Living The Red Life

Rudy Mawer
  • 4.8 (101)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
Living The Red Life

Living The Red Life is your ticket to learning from The King Of Ads himself, Rudy Mawer AKA “The Man in Red''. From building an unshakable business foundation (and unstoppable team), to scaling your brand to 8-figures+, Living The Red Life is the go-to podcast for entrepreneurs & online business owners who are ready to level up their business and build a lasting legacy. Each week discover lessons from Rudy to help you scale your business and expand your thinking to new levels of success.

  1. 3 DAYS AGO

    How To Build A Million Dollar Company With 1 Person w/Elaine Pofeldt

    This episode features Elaine Pofeldt, an acclaimed journalist, author, and expert on solo entrepreneurship. Best known for her book The Million-Dollar, One-Person Business, Elaine has spent years analyzing how individuals can achieve high levels of financial success while maintaining lean operations. She joins the conversation to share insights into the mindset, strategies, and tools that empower entrepreneurs to thrive without large teams or extensive resources. Elaine discusses the importance of valuing time, optimizing productivity, and choosing scalable business models that allow entrepreneurs to focus on growth. Drawing from her extensive research and interviews, she highlights the pitfalls of over-investing in product perfection at the expense of sales and marketing. The conversation also explores the power of overcoming gatekeepers, embracing digital tools, and connecting authentically with audiences to drive success. Elaine’s actionable advice and inspiring examples make this episode a treasure trove for aspiring and experienced entrepreneurs alike. CHAPTER TITLES 03:00 - Starting the Journey: Defining Success 05:00 - Normalizing Achievements: Building Confidence Through Repetition 07:00 - Valuing Your Time: A Key to Scaling Success 09:00 - Mastering Delegation: Building Support Systems 11:00 - Simplifying Success: Choosing the Right Business Model 13:00 - The Marketing Shift: Focusing on Sales Over Perfection 15:00 - Amplifying Your Reach: Overcoming Marketing Challenges 17:00 - Handling Criticism: Tuning Out the Haters 19:00 - Ignoring Gatekeepers: Pioneering Your Own Path 20:00 - Closing Reflections: Advice for Future Entrepreneurs Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter Connect with Elaine Pofeldt: Senior Contributor to Forbes Book 1 - Million Dollar 1 Person Business Book 2 - Tiny Business, Big Money https://www.elainepofeldt.com/

    24 min

  2. DEC 5

    Find Untapped Markets & Dominate with the Blue Ocean Strategy

    In this episode, I dive into the concept of the Blue Ocean Strategy and how it can help you stand out in today’s competitive business world. I explore the difference between "blue oceans," which represent untapped, less competitive markets, and "red oceans," the overcrowded spaces where it’s hard to get traction. By looking at examples like Airbnb and Netflix, I show how success often comes from creating something unique rather than competing in saturated markets. Testing ideas and adapting to trends is crucial, and I share how even small pivots can make a big difference in carving out your own space. I also talk about ways to innovate without starting over. Whether it’s rebranding, redesigning how you deliver your product, or even expanding into new markets, there are many ways to stand out. The key is to stay flexible, keep an eye on industry trends, and understand what your audience truly needs. It’s all about finding those fresh opportunities and putting your unique spin on them. If you’re feeling stuck in a crowded space, this episode offers practical ideas to help you move into a blue ocean and set yourself apart. CHAPTER TITLES 01:22 - Blue vs. Red Oceans: What They Mean for Business 03:03 - Creating Blue Oceans in a Saturated Market 04:38 - Pivoting Without Starting Over 06:06 - Adapting to Market Trends and Buyer Behavior 08:46 - Learning from Big Brand Evolution 10:36 - The Power of Strategic Industry Shifts 13:04 - Brainstorming Blue Oceans with ChatGPT Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    15 min

  3. NOV 28

    How I Sold a Company for $16M and Bought It Back for Pennies on the Dollar w/Ryan Moran

    Ryan Moran, an entrepreneur and investor known for his expertise in e-commerce and brand-building, shares the incredible story of how he sold his company for $16 million, only to buy it back later for pennies on the dollar. Moran takes listeners through his journey of building the company from the ground up, scaling it, and eventually making the decision to sell. He reflects on the highs and lows of the sale process and the unexpected challenges that came after the deal was done. Despite the success, Moran reveals how losing control of the business led him to rethink his approach to entrepreneurship and what he values most. The episode then shifts to a fascinating discussion of Moran’s decision to repurchase the company, a move that required not just financial investment, but a new mindset and a willingness to start over. Moran explains the process of buying back his company, the lessons he learned from both the success and failure of the sale, and the strategies he employed to rebuild the business stronger than before. Through his candid storytelling, Moran emphasizes the importance of resilience, the power of learning from mistakes, and how the experience has shaped his perspective on business and life. This episode provides invaluable insights into the entrepreneurial journey, showcasing the significance of persistence and the ability to pivot when faced with unforeseen circumstances. CHAPTER TITLES 3:00 - The Journey Begins: Selling for $16M 5:30 - Early Days: Growing the Company 8:00 - The $16M Sale: What Went Right 10:30 - Post-Sale Realities: A Sudden Shift 13:00 - Buying It Back: The Big Decision 15:00 - Rebuilding the Business from Scratch 17:30 - Overcoming New Challenges 19:00 - What I Learned from Losing the Company 20:30 - The Power of Persistence in Entrepreneurship 22:00 - Future Plans: Moving Forward After the Comeback Connect with Ryan Moran: SOCIALS - Ryan Daniel Moran https://www.capitalism.com/ https://www.capitalism.com/playbook Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    23 min

  4. NOV 25

    The Secrets Your Financial Advisor Would NEVER Tell You w/Greg Herlean

    In this episode, Greg Herlean, a renowned entrepreneur and expert in financial independence, shares his insights into building wealth through smart investments and strategic planning. Greg, known for his expertise in self-directed IRAs and real estate investing, begins by recounting his early struggles and how they shaped his relentless drive for success. He takes listeners on a journey through his unconventional strategies, highlighting the importance of taking control of one’s financial future by thinking outside the traditional investment box. As the episode unfolds, Greg dives into the key principles that have guided his success, from embracing calculated risks to cultivating a mindset of persistence and adaptability. Along the way, he addresses common misconceptions about investing and provides actionable advice for listeners looking to achieve financial freedom. Whether you’re a seasoned investor or just starting to explore the world of personal finance, this episode offers valuable insights and inspiration to help you chart your own path to success. CHAPTER TITLES 3:00 - The Surprising Start of the Journey 6:00 - Overcoming the First Hurdle 9:00 - A New Perspective Emerges 12:00 - Challenges of the Unknown 15:00 - The Turning Point 17:00 - Reflections on Progress 19:00 - Facing the Final Obstacle 21:00 - A Triumphant Resolution 23:00 - Closing Thoughts and Takeaways Connect with Greg Herlean: SOCIALS - Greg Herlean Gregherlean.com Greg@horizontrust.com Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    24 min

  5. NOV 21

    How To Dominate Your Industry in 60 Days w/The Leap Frog Method : Jonathan Goodman

    In this episode, fitness entrepreneur and author Jon Goodman shares insights from his journey of professional growth and personal reinvention. He emphasizes the importance of shifting focus from constantly refining expertise to mastering marketing and entrepreneurship, encouraging listeners to recognize the value of their existing knowledge and start making an impact. Jon introduces his concept of "leapfrog learning," a 60-day process of intensive skill acquisition and teaching, which he has used to explore areas like AI, automation, and wealth-building. Jon also previews his new book, *The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way*, offering wisdom on aligning goals with the "game" you’re playing, whether in business or personal pursuits. He highlights the need to use tools like social media strategically, rather than letting them dictate your path, and shares lessons from rebuilding his business after facing significant personal challenges. This episode is a motivating guide for anyone aiming to build a purposeful and impactful career. CHAPTER TITLES 03:00 - The Art of Letting Go: Freedom Through Delegation 05:00 - You Already Know Enough: Stop Overpreparing 07:00 - The Confidence Trap: Comparing Yourself to Colleagues 09:00 - Obsession Shift: From Expertise to Marketing Mastery 11:00 - Leapfrog Learning: Mastering New Skills in 60 Days 13:00 - Teaching to Learn: Sharing Knowledge to Solidify Growth 15:00 - The Power of Philosophy: Creating a Family Wealth Strategy 17:00 - Different Games, Different Rules: Knowing Your Objectives 21:00 - Social Media vs. Business: Playing the Right Game 23:00 - Timeless Lessons: An Introduction to The Obvious Choice Connect with Jon: Personal Trainer Development Centre IG & X = Itscoachgoodman BOOK - The Obvious Choice www.theobviouschoicebook.com Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    27 min

  6. NOV 18

    10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman

    In this episode, we’re joined by Gino Wickman, a renowned entrepreneur, author, and creator of the Entrepreneurial Operating System (EOS). Gino shares his invaluable insights into achieving entrepreneurial success while maintaining balance and avoiding burnout. Drawing from his 30 years of experience, he discusses the importance of finding a personal "magic formula" for work-life balance. Gino emphasizes the delicate equilibrium between pushing yourself hard enough to avoid boredom, but not so hard that you burn out. He highlights the concept of a "work container"—a framework for maximizing energy and output while staying within your capacity for both work and life. Throughout the conversation, Gino offers practical advice on optimizing productivity and maintaining focus, from how to structure your workday to how to adapt your formula over time. He also explores how business owners can scale effectively, noting that, like building a skyscraper, once a business is up and running, it requires less day-to-day effort to maintain. Gino also dives into the importance of systems and delegating effectively to prevent overload. He encourages entrepreneurs to constantly assess their capacity, stay aligned with their values, and make strategic adjustments when necessary, ensuring long-term growth and sustainability in both their personal and professional lives. CHAPTER TITLES 03:00 - Impact & Purpose 06:00 - Finding Your Formula 09:00 - The Work-Life Balance Formula 12:00 - Energy and Efficiency 15:00 - Shifting Over Time 18:00 - The Burnout vs. Boredom Balance 21:00 - Work Container and Business Growth 24:00 - The Role of Systems in Scaling Connect with Gino Wickman: https://the10disciplines.com/ BOOK TITLE - Shine Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    25 min

