Living The Red Life

Rudy Mawer
  • 4.7 (101)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
Living The Red Life

Living The Red Life is your ticket to learning from The King Of Ads himself, Rudy Mawer AKA “The Man in Red''. From building an unshakable business foundation (and unstoppable team), to scaling your brand to 8-figures+, Living The Red Life is the go-to podcast for entrepreneurs & online business owners who are ready to level up their business and build a lasting legacy. Each week discover lessons from Rudy to help you scale your business and expand your thinking to new levels of success.

  1. 2 DAYS AGO

    Amplify Your Reach w/Joe Pulizzi's Content Tilt Method

    Joe Pulizzi, a renowned content marketing expert and author, shares valuable insights into building a sustainable content strategy in this conversation. Known for pioneering content marketing approaches and founding Content Marketing Institute, Joe dives into what it takes to create a loyal audience and a profitable brand. He emphasizes the importance of starting with a single, focused niche and committing to consistency, cautioning against spreading too thin across platforms early on. Joe advises creators to develop a routine with consistent posting and to engage actively with others in their field by commenting on relevant content. This strategy, he explains, is crucial to gaining visibility and driving organic growth, especially for those starting out. As creators build traction, Joe encourages them to consider “paying to play,” putting ad dollars behind their best-performing content to reach broader audiences. He highlights that while content creation is essential, devoting 75% of one’s time to content promotion and community engagement will ultimately lead to greater success and, ideally, easier monetization. CHAPTER TITLES 3:00 - Laying the Foundation: Picking Your Niche and Platform 5:30 - Choosing Your Focus: Why Content Needs Consistency 7:55 - Staying Consistent: Building Trust Through Regularity 10:30 - Engaging Beyond Your Page: The Power of Commenting on Others’ Content 13:45 - Leveraging Paid Promotion: How and When to Invest 17:20 - Testing and Iterating: Knowing When to Adjust Your Strategy 19:00 - Audience Growth Tips: Consistency and Collaboration 21:10 - Content Creation vs. Promotion: The 75/25 Rule 23:50 - Failure as a Learning Tool: Insights from Personal Struggles 25:10 - Mindset for Success: Staying Resilient and Embracing Change Connect with Joe Pulizzi: Joepulizzi.com Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    30 min

  2. 5 DAYS AGO

    Building a Million $ Business WITHOUT Ads! w/Tori Dunlap

    Tori Dunlap, founder of *Her First $100K* and the bestselling author of *Financial Feminist*, who shares her expertise on organic growth, audience engagement, and brand building. Tori delves into her philosophy of "serve before you sell," explaining why businesses should focus on providing value before asking anything of their audience. She emphasizes that creating trust through valuable content—not simply promoting products—is the foundation of a loyal community. Tori also highlights the importance of narrowing down a brand’s message and voice to resonate deeply with a target audience, as trying to appeal to everyone often results in a diluted brand identity. As the conversation progresses, Tori explains her strategic use of automated messaging for identifying and engaging her most loyal followers, which allows her to tailor content and even upsell products based on their engagement level. She discusses the value of moving followers from social media to platforms she owns, like email lists or her podcast, so she’s not reliant on the algorithms for business stability. Tori concludes by stressing the significance of being authentic and even polarizing in her messaging, which helps attract a committed audience aligned with her values and vision. For those looking to grow a community or launch a brand, Tori’s approach provides practical insights into cultivating an engaged audience that’s built on trust and shared values. CHAPTER TITLES 3:00 - Serve Before You Sell 5:20 - Using Automated Messaging for Audience Engagement 7:45 - Evolution of Messaging Rules and Strategy 10:12 - Building Customer Support Through Custom Conversations 12:30 - Targeting Ads to Highly Engaged Followers 15:03 - Importance of Audience Engagement Over Conversion 16:22 - Strategies for Organic Growth on Social Media 17:02 - Top Lessons for Growing Your First Followers 18:04 - Creating Value First: Why Trust is Key 18:48 - Developing a Strong, Clear Brand Identity 20:06 - Using Social Media as Top-of-Funnel Engagement 21:12 - Moving Followers to Platforms You Own 21:57 - Finding the Right Niche and Audience Sweet Spot 22:10 - Building Stronger Connections by Being Polarizing Connect with Tori Dunlap: Herfirst100k.com IG - Herfirst100k Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    27 min

  3. OCT 24

    The Entrepreneur’s Edge: Dave Meltzer's Triple A Strategy

    David Meltzer, a renowned entrepreneur, author, and speaker known for his expertise in business and personal development. He shares invaluable insights into the mindset required for entrepreneurial success, emphasizing the challenges of procrastination and feeling overwhelmed. Meltzer introduces the AAA strategy, which focuses on cultivating good behaviors to foster progress. He discusses the importance of aligning actions with personal values and highlights the need for entrepreneurs to embrace productivity, accessibility, and a lens of gratitude, all of which are essential for navigating the unpredictable landscape of business. The conversation also explores the distinctive traits that set successful entrepreneurs apart from those who struggle to grow their businesses. Drawing parallels between entrepreneurship and sports, Meltzer illustrates how high-performing individuals possess specific characteristics that enable them to thrive. He underscores the importance of resilience and a positive mindset in overcoming challenges, concluding with an invitation for listeners to connect with him for resources aimed at personal and professional growth. This reinforces the critical value of surrounding oneself with the right people and the importance of asking for help in achieving lasting success. CHAPTER TITLES 03:05 - The Importance of Mindset in Entrepreneurship 06:15 - Navigating the Challenges of Procrastination 09:40 - Aligning Actions with Personal Values 12:20 - Understanding Good vs. Bad Behavior in Business 14:45 - The Antidote to Overwhelm: Embracing Adjustment 16:08 - The AAA Strategy: A Path to Good Progress 18:01 - The Importance of Time Management for Entrepreneurs 19:17 - The Three Lenses of Entrepreneurial Activity 20:53 - Embracing Failure: The Entrepreneurial Mindset 22:32 - Connecting with David Meltzer: Resources and Opportunities Connect with Dave Meltzer: FREE BOOK w/Jack Canfield : How to create the life you love EMAIL - David@dmeltzer.com Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    26 min

  4. OCT 21

    Mastering Engagement & Messaging With Your Audience w/Dr Jen

    Dr. Jen Fraboni, a renowned physical therapist and social media influencer, joins the show to discuss her unconventional journey in healthcare and personal branding. Dr. Jen shares how she shifted from traditional physical therapy to creating a thriving cash-based practice and a significant social media presence. She dives into the challenges of overcoming industry norms and the importance of addressing her audience's needs to build trust and engagement online. Her emphasis on delivering educational content in an accessible way has helped her establish a strong following, turning her passion for physical therapy into a global platform. Throughout the conversation, Dr. Jen highlights key lessons about staying authentic, consistent, and purposeful in content creation. She reflects on overcoming imposter syndrome and simplifying complex concepts to resonate with a broader audience, which has been vital in her success. The episode also touches on how Dr. Jen built a community by meeting people where they are, focusing on their needs rather than industry expectations, and how consistency and genuine passion can create a lasting impact in both business and personal growth. CHAPTER TITLES 3:04 - Overcoming Industry Norms: Shifting Perspectives 4:20 - Cultivating Social Media Through Audience Needs 5:35 - Welcome to Living the Red Life: A New Approach 7:53 - Turning Passion Into a Powerful Brand 9:16 - Dr. Jen’s Journey: From Physical Therapy to Global Impact 10:22 - Breaking Into Business: From Social Media to Cash-Based Programs 12:25 - The Power of Consistency in Content Creation 14:10 - Overcoming Imposter Syndrome in Social Media 15:07 - Simplifying Complex Concepts for Mass Appeal 17:04 - Building Community: Meeting People Where They Are Connect with Dr Jen Fraboni: IG - Docjenfit WEBSITE - Jen.health Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    22 min

  5. OCT 17

    Running 100 Miles & Building a Business From Your Passion w/Zach Bitter

    In this episode, ultra-endurance athlete and coach Zach Bitter dives into the parallels between his experiences as a world-class ultramarathon runner and the mindset needed to build a successful business. He discusses the importance of data-driven strategies, balancing passion with sustainability, and the key role that feedback plays in refining both his coaching and business approaches. Zach reflects on the lessons he's learned from mistakes, explaining how reevaluating goals every few months has helped him stay aligned with his long-term vision. He emphasizes the need to appeal to a broad audience when creating content, while still offering value to more advanced clients, a balance he has honed over time. Zach also shares how big media opportunities, such as appearances on major podcasts like "The Joe Rogan Experience" and "Lex Fridman Podcast", impacted his career. He stresses the importance of being prepared for these moments to fully capitalize on them. Toward the end, Zach talks about his future goals, which include breaking his own 100-mile records and tackling a transcontinental run from San Francisco to New York. He reflects on his athletic journey, growth as a coach, and the evolution of his brand, offering valuable insights for both athletes and entrepreneurs looking to reach the next level. CHAPTER TITLES 03:12 - Shaping Success in Ultramarathons Through Data-Driven Strategy 04:26 - Transitioning From Elite Athlete to Business Leader 06:07 - Balancing Passion With Sustainable Growth in Business 08:15 - Leveraging Customer Feedback to Refine Coaching 09:28 - The Power of Consistency in Athletic and Business Success 11:33 - Navigating the Intersection of Ultra-Endurance and Entrepreneurship 13:09 - Learning From Mistakes and Maximizing Positive Feedback 15:42 - Reassessing Goals Every 3-6 Months for Optimal Results 17:09 - Engaging Diverse Audiences With Tiered Content Strategies 19:04 - Embracing Broad Appeal Before Diving Into Advanced Content 22:00 - Preparing for Big Opportunities: Lessons From the Rogan Experience 24:30 - Future Goals: Fastest 100-Mile and Transcontinental Challenges --- Connect with Zach: WEBSITE - Zachbitter.com IG - @Zachbitter Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    27 min

  6. OCT 14

    Global Expansion Strategies To 84 Countries w/Brad Sugars

    In this episode, Best-Selling Author Brad Sugars dives deep into the strategies and challenges of expanding a business internationally. He emphasizes the importance of learning from different markets, noting that what works in one country may not work in another due to cultural and economic differences. Sugars discusses the use of technology, like translation tools, to facilitate global business deals and remove language barriers. He advises entrepreneurs to travel to other countries, observe how business is done, and use that insight to improve their own strategies. Furthermore, he highlights the significance of market research, collaboration, and learning from competitors across the globe to become a more effective businessperson. Sugars also discusses two main approaches for global expansion: building partnerships with local experts through models like licensing, franchising, or affiliates, or entering the market directly by hiring local employees. He stresses the importance of going all-in when launching into new markets, with a full business plan and marketing campaign. Pricing strategies are also a key focus, with Sugars explaining how premium brands often maintain consistent pricing globally, while lower-priced products may require market-specific adjustments. Lastly, he shares his personal entrepreneurial advice on raising capital and scaling faster to maximize opportunities in a competitive, globalized business landscape. CHAPTER TITLES 03:13 - The Power of Learning from Other Markets 05:05 - Language and Technology in International Business 07:05 - Expanding Your Business Internationally 09:01 - Learning From Other Countries' Market Practices 11:05 - Approaches for Global Expansion: Licensing and Franchising 13:08 - Direct Market Entry: Hiring Local Experts 15:20 - Pricing Models for Global Markets 17:10 - Capitalizing on Market Differences 19:21 - The Ferrari Pricing Model for Global Products 21:06 - Adjusting Price Points for Local Markets 23:00 - Entrepreneurial Advice: Raising Capital and Moving Faster Connect with Brad Sugars: IG - @BradleySugars WEBSITES Bradsugars.com Actioncoach.com BOOKS (Amazon) - Bradley J Sugars LATEST BOOKS - Raise Your Hand Marketing / Pulling Profits Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    27 min

  7. OCT 10

    16 Ways to Make Money off Your Online Audience

    In today's episode, I cover 10 social media strategies like lead magnets, flash sales, and using DMs for high-ticket offers. We also talk about turning story highlights into sales funnels, teasing products, running giveaways, and using Instagram Lives. Influencer collaborations are another great way to boost reach. For email, I share six strategies: the 9-word email to revive cold leads, re-engagement series, weekly flash sales, value-driven tips, storytelling sequences, and abandoned cart emails to recover lost sales. These tactics will help drive results! FIND FULL BREAKDOWN BELOW. EPISODE BREAKDOWN: 1. Lead Magnet with Opt-InStrategy: Offer a free resource (guide, cheat sheet, mini-course) in exchange for an email address.Execution: Use a call-to-action in your posts or stories to drive traffic to a landing page. Capture their email and funnel them into a sales sequence.2. Flash Sale with Time-Sensitive OffersStrategy: Create urgency with limited-time discounts or offers.Execution: Post countdown timers in stories, push exclusive deals, and use captions like "24 Hours Only" to trigger immediate action.3. High-Ticket Consultations via DMsStrategy: Engage with your followers by inviting them to a free consultation or audit.Execution: Use posts or reels to invite your audience to DM you for personalized consultations. You can then upsell into your high-ticket offers during the conversation.4. Story Highlights as Mini Sales FunnelsStrategy: Create story highlights that function as evergreen sales funnels.Execution: Showcase customer testimonials, product demonstrations, and CTAs. Always end with a link to buy or a swipe-up (if available).5. Product Teasers with 'DM for Details'Strategy: Build curiosity by posting about new products or services but require users to DM you for more information.Execution: Post sneak peeks and create a sense of exclusivity. This pulls your audience into a more intimate sales conversation where you can close them 1-on-1.6. Giveaway for Product ExposureStrategy: Host a giveaway that requires participants to tag friends and follow your account.Execution: Use the influx of new followers to showcase your products/services and follow up with those new leads through targeted content or DMs.7. Instagram Lives with Live OffersStrategy: Go live to engage directly with your audience and offer exclusive deals only available during the live session.Execution: Push urgency by providing a promo code valid only during the live. Engage viewers with Q&A, showcase products, and direct them to a purchase link.8. Testimonial and Case Study PostsStrategy: Social proof in the form of case studies and testimonials drives conversions.Execution: Use carousel posts or reels to share before-and-after stories, customer success testimonials, or client results. Include a strong CTA like "Want results like these? DM me."9. Exclusive Membership or VIP OffersStrategy: Create a VIP membership or exclusive access product for your audience.Execution: Use posts and stories to promote this exclusive group, whether it's

    23 min

  8. OCT 7

    How To Launch One of The Worlds Top Podcasts w/Jordan Harbinger

    Jordan Harbinger, a long-time podcaster often recognized as one of the early influencers in the podcasting world, shares his experiences and insights from over a decade in the industry. He talks about the evolution of his podcasting journey, highlighting the importance of adapting content to stay relevant and engaging. Jordan also touches on common mistakes people make when naming their podcasts, stressing the importance of clear and effective branding. Additionally, he discusses how podcasters can gradually shift from niche topics to broader appeal while maintaining the core identity of their show. Jordan offers practical advice on building a loyal audience through consistency and authenticity. He also addresses common misconceptions about making money in podcasting, offering a more realistic view of the challenges and opportunities in monetization. The episode concludes with tips for networking, preparing for a podcast launch, and establishing stronger connections with listeners—key elements for achieving long-term success in the podcasting world. CHAPTER TITLES 03:55 - The OG of Podcasting 05:10 - Naming Your Podcast: Mistakes to Avoid 06:30 - Evolving Your Podcast Content 08:00 - From Niche to Mainstream 09:15 - The Journey of Building a Loyal Audience 10:45 - Consistency: The Key to Podcast Success 12:05 - Making Money Podcasting: Reality Check 13:30 - Preparing Before Launching Your Podcast 14:45 - Networking Through Podcasting 16:05 - Deep Connections with Your Audience Connect with Jordan: IG - Jordanharbinger Podcast (Youtube/Audio) - The Jordan Harbinger Show Website - https://www.jordanharbinger.com/podcasts/ Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    24 min
See All (161)

4.7
out of 5
101 Ratings

About

Living The Red Life is your ticket to learning from The King Of Ads himself, Rudy Mawer AKA “The Man in Red''. From building an unshakable business foundation (and unstoppable team), to scaling your brand to 8-figures+, Living The Red Life is the go-to podcast for entrepreneurs & online business owners who are ready to level up their business and build a lasting legacy. Each week discover lessons from Rudy to help you scale your business and expand your thinking to new levels of success.

Information

  • Creator
    Rudy Mawer
  • Years Active
    2023 - 2024
  • Episodes
    161
  • Rating
    Clean
  • Copyright
    © Copyright 2024 Rudy Mawer
  • Show Website
    Living The Red Life

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada