Apptica Talks

Apptica

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Apptica (Ad Intelligence&App Analytics Tool) together with renowned experts brings up hot topics of mobile app market. In each episode we explore relevant insights, trends and current state of the mobile world. Hosted on Acast. See acast.com/privacy for more information.

4 ИЮЛ.

The Power of Playable Ads with Gökçe Oguz from Playable Factory

In this episode Apptica Talks about the Power of Playable Ads with Gökçe Nur Oguz – CEO and Co-Founder at Playable Factory. Playable Factory is the leading creative marketing technology provider which builds a future of advertising via highly engaging 2D/3D playable & interactive ads and gameplay video creation product for mobile games and non-gaming brands. We have discussed the impact of rising costs per install (CPI) and strategies to combat them, overview of products Flex and Ready, current trends, best practices and successful cases in playable ads, integration of user-generated content (UGC) in playables, fffectiveness of playable ads in non-gaming industries, future of user acquisition and much more. Key takeaways are available in our blog. Hosted on Acast. See acast.com/privacy for more information.

39 мин.
25 АПР.

Influencer Analytics, Market Landscape and Fraud with Alexander Frolov from HypeAuditor

In this episode Apptica Talks about Influencer Analytics, Market Landscape and Fraud with Alexander Frolov - CEO & Co-Frounder at HypeAuditor. HypeAuditor is an all-in-one solution for influencer marketers that provides essential tools for successful campaigns and goes beyond the “standard tool” concept. The platform offers a digital area to find relevant and safe influencers across our 75+ million profile database. During our conversation you can learn about the shifts and updates in influencer marketing field, the trend of influencer fatigue, dynamics of fraudulent activities, healthy engagements and benchmarks, free and paid methods of searching for quality influencers, and much more. Key takeaways are available in our blog. Hosted on Acast. See acast.com/privacy for more information.

44 мин.
1 АПР.

Influencer Marketing Insights: How to Navigate Trends, Creative Challenges, and Brand Impact with Maria Shusharina, HypeFactory

In this episode Apptica Talks about Influencer Marketing Insights: How to Navigate Trends, Creative Challenges, and Brand Impact with Maria Shusharina, Head of Creative & Strategy at HypeFactory. HypeFactory is the global cutting-edge Influencer Marketing Agency where performance meets creativity. During our chat we have covered influencer marketing trends, how to make effective creatives in IM, brandformance era, budget benchmarks for an influencer marketing campaign, and much more. Key takeaways are available in our blog. To get in touch with Maria: LinkedIn Hosted on Acast. See acast.com/privacy for more information.

41 мин.
22.11.2023

In-App Advertising: numbers, insights and recommendations with Elmira Kenya from Easy Monetization

In this episode Apptica Talks about In-App Advertising: numbers, insights and recommendations with Elmira Kenya - Business Development Manager at Easy Monetization. Easy Monetization fine-tunes ad monetization for app publishers to boost revenue from impressions. During our conversation we've covered a great number of topics, like current state of IAA, different IAA formats and their match with app genre, correlation between IAA and user’s engagement, the networks with the biggest traffic, challenges to keep in mind while integrating several networks, the importance of app-ads.txt, the most frequent mistakes among publishers and many more. Key takeaways are available in our blog. To get in touch with Elmira: kenyaelmira@yandex-team.com LinkedIn Hosted on Acast. See acast.com/privacy for more information.

26 мин.
16.10.2023

Influencer marketing and common campaign mistakes with Kristina Nikeenko from Zorka.Agency

In this episode Apptica Talks about Influencer Marketing and Common Campaign Mistakes with Kristina Nikeenko - Head of Influencer Marketing at Zorka.Agency. Zorka.Agency - is an international influencer and performance marketing agency focused on creating ROI-forecasted strategies with a risk assessment that help businesses scale up. In this episode Kristina shares experience in influencer marketing along with common pitfalls that might scale down your advertising campaigns. Key takeaways are available in our blog. You can learn more more insights in Zorka's blog and a recent report. To get in touch with Kristina: k.nikeenko@zorka.agency Linkedin Hosted on Acast. See acast.com/privacy for more information.

31 мин.
15.08.2023

Ideation, testing and scaling of hypercasual games with Sunday

In this episode Apptica Talks about ideation, testing and scaling of hypercasual games with Vladislav Ladizhenski and Umut Önel from Sunday. Sunday - a hypercasual publisher that creates extremely engaging and addictive mobile games with smart and player-friendly monetisation. We have chatted about ideation approach, prototyping and testing strategies, scaling and some trends wrapped up in nice metaphors from Vlad 😊. Key takeaways are available in our blog. You can learn more about Sunday on the website and get more insights in its blog. Hosted on Acast. See acast.com/privacy for more information.

32 мин.
04.08.2023

AI in Mobile Marketing with James Crabb from Gamelight

In this episode Apptica Talks about AI in Mobile Marketing with James Crabb, Director of Business Development at Gamelight. What we have chatted about current state and future of AI, gamelight's AI algorithm, risks, challenges, and ethical implications of using AI, and much more. Key takeaways are available in our blog. You can learn more about Gamelight on the website and get more insights in its blog. Hosted on Acast. See acast.com/privacy for more information.

23 мин.
19.07.2023

In-app traffic, fraud, predictive algorithms and future of programmatic advertising with Genrikh Lukianchuk from Bidease

Kicking off the second season with an episode where Apptica Talks about in-app traffic, fraud, predictive algorithms and future of programmatic advertising with Genrikh Lukianchuk, General Manager, Europe at Bidease. During our conversation we have discussed in-app traffic as an exceptional source of advertising, fraud: the main channels, ways of detection, current scope, the due diligence to follow, effectiveness of programmatic buying: AI and ML, emerging trends and technologies in programmatic advertising and mobile industry, and much more. Key takeaways are available in our blog. You can learn more about Bidease on the website and get more insights in its blog. Hosted on Acast. See acast.com/privacy for more information.

44 мин.

См. все (16)

из 5

Оценок: 4

Автор

Apptica
Годы выхода

2023 - 2024
Выпуски

16
Ограничения

Без ненормативной лексики
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Apptica Talks

Apptica Talks

The Power of Playable Ads with Gökçe Oguz from Playable Factory

Influencer Analytics, Market Landscape and Fraud with Alexander Frolov from HypeAuditor

Influencer Marketing Insights: How to Navigate Trends, Creative Challenges, and Brand Impact with Maria Shusharina, HypeFactory

In-App Advertising: numbers, insights and recommendations with Elmira Kenya from Easy Monetization

Influencer marketing and common campaign mistakes with Kristina Nikeenko from Zorka.Agency

Ideation, testing and scaling of hypercasual games with Sunday

AI in Mobile Marketing with James Crabb from Gamelight

In-app traffic, fraud, predictive algorithms and future of programmatic advertising with Genrikh Lukianchuk from Bidease

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Apptica Talks

Выпуски

The Power of Playable Ads with Gökçe Oguz from Playable Factory

Influencer Analytics, Market Landscape and Fraud with Alexander Frolov from HypeAuditor

Influencer Marketing Insights: How to Navigate Trends, Creative Challenges, and Brand Impact with Maria Shusharina, HypeFactory

In-App Advertising: numbers, insights and recommendations with Elmira Kenya from Easy Monetization

Influencer marketing and common campaign mistakes with Kristina Nikeenko from Zorka.Agency

Ideation, testing and scaling of hypercasual games with Sunday

AI in Mobile Marketing with James Crabb from Gamelight

In-app traffic, fraud, predictive algorithms and future of programmatic advertising with Genrikh Lukianchuk from Bidease

Оценки и отзывы

Об этом подкасте

Информация