Chew on This - Digestable DTC Content

Chew on This
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Chew on This - Digestable DTC Content

Chew on This - Digestable DTC Content The ultimate podcast tailor-made for DTC founders seeking practical insights to elevate their business game. In each episode, we serve up bite-sized, digestible content loaded with actionable tips, strategies, and success stories. Whether you’re navigating the ever-evolving landscape of e-commerce, mastering customer acquisition, or fine-tuning your brand strategy, ‘Chew on This’ has got you covered. Hit play and let’s chew on the essential ingredients for DTC success together.

  1. Boost ROAS by 20% With This Revolutionary Feature...

    2 DAYS AGO

    Boost ROAS by 20% With This Revolutionary Feature...

    📱 Reactiv - Reactiv is a mobile app builder that creates engaging experiences without downloads. It uses AI to increase conversions, recapture abandoned carts, and boost AOV by 20%.🔗 https://www.reactivapp.com/In this episode of Chew on This, Ron and Ash are joined by Zach and Ross, co-founders of Reactiv! They discuss their innovative approach to mobile shopping using “Clips,” which are app-like experiences accessible without downloading an app. Clips offer a streamlined acquisition strategy, enhancing conversion rates through push notifications and eliminating the friction of app downloads. Zach and Ross also cover best practices for using Clips, success stories, and the future of mobile commerce, including plans for enhanced functionality and integration with retail.📱 Reactiv’s "Clips" feature allows users to directly access app content without needing to download the app.📈 "Clips" significantly increases conversion rates, with push notifications achieving surprisingly high open and engagement rates, even outside of opt-in periods.🚀 "Clips" are primarily utilized for top-of-funnel acquisition strategies, integrated with platforms like Meta and Google Ads for increased reach and conversions.💡 "Clips" integrates with existing marketing tools and allows for easy A/B testing within ad platforms, making data analysis and optimization straightforward.🔮 Reactiv is developing an SDK for custom app building, expanding "Clips" functionality, and aiming to revolutionize the retail experience through in-store QR code integrations with seamless mobile checkout.0:00 - Intro​2:14 - What is Reactiv?​3:06 - Removing friction in the shopping experience​5:01 - Strategy focused on customer acquisition and value​7:05 - Using landing pages for ads and their effectiveness​9:17 - How merchants utilize top-of-funnel strategies​11:15 - Abandoned cart notifications and their effectiveness​14:03 - Data integration and tracking for brands​19:12 - Evolution of mobile apps and consumer behavior​20:36 - Convenience of technology in everyday experiences​21:11 - The relevance of apps in today's world​22:35 - Push notifications for driving customer engagement​24:09 - Prioritizing user experience​26:07 - Enhancing customer interaction without app installation​29:20 - Introducing a "Shopify of mobile apps" concept for easier merchant onboarding​31:49 - Ease of accessing services via QR codes​37:00 - Engaging customers through notifications and updates​39:06 - Integration of Bluetooth functionalities in shopping apps​41:51 - Final chewsFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc

    44 min
  2. Financial Wealth Doesn't Make You Rich ft. Sahil Bloom

    FEB 6

    Financial Wealth Doesn't Make You Rich ft. Sahil Bloom

    In the season 4 finale of Chew on This, Ron, Ash, and Ankit are joined by Sahil Bloom, writer and entrepreneur, to discuss his journey from zero followers to publishing his first book, “The Five Types of Wealth.” Bloom shares his experiences building an audience on Twitter, transitioning to a newsletter, and ultimately writing a book that explores five key areas of well-being: financial, time, social, mental, and physical wealth. He emphasizes the importance of identifying “mispriced opportunities,” prioritizing genuine authenticity in content creation, and understanding that life’s priorities shift across different seasons. He also discusses the process of traditional book publishing, the challenges of maintaining a long-term writing project, and the importance of balancing various aspects of life rather than solely focusing on financial success. 📖 The Five Types of Wealth: Bloom’s book explores financial, time, social, mental, and physical wealth, emphasizing the importance of balancing these aspects throughout different life seasons. 📈 Building in Public: He advocates for authentically sharing one’s journey and learnings online as a powerful marketing strategy, though cautions against using it solely for ego-boosting. 🤔 Prioritizing Energy: Bloom stresses identifying and maximizing “energy-creating” tasks versus “energy-draining” ones, as a key to productivity and overall well-being. ⏳ Time as the Most Valuable Asset: He highlights the importance of time wealth, emphasizing that even immense financial wealth can’t buy back lost time. 🧘 Balancing Life’s Dimensions: Bloom underscores the need for a holistic approach to life, avoiding the pitfall of sacrificing other areas for singular pursuits like financial success. 0:00 - Intro ​1:14 - Sahil Bloom, writer and entrepreneur ​2:14 - Transitioning from a finance career to writing a book ​4:20 - The chaos of career paths during the pandemic ​7:18 - The concept of creating value for others ​9:11 - Shifting focus to a more authentic writing approach ​10:51 - The challenges of writing a book compared to social media ​15:19 - The differences between traditional and self-publishing ​26:40 - The goal of making a lasting impact through writing ​32:43 - The importance of prioritizing different aspects of life during specific windows of time ​34:40 - The significance of maintaining important relationships, even during busy work periods ​36:16 - Individual journeys and personal transformations ​39:10 - Different types of wealth ​41:03 - Time is the most precious resource ​43:15 - The importance of self-awareness in managing energy levels and tasks ​49:15 - Identifying and limiting energy-draining tasks ​52:14 - The balance between building a business and sharing experiences publicly ​57:34 - Teaching children about delayed gratification for long-term success ​59:10 - Sahil Bloom's daily routine 1:03:00 - Final chew Sponsored by: 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

    1h 4m
  3. 8-Figure Founders Predict 2025 Trends

    JAN 23

    8-Figure Founders Predict 2025 Trends

    In this episode of Chew on This, Ron, Ash, and Ankit discuss their goals and predictions for e-comm in 2025. Key themes include the increasing difficulty of relying solely on paid advertising (especially on Meta), the necessity for product innovation and uniqueness to stand out in saturated markets, the growing importance of building an owned audience through creator collaborations and “building in public,” and the need for higher margins to support more diversified marketing strategies. They also touch on the challenges posed by evolving advertising platforms like TikTok Shop and Meta’s changing policies regarding health and wellness brands. 📈 Increased Difficulty of Paid Advertising: The founders emphasize the rising cost and diminishing returns of paid advertising, especially in saturated markets like supplements. They highlight the need to diversify marketing strategies and build owned audiences. 💡 Product Innovation is Key: Brands must prioritize unique, proprietary, and high-value products to differentiate themselves. The era of easily marketing commoditized goods is over. Significant investment in R&D is crucial. 🤝 Creator Economy Dominance: Leveraging creators and influencers to build brand awareness and reach target audiences is paramount. “Building in public” and cultivating an owned audience are essential for long-term success. 📊 Platform Diversification: The discussion emphasizes the need to move beyond reliance on Meta and explore other channels like AppLovin, YouTube, and Pinterest, while acknowledging the challenges and costs associated with each. 🤔 Evolving Platform Policies: Meta’s tightening policies on health and wellness advertising, particularly regarding targeting specific medical conditions, present significant challenges for brands in this sector. 0:00 - Intro ​1:51 - Creating convenient and consumable products ​3:11 - Brand differentiation in saturated markets ​4:17 - Product uniqueness is essential for success ​5:29 - Innovating to stand out in 2025 ​7:10 - Channel influence on consumer trends ​9:31 - Changed prerequisites for launching a product ​12:02 - Differentiation is crucial as competition increases ​19:02 - Adapting to market changes and consumer behavior ​22:19 - Differences in advertising algorithms ​23:34 - Effectiveness and evolution of advertising channels ​25:07 - Measuring the impact of advertising on revenue ​29:30 - Recommendations for diversifying advertising strategies ​31:02 - Targeting specific medical conditions in advertising ​35:06 - Balance between safety and usefulness in content ​37:15 - Producing quality products and unique marketing strategies ​39:01 - Evolution of knowledge access and learning methods ​41:30 - Final chews Sponsored by: 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

    45 min
  4. Create A Personalized Supplement Brand in Just 1hr

    JAN 14

    Create A Personalized Supplement Brand in Just 1hr

    💊 Supliful - Supliful is a private-label dropshipping platform that empowers you to create and sell your brand using supplements, coffee, skincare, and pet products. 🔗 ⁠https://www.supliful.com/ This episode of Chew on This features Rihards Piks, the co-founder of Supliful, a platform that helps entrepreneurs quickly and easily launch personalized supplement brands. The interview covers Supliful's origins, its unique on-demand model that eliminates the need for large upfront inventory investments, and its impact on the success of thousands of online businesses. The conversation also touches on the importance of niche marketing, brand differentiation, and the challenges and rewards of entrepreneurship. Rihards emphasizes the importance of thorough market research before launching a product and shares insights into the future of e-commerce, including the rise of personalized products and social selling. 🚀 Rapid Brand Creation: Supliful allows entrepreneurs to launch a brand in as little as one hour, handling manufacturing, fulfillment, and branding. 💡 Niche Marketing Focus: Success in the competitive supplement market relies heavily on identifying and targeting a specific niche, building a community, and offering a solution to a particular customer pain point. 💰 Reduced Financial Risk: Supliful's on-demand model eliminates the need for large upfront inventory investments, drastically reducing financial risk for new businesses. 📈 Streamlined Operations: The platform handles all backend operations, freeing entrepreneurs to focus on marketing and brand growth. 📊 Data-Driven Decisions: Supliful provides valuable data and insights into sales and customer behavior, enabling rapid testing and iteration of products and marketing strategies. 0:00 - Intro ​1:01 - Rihards' entrepreneurial journey ​2:48 - Scaling to seven figures and selling ​4:02 - Building a platform is crucial ​5:04 - Facilitating over 10,000 orders a week ​9:00 - Growth vs backend operations ​12:02 - Branding and market positioning in a competitive landscape ​15:01 - Differentiation is key to capturing market share ​17:03 - Supliful user's viral success ​20:32 - Reducing time to market and enabling rapid product testing and launches ​20:51 - Product testing and its impact on investment ​21:50 - Supliful brand's scaling to seven figures ​25:01 - The impact of notifications on mental health and business focus ​26:01 - Functional foods as a growing market ​28:02 - Importance of a fully branded customer experience ​30:29 - Challenges of launching safe and quality products ​34:54 - Future of e-commerce and social selling trends ​37:10 - Mmass personalization in supplements ​39:02 - Retention rates and e-commerce success 40:29 - Final chew Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

    42 min
  5. The #1 Mistake Killing Your Startup (ft. Sahand Dilmaghani)

    JAN 9

    The #1 Mistake Killing Your Startup (ft. Sahand Dilmaghani)

    This episode of Chew on This features Sahand Dilmaghani, CEO and founder of Terra Kaffe, a high-end espresso machine company. Sahand discusses his journey from investment banking and electric vehicles to creating a luxury coffee product, highlighting the challenges and successes of building a hardware business. He emphasizes the importance of strong customer relationships, community building, and data-driven marketing strategies in overcoming the unique obstacles of a high-ticket item in a crowded market. The conversation covers product development, marketing channel selection (direct-to-consumer, Amazon, retail), customer acquisition costs, community building on Facebook, and fundraising. Sahand shares valuable lessons learned, including the importance of staying close to the customer and avoiding perfectionism. ☕ Building a High-End Hardware Brand: Sahand details the complexities of designing, sourcing, manufacturing, and marketing a premium-priced espresso machine, emphasizing the iterative design process and the importance of early market validation. 📈 Data-Driven Marketing & Customer Relationships: Sahand showcases a unique approach to marketing a high-ticket item, relying heavily on strong customer relationships, word-of-mouth marketing (30% of sales attributed to it!), and a vibrant online community to drive sales and brand loyalty. This approach allows for direct feedback, informing product development and marketing strategies. 🗣️ Community Building as a Marketing Tool: The power of a strong, engaged customer community is emphasized. Sahand shares how he uses his personal cell phone number to connect with customers and leverage their enthusiasm for word-of-mouth marketing, creating an “unfair advantage.” 💰 Fundraising and Financial Discipline: Sahand discusses his approach to fundraising, emphasizing the importance of having a clear vision, setting realistic milestones, and being judicious in capital allocation. 🤔 Lessons Learned: Sahand shares a key learning - avoiding letting perfectionism hinder progress and emphasizing the importance of getting the product “done” and then iterating based on feedback. 0:00 - Intro ​1:10 - Sahand's background in hardware creation ​2:05 - Transition from finance to a startup ​3:08 - Personal experience with consumer preferences in the coffee market ​4:20 - Building a technology moat in a visceral purchase category ​6:02 - The complexity of hardware development ​8:09 - Validation of product-market fit through consumer engagement ​11:09 - Launching the first version of the product ​12:14 - Testing new channels ​15:12 - Challenges marketing against established legacy brands ​17:00 - Evolution of marketing strategies over the past 5 years ​18:20 - Community-oriented approaches drive significant interest ​19:18 - Engaging with the community to understand consumer needs ​20:27 - Customers as brand evangelists ​22:13 - Importance of customer feedback through surveys ​24:11 - Identifying growth opportunities to overcome market challenges ​25:04 - Building social media communities to enhance customer engagement ​27:02 - Amplifying marketing efforts through word-of-mouth ​28:04 - Importance of fiscal discipline ​34:57 - Understanding the audience is key 35:08 - Final chew Sponsored by: 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