  7. NOV 14

    The Key to Podcast Success in 2025 w/John Lee Dumas

    This podcast episode dives into the journey of building a successful brand by mastering a single focus and delivering consistent value. The guest shares insights into finding and sticking to a niche, emphasizing that true growth happens when you become an expert in one area instead of trying to excel at everything. He recounts his admiration for Tony Robbins, whose dedication to his craft exemplifies the energy that comes from loving what you do. Highlighting his own path, he explains how focusing solely on podcasting has allowed him to build trust and engage deeply with his audience. By refining his expertise in this specific space, he's managed to stand out in an otherwise saturated market. The episode also addresses avoiding burnout by aligning your work with what brings you joy. For John, interviewing entrepreneurs is not just a job but a source of energy and inspiration. He shares advice for young entrepreneurs to embrace patience, relax, and avoid rushing through milestones, reminding them that sustainable success is a long game. John closes by encouraging listeners to focus on what they’re genuinely passionate about, as it’s this love for the work itself that will fuel them to succeed over time. The episode ends with resources for listeners interested in starting their entrepreneurial journeys with free courses and daily content. CHAPTER TITLES 3:00 - Discovering Your Focus as an Entrepreneur 5:00 - The Power of Personal Branding and Building Trust 7:00 - Creating Consistent Content that Resonates 9:00 - Knowing When You’ve Found Your Niche 11:00 - Learning from Tony Robbins: Passion and Persistence 13:00 - How to Stay Energized Doing What You Love 15:00 - Avoiding Burnout and Embracing Your Strengths 17:00 - The Value of Mastering One Thing Well 19:00 - Patience and Progress: Advice for Young Entrepreneurs Connect with John Lee Dumas: PODCAST - Entrepreneurs on Fire YOUTUBE & IG - John Lee Dumas Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    21 min

  8. NOV 11

    Facebook in 2025: A Glimpse Into the Future w/Ralph Burns

    In this episode, marketing expert Ralph Burns, known for his deep expertise in Facebook advertising and successful agency leadership, breaks down the sophisticated strategies required to run high-performing ad campaigns for service-oriented businesses. Alongside the host, Ralph shares his experience managing complex ad campaigns in industries like body sculpting, where return on ad spend (ROAS) can take months to materialize. Using a recent case study, Ralph details how his team used a free Botox offer to bring clients into a body-sculpting business, ultimately turning an initial loss into substantial profit through strategic upsells. Ralph and the host explore the challenges of managing ads across multiple locations with differing CRM systems, explaining how initial ad metrics can be misleading if businesses don’t account for the full customer lifecycle. They discuss the importance of taking a long-term view, emphasizing that Facebook and digital ads today are part of a larger ecosystem rather than isolated profit generators. Ralph also shares lessons from his journey, encouraging business owners to invest in skilled teams, enhance financial literacy, and make data-informed decisions. This episode provides a candid look at the intricacies of high-stakes digital advertising, especially relevant for entrepreneurs in service-based industries. CHAPTER TITLES 2:00 - The Power of CRM Systems and Facebook Ads 4:00 - Understanding the Customer Journey and the 30-60-90 Day Model 6:30 - Leveraging Google and Facebook Ads for Long-Term Sales 9:00 - Ad Strategy: Nurturing Leads Across Platforms 11:00 - Conversion Tracking and the Challenge of Cross-Platform Attribution 14:18 - Using Irresistible Offers to Drive Initial Engagement 16:00 - Managing Delayed Upsell Conversions and Lookback Windows 18:00 - Estimating Lead Value Through Data-Driven Models 20:50 - Embracing Long-Term ROI: Lifetime Value and Ecosystem Impact 22:00 - Lessons in Business: Success, Mistakes, and Financial Wisdom Connect with Ralph Burns: https://true11.com/ Linkedin - Ralph Burns Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    27 min
See All (171)

4.8
out of 5
101 Ratings

About

Living The Red Life is your ticket to learning from The King Of Ads himself, Rudy Mawer AKA “The Man in Red''. From building an unshakable business foundation (and unstoppable team), to scaling your brand to 8-figures+, Living The Red Life is the go-to podcast for entrepreneurs & online business owners who are ready to level up their business and build a lasting legacy. Each week discover lessons from Rudy to help you scale your business and expand your thinking to new levels of success.

Information

  • Creator
    Rudy Mawer
  • Years Active
    2023 - 2024
  • Episodes
    171
  • Rating
    Clean
  • Copyright
    © Copyright 2024 Rudy Mawer
  • Show Website
    Living The Red Life

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada