:22 - Overlooking attribution can impact growth strategies​43:01 - Targeting the right audience is key to maximizing marketing dollars​45:00 - Proper media buying fundamentals are essential for successful campaigns​49:20 - Understanding break-even points is critical for brand growth and sustainability49:41 - Final chewsFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc

    52 min

  3. FEB 25

    How Ariat Scaled with TV Advertising

    📺 Tatari - TV advertising with real-time data to ensure your TV Ads are optimally managed. Buy and Measure Campaigns Across Streaming TV, Linear TV, and Online Video.🔗 https://www.tatari.tv/In this episode of Chew on This, Ron and Ash connect with Sam Joachim, Head of Client Services at Tatari, and Tricia LaBarge, Sr. Director, Brand Media & Digital Marketing at Ariat International, to discuss the use of connected TV (CTV) and linear TV advertising to increase brand awareness and drive sales. Ariat partnered with Tatari, a TV advertising platform, to manage their campaigns and measure results. The discussion covers the benefits of TV advertising (longer ad time, immersive experience), measurement strategies (including next-day results and brand lift studies), content creation, and the importance of a multi-faceted approach to TV advertising (linear, streaming, and OLV). They emphasize the importance of creative, contextual alignment, and the use of robust analytics to optimize campaigns and measure success.📺 Why TV Advertising?: TV advertising offers a longer engagement time compared to digital platforms, allowing brands to build emotional connections and increase brand awareness. It’s also viewed as a more credible medium.📈 Measurement & Attribution: Tatari provides next-day measurement capabilities, enabling brands to quickly assess campaign performance. This includes baseline lift methodologies for linear TV and one-to-one IP matching for streaming, making it easier to track campaign effectiveness.🤝 Tatari’s Role: Tatari simplifies the process of buying TV ads across linear and streaming platforms, offering a holistic approach to TV advertising. They provide data and analytics, helping brands optimize campaigns and make data-driven decisions.🎯 Successful Campaign Examples: Ariat highlights successful campaigns leveraging contextual alignment (Yellowstone partnership) and athlete endorsements (Brock Purdy), showing how to effectively integrate creative, brand messaging, and media placement for maximum impact.🚀 Future of TV Advertising: Both Ariat and Tatari anticipate continued growth in streaming TV advertising, highlighting the need for agile strategies that leverage multiple platforms and data-driven optimization.0:00 - Intro​1:20 - What is Ariat?​5:13 - Engaging consumers through immersive audio-visual experiences​6:13 - TV as a credible source driving consumer trust and response​10:17 - Real-time results and insights from TV campaigns​12:01 - Incrementality and reaching new audiences through tracking​14:12 - Immediate traffic lifts after airing spots​17:06 - Understanding consumer behavior post-ad airing​20:10 - Importance of content alignment in streaming and CTV strategies​22:10 - Importance of frequency in successful TV advertising​22:50 - The customer journey after engaging with a brand​24:55 - Creative alignment in TV commercials​26:11 - Ariat collaboration with Yellowstone​28:30 - Measuring success through spikes in traffic and user response rates​30:00 - Advanced analytics for evaluating campaign effectiveness​32:01 - Understanding client KPIs for tailored advertising strategies​35:11 - The evolving nature of brand media and its integration with e-commerce​39:00 - Anticipating growth in ad-supported streaming audiences​40:44 - Final chewsFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc

    43 min
  4. Boost ROAS by 20% With This Revolutionary Feature...

    FEB 18

    Boost ROAS by 20% With This Revolutionary Feature...

