Email Empire with Allison Hardy

Allison Hardy
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Welcome to Email Empire with Allison Hardy, the podcast for entrepreneurs who are so over trying to outsmart the algorithm, clinging to live launches for dear life, or sending emails that don’t actually sell... anything. If you want to build a business that sells your offers on autopilot, without requiring you to perform on Instagram every day, this is the show you keep in your back pocket. Here’s what you’ll get every week: What’s actually working right now in email marketingReal-time tests, numbers, and results from my email unnels and my clients’ email funnelsThe honest, behind-the-scenes debriefs that most people never shareThe ah-ha moments that *might* make you rewrite your entire email nurture sequenceOnce a month, we’ll drop an Empire Exclusive episode where Allison interview's another entrepreneur and goes deep into how they’re using email to grow and monetize their business, and break down what’s consistently bringing in sales. If you’re a founder, creator, coach, expert, or CEO who knows email should be doing more heavy lifting in your business, welcome home! Let’s build your Email Empire.

  1. EP 468 | Build Trust Faster with Video in Your Email Nurture Sequence

    3D AGO

    EP 468 | Build Trust Faster with Video in Your Email Nurture Sequence

    You know you're supposed to nurture your leads, but are you doing it in a way that actually builds trust fast?  In this Email Empire episode, Allison shares a high-converting (but often overlooked) strategy for making your Email Nurture Sequence feel more personal, more effective, and more like content your people actually want to consume...video! She breaks down the why and the how, so you can start using short, strategic videos to make real connections (without needing perfect lighting or a fancy camera).  TAKEAWAYS: Video accelerates trust by letting leads experience your voice, energy, and personality, something copy alone can’t always doEmbedding short (under 2-minute) videos in your nurture sequence helps you feel familiar before your pitch ever happensVideo fits right into your audience's habits, they're already used to consuming video content dailyVideo clicks train your leads to engage with your emails, so when you do pitch, clicking feels natural (+ expected)Pro tools like Descript can streamline the video process, especially its AI Eye Contact feature and captioning toolLINKS YOU MIGHT FIND HELPFUL:  Check out the blog post that accompanies this podcast episode for more details and resources. Want to learn more about Email Nurture Sequences? Listen to episode #467. Ready to stop duct-taping your email funnel together? Snag one of the 12 VIP Week spots available in 2026 by clicking here. Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best. Try out Descript, my favorite tool for face to camera video! Use this link and get 50% off for the first two months. CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.  Music by: www.bensound.com License code: 8G1GJZZDCLKGU9NR Artist: : Benjamin Tissot

    10 min
  2. EP 467 | The Role of a Nurture Sequence in a High-Converting Email Funnel

    FEB 3

    EP 467 | The Role of a Nurture Sequence in a High-Converting Email Funnel

    You’ve got a lead magnet that people are downloading, but then...crickets? Let’s fix that! In this Email Empire episode Allison Hardy breaks down the real MVP of your email funnel: the nurture sequence. It’s not about fluff or filler, it’s about helping your email subscriber see their problem differently so they’re primed to buy before you ever pitch. If you’ve ever felt like your email funnel isn’t selling the way it should, this episode is your behind-the-scenes look at what’s missing, and how to fix it. TAKEAWAYS: A nurture sequence isn’t just a warm welcome, it’s a strategic series of emails designed to shift your lead’s mindset and get them ready to buy.Unlike a welcome sequence, your nurture sequence focuses on your subscriber’s pain points, assumptions, and logical next steps, not on you.The goal isn’t to sell immediately, but to reveal new layers of their problem so your offer becomes the clear solution.Allison shares two concrete examples (including her own $80K email template funnel) to show how well-crafted nurture sequences do the heavy lifting before the pitch even hits.LINKS YOU MIGHT FIND HELPFUL:  Check out the blog post that accompanies this podcast episode for more details and resources. Snag 1 of only 12 VIP Weeks available in 2026. If your nurture sequence feels unclear, or you’re not sure what to say, what comes next, or how your emails are supposed to work together, this is exactly what we solve during a VIP Week. Click here to learn more. Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best. CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.  Music by: www.bensound.com License code: 8G1GJZZDCLKGU9NR Artist: : Benjamin Tissot

    10 min
  3. EP 466 | Using AI to Write Human-First Emails featuring Kinsey Soderberg [Empire Exclusive]

    JAN 26

    EP 466 | Using AI to Write Human-First Emails featuring Kinsey Soderberg [Empire Exclusive]

    What if AI could help you write better emails without making you sound like a robot?  In this Empire Exclusive episode, Allison Hardy chats with AI expert Kinsey Soderberg about how to use AI tools (like ChatGPT) in a way that actually amplifies your authenticity, without sacrificing your voice. Kinsey breaks down the exact ways she uses AI to boost email engagement, open rates, and connection with her audience, all while keeping things human-first, creative, and actually fun! If you're even a little AI-curious, but you don’t want to lose the human-ness in your emails, this episode’s going to blow your mind (and possibly overhaul your inbox strategy). TAKEAWAYS: You don’t have to choose between using AI and sounding like yourself. Kinsey shares how her “human-first” approach ensures every email reflects your voice, not ChatGPT’s.Kinsey’s “Quick Grab Prompts” are fun, swipeable prompts that she uses in her emails that skyrocket engagement and get your email list excited to hear from you.Kinsey reveals her sneaky-smart “Scrolly Box” trick for delivering long prompts without cluttering up your emails, and how ChatGPT helped her build it.Discover why “Catch the Latest” sections might just outshine the classic PS (!) and how short, punchy CTAs are outperforming wordy end-of-email pleas.Kinsey gives tactical tips to ditch the dreaded em-dash, beat the cliches, and make ChatGPT sound more you than you might on your own.LINKS YOU MIGHT FIND HELPFUL:  Check out the blog post that accompanies this podcast episode for more details and resources. Hang out with Kinsey on Instagram Visit Kinsey on her website Want to learn how to host a Bundle that grows your email list with qualified buyers? Snag a spot in the upcoming Bundles That Don't Suck Masterclass. Snag 1 of only 12 VIP Days in 2026. Email subscribers nurtured with strategic emails spend 47% more than non-nurtured leads, which means you need an email funnel that does more than sit pretty. Let Allison build your entire email nurture and pitch sequence in just one day, packed with personality-driven, sales-focused emails designed to sell. Your email funnel will become your best-selling salesperson, on autopilot. Click here to claim your VIP Day before all 12 spots are gone! Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best. CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.  Music by: www.bensound.com License code: 8G1GJZZDCLKGU9NR Artist: : Benjamin Tissot

    23 min
  4. EP 465 | How to Build an Email List of Buyers

    JAN 19

    EP 465 | How to Build an Email List of Buyers

    If you’ve ever caught yourself thinking, “Email marketing would work…if I just had more people on my email list,” this episode is going to flip that belief on its head. Allison Hardy breaks down why a massive email list isn’t the secret to more sales, and why focusing on intentional growth matters way more than just watching your numbers go up. She shares her favorite email list-building strategy and explains how it can bring in the right people (the ones who actually buy) without burning you out in the process. TAKEAWAYS: A small email list isn't the problem, unintentional list growth is. Quality always beats quantity when it comes to building a profitable email list.Hosting Bundles is more than a lead genration strategy, it’s a way to control who joins your email list and why they’re the right fit for your offer.A successful Bundle follows three rules: (1) the topic filters your audience, (2) the contributors are aligned and strategic, and (3) the Bundle is the start of the journey, not the finish line.The Next Step Bundle brought in 1,193 new email subscribers and $3.5K in direct revenue, but the real win was the post-Bundle email funnel that consistently sellsLINKS YOU MIGHT FIND HELPFUL:  Check out the blog post that accompanies this podcast episode for more details and resources. Want to learn how to host a Bundle that grows your email list with qualified buyers? Snag a spot in the upcoming Bundles That Don't Suck Masterclass. Snag 1 of only 12 VIP Days in 2026. Email subscribers nurtured with strategic emails spend 47% more than non-nurtured leads, which means you need an email funnel that does more than sit pretty. Let Allison build your entire email nurture and pitch sequence in just one day, packed with personality-driven, sales-focused emails designed to sell. Your email funnel will become your best-selling salesperson, on autopilot. Click here to claim your VIP Day before all 12 spots are gone! Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best. CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.  Music by: www.bensound.com License code: 8G1GJZZDCLKGU9NR Artist: : Benjamin Tissot

    7 min
  5. EP 464 | The Tiny 106 Waitlist That Outsold My 11,000 Subscriber Email List

    JAN 12

    EP 464 | The Tiny 106 Waitlist That Outsold My 11,000 Subscriber Email List

    What if the tiny waitlist you're overlooking could outsell your massive email list? In this de-brief episode, Allison pulls back the curtain on her recent Black Friday launch, where 78% of sales came from just 106 people on a waitlist, not her full 11,000 subscriber list. Allison breaks down how qualified, pre-sold email subscribers did the heavy lifting before the cart even opened, and why that’s the real secret to conversions. TAKEAWAYS: A strong waitlist strategy can dramatically outperform a large, unqualified email list. Allison’s 106-person waitlist converted at 17%.Your sales emails don't need to do the convincing when the decision is already made during the waitlist phase.Timing and positioning beat urgency and pressure, every single time.The most important sales work happens before anyone ever clicks a “buy” button.Selling to fewer, more qualified people often creates more predictable and profitable results.LINKS YOU MIGHT FIND HELPFUL:  Check out the blog post that accompanies this podcast episode for more details and resources. Want to watch the full waitlist strategy de-brief? Click here to access it. Want smarter emails without starting from scratch? The Email Marketing Trend Report is your no-fluff, $7/month guide to what’s actually working in real email funnels right now. Each month, you’ll get a bite-sized PDF delivered to your inbox with simple tweaks that help your emails sell more—without rewriting everything from the ground up. Snag your subscription right here. Snag 1 of only 12 VIP Days in 2026. Email subscribers nurtured with strategic emails spend 47% more than non-nurtured leads, which means you need an email funnel that does more than sit pretty. Let Allison build your entire email nurture and pitch sequence in just one day, packed with personality-driven, sales-focused emails designed to sell. Your email funnel will become your best-selling salesperson, on autopilot. Click here to claim your VIP Day before all 12 spots are gone! Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best. CONNECT WITH ALLISON:  Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.  Music by: www.bensound.com License code: 8G1GJZZDCLKGU9NR Artist: : Benjamin Tissot

    7 min
  6. EP 463 | The 3-Part Email Funnel That Consistently Drives Sales on Autopilot

    JAN 5

    EP 463 | The 3-Part Email Funnel That Consistently Drives Sales on Autopilot

    Most email funnels are a hot mess of confusing automations, mismatched lead magnets, and pitch sequences that try to teach instead of sell. In this kickoff episode of the Email Empire Podcast, Allison Hardy is pulling back the curtain on exactly what makes an email funnel consistently sell, without relying on a single trending sound or Instagram Story. If you’ve ever wondered why your emaill funnel isn’t selling (or where to even begin building one), in this episode you’ll learn the three things that actually create sales in your email funnel, and the three things you’ve probably been told matter, but absolutely don’t. TAKEAWAYS: If your email funnel isn’t selling, the problem started before the pitch, and most likely, with your lead magnet.Your email nurture sequence isn’t fluff, it’s the most powerful sales tool in your entire email funnel when done right.Selling starts with safety. When your subscribers feel seen and supported, they’re far more likely to buy.Your email pitch sequence must speak to all 7 buyer types in your audience, and not a single one of them needs more education.If you want your email funnel to stop collecting dust and start making sales, it’s all about intentional structure, not last-minute copywriting.LINKS YOU MIGHT FIND HELPFUL:  Check out the blog post that accompanies this podcast episode for more details and resources. Snag 1 of only 12 VIP Days in 2026. Email subscribers nurtured with strategic emails spend 47% more than non-nurtured leads, which means you need an email funnel that does more than sit pretty. Let Allison build your entire email nurture and pitch sequence in just one day, packed with personality-driven, sales-focused emails designed to sell. Your email funnel will become your best-selling salesperson, on autopilot. Click here to claim your VIP Day before all 12 spots are gone! Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best. CONNECT WITH ALLISON:  Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.  Music by: www.bensound.com License code: 8G1GJZZDCLKGU9NR Artist: : Benjamin Tissot

    15 min
  7. EP 462 | The end of the 6-Figure Secrets Podcast (+ the start of something new)

    12/22/2025

    EP 462 | The end of the 6-Figure Secrets Podcast (+ the start of something new)

    What happens when you've built a thriving business...but you're craving something more?  In this final episode of the 6-Figure Secrets Podcast, Allison shares a deeply personal and powerful behind-the-scenes look at why she’s saying goodbye to this show, and what’s next. You’ll hear about the mindset shift that’s been brewing for years, how a peer mastermind and a values training cracked everything open, and what to expect from her bold new direction (and new podcast name!) starting in 2026. If you’ve ever felt stuck in a container that no longer fits, or scared to make a shift that has bee on your heart for a while, this episode will hit home in all the best ways. TAKEAWAYSWhy after 10+ years in business, Allison is shedding old scarcity-driven habits and embracing a more creative, real-time approach to content.The 6-Figure Secrets Podcast is evolving into Email Empire, a space focused on email marketing strategies, live experiments, and radically honest de-briefs.How a simple audience survey revealed a major truth that Allison had been resisting for years, but finally gave her the permission to make the change.Why Allison is reclaiming goal-setting as a creative pursuit, rather than a pressure cooker, and aligning her business with her core value: creativity for the sake of creativity.Why you’ll get more video content, email experiments, behind-the-scenes breakdowns, and a brand-new monthly series featuring in-depth email strategy convos with online entrepreneurs in Email Empire Podcast. RESOURCES: Check out the blog post for this episode, with additional details, by clicking here. Stop guessing what to say in your sales emails. Download The $80,000 Email Template, the exact one that was directly responsible for $80K in sales in 2025, and learn how to write emails that sell on autopilot. Need to take "writing your email funnel" off your already too long to-do list? Allison can write yours for you in one day! Snag 1 of 12 VIP Day spots for 2026 by clicking here. CONNECT WITH ALLISON:  Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy of www.bensound.com

    15 min
  8. EP 461 | Breaking subconscious patterns that hold you back in business featuring Mindi Huebner

    12/15/2025

    EP 461 | Breaking subconscious patterns that hold you back in business featuring Mindi Huebner

    You know what to do in your business, but for some reason, you’re not doing it. Sound familiar? In this powerful conversation, I’m joined by subconscious success alchemist and identity coach Mindi Huebner to dig into the real reason so many high-achievers feel stuck, burnt out, or like they’re constantly self-sabotaging. Mindi explains how your subconscious beliefs are quietly calling the shots behind the scenes, and shares how to finally shift those patterns so success doesn’t just look good on the outside but actually feels good on the inside.  TAKEAWAYS: Your subconscious is running 95% of your day. So if you don’t believe success is safe, sustainable, or aligned with your values, no strategy will stick.Limiting beliefs often stem from early childhood, societal conditioning, or “bro culture” business advice, and they show up as identity gaps that keep you playing small.You don’t need to become someone new. You need to shed the old layers that no longer serve you. Growth is an evolution, not a reinvention.Mindi’s simple brain rewiring hack—“From now on, in the future, next time”—is a powerful shift away from shame and toward possibility.RESOURCES: Check out the blog post for this episode, with additional details, by clicking here. Stop guessing what to say in your sales emails. Download The $80,000 Email Template, the exact one that made me $80K in 2024, and learn how to write emails that sell on autopilot. Need someone to take "writing your email funnel" off your already too long to-do list? Allison can write yours in one day! Snag 1 of 12 spots for 2026 by clicking here. Take Mindi's Subconscious CEO Identity Quiz. CONNECT WITH ALLISON:  Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy of www.bensound.com

    26 min
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5
out of 5
88 Ratings

About

Welcome to Email Empire with Allison Hardy, the podcast for entrepreneurs who are so over trying to outsmart the algorithm, clinging to live launches for dear life, or sending emails that don’t actually sell... anything. If you want to build a business that sells your offers on autopilot, without requiring you to perform on Instagram every day, this is the show you keep in your back pocket. Here’s what you’ll get every week: What’s actually working right now in email marketingReal-time tests, numbers, and results from my email unnels and my clients’ email funnelsThe honest, behind-the-scenes debriefs that most people never shareThe ah-ha moments that *might* make you rewrite your entire email nurture sequenceOnce a month, we’ll drop an Empire Exclusive episode where Allison interview's another entrepreneur and goes deep into how they’re using email to grow and monetize their business, and break down what’s consistently bringing in sales. If you’re a founder, creator, coach, expert, or CEO who knows email should be doing more heavy lifting in your business, welcome home! Let’s build your Email Empire.

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