Mics Out

SportsPro
  • 0.0 (0)
  • SPORTS
  • UPDATED BIWEEKLY

A show all about the business of motorsport from the team at BlackBook.

  1. 5D AGO

    Which F1 team has started 2026 with the best sponsorship strategy?

    One month into the new year and Formula 1 has barely paused for breath on the commercial front. At the time of recording, 34 partnerships had been announced - a rate of more than one per day. But which team has cut through the noise to make the best impression so far? Cian and Tom review the sponsorship strategies of each team on the F1 grid and picks out the deals which have particularly caught the eye. The team also look back over the shakedown in Barcelona and ask the all-important question: does it actually matter?

    46 min

  2. JAN 22

    Why Formula E is facing the most decisive year in its history

    This month, Formula E headed to Mexico City for its best-attended event of the season, and Mics Out went along to witness it first hand. Across the weekend, Cian sits down with chief executive Jeff Dodds, chief championship officer Alberto Longo, and vice president of sustainability Julia Palle, to find out about how Formula E is setting itself up for the Gen4 era. Plus, hear from the team bosses at Porsche, Nissan, and Andretti on how they devise their commercial strategies in a difficult sponsorship landscape.

    48 min

  3. JAN 15

    2026 predictions and a New Year quiz showdown

    As another year gets underway, the Mics Out team offer their predictions for the 2026 season. Who's winning their respective championships? Cian, Tom and Pete play Nostradamus for F1, Nascar, IndyCar, MotoGP and Formula E. Cian and Tom also offer in-depth Formula 1 predictions despite having no idea who will emerge on top in the new regulations - what could go wrong? Also, look out for a controversial prediction or two. Cian also brings a Christmas stocking filler into the office to challenge Tom to a New Year quiz.

    45 min

  4. 12/11/2025

    A Motorsport Showdown for the Holidays  

    The Mics Out Christmas special is here as Cian Brittle and Tom Brown are joined by SportsPro's Steve McCaskill and Josh Sim for a chaotic end-of-year showdown. From F1 storylines and 2025 season drama to circuit-drawing challenges, buzzer rounds and bold predictions, the team battle through four quiz rounds to decide this year’s champion.

    57 min

  5. 12/01/2025

    Nascar's Brian Herbst on year one of new media rights deal

    Jet lag won't stop Mics Out this week as the team reviews the Las Vegas Grand Prix while Cian adjusts to UK timings after a hectic weekend. At 26:07, we shift gears into an exclusive interview with Brian Herbst, chief media and revenue officer at Nascar, to review the first year of the series' new media rights deal. Listen out for insights into how the poor ratings on USA Network affected the playoffs format, why TNT and Prime Video exceeded expectations, and how the championship's commercial conversations are shaping up ahead of 2026.

    1h 1m

  6. 11/12/2025

    Las Vegas GP preview: In conversation with Emily Prazer and Steve Hill

    The Las Vegas Grand Prix has established itself as one of F1's most commercially impactful events after a polarising debut in 2023. Ahead of the third edition of the race, BlackBook Motorsport editor Cian Brittle sat down with Emily Prazer, chief commercial officer of Formula 1 and president of the Las Vegas Grand Prix, and Steve Hill, president and chief executive of the Las Vegas Convention and Visitors Authority. Following a review of the recent Brazilian Grand Prix, listen to this exclusive interview (16:32) covering off the logistical effort that goes into the race, how organisers are trying to revolutionise fan engagement, and establishing Las Vegas as a year-round destination for Formula 1.

    50 min

  7. 10/29/2025

    Why is Lewis Hamilton the most marketable athlete in the world?

    Limiting the F1 star's influence to on-track success would not do justice to the impact of a generational athlete who has transcended motorsport. The Mics Out team unpacks the scale of Hamilton's off-track interests that have transformed him into a global superstar, while ex-McLaren comms chief Matt Bishop offers his thoughts on how the 2021 Abu Dhabi Grand Prix elevated Hamilton's profile even further. The team also discuss the other seven motorsport drivers that were included in the wider list of 150 athletes profiled by SportsPro and NorthStar Solutions Group.

    56 min

  8. 10/17/2025

    Apple and Formula 1: A new era of growth in the US?

    The long-rumoured US TV rights deal between Formula 1 and Apple has finally been confirmed, in what is a milestone moment in F1's continuing strategy to grow in the United States.  The Mics Out team analyses what the deal means for Formula 1, for Apple, and for US motorsport fans, whilst also reflecting on the step change it represents in the US sports broadcasting market.  Elsewhere, there's a round-up of the Formula 1 teams' latest financial results and a discussion on Porsche's decision to leave the World Endurance Championship at the end of 2025.  Also, hear the team's thoughts on Formula E's broadcast strategy in the UK, as well as NASCAR's ongoing struggles with viewership of its playoffs.

    50 min
See All (50)

About

A show all about the business of motorsport from the team at BlackBook.

Information

  • Channel
    SportsPro
  • Creator
    BlackBook Motorsport
  • Years Active
    2024 - 2026
  • Episodes
    50
  • Rating
    Clean
  • Copyright
    © BlackBook Motorsport
  • Show Website
    Mics Out

More From SportsPro