    37 min
  6. How Rob Schutz Built a Multi-Billion Dollar Company

    12/19/2024

    How Rob Schutz Built a Multi-Billion Dollar Company

    In this episode of Chew On This, Ash and Ankit are joined by Rob Schutz, a serial entrepreneur, as he discusses his experiences building marketing teams and scaling businesses across various industries, including pet products (BarkBox), men’s health (Ro), and domain acquisition (Snagged). He emphasizes the importance of initially focusing on a few key marketing channels that are already showing promise, rather than diversifying too early. He also shares insights into navigating regulatory hurdles in the healthcare industry and the challenges (and rewards) of acquiring valuable domain names. The conversation touches on building strong teams, the role of community in brand building, and the importance of data-driven decision-making in marketing. 📈 Focus on High-Performing Channels Early: Rob stresses the importance of identifying and aggressively pursuing a few key, successful marketing channels in the early stages of a business, rather than spreading resources too thin. This allows for rapid growth and scaling before diversifying. 🐶 BarkBox Experience: His early role at BarkBox provided valuable experience in leveraging Facebook’s emerging advertising platform and building a strong visual brand presence crucial for social media success. He learned to identify, exploit, and then delegate successful channels. 💊 Navigating Healthcare Regulations: Rob shares the challenges of marketing products in the sensitive men’s health space (Ro), highlighting the complexities of regulatory compliance and the need for a conservative, compliant approach. 🌐 Domain Acquisition (Snagged): His current venture, Snagged, focuses on acquiring domain names for businesses. He emphasizes the intricate processes involved, often requiring creative negotiation and leveraging unique incentives beyond simple monetary transactions. 🤝 Building High-Performing Teams: Rob advocates for building marketing teams incrementally, starting with individuals skilled in channels already proving effective. This avoids costly mistakes of hiring senior-level managers before validating the need for their expertise in specific areas. 0:00 - Intro ​1:04 - Rob's experience in Virginia and healthcare sales ​2:16 - Transitioning to growth marketing in New York ​5:11 - Early days of Facebook advertising and its impact on marketing strategies ​6:41 - Importance of experimenting with different marketing channels ​9:07 - Leveraging Instagram influencers for brand growth ​10:03 - Insights on building a marketing team and hiring strategies ​14:01 - The significance of measuring results and accountability in hiring ​19:30 - Exploring taboo topics in healthcare marketing ​24:29 - Navigating regulations and reputation management in the healthcare space ​25:14 - The importance of a structured approach in a competitive landscape ​26:02 - Challenges faced during data migration and the need for optimization ​27:01 - Benefits of healthy competition ​30:09 - The role of community in product innovation ​32:25 - Brand evolution and community engagement ​34:07 - The importance of adapting to new trends and consumer needs ​39:04 - Insights on personal branding and visibility in the industry ​41:03 - Rob's passion for securing domain names and social handles ​46:00 - The importance of understanding client motivations ​53:02 - Final chew Sponsored by: 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah -  x.com/obviceo   Ash Melwani -   x.com/ashvinmelwani   Chew On This -   x.com/chewonthisdtc

    55 min
  7. Your Ad Strategy Needs Help - Feat. Marketing Director at Firebrand

    12/10/2024

    Your Ad Strategy Needs Help - Feat. Marketing Director at Firebrand

    📈 Triple Whale - Learn more about Sonar for Meta 🔗 https://www.triplewhale.com/meta?utm_source=chewonthis&utm_medium=podcast&utm_campaign=meta-sonar-mdf2024 In this episode of “Chew on This,” powered by Triple Whale, Ash sits down with Susan Duong, sales and marketing director at Firebrand Digital, to discuss media buying strategies in the post-iOS 14 world. The conversation centers on the importance of a full-stack agency approach, encompassing creative development, landing page optimization, and multi-channel campaign management. Susan emphasizes the crucial role of brand awareness campaigns, even for smaller businesses, advocating for a balanced approach that includes upper-funnel activities alongside conversion-focused campaigns. She highlights the use of Triple Whale for cross-channel attribution and the benefits of its new "Sonar" product- an integration with Meta Conversions API- for optimizing new customer acquisition. She also offers advice on navigating the complexities of modern media buying, emphasizing testing, patience, and a data-driven approach. 🗣️ Full-Stack Agency Approach: Agencies need to offer a comprehensive suite of services, including creative, landing pages, and multi-channel expertise, to succeed in today’s advertising landscape. 💡 Brand Awareness is Key: Even with limited budgets, allocating a percentage to brand awareness campaigns, utilizing diverse creative formats and strategic exclusions, is vital for long-term success and building a healthy sales funnel. 📈 Data-Driven Decision Making: Leveraging tools like Triple Whale for cross-channel attribution is crucial to accurately assess campaign ROI and optimize budget allocation across multiple platforms (Meta, TikTok, etc.). 🔄 Creative Diversification: To combat creative fatigue and capture attention, a diverse range of creative assets and messaging styles tailored to different stages of the customer journey are essential. 🧪 Continuous Testing: Consistent A/B testing of creatives, targeting strategies, and channel allocation are key to optimize campaigns and adapt to the ever-changing advertising environment.  0:00 - Intro 1:18 - What is Firebrand Digital? 4:01 - Ideal account structures for better results 5:16 - Post-iOS 14 challenges in managing ad budgets 7:03 - Importance of continuous optimization and testing 10:10 - Funnel strategies for driving new customers 12:01 - Brand awareness and conversion campaigns 15:01 - Creative content for engaging diverse audiences 22:00 - Budget allocation in brand awareness campaigns 25:30 - Exclusions in targeting 27:11 - Broad targeting and lookalike audiences 32:08 - Using Triple Whale for trusted platform data 35:51 - Nuances of different attribution models 39:01 - Assessing how many purchases are from new customers 41:10 - Proper budget allocation for existing and new customer targeting 46:01 - Simple exclusions in ad targeting for enhanced user experience 48:19 - Final chew Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

    50 min
  8. How to Unlock 100% YOY Growth

    12/05/2024

    How to Unlock 100% YOY Growth

    ​In this episode of Chew on This, Ron, Ash, and Ankit emphasize the critical role of customer retention and LTV in e-commerce success. They highlight a remarkable sales increase during the Black Friday and Cyber Monday period, attributing this growth to enhanced brand awareness and diverse marketing strategies beyond traditional platforms like Meta. The discussion includes the importance of influencer marketing and discount strategies to encourage repeat purchases. Additionally, they share insights on navigating the retail landscape and adapting product offerings to meet consumer demands. 🌟 Obvi founders share their experiences post-Nov 1 launch, highlighting massive growth 📈, the power of organic marketing efforts, impactful retail partnerships, and innovative digital strategies 🌱 Obvi's organic marketing game since Feb led to a 100% yoy increase & 400% surge in Nov alone 🚀 Timely releases kept consumer interest high, amplifying Black Friday traffic 🛒 0:00 - Intro ​1:39 - 100% YOY growth ​2:12 - Increasing brand awareness through organic efforts ​3:44 - Customer familiarity before purchase ​6:33 - Consumer engagement beyond Black Friday ​9:08 - Exclusive product launches to attract new customers ​12:14 - Retail vs. DTC strategies ​15:01 - Creating separate product lines for different markets ​19:01 - Innovative products with patented ingredients for better market fit ​21:16 - New ad account and social media pages to target a fresh customer base ​22:18 - Creative diversity in ads and utilizing influencers for content ​23:30 - Migrating marketing ops and optimizing channel strategies ​25:01 - Evaluating pricing strategies and the importance of maintaining product value ​26:26 - Subscription models for customer retention and scaling ​29:21 - Enhancing product packaging and branding to improve customer perception ​34:10 - QR codes for customer engagement and feedback ​37:41 - The need for product improvement based on customer reviews ​39:03 - Final chews Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - x.com/obviceo Ash Melwani - x.com/ashvinmelwani Chew On This - x.com/chewonthisdtc

    44 min
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4.5
out of 5
15 Ratings

About

Chew on This - Digestable DTC Content The ultimate podcast tailor-made for DTC founders seeking practical insights to elevate their business game. In each episode, we serve up bite-sized, digestible content loaded with actionable tips, strategies, and success stories. Whether you’re navigating the ever-evolving landscape of e-commerce, mastering customer acquisition, or fine-tuning your brand strategy, ‘Chew on This’ has got you covered. Hit play and let’s chew on the essential ingredients for DTC success together.

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