SportsPro Podcast

SportsPro
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Join SportsPro writers and guests for comment, insight and analysis on the matters of the moment in the global sports industry.

  1. SEP 4

    What we’ve learned from the F1 season so far

    The SportsPro Podcast returns with a motorsport special as resident expert Cian Brittle breaks down the key narratives shaping the 2025 Formula 1 season. From the sport’s rapidly evolving commercial landscape and a surge in global sponsorships to McLaren’s impressive resurgence and the budding Norris-Piastri rivalry, there’s no shortage of storylines to explore. The team also explore the shifting dynamics under Liberty Media’s leadership and assess the potential impact of Apple’s growing interest in F1’s US broadcast rights. It’s a deep dive into the forces driving the future of motorsport – and yes, the quiz no one asked for makes a return. Recorded at Spotify UK Headquarters.

    37 min

  2. AUG 21

    Why these investors are spending big on sport

    The SportsPro Podcast returns, and this time the team takes a deep dive into SportsPro’s inaugural Investment Summit, held in Central London last month. Ed Dixon, Steve McCaskill, Sam Carp and Josh Sim reflect on a landmark event that brought together more than 200 industry leaders, investors and key stakeholders to explore where new capital is flowing into sport. Alongside their highlights from the day – including the £500 million sales of The Hundred teams, the growing influence of private equity, and the global executives entering the market – the team also revisit four key interviews conducted on-site with leading investors and decision-makers. Plus, the team looks ahead as the Investment Summit prepares to go stateside in 2026 as part of SportsPro New York. Recorded at Spotify UK Headquarters.

    48 min

  3. AUG 7

    The summer of women's sport and a Premier League preview

    The SportsPro Podcast is back - and it's back with a fresh new look.    As a landmark summer of women’s sport continues, Ed Dixon, Steve McCaskill, Sam Carp and Josh Sim get behind the mic to reflect on Women’s Euro 2025 and preview the upcoming Women’s Rugby World Cup.   Steve kicks off proceedings by reminiscing about his trip to Basel for the Women's Euro final before the panel discuss the potential commercial impact of England’s second consecutive title.    They also dig into the sponsorship strategy for the Women's Rugby World Cup, pick out the potential stars of the tournament and consider what it will take for rugby to have its Lionesses moment.    Plus: Some Premier League predictions, the all-new Sports Biz Blitz and a rugby-themed quiz no one asked for. Recorded at Spotify UK Headquaters

    35 min

  4. JUL 18

    Impact X: Inside our all-new exhibition of sports marketing excellence

    Launched in June, Impact X is a bold new initiative from SportsPro and SportQuake which spotlights the most impactful, creative and effective partnerships in sport. Featuring unique collaborations and original ideas that are redefining the landscape of sports marketing, Impact X showcases 50 of the best partnerships and activations from the past five years – spanning innovative uses of technology and compelling athlete-led content campaigns, to social impact initiatives and award-winning cultural crossovers. On this episode, SportQuake CMO Olivia Gillibrand joins SportsPro’s Michael Long and fellow Impact X advisory panel member Steve Martin, the founding partner of MSQ Sport + Entertainment, to discuss the project and the standout work featured within it. Key talking points: How impact is defined in this new era of sports marketingThe key ingredients for a truly impactful collaborationHow strategic clarity and creative inspiration unlock marketing effectiveness How brands can leverage creators and online communities to build audience connections and cultural relevanceBrand x sport partnerships to watch this year To find out more about Impact X and download the full casebook, click here.

    49 min

  5. MAY 8

    How did Covid-19 change sport?

    The Covid hiatus led to promises of major reforms in the sports industry, but has anything really changed? Five (and a bit) years on from the coronavirus pandemic, SportsPro's Cian Brittle, Elena Kouyoufa, Michael Long and Sam Carp reflect on how the sports industry has (and hasn’t) transformed since.  From the rising tide of private equity and the emergence of newfangled fan engagement tools like NFTs to bubble tournaments and fake crowd noise, the team discuss what ideas have tested positive and what would be better left in lockdown.

    30 min

  6. APR 10

    How IPL teams use data to get ahead on and off the pitch

    With the 2025 Indian Premier League (IPL) season in full swing, Subhayu Roy, director of CricViz in India, joins the podcast to lift the lid on how the Ellipse Data-owned cricket data and analytics provider is powering teams to success, delivering insights across everything from fan engagement to performance analysis. Talking points: Why the IPL is a commercial juggernautThe work CricViz does with the IPL and the difference it makesTrends and shifts in how IPL teams are leveraging dataEffectively gathering and presenting data

    39 min

  7. MAR 27

    Where the Olympic movement goes next under IOC president-elect Kirsty Coventry

    Zimbabwean Kirsty Coventry is the first woman and first African to be elected as president of the International Olympic Committee in its 130-year history. At 41, the former swimmer turned politician is also set to become the youngest person ever to hold perhaps the most influential position in global sport.In this episode, SportsPro’s Michael Long, Sam Carp and Ed Dixon reflect on the vote that saw Coventry, a former Olympic gold medallist in the pool, make history by defeating her rivals in a landslide. The trio also discuss the state of the IOC she inherits in the wake of Thomas Bach’s departure and what the future holds for the ever-evolving Olympic movement.Key talking points:• How the presidential vote went down• What skills and experience Coventry brings to the presidency• Bach’s tenure and the commercial health of the Olympic brand• Where Coventry stands on the big issues, such as athlete compensation and gender eligibility• What comes next for the IOC and wider Olympic movement

    35 min

  8. MAR 6

    More than a sponsor: How Dove is tackling girls' sports dropout crisis

    To mark International Women's Day and shine a light on the barriers facing young girls in sport, SportsPro's Katie Preston and Elena Kouyoufa – co-hosts of the newly launched NEW ERA podcast – sit down with Stacie June, Global Head of Education & Advocacy at Dove, to explore how the personal care brand is tackling the dropout crisis. Last year, Dove was among 11 brands inducted into the Laureus Sport for Good Index, recognised for its efforts in driving positive impact through sport. Central to this is the Body Confident Sport initiative, a partnership with Nike aimed at redefining body confidence and keeping more girls engaged in sport.   On this episode, we discuss: Why girls are dropping out of sport at twice the rate of boys, and how brands can help reverse the trendThe power of purpose-driven partnerships and the role of brands outside of sport in driving real changeHow Dove is using its platform to challenge beauty standards and build a more inclusive sports culture  Find out more about NEW ERA here

    33 min
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About

Join SportsPro writers and guests for comment, insight and analysis on the matters of the moment in the global sports industry.

Information

  • Channel
    SportsPro
  • Creator
    SportsPro
  • Years Active
    2013 - 2025
  • Episodes
    538
  • Rating
    Clean
  • Copyright
    © SportsPro
  • Show Website
    SportsPro Podcast

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