Beyond The Sets And Reps - A Fitness Business Podcast

Brandi Clark
  • 4.9 (32)
  • MARKETING
  • UPDATED WEEKLY

If you’re exhausted from posting content every day, wondering when your next client will finally show up and need a process for keeping track of leads but everything seems time consuming and expensive (and you enjoy a little personality and sass from time to time)... Then this is YOUR podcast! Hey there, I’m Brandi Clark and I’ll show you simple ways of starting, growing and marketing your fitness business so you can find and enroll more clients organically using social media. We’ll break down marketing for fitness and weight loss businesses, social media content creation, online programs, course creation, social media strategy, finding more clients and keeping your clients longer so you can live a life without hassle This show is perfect for you if: You’re an instructor, personal trainer, or gym/studio owner looking to grow. You train in-person, online or have a hybrid training model. Need help with social media, increasing engagement, consistent content creation, list building, automations and growth in the fitness industry. You’re looking for a fitness business podcast with real talk from a real person who is really doing it. Here is how I can help you now: 30 Ways To Make $500 In Your Fitness Business By Next Week: https://www.standoutfitpro.com/30-ways 90 Days Of Content Ideas For The Fitness Professional: https://www.standoutfitpro.com/90-days-of-content Be sure to connect with us on the socials: Facebook https://www.facebook.com/brandi.b.clark.9/ Instagram: @themessyhairmillionaire

  1. FEB 11

    102. You Don't Really Hate Selling, Here Is What Your Actually Hate.

    If you've ever caught yourself saying, “I hate sales,” this episode will hit home in the best way. Brandi pulls back the curtain on what really makes coaches avoid selling: it’s not the offer...it’s the pressure. Inspired by a client coaching call and her own raw experience being pushed into a $25K sale, Brandi breaks down the exact mindset shift that flips selling from sleazy to service. This is your official permission slip to ditch high-pressure tactics and start selling in a way that actually feels good. Especially if you're a fitness pro who loves to help—but hates the thought of pitching. 💡 In This Episode: Why feeling “salesy” is usually trauma from a past pressure-pitch Brandi’s $25K horror story with a manipulative coach The moment a client realized she doesn’t hate selling (she just hated hard selling) A simple reframe to go from “selling” to “serving” Why selling isn’t pushy—when you’re solving the right problem, for the right person   And when you're ready, here’s how I can help:   How I Made $200k As An Online Fitness Professional With Only 583 Followers: https://beyondthesetsandreps.com/find-clients-online-2227   30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways   90 Days Of Social Media Content For The Fitness Professional:   https://beyondthesetsandreps.com/90-days

    22 min

  2. JAN 28

    101. I Almost Quit This Business 2 Weeks Ago: Here's What Happened

    In this raw and honest episode of Beyond the Sets and Reps, Brandi Clark pulls back the curtain on a season in her business where she came dangerously close to quitting. After making major changes to her sales system—including shifting to weekly live webinars, adjusting pricing, and running paid ads—things initially worked… until they didn’t. Brandi shares how rising ad costs, declining lead quality, low webinar show-up rates, and backend overwhelm led to frustration, self-doubt, and the feeling that maybe she wasn’t cut out for the next level of growth. Through tears, hard conversations, and a deep dive into what was really happening behind the scenes, she uncovered a powerful truth: Growth hurts—and that pain doesn’t mean you’re failing. It means you’re evolving. Using the metaphor of literal “growing pains,” Brandi explains why every stage of business—from the beginning to scaling past six figures—comes with discomfort, doubt, and the temptation to quit. She also shares the critical lessons she learned about consistency, lead quality vs. quantity, and why most people quit right before the breakthrough. This episode is for fitness professionals, coaches, and online business owners who feel stuck, tired, or discouraged—even when they’re doing “all the right things.” In This Episode, You’ll Learn: Why wanting to quit is often a sign you’re growing—not failing The difference between low-cost leads and high-quality leads (and why it matters) How changing sales systems can expose hidden bottlenecks in your business Why consistency beats intensity every time How to choose a cadence you can actually commit to The power of small, daily money-making actions and the compound effect What to do when progress feels slow and frustration sets in If you’ve ever questioned your path, your pace, or your ability to keep going—this episode will remind you why you started and help you stay in the game when it matters most. 🎧 Tune in, pull your hair into a messy bun, and let’s get it done. And when your ready, here’s how I can help:   30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways   90 Days Of Social Media Content For The Fitness Professional:   https://beyondthesetsandreps.com/90-days   Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout   Apply For Free Coaching: Complete this 5 question application to see if you qualify for free coaching and business strategy with Brandi:

    30 min

  3. JAN 21

    100. Missing Lashes, Messy Mics and Million-Dollar Lessons: 100 Episodes Later

    It’s Episode 100, baby! 🥳 In this milestone episode, Brandi Clark reflects on the unexpected evolution of her business, her podcast, and her purpose. She opens the vault on how Beyond the Sets and Reps started (with messy audio and big dreams), why her lashes almost killed her content strategy, and how a random Facebook post about brides changed her business forever. This episode is full of raw, funny, unfiltered storytelling that connects the dots between humble beginnings and big results. If you’ve ever wondered what it actually looks like to build a six-figure coaching business from scratch, this one is a must-listen.   🎯 Want to Build a Business Like This? Join Brandi inside the Six Figure Framework or catch her free Sunday night webinar, How I Made Over $200K as an Online Fitness Coach With Just 583 Followers and learn the system behind the scenes.  Register for free here: https://beyondthesetsandreps.com/find-clients-online-page

    37 min

  4. JAN 14

    99. The One Thing Most Coaches Wont Do, But It's The Key To Success In 2026

    Brandi kicks off 2026 with a mic facing the wrong direction and a message that hits harder than ever: follow-up is the skill that will separate broke coaches from booked coaches this year. In this episode, she shares how NOT following up cost her $390,000 in 2023, the simple steps she’s using now to prevent that in 2026, and how AI + human touch can be the ultimate power combo for fitness pros.   Text me: 208-974-4919   How I Made $200k As An Online Fitness Professional With Only 583 Followers: https://standoutfitpro.com/find-clients-online 30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways   90 Days Of Social Media Content For The Fitness Professional:   https://beyondthesetsandreps.com/90-days

    42 min

  5. 12/31/2025

    98. Best of 2025 #2: My Formula For Easy Content Creation

    BEST OF 2025!: Join Brandi Clark as she takes a deep dive into the often overwhelming world of content creation, an essential element for any successful fitness entrepreneur. Brandi shares a valuable framework that her team uses and teaching their clients inside the Six Figure Framework program, aptly termed the "Content Brain Dump." This innovative spreadsheet becomes a roadmap for organizing ideas that fall under content categories, such as "Connect or How To," "Hope or Inspiration," and "Conviction or Truly Believe." You'll be guided through the each category, learning how to generate diverse content from a single, impactful single piece of content. This method not only simplifies the creative process but also maximizes the potential reach of their posts. . And when your ready, here’s how I can help:   30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways   90 Days Of Social Media Content For The Fitness Professional:   https://beyondthesetsandreps.com/90-days   Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

    24 min

  6. 12/24/2025

    97. Best Of 2025. Why Your Content Isn't Converting, 8 Things To Consider Before Posting About Your Business

    BEST OF 2025! In this throwback episode of Beyond the Sets and Reps, host Brandi Clark dives deep into the essential art of content creation for online business success. Let’s dive in on why simply posting on social media isn’t enough as Brandi outlines the real strategies behind building connection, trust, and ultimately sales through your content. If you've been feeling stuck posting consistently without seeing engagement, comments, DMs, or sales, this is the episode you’ve been waiting for. Brandi introduces the Client Acquisition Cycle and breaks down how each phase should shape your content strategy. She also shares 8 actionable tips for making your content clear, relatable, purpose-driven, and high-converting, with a special focus on the power of video and the magic of showing your true personality online. Ready to stop posting and praying, and start posting with purpose? Tune in now—and don’t forget to check the show notes for details on how to join the Six Figure Framework!   And when your ready, here’s how I can help: 30 Ways to Make $500 In Your Fitness Business By Next Week: https://www.standoutfitpro.com/30-ways       90 Days Of Social Media Content For The Fitness Professional: https://www.standoutfitpro.com/90-days-of-content   Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

    24 min

  7. 12/17/2025

    96. Do This Now So You Can Enroll New Clients This January! My 4 Step Process Complete With Timeline

    In this no-fluff, tactical episode, Brandi Clark breaks down her exact four-step process for enrolling a flood of new clients in January...complete with timelines leading up to the new year. She gives dates, steps, and scripts to help you create buzz, re-engage your audience, and turn likes into leads. Whether you're a fitness coach, weight loss coach, or health pro, this episode shows you what to post, when to post it, and how to convert your audience without feeling like a sleazy salesperson. If you're ready to turn New Year's motivation into consistent client signups, this is the episode for you. 💥 What You’ll Learn: Why now is the time to front-load your content and revive your dead feed How to use Brandi’s Four Daily MMAs to create visibility, engagement, and buzz The exact timeline to follow from Dec 17 through early January What kind of posts to use in each phase (hook → problem/pillar → hand-raiser → DM → conversion) How to write a high-converting feeler post that floods your inbox with leads Brandi’s go-to response script for the DMs that leads to real sales calls Why you don’t need a big following to hit $200K/year—and how she did it with just 583 followers   👉 Get the full MMA Course for only $27: https://www.standoutfitpro.com/lto-find-and-enroll 👉 FREE Training: How I Made $200k As An Online Fitness Professional With Only 583 Followers: https://beyondthesetsandreps.com/find-clients-online-page

    22 min

  8. 12/10/2025

    95. How I Organize My Week for Maximum Productivity (Without Losing My Mind or Sticky Notes)

    Brandi Clark pulls back the curtain on how she actually organizes her week as a busy mom, wife, and fitness business mentor. If you’ve ever sat down to “work” and found yourself drowning in sticky notes, randomly scrolling social media, or feeling guilty for always being on your phone, this one is for you. Brandi walks you through the simple structure she uses to create focused work time, protect her home as a sanctuary, and still grow a profitable online fitness business. You’ll hear how she created a dedicated work zone, ditched the constant phone hustle, started tracking her time with tools like Toggl and timers, and built “CEO Days” into her schedule so she can think, create, and actually get important tasks done. She also shares how she batches client calls, uses the Sunsama app to replace her sticky notes, and prioritizes money-making activities, lead magnets, and conversion events that consistently bring in revenue.   Resources mention in the episode: https://toggl.com/ https://www.sunsama.com/   👉Register for How I Made $200k As An Online Fitness Professionals With Only 583 Followers: https://beyondthesetsandreps.com/find-clients-online-page   MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com . .   And when you're ready, here’s how I can help:   30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways   90 Days Of Social Media Content For The Fitness Professional:   https://beyondthesetsandreps.com/90-days   Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

    34 min
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4.9
out of 5
32 Ratings

About

If you’re exhausted from posting content every day, wondering when your next client will finally show up and need a process for keeping track of leads but everything seems time consuming and expensive (and you enjoy a little personality and sass from time to time)... Then this is YOUR podcast! Hey there, I’m Brandi Clark and I’ll show you simple ways of starting, growing and marketing your fitness business so you can find and enroll more clients organically using social media. We’ll break down marketing for fitness and weight loss businesses, social media content creation, online programs, course creation, social media strategy, finding more clients and keeping your clients longer so you can live a life without hassle This show is perfect for you if: You’re an instructor, personal trainer, or gym/studio owner looking to grow. You train in-person, online or have a hybrid training model. Need help with social media, increasing engagement, consistent content creation, list building, automations and growth in the fitness industry. You’re looking for a fitness business podcast with real talk from a real person who is really doing it. Here is how I can help you now: 30 Ways To Make $500 In Your Fitness Business By Next Week: https://www.standoutfitpro.com/30-ways 90 Days Of Content Ideas For The Fitness Professional: https://www.standoutfitpro.com/90-days-of-content Be sure to connect with us on the socials: Facebook https://www.facebook.com/brandi.b.clark.9/ Instagram: @themessyhairmillionaire

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