    📱 Reactiv - Reactiv is a mobile app builder that creates engaging experiences without downloads. It uses AI to increase conversions, recapture abandoned carts, and boost AOV by 20%.🔗 https://www.reactivapp.com/In this episode of Chew on This, Ron and Ash are joined by Zach and Ross, co-founders of Reactiv! They discuss their innovative approach to mobile shopping using “Clips,” which are app-like experiences accessible without downloading an app. Clips offer a streamlined acquisition strategy, enhancing conversion rates through push notifications and eliminating the friction of app downloads. Zach and Ross also cover best practices for using Clips, success stories, and the future of mobile commerce, including plans for enhanced functionality and integration with retail.📱 Reactiv’s "Clips" feature allows users to directly access app content without needing to download the app.📈 "Clips" significantly increases conversion rates, with push notifications achieving surprisingly high open and engagement rates, even outside of opt-in periods.🚀 "Clips" are primarily utilized for top-of-funnel acquisition strategies, integrated with platforms like Meta and Google Ads for increased reach and conversions.💡 "Clips" integrates with existing marketing tools and allows for easy A/B testing within ad platforms, making data analysis and optimization straightforward.🔮 Reactiv is developing an SDK for custom app building, expanding "Clips" functionality, and aiming to revolutionize the retail experience through in-store QR code integrations with seamless mobile checkout.0:00 - Intro​2:14 - What is Reactiv?​3:06 - Removing friction in the shopping experience​5:01 - Strategy focused on customer acquisition and value​7:05 - Using landing pages for ads and their effectiveness​9:17 - How merchants utilize top-of-funnel strategies​11:15 - Abandoned cart notifications and their effectiveness​14:03 - Data integration and tracking for brands​19:12 - Evolution of mobile apps and consumer behavior​20:36 - Convenience of technology in everyday experiences​21:11 - The relevance of apps in today's world​22:35 - Push notifications for driving customer engagement​24:09 - Prioritizing user experience​26:07 - Enhancing customer interaction without app installation​29:20 - Introducing a "Shopify of mobile apps" concept for easier merchant onboarding​31:49 - Ease of accessing services via QR codes​37:00 - Engaging customers through notifications and updates​39:06 - Integration of Bluetooth functionalities in shopping apps​41:51 - Final chewsFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc

    44 min
  5. Financial Wealth Doesn't Make You Rich ft. Sahil Bloom

    FEB 6

    Financial Wealth Doesn't Make You Rich ft. Sahil Bloom

    In the season 4 finale of Chew on This, Ron, Ash, and Ankit are joined by Sahil Bloom, writer and entrepreneur, to discuss his journey from zero followers to publishing his first book, “The Five Types of Wealth.” Bloom shares his experiences building an audience on Twitter, transitioning to a newsletter, and ultimately writing a book that explores five key areas of well-being: financial, time, social, mental, and physical wealth. He emphasizes the importance of identifying “mispriced opportunities,” prioritizing genuine authenticity in content creation, and understanding that life’s priorities shift across different seasons. He also discusses the process of traditional book publishing, the challenges of maintaining a long-term writing project, and the importance of balancing various aspects of life rather than solely focusing on financial success. 📖 The Five Types of Wealth: Bloom’s book explores financial, time, social, mental, and physical wealth, emphasizing the importance of balancing these aspects throughout different life seasons. 📈 Building in Public: He advocates for authentically sharing one’s journey and learnings online as a powerful marketing strategy, though cautions against using it solely for ego-boosting. 🤔 Prioritizing Energy: Bloom stresses identifying and maximizing “energy-creating” tasks versus “energy-draining” ones, as a key to productivity and overall well-being. ⏳ Time as the Most Valuable Asset: He highlights the importance of time wealth, emphasizing that even immense financial wealth can’t buy back lost time. 🧘 Balancing Life’s Dimensions: Bloom underscores the need for a holistic approach to life, avoiding the pitfall of sacrificing other areas for singular pursuits like financial success. 0:00 - Intro ​1:14 - Sahil Bloom, writer and entrepreneur ​2:14 - Transitioning from a finance career to writing a book ​4:20 - The chaos of career paths during the pandemic ​7:18 - The concept of creating value for others ​9:11 - Shifting focus to a more authentic writing approach ​10:51 - The challenges of writing a book compared to social media ​15:19 - The differences between traditional and self-publishing ​26:40 - The goal of making a lasting impact through writing ​32:43 - The importance of prioritizing different aspects of life during specific windows of time ​34:40 - The significance of maintaining important relationships, even during busy work periods ​36:16 - Individual journeys and personal transformations ​39:10 - Different types of wealth ​41:03 - Time is the most precious resource ​43:15 - The importance of self-awareness in managing energy levels and tasks ​49:15 - Identifying and limiting energy-draining tasks ​52:14 - The balance between building a business and sharing experiences publicly ​57:34 - Teaching children about delayed gratification for long-term success ​59:10 - Sahil Bloom's daily routine 1:03:00 - Final chew Sponsored by: 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

    1h 4m
  6. 8-Figure Founders Predict 2025 Trends

    JAN 23

    8-Figure Founders Predict 2025 Trends

    In this episode of Chew on This, Ron, Ash, and Ankit discuss their goals and predictions for e-comm in 2025. Key themes include the increasing difficulty of relying solely on paid advertising (especially on Meta), the necessity for product innovation and uniqueness to stand out in saturated markets, the growing importance of building an owned audience through creator collaborations and “building in public,” and the need for higher margins to support more diversified marketing strategies. They also touch on the challenges posed by evolving advertising platforms like TikTok Shop and Meta’s changing policies regarding health and wellness brands. 📈 Increased Difficulty of Paid Advertising: The founders emphasize the rising cost and diminishing returns of paid advertising, especially in saturated markets like supplements. They highlight the need to diversify marketing strategies and build owned audiences. 💡 Product Innovation is Key: Brands must prioritize unique, proprietary, and high-value products to differentiate themselves. The era of easily marketing commoditized goods is over. Significant investment in R&D is crucial. 🤝 Creator Economy Dominance: Leveraging creators and influencers to build brand awareness and reach target audiences is paramount. “Building in public” and cultivating an owned audience are essential for long-term success. 📊 Platform Diversification: The discussion emphasizes the need to move beyond reliance on Meta and explore other channels like AppLovin, YouTube, and Pinterest, while acknowledging the challenges and costs associated with each. 🤔 Evolving Platform Policies: Meta’s tightening policies on health and wellness advertising, particularly regarding targeting specific medical conditions, present significant challenges for brands in this sector. 0:00 - Intro ​1:51 - Creating convenient and consumable products ​3:11 - Brand differentiation in saturated markets ​4:17 - Product uniqueness is essential for success ​5:29 - Innovating to stand out in 2025 ​7:10 - Channel influence on consumer trends ​9:31 - Changed prerequisites for launching a product ​12:02 - Differentiation is crucial as competition increases ​19:02 - Adapting to market changes and consumer behavior ​22:19 - Differences in advertising algorithms ​23:34 - Effectiveness and evolution of advertising channels ​25:07 - Measuring the impact of advertising on revenue ​29:30 - Recommendations for diversifying advertising strategies ​31:02 - Targeting specific medical conditions in advertising ​35:06 - Balance between safety and usefulness in content ​37:15 - Producing quality products and unique marketing strategies ​39:01 - Evolution of knowledge access and learning methods ​41:30 - Final chews Sponsored by: 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

    45 min
  7. Create A Personalized Supplement Brand in Just 1hr

    JAN 14

    Create A Personalized Supplement Brand in Just 1hr

    💊 Supliful - Supliful is a private-label dropshipping platform that empowers you to create and sell your brand using supplements, coffee, skincare, and pet products. 🔗 ⁠https://www.supliful.com/ This episode of Chew on This features Rihards Piks, the co-founder of Supliful, a platform that helps entrepreneurs quickly and easily launch personalized supplement brands. The interview covers Supliful's origins, its unique on-demand model that eliminates the need for large upfront inventory investments, and its impact on the success of thousands of online businesses. The conversation also touches on the importance of niche marketing, brand differentiation, and the challenges and rewards of entrepreneurship. Rihards emphasizes the importance of thorough market research before launching a product and shares insights into the future of e-commerce, including the rise of personalized products and social selling. 🚀 Rapid Brand Creation: Supliful allows entrepreneurs to launch a brand in as little as one hour, handling manufacturing, fulfillment, and branding. 💡 Niche Marketing Focus: Success in the competitive supplement market relies heavily on identifying and targeting a specific niche, building a community, and offering a solution to a particular customer pain point. 💰 Reduced Financial Risk: Supliful's on-demand model eliminates the need for large upfront inventory investments, drastically reducing financial risk for new businesses. 📈 Streamlined Operations: The platform handles all backend operations, freeing entrepreneurs to focus on marketing and brand growth. 📊 Data-Driven Decisions: Supliful provides valuable data and insights into sales and customer behavior, enabling rapid testing and iteration of products and marketing strategies. 0:00 - Intro ​1:01 - Rihards' entrepreneurial journey ​2:48 - Scaling to seven figures and selling ​4:02 - Building a platform is crucial ​5:04 - Facilitating over 10,000 orders a week ​9:00 - Growth vs backend operations ​12:02 - Branding and market positioning in a competitive landscape ​15:01 - Differentiation is key to capturing market share ​17:03 - Supliful user's viral success ​20:32 - Reducing time to market and enabling rapid product testing and launches ​20:51 - Product testing and its impact on investment ​21:50 - Supliful brand's scaling to seven figures ​25:01 - The impact of notifications on mental health and business focus ​26:01 - Functional foods as a growing market ​28:02 - Importance of a fully branded customer experience ​30:29 - Challenges of launching safe and quality products ​34:54 - Future of e-commerce and social selling trends ​37:10 - Mmass personalization in supplements ​39:02 - Retention rates and e-commerce success 40:29 - Final chew Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

    42 min
  8. The #1 Mistake Killing Your Startup (ft. Sahand Dilmaghani)

    JAN 9

    The #1 Mistake Killing Your Startup (ft. Sahand Dilmaghani)

    This episode of Chew on This features Sahand Dilmaghani, CEO and founder of Terra Kaffe, a high-end espresso machine company. Sahand discusses his journey from investment banking and electric vehicles to creating a luxury coffee product, highlighting the challenges and successes of building a hardware business. He emphasizes the importance of strong customer relationships, community building, and data-driven marketing strategies in overcoming the unique obstacles of a high-ticket item in a crowded market. The conversation covers product development, marketing channel selection (direct-to-consumer, Amazon, retail), customer acquisition costs, community building on Facebook, and fundraising. Sahand shares valuable lessons learned, including the importance of staying close to the customer and avoiding perfectionism. ☕ Building a High-End Hardware Brand: Sahand details the complexities of designing, sourcing, manufacturing, and marketing a premium-priced espresso machine, emphasizing the iterative design process and the importance of early market validation. 📈 Data-Driven Marketing & Customer Relationships: Sahand showcases a unique approach to marketing a high-ticket item, relying heavily on strong customer relationships, word-of-mouth marketing (30% of sales attributed to it!), and a vibrant online community to drive sales and brand loyalty. This approach allows for direct feedback, informing product development and marketing strategies. 🗣️ Community Building as a Marketing Tool: The power of a strong, engaged customer community is emphasized. Sahand shares how he uses his personal cell phone number to connect with customers and leverage their enthusiasm for word-of-mouth marketing, creating an “unfair advantage.” 💰 Fundraising and Financial Discipline: Sahand discusses his approach to fundraising, emphasizing the importance of having a clear vision, setting realistic milestones, and being judicious in capital allocation. 🤔 Lessons Learned: Sahand shares a key learning - avoiding letting perfectionism hinder progress and emphasizing the importance of getting the product “done” and then iterating based on feedback. 0:00 - Intro ​1:10 - Sahand's background in hardware creation ​2:05 - Transition from finance to a startup ​3:08 - Personal experience with consumer preferences in the coffee market ​4:20 - Building a technology moat in a visceral purchase category ​6:02 - The complexity of hardware development ​8:09 - Validation of product-market fit through consumer engagement ​11:09 - Launching the first version of the product ​12:14 - Testing new channels ​15:12 - Challenges marketing against established legacy brands ​17:00 - Evolution of marketing strategies over the past 5 years ​18:20 - Community-oriented approaches drive significant interest ​19:18 - Engaging with the community to understand consumer needs ​20:27 - Customers as brand evangelists ​22:13 - Importance of customer feedback through surveys ​24:11 - Identifying growth opportunities to overcome market challenges ​25:04 - Building social media communities to enhance customer engagement ​27:02 - Amplifying marketing efforts through word-of-mouth ​28:04 - Importance of fiscal discipline ​34:57 - Understanding the audience is key 35:08 - Final chew Sponsored by: 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

    37 min
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    4.5
    out of 5
    15 Ratings

    About

    Chew on This - Digestable DTC Content The ultimate podcast tailor-made for DTC founders seeking practical insights to elevate their business game. In each episode, we serve up bite-sized, digestible content loaded with actionable tips, strategies, and success stories. Whether you’re navigating the ever-evolving landscape of e-commerce, mastering customer acquisition, or fine-tuning your brand strategy, ‘Chew on This’ has got you covered. Hit play and let’s chew on the essential ingredients for DTC success together.

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