Align & Amplify

Kristin Richards
  • 5.0 (7)
  • MARKETING
  • UPDATED WEEKLY
Align & Amplify

You may be wondering… how do I start my own online business? Can I really quit my 9-5 job and travel the world? How do I successfully create my brand identity and website layout? How do I convert my website visitors into paying clients? How can I get my traffic to my website? How do I stand out in a saturated market? How do I brand myself on social media? Okay… enough with the business talk. Life is about more than work people! Welcome to the Align & Amplify Podcast where your host Kristin Richards will be answering all of these brand strategy and marketing questions, but also the personal stuff too! Like how to finally start taking action in your life, and how to take charge of your own feelings and thoughts. Think of it like a fun life and career cocktail - where business hacks and insights meet mindset work and life coaching. It’s time to start dreaming big and then putting in the work to make it a reality. Let’s start creating your own dream destiny now. Kristin Richards is also the owner of Girlboss Designer, a branding and website design business serving women entrepreneurs. To learn more visit https://girlbossdesigner.com

  1. 1 DAY AGO

    Broad vs. Specific Niches: Which Strategy is Your Best Fit?

    In this episode, Kristin discusses the concept of niching down in business, weighing the benefits and downsides of both broad and specific niches. She explores when it might be advantageous to remain broad, especially for newcomers, and when to specialize for deeper market understanding and authority. The conversation emphasizes the importance of understanding one's business goals and client needs, and how these can evolve over time.

    35 min

  2. NOV 12

    Does a Referral-Based Business Need an Updated Website?

    Does your website really matter if your business is already (or is predicted to be) mostly based on referrals?   I hear this every now and then from clients in our design business. Mainly from more seasoned professionals who have built a solid client base for themselves, but also from those new to the industry who predict this is where the majority of their clients will come from.   Let's cut to the chase - YES, you do need a modern website in today's world EVEN IF your business is mostly based on referrals.   But why? If people are naturally spreading the word organically through referrals, why would the website even matter?   The reality is - even if someone learns about your company through a referral, most often they will do a little homework and look you up before working with you.   It's so normal these days to want to check someone out online before contacting them. I even have clients tell me their past clients or people in their network WANT to refer them, and are asking them for their website to do so. They're then anxious to either get someone up (if they have nothing) or redo their outdated one.   Your website is basically like your digital business card and online storefront to the world.

    32 min

  3. OCT 29

    Running a Business According to Your Values

    Running a business according to your values means that every aspect of your company —its strategy, decision-making, operations, and culture—is aligned with the core principles and beliefs that you as a person, and as company, stand for.   These values act as the foundation for how the company conducts itself both internally and externally.   Here are a few examples of WHY having a value-based company matters:   1. It Guides Decision-Making 2. Builds Trust with Customers and Team Members 3. Enhances Company Culture 4. Attracts Like-Minded Talent 5. Creates Brand Differentiation 6. Fosters Long-Term Success 7. Strengthens Accountability and Integrity 8. Supports Consistency   Sooo, this is all great to know I'm sure - but HOW exactly do you go about this?! I'm going to walk you through our company's values and how that plays out in the way everything runs and operates.   First things first in this process though - is to decide the values you want to bring to your business.   Seems like an overly obvious one, but you'd be surprised how many people never bother to create these. And if you don't have any values you're basing your business on, how can you make decisions and build a culture along the way according to them?

    58 min

  4. OCT 22

    Your Intuition is Your Superpower

    In this episode, Kristin explores the often underrated power of intuition in both business and personal life. She emphasizes that intuition is a free resource available to everyone, which can guide decision-making and help individuals align with their true selves. Kristin shares personal anecdotes and practical tips on how to tap into one's intuition, including understanding personal intuitive styles and creating space for reflection. The conversation highlights the importance of trusting one's inner guidance to navigate life's complexities and make empowered choices.

    42 min

  5. OCT 15

    If you use a website template, will it look like everyone elses?

    This is some thing I hear once in a while on consultation calls when I'm talking to a potential clients about our services. All of our website services at In Flow Design Co. utilize our website templates, and people want to know - will it look like everyone else's?     While they're open to the idea of using a template, they want to make sure they are standing out and not just blending it looking like everyone else in their industry.     The only way your website template is going to look just like someone else's who has the same template is if you: Have very similar branding (brand colors, brand fonts, logo etc) Use your brand colors the same way on the template (how you use color can dramatically change the vibe) Use similar images throughout the website Have a similar tone of voice for your messaging     Even if all of the above happened to occur by chance (not very common) - who would ever know or notice?     We are often in our own little industry bubbles in business. We're exposed to so many others in our industry doing what we're doing through our networks and social media delivering us more of those kind of accounts.     But remember, your ideal client is NOT in your same world most likely! They're not exposed to all of your colleagues or all of the other people in your industry like you are.     And so what are the chances they happened to come across someone else's website that HAPPENED to be using the same template, and HAPPENED to have really similar branding? Slim chance.     If you're still itching to ensure that your website stands out, here are a few tips on how to make a website template more unique to you and your brand.

    15 min

  6. OCT 8

    Branding Mistakes to Avoid

    In today’s episode, we’re focusing on a key aspect of your brand: visual branding. While branding encompasses much more than just visuals - think messaging, customer experience, and the way people talk about your company, this episode narrows in on the visual side. We’ll explore how the look and feel of your brand can impact your business and identify common mistakes to avoid when it comes to your brand’s visual identity. If you're ready to refine your brand's presence, this one's for you!

    22 min

  7. OCT 1

    Turning Down Clients

    In the early stages of running our business we tend to take on pretty much any client coming our way. We're excited to be getting clients, making money, and gaining experience after going out on a limb to launch a business of our own.   THEN - we may find ourselves being a little more discerning about who you take on as a client.   You may have narrowed down your niche further after discovering what you really want your focus to be. You may have noticed patterns in certain types of clients who you don't enjoy working with as much. You may have discovered a type of client you LOVE working with and want more of! You may have started to fill up your schedule and just don't have the open availability you used to have. You may not be feeling quite as "desperate", for lack of a better word, to book just anyone (or tolerate working with just anyone!)   This is when the time comes for you to consider passing on a client who is not the right fit - and sending them elsewhere.   In this episode, I want to walk you through a few scenarios where you may want to consider doing just that - turning down clients.   I personally have experiences ALL of these in my years in business and am here to offer some advice and guidance as you navigate these kind of decisions in the future.   In all of these cases, there may be times when you make an exception and still decide to take that client on - which is totally fine! As long as it feels right and in integrity for you - and doesn't feel like you're committing out of pressure or obligation. Those types of business partnerships rarely go well.

    44 min

  8. SEP 24

    How to Make Your Website More User Friendly

    Having a user-friendly website is crucial because it directly impacts how visitors perceive and interact with your site.   When a website is easy to use, visitors are more likely to stay longer, explore more pages, and complete desired actions such as making a purchase or signing up for a newsletter.   A user-friendly website enhances the overall user experience, making it enjoyable and efficient for visitors to find the information they need.   Being "user friendly" means that your website is intuitive, accessible, and efficient. Here are some key aspects: In this episode, Kristin discusses how to make your website more user-friendly. She provides tips on streamlining pages and navigation, having clear messaging and call-to-actions, ensuring a mobile-friendly design, and using legible fonts and color layering.  Key Takeaways: Streamline your website's pages and navigation to avoid confusion and help visitors find what they need. Ensure clear messaging and call-to-actions to guide visitors and encourage them to take desired actions. Make sure your website is mobile-friendly and optimized for a pleasant user experience on mobile devices. Choose legible fonts and use color layering with enough contrast to ensure readability. Interested in improving the user experience of your website? Visit https://inflowdesignco.com/ to learn more about our design services and to shop our website templates!

    18 min
See All (100)

5
out of 5
7 Ratings

About

You may be wondering… how do I start my own online business? Can I really quit my 9-5 job and travel the world? How do I successfully create my brand identity and website layout? How do I convert my website visitors into paying clients? How can I get my traffic to my website? How do I stand out in a saturated market? How do I brand myself on social media? Okay… enough with the business talk. Life is about more than work people! Welcome to the Align & Amplify Podcast where your host Kristin Richards will be answering all of these brand strategy and marketing questions, but also the personal stuff too! Like how to finally start taking action in your life, and how to take charge of your own feelings and thoughts. Think of it like a fun life and career cocktail - where business hacks and insights meet mindset work and life coaching. It’s time to start dreaming big and then putting in the work to make it a reality. Let’s start creating your own dream destiny now. Kristin Richards is also the owner of Girlboss Designer, a branding and website design business serving women entrepreneurs. To learn more visit https://girlbossdesigner.com

Information

  • Creator
    Kristin Richards
  • Years Active
    2019 - 2024
  • Episodes
    100
  • Rating
    Clean
  • Show Website
    Align & Amplify

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada