Growing your game with Smart LiveOps with Julia Iljuk and Pavel Ignatov from Balancy

In this episode Apptica Talks about growing your game with Smart LiveOps with Julia Iljuk, Head of Growth, and Pavel Ignatov, Founder, at Balancy.

Balancy is a LiveOps platform for game studios that helps increase LTV and win the competition by customizing and personalizing the gaming experience. 

We have covered the story behind Balancy; current state of the mobile gaming market and the place of LiveOps in it; LiveOps in 2023: current approaches and how tactics have evolved in recent years; the role of personalization + successful cases of game personalization from Balancy’s portfolio; LiveOps at UA level, advantages of ready-made LiveOps tools vs in-house platforms; spreadsheets and JSONs, upcoming events where we could meet the guys.

Key Takeaways are available in Apptica’s blog.

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You can learn about Balancy on the website and get more insights in its blog.

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*Intro credit: https://pixabay.com/

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