5. The role of strategy in the creative process Thinking Through Design

Rebekah Matheny sits down with host Adam Fromme in this episode of Thinking through Design. Their conversation navigates the fundamental strategies behind teaching design, focusing on the tools in the symbiotic relationship between words and design strategy. In design education, this follows a gradual immersion serving as a springboard for students to employ these tools according to personal preferences or workplace demands. Rebekah is an Associate Professor in the Department of Design at Ohio State University. With a Masters in Sustainable Design and a background in Interior Design and Architecture, she focuses on sensory retail experiences that fuse sustainability and brand strategies. Her research, TEDx talk and industry collaborations highlight her commitment to merging design innovation with sustainability in education and practice.