17. Noughty But Nice with Amanda Thomson

In this episode, I have a wonderful conversation with Amanda Thomson, CEO and Founder of Thomson & Scott Noughty.

We talk about the story of Noughty, the alcohol free drinks industry, labels, sugar, inclusivity, the differences between the UK and US market, and her thoughts on how non alcoholic drinks can become more mainstream.

Amanda foresaw a huge shift in drinking culture away from the reliance on alcohol and decided to create the world’s first premium non-alcoholic portfolio of wines to be the alcohol-free alternative to Champagne and fine wine.

She was voted one of the world’s Top 100 Coolest People in Food & Drink in 2019 by Business Insider Magazine.  She is a Department of Trade Export Champion and an EY Winning Women.

Amanda would love you to be part of the Noughty community, so you can do this via:

• Instagram: @noughtyaf
• Website: www.noughtyaf.com

I also talk about the 21 Day Challenge. If you are looking to take a break or would like additional support during Dry January through 1-1 and Group Coaching with a Community, then see next steps HERE.

As always, feel free to get in touch via ⁠⁠Instagram⁠ (@thrivealcoholfree) or my ⁠website⁠ (www.thrivealcoholfree.com).

I'd love if you could rate, review and share this episode and get in touch via ⁠⁠Instagram⁠⁠. Also, if you want to hear about a specific topic or have a question you'd like me to answer on the podcast, let me know.

See you on the next episode!